ITV

Tag: Manish Bhat

  • ArcelorMittal Nippon Steel onboards Scarecrow M&C Saatchi for customer communication

    ArcelorMittal Nippon Steel onboards Scarecrow M&C Saatchi for customer communication

    NEW DELHI: ArcelorMittal Nippon Steel India has roped in Scarecrow M&C Saatchi as the creative agency for its customer communication needs. The brand will be handled by the agency’s Mumbai office. 

    Scarecrow M&C Saatchi founder director Manish Bhatt said, “It is a matter of great satisfaction to have a brand like AM/NS India in the agency’s kitty. As a joint venture company, it offers the best of both the worlds and carries with it a rich and unparalleled legacy.  The brand’s wide range of B2B and B2C offerings, gives us the opportunity to develop a wholistic communication strategy for its customers. And to that extent it is a great challenge as well.”

    Read more stories on Scarecrow M&C Saatchi

    AM/NS India spokesperson said, “We are excited to have Scarecrow M&C Saatchi as our creative partner. It is an exciting partnership and we are looking forward to working with their team.” 

    AM/NS India is a joint venture between ArcelorMittal, one of the world’s leading steel and mining companies, with a presence in 60 countries and an industrial footprint in 18 countries and Nippon Steel Corporation, Japan’s largest steel producer. It is the leading integrated flat carbon steel producer in India, with an achievable capacity of around 8.5 million tonnes per annum and a full diversified range of flat steel products, including value-added steel, and have significant capacity to produce iron ore pellets.  

  • Scarecrow Communication adds only Vimal to its kitty

    Scarecrow Communication adds only Vimal to its kitty

    MUMBAI: Reliance’s textile company ‘Only Vimal’, started by Dhirubhai Ambani with ‘dare to dream and learn to excel’ spirit. Scarecrow Communications has been appointed as the creative agency for the brand.

    According to the sources, the account size is Rs 30 crore.The creative agency has won the account in a multi agency pitch. The former agency on the account was Grey Worldwide.

    Scarecrow founder director Manish Bhat said, “Vimal is a truly iconic Indian brand. The brand pioneered lifestyle communication in India by using brand ambassadors like Sir Vivian Richards. In fact, with communication that was ahead of its times, the brand was a guiding light for the Indian advertising industry. Scarecrow is thrilled to contribute to the task of bringing back the brand’s iconic status.”

    Scarecrow Communication founder and director Raghu Bhat

    “It is interesting and challenging to reposition a strong Indian lifestyle brand in a scenario where Indians are constantly upgrading their lifestyles and global lifestyle brands are trying to penetrate the Indian Market,” added Scarecrow founder director Arunava (Joy) Sengupta.

    Scarecrow Communication founder and director Raghu Bhat said, “Winning the Only Vimal account is a definite landmark in the journey of Scarecrow. It is a brand we have grown up with and the task of re-launching it is a responsibility we shall do our best to live up to. We are thankful to the Vimal management for having reposed so much faith in a young agency like ours.”

    Officials have confirmed that the agency is working on the plans for TVCs.