ITV

Tag: Manish Bhatia

  • Endorphins Entertainment bags PR Mandate for ZStack International in India

    Endorphins Entertainment bags PR Mandate for ZStack International in India

    Mumbai: Endorphins Entertainment, an integrated communications agency headquartered in New Delhi, on Wednesday announced that it has won the PR mandate for ZStack International. It is a cloud computing technology vendor specialising in the research and development of cloud computing software and hardware. The mandate was won following a multi-agency pitch.

    Endorphins Entertainment will closely work with ZStack International to deliver a media outreach programme in India. The brief includes providing a comprehensive communications strategy to help ZStack International with brand image building and accelerating the go-to-market strategy.

    ZStack International executive managing director Keith Poon said, “We are excited to offer our cloud solution services and the values they bring to help leverage the market potential for our technology, as well as accelerate our India go-to-market strategies. For the arrangement of PR activities, we decided to work with Endorphins Entertainment, a digital marketing and creative solutions-based company specialising in providing solutions to meet corporate as well as social needs. They provide result-oriented services, skillfully crafted by a global team of experts. I strongly believe that they would help ZStack discover unique and engaging ways to capture the attention of the audience. The multi-billion dollar cloud services market in India is expected to grow further stronger, with a significant part of the enterprise workload finding its way to the cloud. ZStack International is ready to proactively deliver our cloud solution services to empower every enterprise to have its own cloud in India.”

    “We are elated to be trusted by ZStack International for a critically important role of helping them to build their business in India through strategic public relations. With our expertise, we will be able to position the brand as the industry leader in providing cloud solutions services to enterprises at a competitive price. We will also help the brand to regularly engage with the key audiences in the country,” said Endorphins Entertainment CEO and creative head Manish Bhatia.

  • Dentsu One stages a walkout for Queo’s latest campaign with Jacqueline Fernandez

    Dentsu One stages a walkout for Queo’s latest campaign with Jacqueline Fernandez

    MUMBAI: The rapid growth in the number of high net worth individuals (HNIs) and aspirational lifestyles and consumer demographics has led to a demand for luxury living.

    Queo’s latest campaign conceptualised by Dentsu One, narrates Jacqueline’s journey and her quest for the best-in-class bathroom experience.

    The ‘NOTHING LESS WILL DO’ campaign, launched across digital, cinema and print medium targets HNI consumers for whom opulence is a way of life.

    The campaign recreates a life of grandeur and an affluent lifestyle. Delivered by Bollywood star Jacqueline Fernandez, the brand ambassador for Queo, the films show her playing a woman who wants the best or nothing. As it says in the story, for the ones who value luxury, 'NOTHING LESS WILL DO'.

    The first of the two-part series takes off with Jacqueline Fernandez refusing to stay in a 7 star hotel because the bathroom was not good enough. This raises a lot of eyebrows and becomes national news with newspapers covering the walk-out.

    Aptly titled, ‘The Walkout’, the film begins with the controversial walkout picture of the star and then goes on to show Jacqueline walk into her ultra-luxurious world of Queo bath lounge. In the background, her manager gives a point of view on the controversial walkout and talks about Jacqueline’s absolutely uncompromising attitude. The star flings her ill-fitting shoe off before indulging with it. This film celebrates the ability to get things. The launch film showcases the newly launched F-Courbe series, with one of its kind wash basin whose curves never meet and the second film showcases the Smart Tap shower that works in sync with Amazon Echo.

    On the launch of the film, HSIL Ltd president building products division Manish Bhatia said, “We got the luxury brand Queo to India in 2011, with an aim to create the luxury segment in bath spaces as it did not exist back then. Designed and conceptualised by leading European design masters, Queo, is a testimony to the intricacy and finesse in craftsmanship. This new campaign with Jacqueline resonates with this uncompromising standard of the brand. She fits in perfectly as she exuberates the class, the elegance and the attitude that matches with the brand. I feel this attitude towards luxury reflects a new Indian customer who won’t accept compromises.”

    Speaking about the campaign Dentsu One, national creative director Titus Upputuru said, “Luxury marketing is largely about imagery and lifestyle. We wanted to add a layer of attitude. The campaign not just celebrates the uniqueness of Queo products but also the unique demands of a star like Jacqueline.”

    “I’m extremely excited to continue my association with Queo. The brand epitomises true indulgence and luxury and I admire their quality and attitude of not settling for mediocrity, in order to provide unparalleled experiences to their customers,” said brand ambassador Jacqueline Fernandez.

  • Manish Bhatia joins Arbitron in new post of EVP, new product innovation

    MUMBAI: International media and marketing research firm Arbitron has announced that Manish Bhatia has joined the company in the newly created position of executive VP, new product innovation.

    Bhatia will report to Arbitron executive VP, COO Sean Creamer.

    He will direct the Arbitron cross-platform initiatives and lead the teams that are developing additional research services outside the company‘s core radio business.

    Creamer said, “Throughout his 23-year career, Manish has been a leader and an innovator in the development of advanced research services for new and emerging media. He has collaborated with major media and Internet companies to develop solutions that helped these companies make informed decisions about their media strategies.

    “In addition to his leadership role for the company‘s growth initiatives, Manish will serve as a key partner for the Radio Service Innovation team which is led by Gregg Lindner, Executive Vice President and Chief Research Officer. Gregg and Manish will both focus on ways to leverage the potential of our PPM technology and consumer panel for current and emerging customer groups”.