ITV

Tag: Manish Dubey

  • Pidilite’s Roff partners with Pro Kabaddi League 2023

    Pidilite’s Roff partners with Pro Kabaddi League 2023

    Mumbai: Roff has officially partnered with the highly acclaimed Pro Kabaddi League 2023. This collaboration marks a strategic move for Roff to expand its reach to a diverse set of audience, reinforcing its position in the market and gaining global recognition.

    Pidilite chief marketing officer Manish Dubey “We’re excited about Roff’s partnership with the Pro Kabaddi League (PKL) 2023 as we find a strong brand connection with PKL. The core brand promise of strong grip (that Roff has on tiles to walls) very well resonates in the game of Kabaddi. This connection made PKL very attractive for us”.

    Roff’s collaboration with the Pro Kabaddi League presents a remarkable opportunity to tap into the profound love and popularity that Kabaddi commands in India. Pidilite Roff products represent a fusion of advanced technology and local expertise on a global scale. Pro Kabaddi League in its ten years has transformed the landscape of kabaddi with innovative changes, turning it into a sport that inspires both players and fans across the globe. The 2023 Pro Kabaddi League began on 2 December 2023, in Ahmedabad, with subsequent matches taking place in each franchise’s respective home cities.

    The brand aims to maximize its visibility through a comprehensive plan, strategically placing features such as squeeze-ups (one per match), static LED perimeter boards, upper-tier branding, replay screen branding, and logo displays during crucial moments like presentations, award ceremonies, and end slates.

    As a part of the innovation, the Roff brand is visible across multiple touchpoints like the ‘Super Tackle’ segment of the game, during both occurrences of a super tackle and potential super tackle situations.

    The commentary also continues to further accentuate Roff’s exceptional bonding strength, embedding its tagline, ‘Magar ki Jakad.’ This integrated approach aims to strengthen Roff’s association with the Pro Kabaddi League and enhance its brand presence during key league moments.

  • UTV Stars launches ‘Yeh Hai Meri Kahani’ season 3

    UTV Stars launches ‘Yeh Hai Meri Kahani’ season 3

    MUMBAI: UTV Stars, is geared up once again to get its viewers up, close and personal with the biggest and hottest stars of Bollywood. The channel has returned with the third season of Yeh Hai Meri Kahani. While the previous two seasons chronicled the lives of legendary actors of the film industry, this season will explore the lives of the young actors, the superstars of today. Premiering on 12 April, Yeh Hai Meri Kahani will air every Saturday at 8 PM. The 13 episode series will feature actor Ranbir Kapoor, in the first episode.   

     

    Dedicated to the achievers in Bollywood, Yeh Hai Meri Kahani is a show that takes the viewers through the life of their favourite star and opens up their world, dreams, achievements and aspirations. It will bring forth the entire story, from struggles, support systems, worst phases and cherished moments that led these actors to become the stars they are today.

     

    The theme for the third season of the show is ‘Youth Icons of Bollywood.’ In the first episode, viewers can watch Ranbir Kapoor getting candid about various aspects of his life, beginning with the pressure of coming from an illustrious film family, his education which was a huge deal for his family and moving on to studying acting. Kapoor goes on to talk about his experiences in the film industry, the many directors that he has worked with; right from his first movie, which was not a runway success.

     

     “We at UTV Stars are continually working towards bridging the gap between stars and their fans by bringing them closer. Hence, with Yeh Hai Meri Kahani, we not only take an exclusive look into the lives of our favourite stars, but also give them a chance to tell their own story. And after the previous two seasons that featured the legends of Bollywood, this year we will bring to our viewers the life stories of the young guns, the entire slew of new age stars who have already proved their mettle in the industry at a young age”, says Disney India director, content UTV Stars, Media Networks Manish Dubey, who will also be seen as the sutradhaar on the show.

     

    While, these young actors speak their heart out – about their struggle story to their victorious moments, Dubey, as a sutradhaar will be share some interesting take away from their lives.

  • UTV Stars’ new show promises to bring the box-office home

    UTV Stars’ new show promises to bring the box-office home

    MUMBAI: UTV Star, a channel from the UTV bouquet, was launched with the promise of being the intimate insider of Bollywood. And keeping to it, the channel has started a new show – Box Office Live.

    The show will catch the pulse of the nation on every new release and promises to be the ‘sensex’ of Indian Cinema by providing its viewers with first-hand information about that day’s release. In addition to viewer’s opinions, the show will also feature a t?te-?-t?te with producers, distributors and studio executives to discuss how the movie is faring at the single and multi-screens across cities.

    Speaking on the show, Disney UTV, UTV Stars media networks director, content & editor Manish Dubey says, “Box Office Live! a yet another significant and path-breaking step fulfilling the long standing commitment of UTV Stars to get Bollywood closer to its audience. As the official channel of Bollywood, it’s our responsibility to give the audiences the real and the big picture of Indian Cinema and this show does exactly that in a format that has not yet been seen on Indian Television.”

    The show premiering with Chennai Express’ release will be bringing all the box office updates in a three-minute segment hitting every top of the hour throughout the film opening day. It will be talking to the audiences from theatres across the country and provide minute by minute reactions on the day of release enabling the viewer to give his or her personal “Hit” or “Miss” verdict.

    The show is hosted by Sunanda Wong, a Bollywood and lifestyle journalist, who has over five years of experience up her sleeves.