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Tag: Manish Pandey

  • KKR unveil new jersey featuring three-star tribute for IPL 2025

    KKR unveil new jersey featuring three-star tribute for IPL 2025

    MUMBAI: Kolkata Knight Riders (KKR) have revealed their new-look jersey for the 18 edition of the Tata Indian Premier League (IPL), featuring a striking tribute to their three championship titles.

    In a unique campaign, KKR launched the official jersey video, showcasing fans’ obsession with the number three. The design incorporates three stars woven into the fabric, symbolising the team’s triumphs in 2012, 2014, and 2024. Players Rinku Singh, Venkatesh Iyer, Ramandeep Singh, Manish Pandey, Vaibhav Arora, Anukul Roy, Mayank Markande, and Luvnith Sisodia feature in the launch video, sporting the new purple and gold kit.

    Additionally, this year’s jersey bears a golden Tata IPL badge on the arm, an exclusive emblem introduced to honour the defending champions. The design is inspired by the “Three-edged star”, and the jerseys are now available for purchase via the Knight Club app, official website, and KKR’s social media channels.

    Emphasising their global presence, KKR’s Intheknightsky campaign has taken a celestial turn. Three stars in the night sky have been officially registered and named ‘Korbo’, ‘Lorbo’, and ‘Jeetbo’, paying homage to the franchise’s motto and its three IPL titles. Fans can view these stars using coordinates or QR codes provided on official certificates.

    KKR will kick off their Tata IPL 2025 campaign against Royal Challengers Bengaluru at Eden Gardens on saturday, 22 March, aiming to add a fourth star to their crest.

  • ETMoney campaign shows cricketing heroes on financial pitch

    MUMBAI: Would you judge a fish by its ability to climb a tree? Then why expect a top cricketer to be good at financial management? ETMoney’s latest campaign ‘Batting for money’ shows top cricketers discovering how easy it is to save, grow & manage their money effortlessly on the financial pitch using the app.

    With the cricketing season’s heatwave upon us, ETMoney releases a series of films featuring some of the highest earning cricketers – Parthiv Patel, Karun Nair, Manish Pandey, Axar Patel, Vijay Shankar and Sheldon Jackson. The films show light hearted friendly banter between the players who discuss and discover how easy it is to manage and invest their earnings.

    The series starts with Parthiv Patel discovering how ETMoney is helps him to manage his finances. Subsequently, we see him suggesting ETMoney App to his cricketing friends’ to help solve their financial dilemmas and money management issues in a simple, fast and reliable manner. The cricketers get into a ‘contest’ on who is better at managing his money.

    The creatives have been shot in selfie style and highlight the benefits of the ETMoney app’s user-friendly feature such as Investment Solutions, SmartDeposit, Insurance Solutions and Spends Tracking – that can be handled easily in under 2 minutes, completely paperless & mobile.

    Speaking about the new campaign, ETMoney CEO Mukesh Kalra says, “ETMoney’s mission is to simplify money for the new age consumer. The campaign, backed by deep consumer insights from our initial tests around Cricket, does a great job of communicating the simplicity of the app in a very relevant, friendly context.”

    Speaking about the new campaign, Times Internet marketing head Pratik Mazumder says, “India has two true obsessions that cut across all ages and classes – Cricket & Entertainment. Our edutainment campaign conceptualized internally brings together both these obsessions and helps viewers to understand the simplicity and reliability that ETMoney has brought to the Fintech space. We hope this campaign will encourage more Indians to login to the digital financial inclusion that is being actively promoted by the government.”

    The campaign will be aired on all major online platforms. This will be supported with print ads and social media amplifications on Youtube, Facebook, Twitter, Indiatimes, MensXP, TOI Sports, ET & Cricbuzz.

    The ads can be viewed online at – https://www.facebook.com/ETMONEY/