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Tag: Manish Rajoria

  • Aadarsh’s Purple Turtle bags licensor of the year publishing award

    Aadarsh’s Purple Turtle bags licensor of the year publishing award

    MUMBAI: Inspired by the vision of innovate in India, media and entertainment company Aadarsh has won the Licensor of the year- publishing award at Indian eRetail Congress 2015. 

     

    Aadarsh is the owner of Purple Turtle, an Indian animated character that has gone global and created success stories in 27 countries. Aadarsh is mainly involved in IP creation, publishing, printing and licensing services of toons and characters focused on school genre.

     

    The award recognises the innovative measures and benchmarks set by Aadarsh in the domain of brand and character licensing in India and abroad.

     

    Aadarsh directors Ashish and Manish Rajoria said, “Aadarsh specializes in printing, publishing, IP development, licensing and entertainment for children and we are committed to set new benchmarks for Indian Innovation and IP in content on the global dais. We are delighted to be the winner of prestigious Licensor of the year- Publishing Award at the popular Brand Licensing and Merchandising conference of Indian eRetail Congress 2015. We are honoured that Purple Turtle has added another accolade in its global recognition portfolio.”

     

  • Aadarsh’s Purple Turtle Adventures Are Heading to Sri Lanka

    Aadarsh’s Purple Turtle Adventures Are Heading to Sri Lanka

    MUMBAI: Aadarsh Pvt. Ltd. has joined hands with leading publisher Sarasavi Book Shop Pvt. Ltd., to launch Purple Turtle story books in Sinhala Language in Sri lanka. India-based IP development company, Aadarsh Pvt. Ltd. (www.aadarsh.com), has signed with leading children’s book publisher in Sri Lanka, Sarasavi Book Shop Pvt. Ltd. to produce a line of children’s story book products for the company’s anchor property, Purple Turtle, (www.purpleturtle.com) for Sri Lanka.

     

    Manish Rajoria, Director of Licensing and Publishing of the Purple Turtle brand, noted “The Purple Turtle books feature stories that guide and stimulate a child’s mind. Creative stories that provide great learning while having fun experiences. This deal permits us to expand the books growing popularity even further. Young audiences in Sri Lanka will now be able to enjoy many of Purple Turtle’s adventures through a variety of read and play opportunities. , Sarasavi Book Shop Pvt. Ltd.  is a leader in providing children with only high quality reading material, a perfect partner to support our growing initiatives for the Purple Turtle brand.”

     

    Originally introduced in 2012, the Purple Turtle books have been published in 21 countries including USA, UK, China, Russia, Kazakhstan, and 6 regional languages in India with over 1 million copies published to date.

     

    The Purple Turtle (78 x 7 min, 3D HD) animation featuring the world’s cutest turtle, a little guy who stands out of the normal crowd because he tends to think differently than others, or better yet, a bit ‘out of his shell’ is in development.