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Tag: Manish Aggarwal

  • ZEE5 launches another original series- Babbar Ka Tabbar

    ZEE5 launches another original series- Babbar Ka Tabbar

    MUMBAI: After Zero KMS, ZEEL’s digital platform, ZEE5 today launched another web series named Babbar Ka Tabbar.

    This humorous family drama reflects the time that we live in and address the generation gap between today’s youths and parents in a quirky manner.

    This 12 episodic series has been shot in Delhi and will be launching in two parts. Viewers can watch 2 episodes for free and then go premium to uncover the rest of the drama. Manu Rishi, Anshuman Jha, Ayesha Raza, Avneet Kaur and Bhavin Bhanushali are playing the main characters.  A ‘trying too hard to be cool’ father, an over-protective mother, a socially-awkward son, an overconfident daughter and a good-for-nothing paying guest-cum-family therapist. 

    ZEE5 India Chief Marketing Officer Manish Aggarwal said, “After Life Sahi Hai 2, here is another mass entertainer from our OC stable. We are confident that the Babbars and Jamia will be loved as much as the rest of our characters. Since our launch, we have been registering viewers from across the country, which are seeking entertainment and are willing to pay for it. This is in keeping with the content strategy we have carefully chalked out for ZEE5, and viewers have much to look forward to in the coming months.” 

    Producer, Victor Mukherjee, is very excited about partnering with ZEE5 on a format that is very unique. “It has been an absolute pleasure working with such brilliant actors. We do hope the viewers enjoy watching it as much as we enjoyed making it”.

    Also Read:

    Diverse language content the pivot for ZEE5’s growth

    ZEE5’s original web series, Zero KMS, gains traction

    Zee5 launches 20 originals to drive up subscription

  • LeEco first ever TV campaign highlights unique features of its Superphones

    LeEco first ever TV campaign highlights unique features of its Superphones

    NEW DELHI: Global internet and technology conglomerate LeEco has launched its first TV campaign for the second generation Superphones Le 2 and Le Max2 demonstrating the supreme specifications of the two Superphones including LeEco’s patented CDLA technology.

    “We launched in India with focused digital and front page print strategy. This undoubtedly created a big impact and worked very well for the brand. Now, in tandem with our rapid growth we have expanded our marketing arsenal to include outdoor and Television. Our TVC rides on the basic insight that Millennials (our primary target audience), relate to a futuristic approach which aligns perfectly with the brand’s proposition. Through this TVC, we seek to communicate key differentiators of our disruptive Superphones, specifically our CDLA technology and the content ecosystem.”, said LeEco India Vice President Marketing Communications, Smart Electronics Business Manish Aggarwal.

    The TVC has been conceptualized and created by J Walter Thompson India, one of India’s leading Advertising agencies in India. The TVC runs across a bouquet of channels targeted at the urban youth. The TVC first went on air on 10 August 2016 across 60+ channels.

    JWT Bangalore Managing Partner Joy Chauhan said: “Today’s youth is constantly living intomorrow and technology brands like LeEco are making it possible for them to do that seamlessly. Today, Content is the King and the youth its biggest consumer. The TVC mirrors the desire of today’s youth and offers the perfect solution in LeEco Superphones with path breaking CDLA technology to enable them to live the future”.

    The TVC showcases some distinct features of Le 2 and Le Max2. Both Superphones pioneer the industry first CDLA (Continual Digital Lossless Audio) Standard and come with USB Type-C audio port, clearly demonstrated in the TVC. It also illustrates how users can immerse themselves in an ultimate experience that the ecosystem enabled superphones offer them.

  • LeEco first ever TV campaign highlights unique features of its Superphones

    LeEco first ever TV campaign highlights unique features of its Superphones

    NEW DELHI: Global internet and technology conglomerate LeEco has launched its first TV campaign for the second generation Superphones Le 2 and Le Max2 demonstrating the supreme specifications of the two Superphones including LeEco’s patented CDLA technology.

    “We launched in India with focused digital and front page print strategy. This undoubtedly created a big impact and worked very well for the brand. Now, in tandem with our rapid growth we have expanded our marketing arsenal to include outdoor and Television. Our TVC rides on the basic insight that Millennials (our primary target audience), relate to a futuristic approach which aligns perfectly with the brand’s proposition. Through this TVC, we seek to communicate key differentiators of our disruptive Superphones, specifically our CDLA technology and the content ecosystem.”, said LeEco India Vice President Marketing Communications, Smart Electronics Business Manish Aggarwal.

    The TVC has been conceptualized and created by J Walter Thompson India, one of India’s leading Advertising agencies in India. The TVC runs across a bouquet of channels targeted at the urban youth. The TVC first went on air on 10 August 2016 across 60+ channels.

    JWT Bangalore Managing Partner Joy Chauhan said: “Today’s youth is constantly living intomorrow and technology brands like LeEco are making it possible for them to do that seamlessly. Today, Content is the King and the youth its biggest consumer. The TVC mirrors the desire of today’s youth and offers the perfect solution in LeEco Superphones with path breaking CDLA technology to enable them to live the future”.

    The TVC showcases some distinct features of Le 2 and Le Max2. Both Superphones pioneer the industry first CDLA (Continual Digital Lossless Audio) Standard and come with USB Type-C audio port, clearly demonstrated in the TVC. It also illustrates how users can immerse themselves in an ultimate experience that the ecosystem enabled superphones offer them.

  • Myntra locks up Pocketman as a part of Roadster’s BTL campaign

    Myntra locks up Pocketman as a part of Roadster’s BTL campaign

    BENGALURU: As part of a unique below-the-line (BTL) marketing activity, ‘Pocketman’ Eric Monjon entered a makeshift man-cave – an air-conditioned metal enclosure with an attached toilet, a table, a bed at Bengaluru’s Orion Mall, for 48 hours.

    This was a part of the campaign to mark the unveiling of Italian design studio Parabellum’s creation for Myntra’s private brand Roadster’s limited edition Pocketman Jeans in India.

     

    The jeans has 13 pockets and Monjon loaded as much food and victuals and other odds and ends that he could carry in them to sustain himself over the next two days.

    Monjon’s activities will be monitored on close circuit monitors and will be live-streamed on www.PocketmanLive.com and interaction with him will be possible on Twitter and Facebook, with highlights being shared on Roadster’s YouTube channel.

    Over the two days, Monjon will be digging deep into his pockets to pull off acts such as starting a fire, cooking his food, making music and art and other life hacks, that one can use to brave challenging situations when out on a road trip. The pockets are built to handle rough use and come in useful sizes to accommodate cans, tools, gadgets and plenty more informs the company

    Myntra fashion brands VP – marketing Manish Aggarwal said, “This was a fun collection to create! We wanted to make a point that all a man needs is the right pair of jeans. You have that pair, you are set for anything. Roadster is here to create new, lasting experiences for customer and this experiment is a live demonstration of our commitment.”

    Monjon added, “These jeans are incredible – they are virtually a rucksack for me. As it is, I love going outdoors over the weekend and from now on I will be sure to take these along with me on my fishing trips. I love the functionality of these pockets because it reminds me of where the phrase ‘Baker’s Dozen’ came from. It is almost as if the designer was wary that 12 pockets might not be enough, so he put an extra one! My list of things to carry will be just one from now on – my Pocketman jeans.”

    The limited edition Pocketman Jeans are versatile says Myntra, only two thousand of them have been made. Priced at Rs 3999, they come in four different shades, but Aggarwal told Indiantelevison.com that depending upon consumer response, Myntra could make more available. At present, the company’s promotion activities are limited to online and the event in Bengaluru, but, if required, Aggarwal said he would look at taking the act to other cities also.

    Launched in December 2012, Roadster has been endorsed by Bollywood actors Kunal Kapoor and Ranveer Singh, and is retailed exclusively on the Myntra and Flipkart platforms.