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Tag: Manish Solanki

  • TheSmallBigIdea Celebrates 11 Years of Success

    TheSmallBigIdea Celebrates 11 Years of Success

    MUMBAI: TheSmallBigIdea, a Mumbai-based digital agency, recently marked its eleventh anniversary. Founded by Harikrishnan Pillai and Manish Solanki, the agency has grown into a debt-free, independent business with over 300 employees, a multi-country presence, and a portfolio featuring prominent global brands and celebrities.

    Specialising in content marketing, social media management, web and app development, SEO, influencer marketing, and performance marketing, the agency serves clients across media, entertainment, travel, FMCG, and commerce sectors. Key clients include Zee, Disney, Marvel HQ, Sony Pictures, and Alt Balaji.

    Reflecting on the journey, Pillai expressed excitement for future milestones, stating, “Mazzaq Mazzaq main Abdul Razzaq ho gaya…Super stoked to have completed over 4000 days of entrepreneurship with Manish Solanki  Not one to bask in past glory, we’re already planning what’s next.”

    The agency continues to prioritise delivering creative ideas and seamless execution, along with unwavering client commitment.

  • HSBC Mutual Fund launches ‘Naye Nazariye Ki Udaan’

    HSBC Mutual Fund launches ‘Naye Nazariye Ki Udaan’

    Mumbai: On the occasion of Children’s Day, HSBC Mutual fund has unveiled “Naye Nazariye Ki Udaan”, a digital film that aims to raise awareness about the significance of early financial planning and the role of mutual funds in securing a brighter future for children.

    Conceptualised and produced by TheSmallBigIdea, the film is an initiative to educate young parents about systematic investment plans (SIPs) in Mutual Funds. It highlights the importance of starting early and staying invested to achieve long-term financial goals. The film emphasizes how mutual funds can be a powerful tool to build a strong financial foundation for children, thereby enabling them to pursue their dreams and aspirations.

    This ad film captures a whimsical father-child duo as they challenge Sherlock Holmes to find misplaced keys. Through dynamic visuals and witty dialogue, it showcases children’s creativity and problem-solving skills. The narrative effortlessly links playful imagination to the importance of securing the future, paralleling the role of mutual funds. The voiceover reinforces this connection, fostering an emotional bond with families and highlighting the value of nurturing imagination.

    Speaking on the campaign, HSBC Mutual Fund CEO Kailash Kulkarni said, “With thoughtful planning, parents can create a strong financial foundation to help secure their child’s aspirations and future. Through the quirky narrative in our Naye Nazariye Ki Udaan film, we wish to reinforce the importance of early investments through an SIP and urge young parents to take this critical step forward to make their child’s dreams into reality.”

    Speaking on the ad film, TheSmallBigIdea COO & co-founder Manish Solanki said, “Children, with their unfiltered imagination, see the world through a lens of endless possibilities. Our goal was to capture this unique perspective and weave it into a narrative that resonates with parents and highlights the transformative power of early investment. By emphasizing the long-term benefits of SIPs, the film will inspire people to take charge of their financial future and secure a brighter tomorrow for their loved ones.”

    The film will run across all digital and social media platforms. HSBC Mutual fund will engage with investors via display ads, social media platforms including Instagram, Facebook, LinkedIn, YouTube., etc.

  • TheSmallBigIdea unveils its credo ‘What’s Next!’ with its new identity as it turns 10

    TheSmallBigIdea unveils its credo ‘What’s Next!’ with its new identity as it turns 10

    Mumbai: Leading independent full-service digital agency, TheSmallBigIdea, celebrates a decade of innovation, creativity, and unrivalled growth. In conjunction with this significant milestone, TheSmallBigIdea now unveils its refreshed brand identity with a new logo and credo ‘What’s Next!’. Backed by its renewed vision and brand refresh, TheSmallBigIdea is committed to staying at the forefront of digital disruption while evolving and crafting another decade of many firsts.

    Synonymous with its purpose and journey towards redefining the ‘next’ in advertising, TheSmallBigIdea’s new identity is inspired by the symbiotic relationship between insight, idea, and execution. The identity is a visual representation of the agency’s commitment to contributing to the sector with new-age, unconventional, and out-of-the-box strategies.

    Speaking on this milestone and new brand identity, TheSmallBigIdea CEO and co-founder Harikrishnan Pillai said, “We are committed to directing our gaze towards the future while drawing inspiration from the past decade. The brand ethos guiding our journey ahead is, ‘What’s Next!’. At TheSmallBigIdea, we are dedicated to inspiring both our teams and clients to contemplate the future of content marketing, performance marketing, and technology, and constantly push boundaries in advertising. Our focus extends beyond business development; it encompasses nurturing individuals and building professional careers in advertising.”

    TheSmallBigIdea COO and co-founder Manish Solanki added, “As we mark a significant milestone, we express our gratitude to all our team members, clients, and partners. This 10-year journey has been phenomenal. Over these years, our unwavering commitment, endless creativity, and transformative growth have been instrumental to our success. We are ready to push our boundaries, deliver exceptional results, and create remarkable experiences.”

    In 2023, TSBI Studios, the production arm of TheSmallBigIdea, crafted over 100 ad films and digital videos for leading brands like ICICI Direct, AGL Tiles, and Adani Sportsline. In addition to this, the company expanded its portfolio by building a specialist division that supports brands in their ‘Digital Transformation’ journey. More recently, the introduction of a dedicated Sports Marketing unit and an Artist Management team has enabled TheSmallBigIdea to diversify into other avenues with robust partnerships. The agency’s reputation for seamlessly entering and dominating new categories is well-established, reinforcing its commitment to staying ahead with its mantra of ‘What’s Next!’.

  • TheSmallBigIdea bags integrated digital marketing mandate including e-commerce for Sandu Pharmaceuticals

    TheSmallBigIdea bags integrated digital marketing mandate including e-commerce for Sandu Pharmaceuticals

    Mumbai: Digital and social media marketing agency TheSmallBigIdea has been appointed as the digital strategic partner for online pharmacy and medical care platform, Sandu Pharmaceuticals.

    As a part of the mandate, the agency will be responsible for driving the next wave of growth and expansion and taking the brand on a journey of digital transformation.

    Along with managing social media platforms, crafting integrated digital creative strategies for the brand, and developing their e-commerce business, TSBI Studios, the agency’s video creation arm as a starter to the mandate, conceptualised and made four brand films and launched them digitally.

    Speaking about the win, TheSmallBigIdea COO and co-founder Manish Solanki said, “Ayurveda has always been a part of the Indian way of life and we are happy to be part of the digital journey of Sandu’s 123-year-old legacy. With the evolution of the healthcare and wellness sector, it is a great opportunity for us to bring to light Sandu Pharmaceuticals and the rich herbal products it offers. As part of the mandate, our task at hand is to create compelling digital first stories on social media to help prospects understand and sample our products at the same time build a robust marketplace and e-commerce platform that engages and converts those prospects into loyal customers. Through this association, our endeavour would be to deliver result-oriented strategies across multiple platforms.”

    Commenting on awarding the mandate to TheSmallBigIdea, Sandu Pharmaceuticals director Shashank Sandu said, “We are extremely happy and excited to associate with a reputed agency like TheSmallBigIdea for our 360-degree brand communication and are confident that this association will help us build our brand presence digitally and strengthen it offline as well. TheSmallBigIdea’s data-driven insights and content-driven approach make them the perfect partner to manage our mandate. We are excited to have them on board and look forward to a fulfilling digital journey to deepen the engagement with our customers.”

  • Weekend Unwind with: Manish Solanki co-founder & COO of TheSmallBigIdea

    Weekend Unwind with: Manish Solanki co-founder & COO of TheSmallBigIdea

    MUMBAI :With yet another Saturday upon us, it’s time to unwind with a dose of our weekend special series. Weekend Unwind is a tete-e-tete with an industry executive—akin to a virtual water cooler chat—an attempt to get to know the person behind the title a little better.

    This week we have with us TheSmallBigIdea co-founder & COO Manish Solanki, sharing his nuggets on dealing with the curveballs life throws at us.

    A digital media professional with more than ten years’ experience in content, design, and technology, Manish began his career in client service with SSC&B Lintas and Publicis Ambience, honing his marketing skills. After a stint in advertising, he moved to CRISIL Ratings and later entered into the television sector with ZEE TV and Times Television Network (International Business) before being bitten by the entrepreneurial bug in 2014. An alumnus of Welingkar Institute of Management, Manish’s decade-old learning curve has taken him through diverse roles and the ups and lows of branding lifecycles.

    So without further ado, here goes…

    A Book you are reading or plan to read

    I was recently inspired to read ‘The Ikigai Journey’ by Hector Garcia and Francesc Miralles, courtesy of Harikrishnan Pillai (TSBI founder and CEO).

    Your Fitness mantra, especially during the pandemic

    Eat simple and focus on your breath, a mantra that the pandemic taught a lot of us.

    Your comfort food

    Jeera rice and dal fry.

    When the chips are down a quote/ philosophy that keeps you going

    Trust the universe; everything is working out as it should. You’re not behind. Have faith

    Your guilty pleasure

    Binge-watching a complete season of a web-series.

    When was the last time you tried something new?

    Three years ago, I took a solo trip to explore the lesser-known, meeting unknown people and taking each unplanned day as it came.

    A life lesson you learnt the hard way

    When you fall, get up with a smile…even if your lip is cut.

    What gets you excited about life?

    My work excites me. On days when I love my job, I do well. On days when I hate my job, I do even better.

    What’s on top of your bucket list?

    Among other things, a cycling trip through the by-lanes of an attractive town.

    If you could give one piece of advice to your younger self, what would it be?

    ‘Risk hai to ishq hai!’

    What lifts your spirits when life gets you down?

    One cool friend and a glass of drink.

    An activity that keeps you motivated / charged during tough times

    Introspection in silent mode.

    Your go-to stress buster

    Golden oldies.

    One thing you would most like to change about the world

    Make it kinder.

    Your mantra for Life

    If flowing with the tide is inevitable, enjoy the swim, own the sea.