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Tag: Manish Bhatt

  • Scarecrow Communications appoints IrajFraz as head of creative

    Scarecrow Communications appoints IrajFraz as head of creative

    MUMBAI: Scarecrow Communications has appointed IrajFraz as head of creative operations of its Delhi office. Fraz has vast experience in the advertising industry and has worked with agencies like Leo Burnett, JWT and Contract amongst others.

     

    Scarecrow Communications founder director RaghuBhat said, “I have followed his career closely since I first worked with him in McCann. And he offers the perfect mix of world-class creativity, an instinctive understanding of the marketing problem, people skills and the hunger to do more.”

     

    Scarecrow Communications founder director Manish Bhatt added,“We have five brands in Delhi. It’s a decent base. Under Fraz and AnujMehtani, who heads account management in Delhi, we now have the people who can power Scarecrow Delhi to the next level.”

     

    Frazsaid, “I came back because I love advertising. Here, in the by-lanes of ChandniChowk and the boardrooms of banks, people discuss ads. We care about advertising, and that makes our country the ‘it’ place to create interesting work. Why Scarecrow? Because here, the focus hasn’t just been on let’s do work that keeps the business but on let’s create work that starts conversations. And I’d like to keep the momentum going.”

     

    Fraz started his career at Leo Burnett in 2002. From there, he moved on to McCann, Mumbai and in 2006, shifted to Contract Delhi to work on brands like Dominos, NIIT &Dabur. Post this stint, he spent about five years as creative director at JWT Delhi.

     

    His next stop was Y&R, Dubai, where he worked on Coke, Emaar properties and Mashreq Bank, handling projects not just for the UAE, but often for the whole of MENA region, and sometimes, even for Europe and South East Asia.

  • Goafest Creative Abby judging begins in full earnest

    Goafest Creative Abby judging begins in full earnest

    MUMBAI: The Goafest Creative Abby judging began in full swing at Mumbai with juries being appointed in different verticals. The Jury chairs were released by the Goafest Creative Abby Award Governing Council.

     

    Taproot’s Santosh Padhi will be chairing the Abby Print and Print Craft Jury this year. Publicis’ Bobby Pawar returns after a gap of five years to head the Abby Film Jury. Contract India’s Ashish Chakravarty is Jury Chair of Radio and Radio Craft Abby, while ideasatwork’s Prashant Godbole is heading the Out of Home (OOH) and Ambient Abby Jury. Scarecrow’s Manish Bhatt is heading the Integrated Abby Jury.

     

    Chairing the Creative Abby Direct Jury this year is Pi Communication’s Rakhshin Patel.  KA Advertising and Design’s Prashant Kanyalkar is the Jury Chair in Design Vertical of Creative Abby. Hungama’s Carlton D’Silva is the Jury Chair for Digital Abby, while White Light Moving Picture’s Namita Roy Ghose is heading the Film Craft Abby Jury.

     

    DDB Mudra’s Aneil Deepak is the Jury chair in brand activation and promotion Abby Jury. Big Synergy’s Anita Kaul Basu is Jury chair in branded content Abby, whereas Madison PR’s Paresh Chaudhry headed the Public Relations Abby Jury. On the other hand, Network 18’s Avinash Kaul led the Broadcasters Abby Jury, while Sakal’s Shailesh Amonkar is Jury chair of Publishers Abby.

     

    Ad Club president Pratap Bose said, “Our heartfelt thanks to the Jury members who gave their time and passion debating the selection of winners.”

     

    Abby Awards Governing Council member in charge of Jury appointments and judging Ajay Chandwani added, “We are very fortunate to have the time and cooperation of very high powered juries in each of the verticals. Many of our jury chairs and judges have been judging at major international festivals over the years. An award derives its prestige from the standards set by juries and Abby has indeed retained its leading status in India.”

     

  • Nahar Group launches campaign featuring luxury and lifestyle

    Nahar Group launches campaign featuring luxury and lifestyle

    MUMBAI: Mumbai based real estate behemoth Nahar Group has launched a new campaign that is getting a fair bit of attention.

     

    Based on an acronym, LSF for Life Style Factor, the campaign features luxury and lifestyle images but features kids instead of adults. The copy completes the message – Upgrade your child’s LSF.

     

    One of the reasons the campaign has struck a chord is probably because Mumbai has seen a drastic decline in the amount open spaces in the past few years, owing to the construction boom. As a result, children in Mumbai often struggle to find a place to play.

     

    The campaign communicates at several levels. It gives a message that the kid’s definition of lifestyle is very different from that of an adult’s. Also, it underlines the message that kids don’t need fancy cars or clothes to be happy. What they need is – lots of place to play and lots of friends – something they can get at Nahar Amrit Shakti.

    Nahar Group  vice chairperson Manju Yagnik said , “The LSF campaign talks to the parents from the perspective of their children. We make them aware how important it is to give their children the best of lifestyle. We back the concept by offering an array of amenities that raise the LSF of children at our Nahar’s Amrit Shakti project at Chandivali. Starting from a 5 lakh sq. ft. podium garden, swimming pool for kids, life-sized chess and snakes & ladders and more.”

     

    Scarecrow Communications founder director Manish Bhatt added, “The LSF campaign adds a fresh perspective to real estate advertising. It is both clutter-cutting as it stays away from the formula of showing the property facade. From a creative perspective, it is interesting as it takes a subtle dig at real estate advertising that features fake luxury shots of adults.”

     

    The campaign is running across print, digital, outdoor and radio. For instance, one radio spot talks about how a kid wants to be reincarnated as a polar bear so that he can enjoy vast expanses of open spaces to frolic around.

     

  • Scarecrow ropes in Anjali Rawat as ECD Art

    Scarecrow ropes in Anjali Rawat as ECD Art

    MUMBAI: After adding interesting new brands like Radio City, Hungama, QuikSilver, Steve Madden, Kenneth Cole and many more in its kitty, Scarecrow has beefed up its art department by hiring Anjali Rawat as executive creative director for its Mumbai Office.

     

    The office will be divided in three art groups respectively headed by ECDs – Kapil Tammal, Zohar Furniturewala and Rawat.

     

    Scarecrow founder director Manish Bhatt said,” Anjali is an articulate creative person with an edge in art, design and craft. Scarecrow is always in a hunt for great idea people with tasteful sense of craft. Adding Anjali in the senior talent pool will help us strengthening Scarecrow’s second line.”

     

    A graduated from Sir JJ school of Art, Rawat over 12 years of experience and has handled brands such as Zoom, Cadburys, Bru, Godrej, Morphy Richards, Rasna, Huggies, Malayala Manorama, Fortis hospitals, Dainik Bhaskar, Axis Mutual Fund, Platinum, Star Gold, Movies Ok, Cox and Kings, TWU, Star CJ Alive, Eureka Mobile Advertising, Relaince, Parle, Fillerton India and so on.

     

    Rawat said, “A creative persons dream is to work with creative stalwarts of the industry, always. And I am happy to have gotten this opportunity to work with Manish and Raghu. I see Scarecrow as a hub of good creativity. I hope to add a bit to it and to learn a lot from them in the process.”

  • Scarecrow wins creative duties of Kenneth Cole, Steve Madden and Quiksilver

    Scarecrow wins creative duties of Kenneth Cole, Steve Madden and Quiksilver

    MUMBAI:  Scarecrow Communications has been appointed as the creative agency to handle three of the fashion world’s most renowned brands – Kenneth Cole, Steve Madden and Quiksilver – as they foray to scorch up the Indian fashion scene. 

    The accounts were awarded to Scarecrow without any pitch process. All three brands have entered India through a joint venture with Reliance Brands, a source from Reliance brands confirmed.  

    Scarecrow Communications founder director Manish Bhatt is thrilled to add some glam quotient to the agency’s clientele. “What makes this triple acquisition really exciting is the fact that while all three brands are iconic, each has a unique tone of voice. They all have done some really brave, clutter-breaking work, globally. It’s indeed a privilege to work on brands with such great legacy.”

    Steve Madden and Kenneth Cole marketing head Kavita Khiara added “Increasingly fashion consumers expect from the brands that they adorn the same tonality that is the signature to its clothing and accessories ; bringing in a freshness and yet carrying forward the soul of the brand is a communication challenge that we see the team at Scarecrow well adept at handling.”

     

     Scarecrow Communication senior creative director Sarvesh Raikar said, “Fashion advertising has really evolved, globally. We have seen apparel catalogues sold as music albums! Not just ATL and digital, but even retail and promo-led communication offers huge scope for innovations today. Our young, tech-savvy and highly talented team makes us believe these brands are right up our alley!”

     

     The agency has won numerous awards and recognitions in a short span. The latest being named as the Agency of the Year at Mirchi Kaan Awards, that was held on 17 April, 2014, where many of the country’s big agencies were also contenders.