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Tag: Manish Maheshwari

  • Pradesh18.com foresees growth in female audience share

    Pradesh18.com foresees growth in female audience share

    MUMBAI: Network18’s local news portal Pradesh18.com has seen a rapid growth in its user base. The digital destination claims to have more than 10 million unique users in last month and focuses on state-wise news in various regional languages such as Hindi, Bengali, Gujarati, Urdu. More languages are to be added such as Kannada, Tamil and Malayalam.

    The primary growth of Pradesh18.com has come from its Hindi language portal.

    As a changing trend, a lot of content is being consumed through mobile devices and that has added to the growth of the portal facilitating any content, anywhere. Complementary to major growth coming from mobile medium, 74 per cent of its audience are young readers below the age of 34 while 26 per cent are above the age of 40. Though the audience is fairly dominated by males but female share is growing and is at 17 per cent as per October numbers.

    Network18 Digital CEO Manish Maheshwari attributes the success of Pradesh18.com to the product’s unique & single minded proposition to cater to the news & happenings of reader’s locality, district, city and state. He said, “Pradesh18.com is a platform to provide news at district level to its readers & in the language in which one prefers. We aspire to cover India inch by inch. Digital growth will come from vernacular languages and through mobile medium and Pradesh18.com is uniquely poised to benefit from both these factors.”

    Pradesh18.com also contains high quality video news content and live TV content of popular ETV channels in respective states of Uttar Pradesh, Uttarakhand, Bihar, Jharkhand, Madhya Pradesh, Chattisgarh, Rajasthan and Haryana.

  • Flipkart partners Viacom18 for licensing global brands

    Flipkart partners Viacom18 for licensing global brands

    MUMBAI: In a first of its kind partnership, e-commerce company Flipkart has inked a deal with Viacom18 for licensing three major international brands in India. 

    In a bid to offer Indian consumers authentic and branded merchandise, the Flipkart – Viacom18 collaboration will see the licensing of Teenage Mutant Ninja Turtles, Spongebob Squarepants and Peanuts for sellers in India.

    According to Flipkart, this partnership provides a superior analytics system and tight control to help international brand kick-start their operations in India. Global brands are constantly looking to partner with the most competent manufacturers across categories, and Flipkart aims to become the licensing platform that connects these brands to the most deserving sellers in India.

    Additionally, the company has expertise across more than 70 product verticals, which will allow it to offer these brands in a more innovative approach towards merchandising and sales.

    With this, sellers will have the opportunity to create a better experience for buyers, by assuring them quality of authentic products and differentiating themselves from the clutter on the marketplace.

    Flipkart vice president and head – seller ecosystem Manish Maheshwari said, “Through this online licensing concept, we want to simply this process by connecting brands with the top performing sellers on our platform, giving the brands the power to keep a track on the product sales as well as the quality.”

    “It gives us great pride to introduce a concept like this for the first time in India where a global player can connect with Flipkart and have the product licensed across any number of sellers they want,” he added.

    Flipkart is also looking to expand and extend its existing ecosystem by adding licensors on one side and high-quality sellers that are eligible to be licensees on the other side.