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Tag: Manipal Hospitals

  • Singapore’s Temasek bags a tasty morsel of Indian snack giant Haldiram’s

    Singapore’s Temasek bags a tasty morsel of Indian snack giant Haldiram’s

    MUMBAI:  Singapore’s state investment firm Temasek has finally taken a bite out of India’s snack market, snapping up a 10 per cent slice of Haldiram’s for a whopping $ one billion. 

    The deal, which values the bhujia behemoth at an eye-watering $10 billion, comes after months of negotiations and sees Temasek trumping several heavyweight rivals who baulked at the hefty price tag.

    bhujias

    American private equity titan Blackstone pulled out of the race just over a week ago, finding the valuation too hard to swallow after seven months of talks. Other potential suitors, including Bain Capital, General Atlantic, and even Tata Consumer Products, had previously walked away from the table.

    Haldiram’s journey from a tiny shop in Bikaner, Rajasthan in 1937 to commanding nearly 13 per cent of India’s $6.2 billion (almost Rs 60,000 crore) savoury snacks market has been nothing short of remarkable.

    The company’s most popular offering, “bhujia” – a crispy fried snack made with flour, herbs and spices – sells for as little as Rs 10 in corner shops across the country and has helped turn the family-run business into a global operation spanning 100 countries.

    Haldiram Snacks Foods posted a tidy profit of Rs 1,400 crore in FY24 on revenues of Rs 12,800 crore, excluding its Rs 1,800 crore  restaurant business, which wasn’t part of the Temasek deal.

    Not content with just one slice of the pie, the Agarwal family that controls Haldiram’s is reportedly looking to offload another five per cent stake for around $500 million as part of a pre-IPO placement.

    Haldiram savouries

    Industry insiders suggest the family had initially sought an even higher valuation, but recent wobbles in the Indian stock market and lacklustre quarterly results from food companies forced a reality check.

    The deal represents a significant expansion of Temasek’s Indian portfolio, which already includes stakes in Manipal Hospitals and KFC and Pizza Hut operator Devyani International.

    For Haldiram’s, which has diversified into ready-to-eat foods, beverages, chocolates and retail supermarkets, the cash injection could fuel further expansion in a market predicted to more than double to Rs  95,521.8 crore by 2032. That’s a scorchingly hot pace.

    Hot indeed – and with traditional Indian snacks now accounting for over half of all salty snack sales in the country, it seems the crunch is only just beginning.

  • Zivame launches #CheckYourselfOut campaign

    Zivame launches #CheckYourselfOut campaign

    Mumbai: Zivame, India’s leading destination for women’s intimate wear, has undertaken a mission to revolutionize the very essence of how women perceive and engage with mirrors. In a pioneering effort to raise breast cancer awareness, Zivame launched the “Check Yourself Out” campaign, a ground-breaking reinterpretation of the everyday act of self-reflection in front of the mirror. Women worldwide regularly steal moments to glance at their reflections, a common yet meaningful ritual. Zivame harnesses the power of mirrors to promote an essential cause: encouraging women to perform self-examinations for early breast cancer detection. This innovative approach amplifies the impact of a routine act, ultimately fostering proactive health awareness.

    The “Check Yourself Out” campaign has taken shape across Zivame’s expansive network of over 165 stores throughout India. Zivame has adorned the mirrors in their fitting rooms with Pink Ribbons and co-branded stickers, featuring the campaign’s hashtag #CheckYourselfOut and a QR code that leads to a landing page. This landing page provides step-by-step guidance on self-examination and shares intriguing data about breast cancer. To expand the campaign’s reach even further, Zivame has strategically placed co-branded QR codes on mirrors in top 33 malls across the country.

    Zivame has also joined hands with Manipal Hospitals to further incentivise consumers to proactively test. In this strategic partnership, customers who make a purchase with Zivame will be entitled to an exclusive 15 per cent discount on mammography services across Manipal Hospitals.

    In a unified effort to champion the cause of breast cancer awareness, Zivame, Manipal Hospitals, and SAP organised a Walkathon that took place on 18 October. The Walkathon with over 250 people participating, further raised awareness about the importance of regular self-examination and mammography in the fight against breast cancer.

    Commenting on the campaign, Zivame head brand marketing Khatija Lokhandwala said, “The campaign encourages every glance in the mirror to be a moment of self-care and empowerment. It not only encourages women to embrace their unique beauty but also nudges them to regularly self- examine since early detection is key.”