Tag: Manish Dureja

Ashish Dhruva joins InterMiles as SVP – marketing & customer engagement

NEW DELHI: InterMiles has brought on Ashish Dhruva as senior vice president – marketing & customer engagement. Prior to joining InterMiles, Dhruva had a 13-year long tenure with leading travel tech organisation, Cleartrip as vice president, marketing.

In his new position at InterMiles, Dhruva will drive marketing strategies for the programme across business verticals through integrated brand strategy, communication, content and digital marketing. He will also be responsible to build on and elevate the company’s capabilities and, establish a culture of excellence in all aspects of marketing.

InterMiles MD & CEO Manish Dureja said, “Ashish brings a wealth of experience to this new role with his heightened understanding of consumer behaviours along with exceptional marketing knowledge. His innovative, consumer-centric approach is a reflection of values we at InterMiles hold close to heart. We warmly welcome Ashish to the InterMiles family and look forward to doing some memorable work together.”

Dhurva said, “The InterMiles team has been doing some truly inspiring work on their journey towards becoming India’s leading travel & lifestyle programme. It is an honour to be part of such a highly creative, driven and passionate team and I look forward to doing some exceptional work with them.”

In his two-plus decades in marketing and brand building, Dhruva has been part of prestigious organisations like Cleartrip, Tata AIG and Justdial, to name a few.

December 15, 2020
Vizeum bags media duties of JetPrivilege

MUMBAI: Year 2015 seems to have started on a good note for Vizeum India, the media communication specialist from the Dentsu Aegis Network. The agency has been appointed as the media AoR for Jet Privilege (JPPL), a specialised loyalty and rewards management company.

This comes close on the heels of the agency winning the media mandate for Hindware last week.

As JPPL is looking at growing its business innovatively, Vizeum has been brought on board as strategic consultants in the area of tangible consumer connections.

JPPL managing director Manish Dureja said, “JetPrivilege is pleased to be associated with Vizeum, a leading global media agency and we are confident that they will add value to our business.”

Vizeum Indian subcontinent managing director S Yesudas added, “It is an absolute honor for us to be working with a fast growing company like JetPrivilege. Vizeum is an experience-to-believe-it agency. Our DNA is to delight our clients. JPPL-Vizeum relationship is not limited to the core deliverables of a media agency. We are eager to add a lot more value to the overall business of the client. This business will be handled out of our Mumbai office under the leadership of Vizeum EVP Samarjit Rajkumar.”

January 21, 2015
Dish TV announces rewarding partnership with JetPrivilege

MUMBAI: Direct to home (DTH) operator Dish TV has signed up strategic alliance agreement with Jet Privilege Private Limited (JPPL) as a “Lifestyle Partner” for the JetPrivilege loyalty and rewards programme.

Under this alliance any JPPL member can get rewarded with JPMiles in case he buys a new connection or recharge. All JetPrivilege members will get rewarded with JPMiles whenever they subscribe to a new Dish TV connection. With every recharge, a JetPrivilege member would get rewarded with 300/750 JPMiles for every high definition acquisition and 200 JPMiles for every standard definition. Additionally, the members would earn an extra 2 per cent JPMIles if they recharge their account with a minimum of Rs 500.

Dish TV COO Salil Kapoor said, “As leaders in this category, it has been our constant endeavour to delight and reward our subscribers. We are pleased to join hands with Jet Privilege Private Limited. This is another positive step in building customer loyalty. With significant increase in TV viewership over the last couple of years, we are consistent in our efforts to make TV viewing a delightful experience for our customers.”

JetPrivilege managing director Manish Dureja added, “Staying true to our promise of creating unique and enriching experiences for our JetPrivilege members, we are pleased to welcome Asia’s largest DTH operator, Dish TV as our new Lifestyle Partner. With Indian consumers getting accustomed to the exceptional TV viewing experience on DTH, the partnership with Dish TV is a logical extension of the JetPrivilege programme. By subscribing for a DISH TV connection, JetPrivilege members will now have the added advantage of accessing premium quality digital entertainment as well as getting rewarded with JPMiles.”

November 20, 2014
Nokia flies high with ‘Amazing Everyday Campaign’

MUMBAI: Nokia‘s ‘Amazing Everyday Campaign‘ has taken a big leap with the Jet Airways Aircraft branding.

Branded entirely in the new Lumia colours, the Jet Airways Boeing 737 – 800 plane will sport the tile interface of the new Nokia smartphone on its windows, as well as inside the aircraft. The aircraft branding also features the names of Nokia employees responsible for this marketing initiative.

Nokia India general manager West Prashanth Mani said, “The Amazing Everyday Journey has been designed to live and share the consumer‘s everyday adventures. The Nokia Lumia branded plane with Jet Airways will brighten the day of its passengers with its vivid colours and execution. This has created a new marketing and consumer engagement benchmark.”

“We have created some amazing moments for our consumers since the launch of the Nokia Lumia range through the Lumia Taxi, flash mobs, flash cricket and luxury helicopter rides, and the Lumia aircraft will take the ‘amazing quotient‘ of this campaign a little higher,” Mani added.

Additionally, Nokia has announced a consumer competition, ‘Spot the Lumia‘, wherein the consumers will have to spot the Nokia Lumia, on the plane, or outdoor, at Nokia retail or even on TV and upload the picture on Nokia‘s Facebook page. 50 consumers with the most innovative pictures will get to attend the Sky Party on 20 January.

Jet Airways VP marketing- products and merchandising Manish Dureja added, “The aircraft wrap is a virtual advertising billboard that allows you to take your brand to the skies quite literally. We are happy to partner with Nokia Lumia as our launch customer and are certain Nokia users all over India would simply love this manner of advertising chosen by their brand. Now imagine the power of communicating your brand message to a focused group of prospects in a unique and eyeball catching way and that is what the aircraft wrap will deliver to brand managers across India that will opt to take their brands to the skies in the months ahead.”

The Nokia Lumia Jet aircraft has already started its journey, as it flies across destinations in India till 31 January.

January 10, 2012