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Tag: Manish Kumar

  • Rush by Hike rolls the dice with Krushna Abhishek in #ChaloJeetKiChaal debut

    Rush by Hike rolls the dice with Krushna Abhishek in #ChaloJeetKiChaal debut

    MUMBAI: Rush, Hike’s high-stakes skill gaming platform, has unleashed its maiden brand campaign, #ChaloJeetKiChaal, roping in Krushna Abhishek to bring a heady mix of humour, hustle, and homegrown wit to India’s Ludo-loving masses.

    Touted as its boldest comms blitz yet, the five-week campaign spans TV, radio, and digital and targets over 20 million players across India’s rapidly growing Hindi-speaking belt. With Ludo at the heart of the action, Krushna channels the ultimate jugaadu gamer, proving that in both life and gaming, dimaag se khelo, aur jeet pakki karo.

    “#ChaloJeetKiChaal is our way of turning the spotlight on India’s sharpest gamers – people who play smart, hustle hard, and know that strategy & skill always wins over chance. We wanted the campaign to be as fun and fast-paced as the platform itself and bring gaming into the mainstream conversation with a smile,” said Hike CFO Manish Kumar.

    The campaign is packed with big moves:

    .  A 360° media splash across television, radio and digital

    .  Influencer integrations with Manisha Rani, Sunny Singh, and Nitish Rana

    . Vernacular-driven storytelling for deeper Bharat penetration

    .  In-app contests and the flagship Leedo Champions League—offering cash, gadgets, even wheels

    Far from being another luck-of-the-draw gaming pitch, Rush is doubling down on its skill-first promise. Every Ludo match is built to reward strategy, not serendipity, and the platform continues to invest in transparent matchmaking and user education to keep it that way.

    “India’s real-money gaming industry is rapidly evolving into something far more aspirational, rooted in skill, culture, and mass accessibility,” said Kumar. “Krushna was a natural choice for this campaign. He embodies the spirit of Bharat — quick-witted, endlessly relatable, and driven by hustle. His energy captures the heart of our vision: a gaming experience that’s skill-first, deeply inclusive, and unmistakably fun. This is what the future of gaming in India looks like.”

    With the dice rolling and the stakes high, Rush is inviting Bharat’s next-gen gamers to bring their A-game. After all, jeet unhi ki hoti hai jo chaal chalte hain dimaag se.

  • Manish Kumar reveals V4B.ai: The future of AI-powered content creation

    Manish Kumar reveals V4B.ai: The future of AI-powered content creation

    MUMBAI: Digital visionary and entrepreneur Manish Kumar, the brains behind the SS Yoga App by Shilpa Shetty Kundra and Digi-Osmosis, has launched his latest venture: V4B.ai, an AI-powered content agency revolutionising branded content creation. With sales offices in the UK, UAE, and USA, V4B.ai aims to redefine how businesses produce content—efficiently, affordably, and at scale.

    V4B.ai eliminates the need for traditional actors and video shoots by leveraging a cutting-edge blend of AI platforms, CGI, Unreal Engine, and motion capture technology. The agency delivers high-quality, scalable, and cost-effective business content solutions that cater to an ever-demanding digital audience.

    At its core, V4B.ai transforms communication with its AI-powered, multi-lingual audio-video-chatbot. This smart digital assistant replaces outdated text-based chatbots, customer service centres, and FAQ pages, acting as a 24/7 sales and training tool that offers seamless, human-like interactions.

    The agency boasts an extensive library of 75 exclusive AI actors, ranging from hyper-real meta-humans and CGI-powered 3D characters to nostalgic toon mascots. These AI-driven avatars enable businesses to create engaging content at unprecedented speeds.

    V4B.ai also provides a groundbreaking service—AI cloning. Individuals and brands that struggle with time and financial cManish Kumaronstraints can now create content effortlessly using their AI avatars, allowing them to communicate in multiple languages without ever stepping in front of a camera.

    Speaking on the launch, Kumar shared his vision, “India has long held a leadership position in business process outsourcing (BPO). Now, we have the opportunity to dominate a new industry—business content outsourcing (BCO).”

    He further explained, “Marketing and branding have always been vital for businesses, but in today’s fast-moving digital world, video content has become non-negotiable. With shrinking attention spans and skyrocketing content consumption, our goal is to make video creation affordable for SMEs and scalable for large enterprises.”

    The AI-driven agency provides businesses with an innovative way to produce diverse content, including training videos, sales pitches, service guides, product showcases, social media clips, educational materials, and even fashion and e-commerce visuals—all without the need for physical shoots.

    With a presence in multiple countries and an expanding client base across India, Europe, and the Middle East, V4B.ai has already begun making an impact. Multi-ethnic AI actors speaking various languages ensure that brands can localise their messaging at scale.

    The company has set an ambitious target: securing one per cent of the global branded AI-content market, which is projected to reach US$ 5.2 billion by 2026. With its unique production model and cutting-edge AI integration, V4B.ai is well on its way to becoming a leader in the AI-powered content revolution.

    Before launching V4B.ai, Kumar held key leadership positions in major entertainment and digital firms, including Red Chillies Entertainment and Kolkata Knight Riders, where he served as chief marketing & digital officer. His career spans over two decades, starting as the brand custodian at TVS Motors and Kinetic Honda, before becoming head of content marketing at Hungama Digital.

    With V4B.ai, Kumar has once again positioned himself at the forefront of digital transformation, setting new benchmarks in AI-driven content creation.

  • Onsitego partners with Unilet

    Onsitego partners with Unilet

    Mumbai: Onsitego, an Indian device care company for digital devices, consumer electronics, and home appliances, is pleased to announce its strategic partnership with Unilet, a pioneering name in the consumer electronics and technology retail sector in India.

    Onsitego’s cutting-edge device protection and support services have seamlessly integrated into Unilet’s retail ecosystem, offering customers a holistic solution to safeguard their valuable electronic devices.

    The combined strengths of Onsitego and Unilet are expected to create synergy, benefiting customers and elevating the overall standard of service.

    Onsitego EVP sales and business development Manish Kumar expressed his enthusiasm about the collaboration, stating, “We are thrilled to join forces with Unilet, which has emerged as one of the largest and fastest-growing electronics and consumer appliances retail chains. This partnership aligns with our commitment to ensuring that customers can enjoy their electronic devices worry-free.”

    Unilet MD Humayun Fiaz shared his views on the collaboration, stating, “At Unilet, our focus has always been on delivering the best possible experience to our customers. Partnering with Onsitego allows us to enhance our service offering by providing customers with comprehensive device protection and support solutions. Onsitego is renowned for its industry-leading device protection plans, including extended warranties, damage protection, and technical support for a wide range of electronic devices. We believe this collaboration will set new benchmarks in customer satisfaction and loyalty.”

  • Britannia Marie Gold in partnership with NSDC announces India’s first Skill Development Program for homemakers to startup

    Britannia Marie Gold in partnership with NSDC announces India’s first Skill Development Program for homemakers to startup

    MUMBAI: Britannia Marie Gold has announced the launch of the second season of its annual ‘Britannia Marie Gold My Startup’ initiative which provides financial assistance to homemakers with entrepreneurial ideas. This year, the brand has partnered with National Skill Development Corporation (NSDC) to launch India’s first-ever skill development programme customized for women with entrepreneurial aspirations. 10,000 women homemakers from across the country will undergo this online certification course between April and June 2020. The online training touches upon all key levers of entrepreneurship.  The Britannia Marie Gold My Start Up initiative is designed to help India’s homemakers become financially independent and transform them into job creators.

    The online courses will be available through NSDC’s eSkillIndia portal that drives Government of India‘s Skill India Mission digitally. The e-courses will empower women to gain basic communication skills, financial literacy along with information and communication technology (ICT), and micro entrepreneurial skills for socio economic self-reliance. The online nature of the training provides easy access to the courses from the comfort of their homes across the country. The primary aim is to train women on key functional skills to boost their confidence at the start of their entrepreneurial journey. The training program will be available in two languages – English and Hindi.  The digital skilling content will be supported by formative and summative assessments, and eCertification will be awarded to the participants upon successful completion of the course.

    Britannia’s ‘My Startup’ Initiative also provides financial assistance to homemakers who have entrepreneurial ideas backed by a practical business plan. To participate in the program, the homemakers can give a missed call, send a WhatsApp message to the number provided on the Britannia Marie Gold pack or log on to www.mystartupcontest.com and share their business idea.

    Britannia Marie Gold launched the ‘My Marie My Startup’ campaign in the year 2019 on the back of a Nationwide Survey on Barriers and Triggers to Women Entrepreneurship in India conducted in 2018. The overwhelming response of 1.5 million entries in the first Edition of the campaign and the insights gained thereof encouraged the brand to add skill development as a core delivery in the initiative this year.

    Talking about the second edition of Britannia Marie Gold My Start Up campaign and partnership with NSDC, Britannia Industries head of marketing Vinay Subramanyam said: “Britannia Marie Gold My Start Up initiative aims to fulfill Indian women’s aspirations of embarking on an entrepreneurial journey and gaining financial independence. We believe that homemakers are the drivers of growth for a country's success. They have uninhibited energy, endless love and limitless patience. They exhibit an entrepreneurial aptitude in their everyday lives. And yet they seek to do more and be more. This is the rationale for the "Britannia MarieGold My Start up" initiative. Data from a nationwide survey we conducted also pointed out that skill development was a crucial need along with finances. We found the perfect partner in National Skill Development Corporation (NSDC) to develop and deliver the requisite skills. The scale of the initiative this year has increased manifold with 10,000 homemakers going through an online, certified skill development program. Our partnership with NSDC will help build a vibrant ecosystem and facilitate micro entrepreneurship amongst women.”

    Commending the campaign, NITI Aayog CEO Amitabh Kant said: “In India only 22 per cent women work while the global average is about 48 per cent. A report by McKinsey specifies that if we reach the world average it would add another USD 700 billion to our economy and for India to grow at high rates of 9 to 10 per cent would not be possible without the participation of women as key entrepreneurs. I would like to compliment this unique initiative by Britannia Marie Gold and the National Skill Development Corporation to transform homemakers to entrepreneurs. We are in the midst of a massive technological disruption and this initiative creates huge opportunities and redefines our existing boundaries in innovation. They are opening up new avenues for business, innovation and entrepreneurship. I am particularly delighted that through this initiative there will be more opportunities for homemakers because women in India have a great spirit for innovation and the resilience to make the best of every available resource and without them it would not be possible for the country to grow, expand and progress.”

    The 21st century poses many challenges that require new ways of thinking, but nothing is more important than the economic role of women in a rapidly changing world. A key pillar to lead this transformation is skill development.

    Sharing his thoughts on the same, NSDC MD and CEO Manish Kumar  quoted, “Women constitute 48 per cent of Indian population but as per estimates only 23 per cent participate in labour force. Skilling initiatives especially focused towards Entrepreneurship and Gig Economy is the need of the hour given that 229.2 million, out of the 301.5 million who are not in the labour force, state their status as ‘attending domestic duties’ and innovative approaches that create economic opportunities for them without conflicting with social needs will be a win-win solution for all. If we could add 20 percentage point more to women labor force, India's GDP will go up by more than 1 trillion USD.”

    Ministry of Skill Development and Entrepreneurship joint secretary Anuradha Vemuri said: “In the modern world, more and more women are emerging as beacons, leaders in integral roles contributing towards the nation’s growth. They are change-makers and custodians of a value system that holds the keys to the society’s development. Through their enterprise and compassion, women today are not only transforming their own lives but are also inspiring others to do better. The Government’s vision of Skill India rides on the ability of women to rise as entrepreneurs and employers and we are focusing all our energies to create conditions that empower women to strive for their dreams and ambitions. We will continue to be catalysts in the journey to unlock their potential and help them find success.”

    Aspiring women entrepreneurs can log onto www.mystartupcontest.com for more details and participation criteria.

  • Ayaz Memon appointed as mentor for DigiOsmosis’ Sportswallah

    Mumbai: Senior journalist Ayaz Memon has been roped in as the mentor of sportswallah.com – the latest venture by digital media firm DigiOsmosis. Memon, who has been writing and reporting on sports for over three decades will now present a unique combination of sports and lifestyle news to the masses. Ayaz will also be reporting live on various sporting events on the Sportswallah.com and aims to keep fans up-to-date on all the action.

    Apart from focusing on innovative segments like social sporting trends, nostalgia, gossip, legends, statistics, live scoring and much more, Sportswallah will partner with lifestyle experts and create content that centres around the trends, looks, fashion and lifestyles of not just the athletes but also teams and even the games themselves.

    Commenting on the partnership, Memon said, “Interest in sports is undergoing a massive change globally and particularly in India. While serious sports content — driven by quality reportage and trenchant analyses — is still highly coveted, the younger generation is also keen to find out more about what’s going on in a sportsperson’s life in a 360 degree prism. Sportswallah aims to meet the demands and expectations of all factions of sports followers.’’

    DigiOsmosis CEO and co-founder Manish Kumar said, “Sports in India has grown to become a large and multi-faceted industry. There are a number of sports and franchisees that are now important to the audience and not just one. The ISL, Kabaddi League, Badminton League, and even the NBA and FIFA Under-17 World Cup are only some of the tournaments that come to mind. Media consumption in India has gone digital in a big way and there is a large gap when it comes to sports lifestyle and sports gossip. We aim to fill that gap.”

  • Digi Osmosis unique campaign for ‘Ki & Ka’

    Digi Osmosis unique campaign for ‘Ki & Ka’

    MUMBAI: Digi Osmosis has crafted a unique campaign for R Balki’s latest production Ki &Ka from the T-Series Films stable by creating a special app for the Ki & Ka facebook page. Once the viewer has watched the trailer on Facebook, a question pops up asking the viewer ‘Who are you in your life, Ki or Ka?’. It further asks  viewers if they are the independent, career-oriented, outspoken Ki or the homely, loving and caring Ka. 

    After the viewer answers and clicks the share button, the trailer is shared on the user’s timeline on Facebook with another caption – ‘I’m Ka in real life but you know, ??????ling (Feminine) and ???ling (Masculine) means the same thing!’

    Commenting on the campaign Digi Osmosis founder Manish Kumar said, “For this trailer, the strategy was simple; there are thousands of people who identify with Ki&Ka on a very personal level. They will find it to be a very interesting activity and in turn share it with their friends. Their friends in turn, find it a quirky and engage with the trailer, repeating the process. This encourages share-ability, a factor crucial for social media and creates a simple viral chain garnering the reactions required. ”

    Ki & Ka director and producer R Balki mentioned that “It has been a terrific learning experience for me working with the Digi Osmosis team. I gave them the trailer of Ki & Ka and they just had a few hours to convert it into an active engagement piece rather than a passive experience. They developed an app embedded in the trailer to make the viewer see herself/ himself as the characters in the story and respond. Simple. Innovative. And really on the ball.”

  • Digi Osmosis unique campaign for ‘Ki & Ka’

    Digi Osmosis unique campaign for ‘Ki & Ka’

    MUMBAI: Digi Osmosis has crafted a unique campaign for R Balki’s latest production Ki &Ka from the T-Series Films stable by creating a special app for the Ki & Ka facebook page. Once the viewer has watched the trailer on Facebook, a question pops up asking the viewer ‘Who are you in your life, Ki or Ka?’. It further asks  viewers if they are the independent, career-oriented, outspoken Ki or the homely, loving and caring Ka. 

    After the viewer answers and clicks the share button, the trailer is shared on the user’s timeline on Facebook with another caption – ‘I’m Ka in real life but you know, ??????ling (Feminine) and ???ling (Masculine) means the same thing!’

    Commenting on the campaign Digi Osmosis founder Manish Kumar said, “For this trailer, the strategy was simple; there are thousands of people who identify with Ki&Ka on a very personal level. They will find it to be a very interesting activity and in turn share it with their friends. Their friends in turn, find it a quirky and engage with the trailer, repeating the process. This encourages share-ability, a factor crucial for social media and creates a simple viral chain garnering the reactions required. ”

    Ki & Ka director and producer R Balki mentioned that “It has been a terrific learning experience for me working with the Digi Osmosis team. I gave them the trailer of Ki & Ka and they just had a few hours to convert it into an active engagement piece rather than a passive experience. They developed an app embedded in the trailer to make the viewer see herself/ himself as the characters in the story and respond. Simple. Innovative. And really on the ball.”

  • Red Chillies’ Manish Kumar turns entrepreneur with Digi Osmosis

    Red Chillies’ Manish Kumar turns entrepreneur with Digi Osmosis

    MUMBAI: Former Red Chillies Entertainment head of marketing and digital Manish Kumar has turned entrepreneur with the launch of a marketing and advertising outfit called Digi Osmosis.

    The agency will help brands be future-ready in the digital ecosystem as well as capitalise on this new and ever-growing community. 

    Digi Osmosis founder Manish Kumar said, “It’s simple… we understand digital and technology. We are constantly exploring new ways to exploit the digital landscape and simplify it for both the clients and the consumers. Through this company, we aim to create content that engages the fans and appeals to them and marry innovation through technology by partnering with the best tech gurus in the business. We are young, passionate and think new! We don’t just dream, but we back it up with numbers. Our backbone is analytics, and we tailor solutions according to the figures. Digital is in our blood. And we bleed ones and zeroes.”

    Through digital innovations, content, engaging fans and followers and helping connect influencers via their preferred platform and technologies in the space of sports and entertainment, Digi Osmosis aims to provide a complete digital solutions package, not only driving content but become creators.

    Kumar has over eight years of experience in being a frontrunner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment and sports industry in the digital space.

    Exuding knowledge in technology, marketing and digital industry and also acting as the nucleus connecting the arms of sports, entertainment and technology brands, the agency uses simple strategies and easy communication options to create digital assets for their clients through multiple ways. It integrates with systems and digital assets like media buying, viral marketing, social media marketing and using analytics efficiently to predict trends and create content in an organic manner.

  • Red Chillies’ Manish Kumar turns entrepreneur with Digi Osmosis

    Red Chillies’ Manish Kumar turns entrepreneur with Digi Osmosis

    MUMBAI: Former Red Chillies Entertainment head of marketing and digital Manish Kumar has turned entrepreneur with the launch of a marketing and advertising outfit called Digi Osmosis.

    The agency will help brands be future-ready in the digital ecosystem as well as capitalise on this new and ever-growing community. 

    Digi Osmosis founder Manish Kumar said, “It’s simple… we understand digital and technology. We are constantly exploring new ways to exploit the digital landscape and simplify it for both the clients and the consumers. Through this company, we aim to create content that engages the fans and appeals to them and marry innovation through technology by partnering with the best tech gurus in the business. We are young, passionate and think new! We don’t just dream, but we back it up with numbers. Our backbone is analytics, and we tailor solutions according to the figures. Digital is in our blood. And we bleed ones and zeroes.”

    Through digital innovations, content, engaging fans and followers and helping connect influencers via their preferred platform and technologies in the space of sports and entertainment, Digi Osmosis aims to provide a complete digital solutions package, not only driving content but become creators.

    Kumar has over eight years of experience in being a frontrunner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment and sports industry in the digital space.

    Exuding knowledge in technology, marketing and digital industry and also acting as the nucleus connecting the arms of sports, entertainment and technology brands, the agency uses simple strategies and easy communication options to create digital assets for their clients through multiple ways. It integrates with systems and digital assets like media buying, viral marketing, social media marketing and using analytics efficiently to predict trends and create content in an organic manner.