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Tag: Manish Malhotra

  • Tisca Chopra’s Saali Mohabbat finds a home on ZEE5

    Tisca Chopra’s Saali Mohabbat finds a home on ZEE5

    MUMBAI: Tisca Chopra is ready to step behind the camera with her directorial debut feature, Saali Mohabbat, a ZEE5 Original set to premiere later this year. Featuring Radhika Apte, Divyenndu Sharma, and Anurag Kashyap in lead roles, the film is produced by Jio Studios and Manish Malhotra’s Stage5 Production, marking the celebrated designer’s first venture into digital cinema.

    After an acclaimed run at film festivals including IFFI and the Chicago South Asian Film Festival, Saali Mohabbat is all set for its digital debut on ZEE5. Billed as a genre-bending ‘how-dunnit’, the story follows Smita (Radhika Apte), a small-town housewife whose seemingly ordinary life spirals into a dark maze of deceit, desire, and moral conflict. What begins as a domestic drama slowly unfolds into a chilling tale of love, betrayal, and blurred truths.

    Tisca Chopra, known for her powerful on-screen performances, brings a sharp and empathetic gaze to her first feature as director. “With Saali Mohabbat, I wanted to tell a story that’s intimate yet unsettling, one that explores the invisible tensions in relationships and the ways love can morph into something darker,” she said. “Directing this film has been both terrifying and liberating, and I’m deeply grateful to my collaborators for trusting my vision.”

    Producer Manish Malhotra described the project as a deeply personal one. “At Stage5, we back stories that are original in thought and strong in craft. Saali Mohabbat is layered and quietly powerful, exploring silence, choices, and consequence. Every frame reflects the team’s shared commitment to storytelling with purpose and soul,” he said.

    Jio Studios president Jyoti Deshpande added, “We are proud to support bold voices like Tisca’s and to collaborate with creative forces such as Manish Malhotra. Saali Mohabbat is a perfect blend of emotional depth and cinematic finesse, a story that will resonate deeply with audiences.”

    ZEE5 business head Hindi Kaveri Das said, “We’re thrilled to bring Saali Mohabbat to ZEE5 viewers. It’s not just a thriller, but a deeply human story that challenges conventions and keeps you hooked till the very end.”

    With its blend of psychological intrigue, striking performances, and Tisca Chopra’s assured direction, Saali Mohabbat promises to be one of this year’s most compelling digital premieres, a love story that cuts deep and lingers long after the credits roll.
     

  • Pitch to Get Rich: Where fashion meets big business

    Pitch to Get Rich: Where fashion meets big business

    MUMBAI: India’s fashion scene is getting a glamorous makeover. Jiohotstar is set to premiere Pitch to Get Rich on October 20, a reality series that fuses Hindi cinema’s sparkle with entrepreneurial grit. Produced by Dharmatic Entertainment and the Fashion Entrepreneur Fund, the show features a Rs 40 crore investment pool aimed at turning creative fashion ideas into thriving businesses.

    Fourteen aspiring founders will compete in a first-of-its-kind format, pitching their fashion ventures while navigating real-world business challenges. Celebrities and industry leaders, including Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, join forces with top business tycoons to mentor, judge, and invest in India’s fashion talent.

    Dharmatic Entertainment CEO Apoorva Mehta said, “Pitch to Get Rich is more than entertainment. It’s a stage for dreamers who want to build, innovate, and shine globally.” Founder of FEF Sanjay Nigam added, “The show champions ‘Make in India’ while inspiring the next generation of fashion entrepreneurs.”

    With homegrown talent in the spotlight, Pitch to Get Rich promises a thrilling mix of style, strategy, and star power, streaming exclusively on Jiohotstar.

  • Yuvaa Partners With The Man Company for second season of ‘Be A Man, Yaar’

    Yuvaa Partners With The Man Company for second season of ‘Be A Man, Yaar’

    Mumbai: It was in 2023 when Yuvaa- a popular GenZ-driven media organisation introduced India’s first chat show on positive masculinity called Be A Man, Yaar. The unique and heartfelt conversations with some of the popular men from showbiz, including Naseeruddin Shah, Karan Johar, Vicky Kaushal, and Zakir Khan, caught the attention of millions, starting the much-needed conversation around men, their emotions, and positive masculinity. Now, in association with The Man Company, a leading male grooming brand, Yuvaa is coming back with season two of ‘Be A Man, Yaar’, and this time, it is all about the ‘humanity’ behind masculinity.

    To celebrate men from different fields and backgrounds, the second season of ‘Be A Man, Yaar’ will witness Media Entrepreneur and Co-Founder of Yuvaa, Nikhil Taneja engaging in candid, honest, authentic conversations about what it means to be a boy, a man, and a human with: Javed Akhtar, Kartik Aaryan, Bhuvan Bam, Manish Malhotra, Rohan Bopanna, Dr Vikas Divyakirti, Gajraj Rao, Boman Irani, Imran Khan, Ankush Bahuguna, Viraj Ghelani, Aryan Pasha and Prateek Kuhad.

    The trailer of the show launched today on Yuvaa’s YouTube channel, and from 10th July, the show aims to delve deeper into the conversations around mental health, loneliness, male friendships, therapy, fatherhood, insecurities, and of course, healthy relationships with women.

    Yuvaa and The Man Company share a vision of redefining masculinity and fostering a culture of positive male identity. ‘Be A Man, Yaar’ aims to provide a platform for men to express their true selves, break free from societal stereotypes, and engage in meaningful dialogues that promote mental well-being and emotional health. The Man Company, with its dedication to holistic grooming and personal development, complements this mission by encouraging men to lead lives of authenticity and compassion. Together, they strive to inspire a generation of confident, empathetic, and proud men to be themselves.

    Expressing his thoughts behind bringing the second season of the critically acclaimed show ‘Be A Man, Yaar’, Nikhil Taneja said, “Season 1 of Be A Man, Yaar! got an enormous amount of love for creating a safe space on the internet for men in the entertainment industry to have vulnerable and authentic conversations. In Season 2, we have more men, more laughs, more love, more hugs and a lot more vulnerability by iconic men from entertainment to sports to fashion to education. Our guests reflect the diversity of our country and the many ways in which men can learn and be human. I’m thrilled that The Man Company partnered with us on the mission to make masculinity more wholesome.”

    The Man Company founder & MD Hitesh Dhingra also expressed excitement about the partnership, highlighting their shared mission of promoting positive masculinity, emphasizing their goal of encouraging men to embrace their individuality and lead with authenticity and compassion. He said, “At The Man Company, we believe in empowering men to embrace their individuality and cultivate confidence inside and out through grooming and a constant dialogue that urges them to bring out the #GentlemanInYou. Our collaboration with ‘Be A Man, Yaar!’ aligns perfectly with our goal to redefine masculinity and inspire men to rise above stereotypes and lead with authenticity, compassion, and gentleness.”

    With a reach of over 150 million and mentions by over 450 celebrities and creators, the first season of ‘Be A Man, Yaar’ featured candid conversations with notable figures like Vicky Kaushal, Karan Johar, Zakir Khan, and Naseeruddin Shah, exploring the concept of positive masculinity. Starring some unconventional discussions, the show became the flag bearer for positive communication for men around, bringing out their vulnerable emotions for the world to understand what it truly means to be a man!

    The extended unfiltered episodes will be available exclusively on Amazon Music.

  • Bonito Designs opens flagship centre in Andheri Mumbai with Gauri Khan and Manish Malhotra

    Bonito Designs opens flagship centre in Andheri Mumbai with Gauri Khan and Manish Malhotra

    Mumbai: Bonito Designs, a full-home-only interior design company, has launched India’s first and only immersive flagship experience centre in the heart of Mumbai West, Andheri. This groundbreaking 12,000 sq. ft. centre sets a new standard in the interior design industry, offering an unparalleled, technology-driven, and immersive design experience. The opening weekend of the flagship centre was met with tremendous success, recording over 200 bookings and reinforcing Bonito Designs’ position as a category leader in Mumbai.

    The flagship centre was inaugurated by renowned designers Gauri Khan and Manish Malhotra, whose collaboration with Bonito Designs’ continues to bring exclusive design themes to life and democratize designer homes. This strategic alliance showcases the brand’s commitment to making celebrity interior designs accessible to everyone. The centre is meticulously conceptualized to be immersive and intuitive, leveraging advanced technology to achieve design excellence. This initiative aligns with Bonito Designs’ Vision 2025, which aims to become India’s premier choice for branded interior design.

    Bonito Designs’ new experience centre targets first-time home buyers where purchase decisions are typically influenced by both partners. It also caters to secondary audiences, including children, women, the designer community, investors, and potential new team members. It showcases 12,000 products in a single space, offering customers a comprehensive and immersive experience. This pioneering approach underscores Bonito Designs’ expansion and positions the brand as the top choice for branded interior design in the country.

    Innovation is at the core of Bonito Designs’ offerings. The company has introduced an intuitive mobile app to enhance customer satisfaction by providing a digital mapping of the customer journey, providing complete transparency. Additionally, the app uses data science to offer personalized design suggestions, aiming to increase revenue per customer.

    Speaking about the growth opportunities in the industry, Bonito Designs chief executive officer Amit Parsuramka said, “The interior design industry in India is experiencing a remarkable growth trajectory with a CAGR of approximately 18%. Recognizing this trend, we believe that now is the perfect opportunity to expand our offerings and introduce new products, as well as extend our presence to additional cities across India. The increasing number of branded housing projects is significantly boosting the growth of the interior design sector.

    We have observed a significant shift in consumer behaviour, particularly among the younger demographic. They are moving away from the cookie-cutter builder finish approach and have a clear vision of what they desire for their homes. This shift places a greater emphasis on personalized services like ours, where customization is the focal point.

    The variety of materials and advancements in finish technologies, both in base and final soft finishes, have also improved, enabling us to deliver stylish and long-lasting products.

    Moreover, our innovation in offering celebrity-designed homes has democratized this process, making it accessible for everyone in Bangalore, Mumbai, and soon, many other cities across India. Our collaboration with Gauri Khan and Manish Malhotra ensures that anyone can achieve a celebrity-designed home, aligning perfectly with our mission to provide personalized and premium interior design solutions.”

    Speaking on this landmark moment, Gauri Khan said, “Bonito Designs has consistently been at the forefront of design innovation, making smart, usable, and futuristic designs accessible to everyone. Their new 12,000 sq. ft. flagship experience centre is a testament to their commitment to excellence. This state-of-the-art facility seamlessly integrates the best of design and technology, offering an unparalleled experience to customers.

    Over the past two years of our collaboration, we have successfully created over 1,000 beautiful homes in Bangalore and Mumbai. It has been a rewarding journey, and I am excited to see how this new centre will further enhance our ability to bring stunning, personalized designs to even more homes.”

    Speaking on the new launch, and his collaboration with Bonito Designs Manish Malhotra said, “Interior design is a deeply personal endeavour; you want your home to be warm, welcoming, and a true reflection of your personality. Bonito Designs excels in making every space about you and your family. Their approach ensures that your home is not just beautiful but also uniquely yours.

    Design must be intricate and detailed, yet functional and chic. With over 12 years of expertise, Bonito has consistently delivered the perfect blend of couture and intellectual design for homes. This commitment to excellence is evident in their new flagship experience centre in Western Mumbai, where they have brought together the finest elements of design and technology to create a truly exceptional experience.”

    Bonito Designs continues to set new benchmarks in the industry with its unique blend of technology and celebrity collaboration, making high-end design accessible and achievable for all.

  • Starbucks India & Manish Malhotra unveil coffee and glam-inspired merchandise

    Starbucks India & Manish Malhotra unveil coffee and glam-inspired merchandise

    Mumbai: Launching exclusively in India, Starbucks India and Manish Malhotra are all set to introduce a one-of-a-kind collaboration. The limited-edition lifestyle drinkware range will see the coming together of two distinctive voices in coffee and fashion. This collection will celebrate Starbucks philosophy of elevating everyday moments of the coffee-drinking experience, tailored to consumers and through the lens of the ace couturier’s signature craftsmanship.

    Over the years, globally, Starbucks has collaborated with iconic brands to bring forth a line of collectibles that make accessible the realms of international style, glamour and fashion for its consumers, the collaboration with Manish Malhotra will offer an unparalleled experience for coffee, art, design and fashion enthusiasts alike.

    The limited-edition range comprises of stoneware ceramic mugs, stainless steel tumblers and environment-friendly reusable cup. The design inspiration takes from exquisite Kashmiri motifs, a testament to centuries-old craftsmanship, that uniquely captivates its traditional floral technique inspired by the region’s rich cultural heritage and breath-taking natural surroundings. The timeless beauty of Kashmiri embroidery, a signature of the Manish Malhotra brand, translates into intricate patterns that are rich in cultural significance, on Starbucks cups and tumblers.

    In color palates that range from charcoal black, regal golds, pristine whites and subtle carmines, the range embodies the luxurious essence of traditional craft with contemporary style. This collaboration not only celebrates the exquisite craftsmanship and natural inspirations of Kashmir but also brings a touch of elegance to the coffee experience, creating a unique fusion of global aesthetics and local heritage.

    Commenting on the collaboration, legendary designer Manish Malhotra said, “I am delighted to join forces with Starbucks India to introduce the limited-edition collection. My aim was to design something deeply rooted in India while complementing the iconic tradition that Starbucks is renowned for. Kashmir holds a special place in my heart, serving as both a personal connection and a cornerstone of my brands’ identity. In crafting a signature collection for my collaboration with Starbucks, my aim was to seamlessly integrate the beauty and craftsmanship of Kashmir into everyday moments. The decision to use gold as a prominent colour in my designs’ stems from its powerful statement and resonance with my brand’s aesthetic. Gold, much like the intricate art and craft of Kashmir, embodies a sense of opulence and timelessness.”

    “At TATA Starbucks, we have always believed in the power of design, art and community in sharing elevated experiences for coffee lovers across India. From our stores to our packaging – each touchpoint at Starbucks is a testament to this thought. As we continue to lead growth in India, we are thrilled to partner with Manish Malhotra. Mr. Malhotra is one of India’s most prominent voices in fashion and has played a pivotal role in the country’s approach to style. We hope this collaboration elevates our consumers daily cup of coffee with Manish Malhotra’s inimitable design language.” said TATA Starbucks CEO Sushant Dash.

    The limited-edition range starts at a retail price of Rs 850 and onwards and includes –

    ●    As an ode to sustainability, the introduction of the two reusable cups for everyday beverages to showcase the intricate artwork and elevate your everyday beverage, priced at Rs 850.

    ●    Stoneware ceramic mugs with a gold luxor foiling in a matte finish, priced at Rs 2100.

    ●    Stainless steel tumblers in an opaque matte black outer finish that are double-walled, and vacuum sealed to make your drinking experience easy, priced at Rs 2900.

    ●    Each piece of merchandise is also accompanied by a personalised note by Manish Malhotra.

    ●    The brands have also launched an exclusive limited-edition collectible which comprises a set of stoneware ceramic mug and stainless-steel tumbler and a personalised note by Manish Malhotra that is accessible only to Starbucks Rewards members.

  • Air India starts rollout of new global brand identity

    Air India starts rollout of new global brand identity

    Mumbai: Air India has started the rollout of its recently unveiled global brand identity across guest touchpoints, beginning with a full switch to the new look across digital and online channels and rebranding at Delhi and Mumbai airports.

    The new identity, unveiled in August 2023, is centered around the ‘Vista’, Air India’s logo icon and a symbol of limitless possibilities and progressiveness. The new look features Air India’s new brand colours, including Air India red, aubergine, rose gold, and accents of gold, as well as the extensive usage of customised iconography and a bespoke font, Air India Sans – all crafted to reflect a bold, modern, and world-class airline with an Indian heart. This spirit is now reflected in:

     . A redesigned website, airindia.com, and a new mobile app: Air India guests will now be able to enjoy a more seamless and intuitive online experience with streamlined booking flows, faster performance, new features, and a refreshed design that showcases the airline’s new brand identity. The new website and mobile app were designed and architected by Air India’s teams in Kochi and Silicon Valley.

    . New social media avatar: Air India’s social media platforms have been revamped to reflect the new brand identity, offering engaging content and an interactive platform for guests to connect with the airline and fellow travellers.

    . Gradual rollout at airports: Starting with Delhi and Mumbai airports, guests will begin to see the new branding come alive at various touchpoints, including check-in counters, boarding gates, lounges, and newly designed boarding cards. The rollout will progressively extend to other airports across Air India’s growing global network in the coming weeks.

    “The network-wide switch to our new global brand identity is a landmark moment for Air India,” said Air India CEO & managing director Campbell Wilson. “It’s not just about bringing our new logo and colours to customer touchpoints; it’s a promise to our guests of a transforming travel experience that is modern, seamless, and infused with the warmth and hospitality that defines a new India and a new Air India. We are confident that the modern, world-class look of Air India will appeal to our guests globally and serve as a strong reminder of all the remarkable changes that have come or are to come to their Air India experience.”

    Rebranding on and inside aircraft

    The new Air India livery will feature on the A350 fleet and subsequently on other incoming brand-new aircraft. The in-flight rollout of the new global brand identity is linked to the airline’s soon-to-be-inducted Airbus A350 fleet as well as subsequent refurbishment of cabin products over the next few months.

    “This is a transformation of great scale, and therefore, it may take us a while to achieve consistency in our product, service, and the overall ‘new Air India experience’. We will continue to seek the support of our guests as we modernise Air India and make it a world-class airline that India deserves,” Wilson added.

    Earlier this year, Air India placed record-setting orders for 470 aircraft with Airbus and Boeing for US$ 70 billion (at published list prices), from which the much-anticipated Airbus A350 aircraft will start arriving this month. A US$ 400 million project for the refurbishment of 43 of Air India’s legacy widebody aircraft begins mid-2024, which will lead to the installation of brand-new seats in every cabin, new inflight entertainment systems, and inflight Wi-Fi internet connectivity.

    Air India last week revealed new uniforms for its cabin and cockpit crews, designed by the famed Indian couturier, Manish Malhotra. The new uniforms will be introduced in a phased manner over the next few months, starting with the entry of service of Air India’s first Airbus A350. The airline will also soon reveal new uniforms for ground staff, engineers, and security personnel, designed by Manish Malhotra.

  • AIR INDIA unveils fashion forward crew uniforms to mark the arrival of a new era in inflight couture

    AIR INDIA unveils fashion forward crew uniforms to mark the arrival of a new era in inflight couture

    Mumbai: Air India India’s global airline unveiled its anticipated brand-new collection of uniforms for cabin and cockpit crew marking the arrival of a new age of inflight couture.

    Crafted by Indian couturier Manish Malhotra, in his Mumbai atelier, the new uniforms feature an array of colours and timeless designs. The collection mirrors a rare, harmonious blend of rich Indian heritage and aesthetics with 21 century style, elegance, and comfort.

    The new uniforms will be introduced in a phased manner over the next few months, starting with the entry of service of Air India’s first Airbus A350.

    Air India chief executive officer & managing director Campbell Wilson said: “Air India’s crew uniforms are amongst the world’s most storied in aviation history, and we firmly believe that Manish Malhotra’s innovative ensemble will script an exciting new chapter for Air India’s future narrative. It perfectly captures the essence of our new identity, service principles, and our pursuit of setting new benchmarks in global aviation.”

    Malhotra’s take on modern Indian style complements Air India’s recently unveiled new global brand identity as the flag-bearer of a more confident, progressive, and resurgent new India.

    The female cabin crew attire features a ready-to-wear ombré saree with intricate patterns reminiscent of Indian heritage architecture (jharokha) and the Vista (new Air India logo icon), paired with a comfortable blouse and blazer.The read to wear sarees can be optionally worn with comfortable pants, which provides greater flexibility to female cabin crew to choose the style they most identify with and brings a unique east-meets-west look.

    The ombré sarees for the senior female cabin crew will be aubergine-to-burgundy, combined with aubergine blazers, exuding a balance of authority and sophistication. Conversely, junior female cabin crew will wear vibrant red-to-purple ombré sarees combined with red blazers, embodying youthfulness and energy.

    Commented on innovative design Manish Malhotra said: “I am honored to have been given the opportunity to design the uniforms for Air India. It is a privilege to be able to contribute to the national flag-bearer and showcase the elegance and charm of Indian fashion. My aim was to create uniforms that capture the essence of India’s diverse culture and traditions while also embodying a modern and sophisticated look. By incorporating quintessential hues that are symbolic to India, I hope that these uniforms not only make the crew feel proud but also leave a lasting impression on the guests, representing the warmth and hospitality that India is known for.

    The hallmark technique of ombrés is a signature attributed to Malhotra, reflecting his deep-rooted fondness for traditional attire and gradients. The color palette of the new uniforms comprises deep red, burgundy, aubergine, and accents of gold, paying homage to India’s rich cultural heritage.

    The well-fitting uniforms for both male and female cabin crew are practical and suited for them to perform in-flight duties with ease of movement. The new uniform designs were developed in close consultation with Air India’s cabin crew representatives and the airline’s in-flight services team, who also conducted an extensive testing exercise for the new designs.

    The cockpit crew’s uniform features a classic black double-breasted suit with a print inspired by the Vista, signifying professionalism, timelessness, and the gravitas of the flying profession.

    Malhotra has also curated footwear that blends style and comfort, allowing each step to resonate with the grace and poise inherent in Air India’s sartorial overhaul. The female cabin crew will wear dual-tone (black and burgundy) block heels, and the male cabin crew will wear comfortable black Brogues. The uniforms include pearl earrings and sling bags for female cabin crew.

    Campbell Wilson said. “Air India has been in the world’s spotlight for some time. We are confident that our new crew uniforms will rise to the heightened expectations, distinctly making a statement that defines the very best of Indian heritage and hospitality.Travellers across continents will be able to instantly recognise these uniforms as the new Air India,” Malhotra has meticulously crafted uniforms not only for Air India’s cabin crew and pilots, but also ground staff, engineers, and security personnel, which will be revealed in due course.

    Sustainability and quality have been the cornerstones of the design and production process of these new uniforms. All fabrics and garments are proudly sourced and tailored in India. 

  • Bonito Designs unveils an exclusive festive bonanza

    Bonito Designs unveils an exclusive festive bonanza

    Mumbai: Bonito Designs, India’s number one full-home-only personalised interior design brand, unveils exclusive new themes and design assortments this festive season. Partnered with iconic designers Gauri Khan and Manish Malhotra through the ‘World Designs’ campaign, Bonito Designs invites the first 99 customers to experience the pinnacle of premium interior designs. With the promise of delivering complete homes within just 90 days, this limited-time festive benefits promises to transform homes into elegant and sophisticated living spaces.

    Bonito Designs is making every effort to ensure that their customers’ living spaces are infused with fresh, captivating interior design concepts. With the creative brilliance of design icons Gauri Khan and Manish Malhotra, Bonito Designs presents an exceptional collection of design themes that will elevate living spaces to awe-inspiring heights. As part of the festive bonanza, Bonito Designs is also introducing a range of exclusive benefits. The provision of flexible finance options, including no-cost EMI’s, balance transfers, and interior design loans are designed to make the dream of having a beautifully designed home more accessible than ever. Bonito Designs has set the industry standard by pioneering ISO-certified processes, ensuring efficient and effective design solutions. This innovation underscores their dedication to providing excellence in every facet of the interior design journey.

    Speaking on the introduction of the festive bonanza, Bonito Designs CEO Amit Parsuramka said, “Bonito Designs has always been at the forefront of interior design innovation, and our festive bonanza underscores our commitment to providing exceptional design experiences. With new themes by Gauri Khan and Manish Malhotra, a 90-day delivery promise, and exclusive benefits, we aim to make this festive season truly extraordinary for our customers.”

    Celebrated interior designer and the creative force behind World Designs, Gauri Khan said, “As the festive season unfolds, embracing warmth and togetherness, it becomes a canvas for crafting cherished moments with family and friends. In this season of celebration, we infuse our homes with love and beauty, creating spaces that reflect the joy and spirit of the festivities. Through our designs we want to give people the opportunity and possibility to create beautiful homes and memories for their loved ones. I look forward to creating some magical spaces this festive season as a part of the World Designs’ campaign with Bonito Designs.”

    Renowned designer and an integral part of World Designs, Manish Malhotra said, “The festive season in India is a vibrant tapestry of traditions, colors, and celebrations. It’s a time when our homes become the heart of the festivities, and every corner comes alive with joy and splendor. Through our ‘World Designs’ campaign with Bonito Designs, we aim to infuse homes with a touch of opulence and charm, making this season even more special. I believe that your living spaces should reflect the festive spirit, and I’m thrilled to be a part of curating designs that resonate with the essence of this beautiful season.”

    The Bonito Designs festive bonanza is a great opportunity to infuse world-class design into one’s living spaces. To avail your spot among the first 99 customers, visit your nearest experience center or register at www.bonito.in.

  • Myntra begins promotions with Manish Malhotra for the second edition of Myntra Fashion Superstar

    Myntra begins promotions with Manish Malhotra for the second edition of Myntra Fashion Superstar

    Mumbai: Myntra has initiated promotions to seek aspirants for the second edition of India’s only digital fashion influencer talent hunt, ‘Myntra Fashion Superstar-@MTV’, #MFSChangeTheConversation, the auditions for which have begun from August 14, 2020. The show is slated to go on-air in September on MTV.

    Giving a grand sneak peek into the second edition of Myntra Fashion Super Star, Myntra has launched a 60-second promotional video with celebrated fashion designer, Manish Malhotra, who is seen urging the young and talented aspirants to become powerful fashion influencers by participating in the show and proving their worth. It uses a metaphorical setting to demonstrate the experience of being an influencer, which includes flaunting a personal style, orientation, conversations or making a statement and taking on the responses.

    Interested participants can send their entries by uploading a video that shows their take on fashion using #MFSChangeTheConversation on social media or on the Myntra and Voot apps.

    The winner of the show will be adjudged India’s ‘Fashion Superstar’, for the year, and will win an exclusive 1-year influencer contract with Myntra worth ₹1 million, in addition to an exclusive 1-year contract with MTV to be the Social Influencer in Fashion.

    Expressing his excitement for the show, Manish Malhotra said, “Over the years, fashion and it’s concept has evolved. While styling remains a significant factor, the persona, conduct and confidence have become defining norms to make a mark in the industry. Myntra Fashion Superstar @MTV is a perfect platform for all fashion enthusiasts to showcase their skills and I’m sure it will give them the right push to work towards their dreams. I urge all budding talents to be a part of it and create conversations together to strive for change.”

    The show will be judged by leading personalities from the world of fashion and cinema, including Manish Malhotra. The chosen contestants will make it to the show post auditions, which will be aired on Myntra Studio on the Myntra App, MTV and Voot in end September. In addition to streaming the 8 episodes, Myntra Studio will be the one-stop destination for loads of exclusive content around the show, including Behind The Scene moments, shoppable celebrity looks, episodic reviews, trivias, and quizzes and lots more. With the capability of hosting all formats of content and its in-built gamification features, Myntra Studio will keep the buzz going right from the start. The show will be promoted across TV and Digital channels of Viacom18 and Myntra’s own Digital channels, including social media.

    Stay tuned to witness the biggest fashion extravaganza with the second edition of Myntra Fashion Superstar @MTV, coming soon only on Myntra Studio on the Myntra App, MTV and Voot.

  • Condé Nast India, Myntra, TLC, Discovery Plus join hands for a cause

    Condé Nast India, Myntra, TLC, Discovery Plus join hands for a cause

    NEW DELHI: Condé Nast India announces the launch of ‘Behind the Mask’, a mammoth, multilayered social awareness campaign with Myntra, helmed by a five-episode video series, to be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian karigars (craftspeople). These videos ‘unmask’ five of India’s leading fashion designers – Manish Malhotra, Anita Dongre, Tarun Tahiliani, Gaurav Gupta and Rahul Mishra on film, giving us an intimate peek into their lives during the pandemic. In these episodes, each designer also creates a prototype of a mask using elements from Indian art and culture, based on the current times. These designs then serve as inspiration for five unique mask collections, each an ode to a craft or a community. Myntra will be offering an assortment of 34 styles and 20 designs that will be available in packs of one, four, five and 20.

    Condé Nast India managing director Alex Kuruvilla elaborates, “Behind the Mask’ is one of the most ambitious projects we’ve ever undertaken. From video concept and production to packaging and product design to bringing on board multiple partners, this activity was entirely orchestrated by Condé Nast India during the lockdown, managed remotely by multiple stakeholders. Our objective is twofold: to promote the wearing of masks, and to raise funds for the karigars (artisans) who tirelessly work behind the scenes of the Indian textile industry and are among those worst hit by the pandemic. This initiative achieves the first objective by mass-producing masks inspired by the designers’ prototypes. And it raises funds by donating all profits from the sales of these masks to GiveIndia—all this while creating great content that is at the core of Condé Nast India’s legacy.”

    This is also the first time two Condé Nast India titles, Vogue and GQ, have joined forces for a campaign of this scale. What makes this project interesting is the extent of collaboration required to pull it off, especially since it was entirely produced in the era of lockdown and self-isolation where nothing but the “essential” was permitted. The making of the video series is a case study in itself, with everything from conceptualising to scripting and shooting done remotely, with help from the designers’ loved ones who happily agreed to play co-filmmakers. Using mobile phones and digital cameras, with extensive notes from the director and DOP and briefings over video calls, the team managed to pull off these videos, that too in broadcast specifications.

    To execute this project, Condé Nast India brought onboard Myntra to produce and sell the masks, TLC, TLC HD to broadcast and Discovery Plus to stream the episodes, and GiveIndia to ensure the profits from the sales reach the right NGOs.

    Myntra CEO Amar Nagaram added, “Behind the Mask’ is an extraordinary initiative, a coming together of enthusiastic and dedicated folks for a common, but the profound cause. We wholeheartedly appreciate the efforts of Condé Nast and are proud to be a part of this ‘one-of-a-kind’ association. Our wide shopper base and reach will enable these masks, inspired by the concepts of India’s leading fashions designers, to reach millions of consumers across the country, thereby supporting this fundraiser campaign in a big way.”

    Discovery Managing Director south Asia- Megha Tata said, “Given the pandemic, there is a need for various stakeholders to come together for the larger good of society. This cause led initiative has the potential to engage audiences in a very endearing way and leave an indelible mark on the audiences. We are proud to have played our part in supporting Kaarigars and remain committed to support such meaningful initiatives in the future as well.”

    GiveIndia President Ashok Kumar ER says: "Our crafts artisans represent the backbone of India's rich heritage and these have been extremely challenging times for them. So we are very grateful that through this partnership Condé Nast India will not only support the karigars but also highlight the crucial role they play in the textile industry. For those of us continuing to stay safe at home, 'Behind The Mask' also acts as a reminder not to take the lives of those less fortunate for granted. Since mid-March GiveIndia has been supporting communities worst-hit by the COVID2019 crisis through our India COVID Response Fund, having disbursed Rs 114+ crore so far. And we welcome Condé Nast India's contribution."

    The episodes will be streamed on the Myntra app on 12 August 2020 and aired on TLC and TLC HD and streamed on Discovery + on 17 August/18 August 2020. The masks will be available for sale on Myntra from 12 August onwards.

    To buy the masks go to www.myntra.com