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Tag: ManipalCigna Health Insurance

  • ManipalCigna launches AI-powered Mini Mindful Moments for Yoga Day

    ManipalCigna launches AI-powered Mini Mindful Moments for Yoga Day

    Mumbai: ManipalCigna Health Insurance, a standalone health insurance company, announces the launch of its generative AI-powered guided meditation; Mini Mindful Moments in celebration of International Yoga Day.

    Mini Mindful Moments by ManipalCigna in collaboration with Terribly Tiny Tales (TTT) invites individuals to explore and connect with their unique idea of bliss. This initiative aims to encourage people to take a moment from the daily hustle-bustle, chaos and monotony and rejuvenate themselves or gift that moment of bliss to their loved ones. Through the #MiniMindfulMoments portal, users can access customized meditation experiences crafted using cutting-edge generative AI. Each video is uniquely tailored, ensuring a personalized journey towards relaxation and inner peace.

    ManipalCigna Health Insurance chief marketing officer Sapna Desai said “In this fast-growing hustle culture, finding calm in between chaos becomes a necessity. Studies show one in every third of Indians struggle with stress and anxiety. This International Yoga Day, we aim to make mindfulness more essential with our Mini Mindful Moments initiative. This AI-generated innovative experience offers personalized guided meditation videos that is tailored to an individual’s unique idea of bliss, showcasing that Health is the real Wealth.”

    The AI-powered ‘Mini Mindful Moments’ by ManipalCigna showcases that even embracing 60 secs of calm in this busy world can be blissful. The guided meditation based on the imagination of “What my happy place looks like” focuses on recharging your soul through a minute of mindfulness. The AI-generated personalised guided meditation pushes you to have some time of the day only for yourself, even if you must steal from your schedule.  

    On the microsite #MiniMindfulMoments www.minimindfulmoments.in. Users can create and gift a uniquely tailored meditation experience in just a few prompts, which will be transformed into a personalised mini meditation video. The personalized meditation will have a custom audio and name which will be created using generative AI technology. The output will then be shared with users, allowing them to listen and share with their family and friends.

    ManipalCigna Health Insurance will leverage this initiative through social media platforms for widespread promotion. Additionally, the company will be collaborating with multiple social media influencers, who will use the portal to create customized meditation experiences and express how they feel.

  • ManipalCigna launches ‘Mere Choice ka Health Insurance’ campaign

    ManipalCigna launches ‘Mere Choice ka Health Insurance’ campaign

    Mumbai: ManipalCigna Health Insurance has announced the launch of its latest campaign, “Mere Choice ka Health Insurance” (MCHI) to empower young adults in Navigating Adulthood with Financial Security of Health Insurance. As young adults embark on the journey of adulting, they are faced with a myriad of first-time experiences from budgeting and financial planning to experimenting, caregiving for parents, taking self-care and in this journey ManipalCigna is proud to stand alongside them as an expert partner as they take their first step into Health Insurance.

    Commenting on the new brand films, ManipalCigna Health Insurance chief marketing officer Sapna Desai said, “Health Insurance as a category typically targets families, individuals of a certain age, but there’s also a “New to Health” individuals, stepping into adulthood, who face significant decisions like purchasing health insurance amidst their daily responsibilities. Based on this insight we have launched our latest campaign Mere Choice ka Health Insurance or #MCHI. The campaign #MCHI (Mere Choice ka Health Insurance) as synonymous with ManipalCigna, aims to make ‘Health Insurance’ an intrinsic part of the adulting journey so young adults, who live in the fast lane, are better prepared. Desai further added, “Recent IRDAI data also highlights that Young Adults are much more financially savvy than previous generations and that 70% of young adults actually have financial security as one of their key life goals. Most likely, young adults understand that having a health insurance is a first step to adulting. With this campaign we want to communicate that investing in health insurance early in life is not just cool, but also the smarter thing to do, as it ensures lower premiums and broader coverage options, securing both health and financial stability in every step of the adulting journey.”

    21N78E Creative Labs chief operating officer Nikhil Shahane the agency behind the campaign, added, “In a category that is typically associated with T&Cs and belonging to “the parents” we wanted to find a way to be relevant to the young adults. And one need not look beyond their messages to see that Emojis and Acronyms are an integral part of our lives now. For a financially savvier younger generation, we wanted to make sure that our communication resonated with them in a nuanced and relevant manner. The answer was staring us in our face. And what better way to land everything that ManipalCigna has to offer than by inserting the brand into contextually relevant conversations, in a way that can be appropriated by the customers themselves.”

    The campaign Mere Choice ka Health Insurance features protagonist Hrishi and Mishi, a young couple aged between 25-28, who live together and skillfully navigate their journey to adulthood, with the safety and peace of mind provided by ManipalCigna Health Insurance. The four-part films highlight some of the key features that are available with the comprehensive products of ManipalCigna Health Insurance especially for the youth such as Cashless OPD, Global Cover, Preventive Health check-ups, Unlimited tele-consultations, Non-Medical Expenses and their quick and easy claim settlement. For couples planning parenthood, it provides cover for assisted reproductive treatment and newborn expenses such as maternity cover of a Sum Insured of Rs.1 lac and first-year vaccinations. It also highlights ManipalCigna’s expertise in the health insurance industry to provide high-quality healthcare experience to its customers.

    https://www.youtube.com/playlist?list=PLyX0pkblBuZkSl1mkHLf_Q_ENoT74cxjj

    The company has rolled the four brand films on all major digital platforms, and the films will also be leveraged on News television channels, and via Influencers on Instagram from various genres for maximum outreach across the country.

  • ManipalCigna Health Insurance rolls out new ad film with Manoj Bajpayee

    ManipalCigna Health Insurance rolls out new ad film with Manoj Bajpayee

    Mumbai: ManipalCigna Health Insurance has launched a new brand film ‘Health Ki Keemat’ starring its brand ambassador actor Manoj Bajpayee. The brand film is conceptualised by TBWA India.

    The company has rolled the brand film on ICC Men’s T20 World Cup on Disney+ Hotstar and all major digital platforms. The film will also be leveraged on OOH, print, cricket properties and television across leading GEC, News and Regional channels for maximum outreach across the country.

    Through this brand film, ManipalCigna aims to reach out to potential buyers, seek deeper penetration into the market and highlight the value propositions people can expect when buying health insurance from the expert. The film emphasizes the significance of ‘Expert Ki Suno, Sahi Chuno’ and highlights the importance of seeking an expert to simplify the choice, help choose the right health insurance plan to suit unique health needs, and to easily access quality healthcare.

    The new brand film asks the audience the critical question of ‘What is the real value of Health’ and we see ‘moments of recovery’ of family members as the answer to that. The film highlights ManipalCigna’s expertise in Health Insurance and its product benefits such as fully loaded comprehensive products, quick and easy claim settlement and a better healthcare experience. Bajpayee finishes the film with a powerful tone, exclaiming – ‘Expert Ki Suno, Sahi Chuno’.

    Speaking on the new brand film, ManipalCigna Health Insurance chief marketing officer Sapna Desai said, “Our new brand film leverages the insight that while health insurance has today moved from a ‘grudge’ purchase to a ‘nudge’ purchase, there exists a knowledge gap and limited product understanding. We believe Health is priceless, and people who value their and their family’s health will trust an expert. Based on this insight, we have designed the new film, ‘Health Ki Keemat’. The story builds on the ‘real moments of health recovery’ to drive brand connect and affinity.  We have a new brand tagline, ‘Expert Ki Suno, Sahi Chuno’ to assure consumers that now they can count on the health insurance expert, ManipalCigna who understands the value of health and knows best how to protect it.”

    Speaking on the new brand film, TBWA India managing partner- creative Parixit Bhattacharya said, “We are delighted to partner ManipalCigna again, especially at this exciting juncture for the brand. The Health Ki Keemat brand film spotlights the need to choose an expert while considering health insurance. After all, what’s invaluable can only be trusted with experts. During the process of creating this film, we discovered that people who demanded the most out of their health insurance, preferred someone with the right expertise. This is a massive advantage for the business and speaks to the great values of the brand. So when Bajpayee says ‘Jo health ki keemat jaante hain woh ManipalCigna Health Insurance ko maante hain’, he is speaking the truth.”

  • ManipalCigna Health Insurance invokes spirit of togetherness in new ad

    ManipalCigna Health Insurance invokes spirit of togetherness in new ad

    Mumbai: The COVID-19 pandemic has transformed people’s lives in unprecedented ways. There are people who continue to experience social isolation and loneliness, and find it challenging to reach out for help. Echoing these concerns, ManipalCigna Health Insurance Company has launched a new digital campaign ‘Saath Dijeye- Fark Padta Hai’ urging people to support each other during the pandemic. The campaign highlights how simple acts of kindness can make a big difference in someone’s life. 

    “The second wave of COVID-19 was difficult for everyone. But we got through this together. If there’s one thing we’ve learnt in these difficult times, it’s that we’re stronger than we think. And the only thing that makes us even more undefeatable is being there for one another, despite the distance or time of day,” said ManipalCigna Health Insurance, head of marketing and online sales, Sapna Desai. “As we enter a time for healing and getting better, it is important that we don’t forget the lessons that we learnt along the way. Inspired by all the selfless acts and generosity that we saw, we have put together this message to celebrate the spirit of togetherness and how it makes a difference.”

    Besides the new digital film, the company has also rolled out advertisements on digital and social media along with influencer outreach programs to drive awareness about this new campaign. “#SaathDijiye has reached 6.08 million users and generated 17.42 million impressions, and there have been 4500+ posts on Twitter,” said the company in a media statement.