Tag: Manish Kalra

  • ZEE5 announces Malayalam anthology, ‘Manorathangal’

    ZEE5 announces Malayalam anthology, ‘Manorathangal’

    Mumbai: ZEE5 has announced the launch of ‘Manorathangal,’ a monumental series that heralds a new epoch in Malayalam cinema. Set to premiere on 15 August, this magnum opus, conceived to honor the 90-year legacy of the literary titan Madath Thekkepaattu Vasudevan Nair, affectionately known as M.T., brings together an unparalleled constellation of South’s most illustrious actors and filmmakers. ‘Manorathangal’ is a cinematic tour de force, exploring the intricate duality of human nature against the backdrop of Kerala. Penned by the venerable M.T. Vasudevan Nair himself, the series unites the pinnacle of Malayalam cinema’s acting and directorial talent. Through nine interconnected stories the series spotlights paradoxes of human behavior, showcasing our capacity for both great kindness and base impulses. By probing the interplay between our noble and primal sides, this series offers a rich, nuanced portrayal of humanity that speaks to universal experiences and emotions. For the first time ever, such a huge cast and directors are coming together on ZEE5.

    The anthology comprises nine compelling stories introduced by Padma Vibhushan, Dr Kamal Haasan: ‘Ollavum Theeravum’ (Ripples and the River Bank), starring the legendary Mohanlal and directed by the acclaimed Priyadarshan, sets the tone for this extraordinary series. ‘Kadugannava Oru Yathra Kurippu’ (Kadugannava: A Travel Note) features the incomparable Mammootty under the direction of the talented Ranjith. ‘Shilalikhitam’ (Inscriptions) brings together Biju Menon, Shantikrishna, and Joy Mathew in a Priyadarshan-directed segment. ‘Kazhcha’ (Vision) stars Parvathy Thiruvothu and Harish Uthaman, directed by the visionary Shyamaprasad. ‘Vilpana’ (The Sale) features Madhoo and Asif Ali, helmed by the promising Aswathy Nair. ‘Sherlock’ showcases the versatile Fahadh Faasil and Zareena Moidu, directed by the innovative Mahesh Narayanan. ‘Swargam Thurakkunna Samayam’ (When the Doors of Heaven Open) boasts an ensemble cast including Kaillash, Indrans, Nedumudi Venu, Enji Panicker, and Surabhi Lakshmi, under the direction of Jayarajan Nair. ‘Abhyam Theedi Veendum’ (Once Again, In Search of Refuge) stars Siddhique, Ishit Yamini, and Nazir, directed by the renowned Santosh Sivan.

    ‘Kadalkkaattu’ (Sea Breeze) features Indrajith and Aparna Balamurali, directed by Rathish Ambat.

    ZEE5 India chief business officer Manish Kalra stated, “With ‘Manorathangal’, ZEE5 is bringing together an unprecedented array of Malayalam cinema’s finest talents under one roof. It is a celebration of the reverence and admiration MT Vasudevan Nair commands in the industry. His 90-year legacy as a literary giant and cinematic visionary is unparalleled, and we are deeply honored to have his story on ZEE5. This anthology not only celebrates MT Sir’s brilliance but also showcases the exceptional creativity of Malayalam cinema, which has garnered a devoted following across India and beyond. Recognizing the growing fandom and the universal appeal of these stories, we are dubbing ‘Manorathangal’ in Hindi, Tamil, Kannada, and Telugu languages so the viewers could watch it in their local language. At ZEE5, we are really looking forward to the premiere.”

    The director, Priyadarshan, stated, “Dreaming is a part of life, and I had dreamt of making films. It was a dream come true to make a film with MT Vasudevan Nair. This moment is very special to me as I am now making my 97th film. In the past, I had tried to create a film with MT Vasudevan Nair but couldn’t. I had almost given up on that dream, but then this opportunity happened, for which I thank God. I have fulfilled a big dream and have done two films in Manorathangal: ‘Olavum Theeravum’ and ‘Shilalikhithangal’. As Mohanlal mentioned before, my desire to make a film began with reading the script of ‘Olavum Theeravum’. I thank God for making this dream come true and wish MT Vasudevan Nair a very happy birthday.”

    Indrajit stated, “Manorathangal is the second film in which I had the opportunity to act as a hero in a script by MT Vasudevan Nair. Before this, I had acted in a full-length film under MT sir’s script, a privilege that might not be common among actors of my generation. I consider this experience the greatest gift I have ever received. MT has a close relationship with my father, and I have done a segment called Kadalkkattu based on MT sir’s short story Bandhanam. Although the stories were different, my father also acted in a film titled Bandhanam written by MT sir, which is one of my favorite films featuring him. I recall visiting MT’s house and speaking with him multiple times, and people close to MT have told me that MT loves me. I extend my best wishes to MT on this occasion.”

    Biju Menon stated, “Happy birthday, MT Vasudevan Nair! I have always wanted to act in a film by MT Sir, though I was uncertain if it would ever happen. Fortunately, it did, and the experience was a dream come true. I am happy to see many legends and share the stage with them. Wishing everyone a lot of luck and happiness.”

    Mammootty stated, “This evening is unique for Malayalam cinema, as anthology films are rare in our industry. Manorathangal will be an anthology that can be presented with pride, a vision running through the mind of the writer. There could be no other apt name for it. I have a close relationship with MT Vasudevan Nair and admire his youthful spirit. MT’s up-to-date knowledge of contemporary literature, new authors, and books in various languages is remarkable. Although I couldn’t read a book MT recently gave me, my daughter loved it, highlighting MT’s ability to stay relevant with the latest generation’s tastes. Initially, Ranjith and I planned to make the story of Kadugannava into a two-hour feature film. However, for this anthology, we decided to use that story, which I describe as a piece of MT’s soul. The film was shot in Sri Lanka and aims to evoke nostalgia among those who grew up reading MT’s works. Malayalees realised the literary value of scripts through MT’s writings, and I have tried to read all of MT’s stories. We recently agreed to have a short story by MT read in my voice. I extend my heartfelt congratulations to MT on the initiative of Manorathangal and wish him good health and long life as he celebrates his birthday.”

    Asif Ali stated, “Happy birthday, MT Vasudevan Nair! I am happy and proud to be present at this event. My first audition in front of MT sir was for the film Neelathamara, but I was told I didn’t have a Malayali look and couldn’t participate. It took thirteen long years before I was finally able to play a character written by MT sir. I acted in the film directed by MT sir’s daughter Aswathy, where I starred alongside Madhubala, and I am very happy about that.”

    Nadiya Moidu stated, “Happy birthday, MT Vasudevan Nair! I am proud to be a part of this project. After the film ‘Panchagni’ directed by Hariharan, I got another opportunity to act in an MT sir’s script through the film ‘Sherlock’ in Manorathangal. It was a privilege to work with Mahesh Narayanan and Fahadh Faasil. In addition to Fahadh, a cat was one of the main characters in the film. The script was very enjoyable, and I thank MT sir for making us all a part of history. It is a blessing to be here.”

    ZEE5 Original, ‘Manorathangal’ premieres on 15 August, bringing MT Vasudevan Nair’s literary genius to screens worldwide.

  • ZEE5 to foray into the horror-comedy genre with the upcoming original film Kakuda

    ZEE5 to foray into the horror-comedy genre with the upcoming original film Kakuda

    Mumbai: Prepare for a spine-chilling yet hilarious experience as ZEE5, India’s largest home-grown video streaming platform and a multilingual storyteller, announces its foray into the horror-comedy genre with the upcoming original film, ‘Kakuda’. Produced by RSVP and directed by the acclaimed filmmaker of successful titles like ‘Zombivili’ and ‘Munjya’, Aditya Sarpotdar, this film promises to be a laughter riot with a twist of fear. Starring the powerhouse trio of Riteish Deshmukh, Sonakshi Sinha, and Saqib Saleem, ‘Kakuda’ will soon premiere on ZEE5.

    ‘Kakuda’ is set in the village of Ratodi in Uttar Pradesh’s Mathura district. While Ratodi seems like any other village, it isn’t because of the curse inflicted upon it for years. Every house in the district has two similar-looking doors, one that is normal size and one which is smaller than the other. The film revolves around a peculiar ritual that demands the opening of the smaller door of each house every Tuesday at 7:15 PM sharp. Failure to comply with this rule invites the wrath of Kakuda, who punishes the man of the house. But who is Kakuda…Why does he punish the men in the village? How will the villagers get rid of the curse?  Beware! Ab Mard Khatre Me Hai!

    Based in the heartland, Kakuda is a horror comedy that will keep the audience intrigued, entertained and engrossed through its narrative. The movie will soon premiere on ZEE5 in Hindi.

    ZEE5 India chief business officer Manish Kalra stated, “At ZEE5, we take pride in consistently pushing the envelope and exploring uncharted territories to entertain our viewers. With our original film ‘Kakuda’, we are venturing into the realm of horror-comedy, a genre that resonates positively with the audience and aligns perfectly with our commitment to delivering diverse and engaging content. Moreover, we are elated to have phenomenal talents like Sonakshi Sinha, Riteish Deshmukh, and Saqib Saleem leading this film. Known for their impeccable comic timing, this stellar ensemble and the thrilling narrative of ‘Kakuda’ will bring the genre to life. We hope that this movie will be appreciated and enjoyed by audiences across the country, further establishing ZEE5 as the ultimate destination for cutting-edge entertainment.”

    Ronnie Screwvala said, “We are thrilled to partner with ZEE5, India’s leading streaming platform, for our unique horror-comedy ‘Kakuda’ starring Ritesh Deshmukh, Sonakshi Sinha and Saqib Saleem. We are confident that ‘Kakuda’ will resonate with Indian audiences, given the exciting genre and our partnership with ZEE5 ensures that this story reaches millions of viewers, from the comfort of their homes.”

    “As a filmmaker and a fan of the horror-comedy genre, I find it incredibly fascinating to explore the delicate balance between fear and laughter. It’s a challenging task to make viewers simultaneously scared and amused, but with ‘Kakuda,’ I am confident that we have hit the right chord yet again,” said director Aditya Sarpotdar.

    He added, “I am thrilled to have worked with an exceptionally talented cast, including Riteish Deshmukh, Sonakshi Sinha, Saqib Saleem and Aasif Khan who have supported the narrative brilliantly by adding humour and emotions to the story. Their spotless comic timing and the way they portray genuine emotions have made my job as a director much easier. Together, we have crafted a unique and engaging story that will keep viewers on the edge of their seats, eagerly anticipating every twist and turn. ‘Kakuda’ is an experience that will take the audience on a rollercoaster ride of emotions, and I am immensely grateful to ZEE5 for believing in my vision and providing me with the platform to bring this story to life. Can’t wait to drop the trailer of this film and see the reactions of the fans.”

    Fasten your seat belts and get comfy on your couches as ‘Kakuda’ premieres soon on ZEE5!

  • ZEE5 celebrates sixth anniversary with 580+ million viewers globally

    ZEE5 celebrates sixth anniversary with 580+ million viewers globally

    Mumbai: ZEE5, India and Bharat’s largest home-grown video streaming platform, and the OTT arm of ZEE Entertainment Enterprises Ltd. (ZEEL), completes six glorious years of providing exceptional streaming experiences and quality watch time to billions of people across 190+ countries. Launched in 2018, ZEE5 has over the years become a household name, not just in India but also globally, with a robust digital-first consumer-centric strategy backed by a strong content funnel. Home to 200,000 hours of premium South Asian entertainment in 20 languages, ZEE5 possesses an unrivalled library, featuring more than 6000 titles and 230+ originals. Today, the platform boasts a significant presence in India and is the No. 1 South Asian streaming platform across international markets, as per App Annie data.

    On the content front, in the last year, ZEE5 has been home to some of the most prominent titles like ‘RRR’, ‘Gadar 2’, ‘Kisi Ka Bhai Kisi Ki Jaan’ in Hindi; ‘Vidhuthalai – Part I’ in Tamil; Karthikeya 2’ in Telugu; ‘Vedha’ in Kannada; and Shabash Feluda’ in Bangla, amongst others. The platform also launched successful originals across languages like ‘‘Sirf Ek Bandaa Kaafi Hain’, ‘Taj: Divided by Blood’, ‘Mrs. Undercover” in Hindi; ‘Koose Munisamy Veerappan’, ‘Ayali’, ‘Sengalam’, ‘Oru Kodai Murder Mystery’ in Tamil; ‘Vyavastha’, ‘Puli Meka’, ‘Maya Bazaar For Sale’ in Telugu; and ‘Abar Proloy’, ‘Chhotolok’, ‘Swetkali’, ‘Shabash Feluda’, ‘Roktokorobi’ in Bangla, to name a few.

    While ‘Sirf Ek Bandaa Kaafi Hai’ stood out with the highest watch-time across ZEE5 movies, ‘Taj: Divided by Blood’ topped the watch-time list among all ZEE5 titles released in the last 6 years. Popular originals like ‘Abhay’, ‘Rangbaaz’, ‘Sunflower’, ‘State of Siege: 26/11’, and ‘Rangbaaz: Darr Ki Rajneeti’ also feature in the top 10 shows on the platform, while ‘Uri: The Surgical Strike’, ‘Radhe – Your Most Wanted Bhai’, ‘RRR’, ‘Antim: The Final Truth’, ‘Silence…Can You Hear It?’ and ‘The Kashmir Files’ feature in the top 10 movies list. Going forward, 2024 promises to be yet an exciting year for ZEE5 with multiple power-packed releases, like ‘Sam Bahadur’, ‘Kaatera’, ‘The Kerala Story’, ‘Sunflower S2’, ‘Broken News S2’, Guneet Monga’s ‘Gyarah Gyarah’, and the Telugu spy-thriller series ‘Mission Tashafi’, amongst others.

    Speaking on the occasion, ZEE Entertainment Enterprises Ltd president – Digital Businesses & Platforms Amit Goenka said, “Over the last six years, ZEE5 has played a pivotal role in delivering accessibility and affordability to its consumers across the globe. As we cross yet another milestone in our journey, our aim is to further fortify the synergies between content and technology to build a robust consumer experience across connected devices. While we remain committed to offering immersive entertainment experiences to our consumers across our digital platforms, the parallel growth trajectory of the linear and digital ecosystem will enable us to further strengthen our capabilities. As the digital landscape matures steadily, and improved infrastructure further proliferates the ability for transactions on digital platforms, the opportunities remain endless. As pioneers in the industry, we will continue to maintain a strong focus on growth and innovation, simultaneously enabling a conducive environment for the industry at large.”

    ZEE5 India CBO Manish Kalra, said, “At ZEE5, we envision to be the platform of choice for billions of viewers with real, relatable, and relevant stories in languages that resonate with them. Over the last few years, we have focused on improving user experience and launching multiple blockbuster movies and originals while using technological innovations to improve our platform experience significantly. 2023 has been eventful with many firsts and multiple successful projects strengthening our presence across markets with significant penetration in the tier III and IV cities. Tech adoptions across business touchpoints for increasing efficiency and enhancing in-app experience have been a priority. 2024 has already started on a strong note with the release of ‘Sam Bahadur’ and “The Kerala Story”. As the industry scales newer heights, ZEE5’s unwavering commitment will remain centered around delighting our users with more focus on delivering quality content seamlessly.”

    ZEE5 Global CBO Archana Anand said, “From the initial idea of taking our South Asian content global, to growing out the business to become the No.1 South Asian streaming platform internationally, it has been a remarkable journey. Today, ZEE5 Global stands as the premier destination for South Asian content, connecting the diaspora across the world with their language content. And as we continue to grow out our massive leadership in the US., our recent pivot to becoming an Aggregator of South Asian streaming platforms with the launch of ZEE5 Add-ons, only further cements our position in the market as the singular largest hub for South Asian content. South Asian stories are finally claiming their well-deserved spotlight on the global arena, and we look to be at the forefront of this conversation, setting the stage for even more disruptive growth.”

  • ZEE5 brightens Diwali with Manoranjan festival & special premium subscription discounts

    ZEE5 brightens Diwali with Manoranjan festival & special premium subscription discounts

    Mumbai: ZEE5, India and Bharat’s largest home-grown video streaming platform, the multi-lingual storyteller and the OTT arm of ZEEL, announced the Manoranjan Festival and exclusive festive discounts on premium subscriptions for ZEE5 viewers. Starting from 4 – 14 November 2023, ZEE5 is streaming 18 premium SVOD titles across 6 languages at zero cost. The platform has announced a 30 per cent discount on premium HD subscription at Rs 699 from 3 to 15 November. Along with this, consumers can avail a 40 per cent discount on 4K subscription at Rs 1199/- from 3 to 9 November and a 50 per cent discount from 10 to 15 November at Rs 999.

    The slate of free-to-watch festive entertainers includes marquee titles across thrillers, fiction, romance like Padman, Kaagaz, Jhund in Hindi; Bangarraju, Varudu Kaavalenu, Rang De in Telugu; Bommai Nayagi, Captain, Valimai in Tamil; Bhajarangi 2, Ek Love Ya, Arjun Gowda in Kannada; Thattassery Koottam, Vedikkettu, Prakashan Parakkatte in Malayalam; and Har Har Mahadev, De Dhakka 2, Zombivli in Marathi. Further, prominent TV shows across languages will celebrate ‘Ghar-wali Diwali’ with ZEE5 viewers on the platform.

    ZEE5 India chief business officer Manish Kalra said, “For the festive season 2023, our focus was on expanding the offerings on the platform for both the formats to ensure the wider audience is benefitted. On AVOD, in the last quarter we have launched unique content through campaigns every month alongside releasing top blockbusters for premium users. Audience response has been positive with an increase in engagement on the platform through our family entertainers. I hope audiences will enjoy the Diwali offerings as we assure to continue creating quality entertainment for ZEE5 viewers.”

    ZEE5 is one of the fastest-growing OTT platforms in India as per latest industry reports, with a significant presence in regional markets. The platform is known for its diversified content across over 100 taste clusters and its focus on real, relevant, and resonant storytelling. In 2023, the platform had announced a massive slate of 111 titles spanning across genres and formats. Today, ZEE5 is present in over 190 countries and is home to over 5 lakhs+ hours of on-demand content, over 160 Live TV channels and a strong library of 4000+ titles in 12 Indian languages. With a seamless user interface and amazing user experience, the platform is the highest rated OTT platform on both Android PlayStore and iOS App Store with a rating of 4.5/5 on the Android Play Store and 4.8/5 on the iOS App Store.

    Tune in for a Mega Entertaining Festive Period from 4 Nov- 14 Nov only on ZEE5!

  • ZEE5 partners with Designyatra 2023

    ZEE5 partners with Designyatra 2023

    Mumbai: ZEE5, India and Bharat’s largest homegrown video streaming platform, and the OTT arm of ZEEL, partnered with Kyoorius for Designyatra 2023 that took place between 26 to 28 October, in Goa. In line with ZEE5’s digital-first and consumer-centric philosophy, the 3-day yatra set a global stage for the design and creative enthusiasts across industries to interact, demonstrate, and celebrate their work of art. Showcasing new age entertainment exposures on OTT, ZEE5 created engaging and enriching exposures at the event which marked a presence of over 1000 attendees and multiple eminent speakers. Acclaimed names like Jonathan Barnbrook, who won a Grammy for David Bowie’s album cover design, and Nelly Ben Hayoun -Stépanian, the founder of NASA’s International Space Orchestra were also a part of the coterie.

    ZEE5 India chief business officer Manish Kalra said, “Designyatra is one of the most prominent platforms that witnesses global representation from various industries to showcase and celebrate design excellence. At ZEE5, the endeavor has always been to enhance platform experience through multiple touchpoints where design plays an integral role in the final product offerings. We are thankful to our partners for bringing together the most talented minds in the creative industry, leading the way towards a new era of design brilliance.”

    Kyoorius founder CEO Rajesh Kejriwal said, “Designyatra has always been a hub for creative stimulation. In 2023, this meant bringing together talented folks from all principles of design to create a cross-pollination of insights as a first in the industry. The Kyoorius Design Awards 2023 similarly pushed the envelope by recognizing the best of Indian Design and paving the path for the future. ZEE5’s commitment to fueling design thinking in India, and boosting the young generation manifested brilliantly at the conference through AR/VR experiences, capturing the Typography excellence in film, and workshopping for Responsible Design.”

    Experience zone:

    ZEE5 witnessed an encouraging response from the participants at the AR/VR zone as they put their imagination to test to design movie characters virtually. The on-ground contest saw an enthusiastic turnaround from the audiences to create avatars basis the plot of content titles. Further an illuminating experience was created at ‘Lite Bright’ where participants used coloured glowsticks to create patterns of their choice. The ‘Kyoorius Young Blood Awards’ segment was unveiled as part of ZEE5’s ongoing commitment to nurturing emerging creative talents, dedicated to fostering the next generation of innovators and artists.

    Sessions by ZEE5 Senior Management

    Vatsal Chaoji, head of product design from the ZEE Tech and Innovation Centre did an interactive session on ‘Responsible Design for OTT’ reflecting on the significance of ethical design attuned to consumer lifestyle and consumption patterns. The session opened discussions on the varied facets of responsible design, the current landscape of digital product experiences which necessitates intervention and regulations. The role of AI and creativity in marking the next phase of entertainment experiences on streaming platforms.

    ZEE5 creative director Vipul Salve conducted an insightful session titled ‘The Futura of Cinema is Gotham!’ which was a huge hit amongst the young crowd, where they engaged in an enticing conversation on how typography helped change the course of Cinema over the decades. Tracing the evolution of cinema and typography- hand-in-hand, the attendees explored right from the history of hand drawn title logos of single screen eras to the impactful legible typography that is consumed constantly by everyone today on OTT.

    The event saw attendance from students, industry veterans and designers from across geographies, who came together to celebrate design and discuss fresh narratives to match the flux of life, with ZEE5 at the forefront. Designyatra is a truly anti-disciplinary conference, hosting designers from the fields of graphic, interior, product, industrial, furniture, and many more.

  • ZEE5 celebrates creating yourself, one story at a time

    ZEE5 celebrates creating yourself, one story at a time

    Mumbai: ZEE5, one of India’s largest home-grown video streaming platforms, today unveiled its content brand manifesto through a thought-provoking film that reflects the underlying change in the mindset of today’s viewers. As opposed to a linear quest for a singular goalpost of ‘settling down’, the film captures and celebrates the fluidity with which people have begun to make life choices; unravelling new dimensions within themselves and exploring uncharted territories as they journey through life.

    The campaign film, ‘Roz Kuch Naya Bante Raho’ uses the device of a sculptor to showcase this philosophy.  In the course of the film, we see him mould, shape, chisel and recreate a piece of art using different materials, styles and textures. We see him create an array of busts which are inherently the same, yet strikingly different. This visually powerful metaphor represents the multiplicity within each of us and the constant evolution of a work-in-progress generation. Viewers are urged to embrace this fluidity through inspiring lines like “Behte Raho, Aakaar Lete Raho, Roz Kuch Naya Bante Raho”. The film ends with a poignant question – “Aaj Kya Banoge?”

    The visual metaphor is further enhanced by actor Manoj Bajpayee’s evocative narration. His delivery adds character to the film as he truly embodies the spirit of multiplicity. From being a theatre actor to taking on diverse film roles that explore his sheer range as an artiste and now his latest turn as a producer, he has transcended the confines of familiarity and pushed the boundaries of creative expression. Strengthening the connection with the artist further, the film opens with the manifesto line penned in Manoj’s very own handwriting. 

     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ZEE (@zeecorporate)

     Bajpayee said, “As a platform that has its finger on the pulse of the viewer, ZEE5 is sending out a very relevant and critical message through its new content brand manifesto. At a time when people don’t want to be bound by labels and wish to stay unfinished rather than settling down, ZEE5 endeavours to tell stories that will serve as a springboard to its viewers’ aspirations, fuelling their path of self-discovery. As an artiste, the diverse roles I’ve had the opportunity to play have helped me explore the different facets of my personality. As someone who has been a part of some of the platform’s finest content, I was more than pleased to be the voice that delivers such a pertinent message.”

    ZEE5 India CBO Manish Kalra said, “We, at ZEE5, believe that our customers are our key priority and all our teams focus on delivering to meet their expectations. Be it storytelling, technology or business initiatives, they must stem from a profound understanding of our consumers’ lives, their desires, need-states and beliefs. Our content brand manifesto will serve us as a compass that guides the brand’s journey over the years, aligning all stakeholders, content partners to craft an experience that truly resonates with our audience.”

    ZEE CMO – content SBU Kartik Mahadev said, “Today’s youth are seekers, explorers; a work-in-progress generation. As believers and cheerleaders of this new mindset, ZEE5, through its content, invites everyone to explore the countless dimensions and versions of themselves; to keep creating themselves, one story at a time. From immersive dramas to documentaries, from comedies to thrillers, from India and around the world, ZEE5’s rich and varied range of offerings have the potential to unlock, inspire and shape ideas, dreams, beliefs, possibilities and behaviour.”

  • ZEE5 amps up the festive mood; streams iconic Durga Puja pandals and rituals from the city of Kolkata

    ZEE5 amps up the festive mood; streams iconic Durga Puja pandals and rituals from the city of Kolkata

    Mumbai: Diving into the festive spirit with full fervor, ZEE5, India and Bharat’s largest home-grown video streaming platform, and the OTT arm of ZEEL, is bringing the iconic celebrations of Durga Puja on the platform from 20th to 24th October. Durga Puja stands as Bengal’s most revered and grand festival with recognition from UNESCO as an ‘Intangible Cultural Heritage of Humanity’. Showcasing the rich artistry of the many opulent pandals, ZEE5 is offering an immersive walk-through experience from 35 pandals and a chance to witness the rituals, from Sasthi to Sindoorkhela, all in the glorious spirit of Bengal. With this, ZEE5 is excited to extend the joys of the festivities to millions of enthusiasts worldwide, offering a one-stop destination for festive entertainment.

    ZEE5 India CBO Manish Karla shares his enthusiasm, “India’s cultural tapestry is woven with lots of traditions, and customs, beautifully showcased through its diverse festivals. These celebrations not only illuminate the richness of our heritage but also epitomize the unity in diversity, reminding us of the shared values that bind us as a nation. At ZEE5, we believe in creating these immersive experiences, and celebrations which are an integral part of our cultural fabric. Wishing everyone a joyous and vibrant festive season! We hope our audiences like the specially curated festive content available on ZEE5.”

    ZEE5 head – AVOD marketing Abhirup Datta added, “Our AVOD campaign for Durga Puja is designed to uphold India’s rich cultural legacy, diversity, artistry, and creativity to our global audience, bringing them closer to home. This year’s offerings are more magnificent, and we wanted to make them accessible to all by adding it to our AVOD catalogue. We welcome our viewers to join us this festive season and indulge into the expansive slate of content available on ZEE5.”

    ZEE5 will be showcasing 35 key pandals from various locations during Durga Puja, including livestream from Sovabazaar Rajbari on the 20th, Shiv Mandir on the 21st, Hatibagan Sarbojanin on the 21st, Chetla Agrani on the 22nd, Singhi Park Sarbojanin on the 22nd, Dum Dum Park Bharat Chakra and Jagat Mukherjee Park on the 23rd, and Ballygunge Cultural Association on the 24th. The festivities are open for all to watch, allowing viewers to be a part of these iconic events from afar. 

  • ZEE5 doubles Bengali content viewership, expands in East India

    ZEE5 doubles Bengali content viewership, expands in East India

    Mumbai: ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for multiple entertainment seekers, clocks a two-times surge in viewership on its Bengali slate since December 2022. In line with the brand’s commitment towards regional expansion, ZEE5 has significantly invested in Bengali content bringing blockbuster hits like ‘Abar Proloy’, ‘Shabash Feluda’, ‘Swetkali’, and ‘Shikarpur’, to name a few. Since December 2022, the platform has clocked an impressive 22 per cent increase in the monthly active viewers in the eastern region. The latest original directed by Raj Chakraborty featuring Saswata Chatterjee, and Ritwick Chakraborty, ‘Abar Proloy’, saw an 86 per cent surge in viewership and three times more watch time than any other Bengali original title. The watch time for the same stood at 146 MN minutes.

    Starting January 2023, ZEE5 released a high-octane slate of 10 blockbuster titles featuring the best names of the Bangla creative ecosystem. The platform’s growth in Bengali content viewership can be attributed to its strategic partnerships with top-tier industry talents who have been instrumental in bringing captivating stories from the hinterlands of the East and the Eastern periphery directly to the audiences. This includes gripping original series, blockbuster movies, heartwarming family dramas, and pulse-pounding thrillers like ‘Raktokarabi’, ‘Shikarpur’, ‘Shabash Feluda’, ‘Abar Proloy’, ‘Swetkali’, ‘Seven’ amongst others. Since its inception, ZEE5 has consistently provided an enriching and diverse entertainment experience to its Bengali-speaking audience with its consumer-first approach.

    Speaking on the brand’s expansion in the region, ZEE5 India chief business officer Manish Kalra said, “We are happy to witness such an encouraging response from our viewers in the Eastern market. The Bengal entertainment industry exhibits immense potential and has garnered acclaim for its exceptional storytelling for years We are thankful to our partners and the talent from the region for their dedication and remarkable creativity, which has truly captivated the Bengali diaspora across the globe. We have released successful titles like Abar Proloy in multiple languages owing to their popularity and the demand from consumers., Rest assured, we remain steadfast in our commitment to invest in Bengal, staying committed to bringing real, relatable and authentic stories to our viewers.”

    ZEE5’s journey in the Eastern market has been marked by innovation, collaboration, and a keen understanding of local audiences’ sensibilities. The platform has brought post-theatrical premieres of blockbusters like ‘Boudi Canteen’, ‘Biye Bibhrat’, ‘Shohorer Ushnotomo Din E’, ‘Hatyapuri’, etc. Apart from originals, the platform also has a slew of exclusive titles including the likes of ‘Projapati’, ‘Aparajito’, ‘Bhoy’, ‘Uttaran’, ‘Joy Kali Kolkatawali’. In addition to Bengali blockbusters, the platform offers a host of premium content in Hindi and other languages namely ‘Bandaa’, ‘Tarla’, ‘The Kashmir Files, ‘Haddi’, ‘Mrs Undercover’, ‘Bob Biswas’, ‘Duranga’, ‘Rangbaaz’ and many more.

  • ZEE5 returns as the exclusive OTT partner for MumbaiCha Raja

    ZEE5 returns as the exclusive OTT partner for MumbaiCha Raja

    Mumbai: ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for multiple entertainment seekers, is proud to announce its continued partnership with the iconic MumbaiCha Raja for the second consecutive year. From 19 – 28 September, ZEE5 will be live streaming Bappa’s darshan and aarti straight from the pandal on the platform, bringing the divine festivities of Ganesh Chaturthi directly to the screens of millions of viewers across India, at zero cost.

    Adding to the fervor of Ganpati celebration, ZEE5 launched a festive campaign, ‘Manoranjana Cha Raja’ (or ‘Manoranjan Ka Raja’) featuring a compilation of Ganpati celebrations from the top shows on ZEE5.

    ZEE5 India chief business officer Manish Kalra, said on the collaboration, “We are elated to embark on another year of festive celebrations, graced by the blessings of MumbaiCha Raja at ZEE5. As a leading OTT platform with a significant presence in the regional markets, our endeavor is to take the iconic celebration of Ganpati at MumbaiCha Raja to millions of households across the nation. I extend my warmest wishes to all our audiences and welcome them to indulge in the joyous celebrations from the comfort of their homes with ZEE5.”

    ZEE5 head of AVOD marketing Abhirup Datta said, “The celebration of Ganpati holds a special place in the hearts of people all across India and MumbaiCha Raja is iconic for the devotees. By livestreaming the darshan directly, we offer our audiences an opportunity to experience these auspicious moments in real time. Last year we received an encouraging response from our audiences, and we are going bigger and grander with the celebration this year. I hope that our viewers will join us in celebrating this festive occasion, as we promise/continue to provide them with high-quality and engaging content throughout the festive season.”

    ZEE5 offers a diverse range of high-quality content catering to its viewers, showcasing popular titles and a selection of thoughtfully crafted narratives, including premium Marathi titles such as Dharmaveer: Mukkam Post Thane, Mulshi Pattern, Fatteshikast, Zombivli, Timepass 3, Gulabjaam, Timepass, Chi Va Chi Sau Ka, Ventilator, Anandi Gopal, among others.

    To watch the Bappa darshan, download the ZEE5 app now or click on the link below.

    https://www.zee5.com/live-tv/mumbaicha-raja/0-9-9z5210099

  • Zee5 bags six awards at the Promax Reinvent Digital 2022

    Zee5 bags six awards at the Promax Reinvent Digital 2022

    Mumbai: With six prestigious awards in various categories, Zee5 stole the show at the Promax Reinvent OTT Awards. The categories for which Zee5 won awards are female lead of the year, screenplay, social media or mobile-based promotional digital video content, sound design, and editing-in-house for its regional web series of the year.

    On receiving the awards, Zee5 chief business officer Manish Kalra said, “It is heartening to get recognised at a prominent platform like Promax India Digital Reinvent for our projects across languages. At ZEE5, the vision has been to offer extraordinary entertainment, set new benchmarks, and revolutionise content creation and consumption through the digital medium. I am thankful to the team members, our partners, and our consumers, who have been our biggest allies in achieving the growth that we aimed for. It has been an enthralling journey as we continue to innovate, engage, and create a value-driven platform for our audiences.”

    With titles from Tamil (Vilangu), Telugu (Gaalivaana), and Hindi (Mithya, Forensic) in the spotlight, Zee5’s success as a one-stop shop for top-notch content in all languages is amply demonstrated.

    Zee5 claims it has always led the way in providing multilingual audiences with authentic, timely, and impactful stories across original and acquired content. The accolades the platform received at the event confirm the variety of content that is offered on Zee5 for its multilingual audience base around the world.

    The awards list across categories is as follows:

    • Web Series of the Year – Regional

          Silver Award – Vilangu

    •  Best Female Lead of The Year

         Gold Award – Huma Qureshi (Mithya)

    • Best Screenplay

         Silver Award – Vilangu

    • Best Sound Design

         Silver Award – Gaalivaana

    • Best Editing In-House

        Silver Award – TVF on ZEE5 Library Launch- Happy Hours Promo claimed a silver award for

    • Social media or Mobile Based Promotional Digital Video Content

        Silver Award – Forensic Motion Poster