ITV

Tag: Manish Airee

  • Ludium Lab, ACCESS Europe and XPENG present Europe’s cloud gaming platform

    Ludium Lab, ACCESS Europe and XPENG present Europe’s cloud gaming platform

    Mumbai: ACCESS Europe GmbH, Ludium Lab, and XPENG announced they have collaborated to make cloud gaming for in-car displays a reality. This project combines ACCESS’s IVI (in-vehicle infotainment) technology with Ludium Lab’s cloud gaming platform to enable XPENG customers to enjoy state-of-the-art cloud gaming.

    The collaboration sees SoraStream white-labelled as XPLAY from Ludium Lab, and enabled through the ACCESS TwineTM for Car (Twine4Car) app store platform from ACCESS Europe provided in XPENG vehicles. XPLAY gives users access to a large catalogue of PC, mobile, and console games, including major AAA games and games exclusive to Ludium Lab.

    XPENG vice chairman and president Brian Gu said, “In-car entertainment is an increasingly important part of the car-buying decision, so offering an exciting portfolio of audio, games, and video entertainment through XPLAY is critical, The collaboration with ACCESS Europe and Ludium Lab ensures that easy and enjoyable journeys in an XPENG will be engaging for everyone thanks to the high-quality cloud gaming developed specifically for our extra-wide infotainment screens.”

    A stand-out feature of the gaming performance is the 60 FPS Full HD games that can be played on XPENG infotainment screens. Users do not need to download any games, and the service includes parental controls. The XPLAY service also uses a monthly subscription model.

    ACCESS Europe CEO Aono Masahiro said, “Our Twine4Car Platform and App Store is a content aggregation platform that for the first time brings together the latest in IVI technology and premium content in a fully OEM-branded interface. The addition of Sora Stream from Ludium Lab ensures that XPENG car users have access to a truly engaging mobility experience”

    Ludium Lab CEO José Martín said “The collaboration between all three companies has been essential in enabling the launch of this disruptive and innovative in-car cloud-gaming service .Our SoraStream solution offers a large video game catalogue for all kinds of players, making this project an exciting opportunity for XPENG customers.”
     

  • ICA Italian Wood finishes elevates design excellence with EDIDA 2023

    ICA Italian Wood finishes elevates design excellence with EDIDA 2023

    Mumbai: For four years in a row, ICA Italian Wood Finishes has actively engaged with Elle Deco International Design Awards (EDIDA) – India Edition, to recognise and encourage exceptional design talent.

    Embracing the core philosophy of “design first” and living by the motto “Good Taste Shows,” ICA Italian Wood Finishes goes beyond the realm of wood finishes. ICA demonstrates a profound commitment to design, possessing an in-depth understanding of the language spoken by designers, and showcasing unwavering dedication to creativity.

    ICA Pidilite president Manish Airee said, “Heartfelt congratulations to all the EDIDA winners. He mentioned, “At ICA, we take immense pride in our association with EDIDA. The partnership between Elle Décor and ICA stands as a strong testament to their shared commitment to pushing the boundaries of exceptional design and creating a space where innovation and creativity thrive.”

    The integration between ICA – Italian Wood Finishes and EDIDA – 2023 was highlighted by their curated setup. The exhibit featured furniture pieces crafted by industry-leading architects and interior designers, coated with ICA finishes. This served as a subtle yet powerful representation of the brand’s ethos, encapsulated by the tagline “Good Taste Shows.”

    This ongoing collaboration mirrors the inherent synergy between EDIDA, as the ultimate showcase for the future of design, and ICA’s commitment to thrust design to the forefront. ICA’s meticulously crafted finishes add a touch of glamour to aesthetics, harmonizing seamlessly with the overarching ethos of EDIDA, turning the partnership into a seamless celebration of design excellence.

    Being a “design first” company means more than just producing top-notch products; it involves understanding the profound importance of creativity and acknowledging that design serves as the vehicle through which innovation flourishes. In the role of title sponsor at this prestigious event, dedicated to acknowledging and celebrating the pinnacle of design excellence, ICA cements its commitment to champion outstanding creative talent.