Mumbai: Disney Star’s Broadcast Technology and Operations (BTO) team brought home five awards at the Digital Studios Awards 2024, underscoring its commitment to excellence in broadcast technology and operational innovation.
At the individual level, Gajendra Tijare from Disney Star received the Excellence in Broadcast Leadership award for his visionary contributions in shaping the future of broadcast technology. The team subsequently received the Excellence in Broadcasting award, celebrating their significant advancements in broadcast processes that have enhanced operational efficiency.
Disney Star also earned the Excellence in Broadcasting and Technology for Entertainment and Sports award, recognising exceptional delivery of broadcast experiences that resonate with audiences. Additionally, they received the Innovation in Broadcasting award for pioneering advancements in 4K UHD solutions, showcasing their commitment to cutting-edge technology. The Innovation in Post Production award further recognised Disney Star’s cloud-based post-production approach, which has set new standards in content creation.
“We are honored to receive these prestigious awards, which recognize the hard work and dedication of our talented team at Disney Star. These awards reflect our unwavering commitment to advancing broadcast technology and our passion for delivering exceptional experiences to the audiences,” said Disney Star finance & strategy Mani Rangarajan.
MUMBAI: Real estate platform Housing.com will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani on 7 December 2018.
Created by Lowe Lintas, the campaign aims to target the millennial home-seeker in major cities in India. It will be amplified across TV, print, digital, radio, cinema, DTH, and outdoor media. The total spends across platforms will be around Rs 35 crore with a major thrust on television followed by digital.
Lowe Lintas regional president – north and east Janmenjoy Mohanty said, “Our first set of commercials for Housing.com reflects an emerging theme born out of the growing financial independence and enhanced digital footprint of women – not only they are key decision makers in the home-buying process, they’re also showing the world the new way to choose a house. That’s why we say, “Ghar dhoondna koi inse seekhe".”
As revealed by the real estate company, the campaign is being launched to celebrate the increasing participation of women in the home buying journey. The campaign draws insight from a consumer behaviour study conducted by Housing.com, wherein the trend shows that women participate in equal measure during home search and in fact are found to be more diligent, rational, and practical in their approach than men. The study discovered that the involvement of women between the age group of 18 and 34 (millennials) is growing rapidly in property-related decisions. In 2016, women users accounted for 51 per cent of the sessions online, while men accounted for 49 per cent. So far in 2018, women account for 54 per cent of online sessions on Housing.com, and the share of men in this regard has fallen to 46 per cent.
Housing.com head of marketing Snehil Gautam said, “As a technology leader, we always strive to create an unmatched experience for our customers through our robust tech platform. Our new campaign ‘Ghar dhoondhna koi inse seekhe’ is based on a simple yet endearing creative coupled with captivating music, which will resonate well with our audience across segments. The viewers would somewhere see their own reflection in the protagonists during their home-search journey. The campaign also includes creatives that explain the smart search features being introduced.”
Housing.com CBO Mani Rangarajan said, “We have been very focused on business and our numbers reflect the same. Our revenue y-o-y in FY18 grew at 125 per cent and we have already achieved a growth of 95 per cent y-o-y in H1FY19. Our listings on the platform in H1FY19, have shown a robust growth of 90 per cent. The brand campaign will further reinforce our promise of delivering unparalleled value to our partners and customers.”
The campaign also highlights the brand’s ‘Smart Search Technology’ that enables users to find their dream home by providing in-depth information in a structured and effortless manner. It helps users to quickly and efficiently compare price trends by locality, identify nearby amenities in the neighbourhood such as schools, hospitals, supermarkets, and ATMs among others and find customised home listings of their choice be it in the luxury, affordable, or ready-to-move-in segments.
MUMBAI: TVS Emerald, the real-estate division of the USD 7 billion TVS Group, has signed a strategic deal with Housing.com. As part of the deal, Housing.com will be the official partner for TVS Emerald to offer digital marketing solutions to the company for a period of one year.
The digital marketing solutions from Housing.com is a specialized offering that covers a wide gamut of services that have been developed in-house for the real estate sector. The scope of this partnership entails content creation and digital media that include a gamut of services like Slice View, AreaWiki, Falcon, search engine marketing, display network, lead generation and lead management.
Commenting on the partnership, R Chandramouli , President and CEO , TVS Emerald, said, “Within a short span of time, TVS Emerald has become one of the most trusted names in the sector. The objective of this partnership is to leverage the domain expertise Housing.comoffers through its cutting-edge digital innovations by helping us reach out to a large number of potential customers in the digital space.”
Speaking about the partnership, Mani Rangarajan, Chief Business Officer, Housing.com said, “TVS Emerald is a leading real estate player in southern India and our association with them is one of our major forays in the region. This is also a crucial partnership for us as we are offering end-to-end digital marketing solutions including lead generation and lead management. We look forward to working closely with the team at TVS Emerald and hope this is the beginning of a long-term relationship.”
TVS Emerald has successfully completed their first project Green Hills in Perungalathur, Chennai consisting of 448 Apartments and 123 Villas on 15 acres of land. This project is completely sold out and possession was given ahead of the schedule. Currently, TVS Emerald has an on-going project, Green Acres in 18 acres of land in Kolapakkam (near Tambaram), Chennai.
MUMBAI: TVS Emerald, the real-estate division of the USD 7 billion TVS Group, has signed a strategic deal with Housing.com. As part of the deal, Housing.com will be the official partner for TVS Emerald to offer digital marketing solutions to the company for a period of one year.
The digital marketing solutions from Housing.com is a specialized offering that covers a wide gamut of services that have been developed in-house for the real estate sector. The scope of this partnership entails content creation and digital media that include a gamut of services like Slice View, AreaWiki, Falcon, search engine marketing, display network, lead generation and lead management.
Commenting on the partnership, R Chandramouli , President and CEO , TVS Emerald, said, “Within a short span of time, TVS Emerald has become one of the most trusted names in the sector. The objective of this partnership is to leverage the domain expertise Housing.comoffers through its cutting-edge digital innovations by helping us reach out to a large number of potential customers in the digital space.”
Speaking about the partnership, Mani Rangarajan, Chief Business Officer, Housing.com said, “TVS Emerald is a leading real estate player in southern India and our association with them is one of our major forays in the region. This is also a crucial partnership for us as we are offering end-to-end digital marketing solutions including lead generation and lead management. We look forward to working closely with the team at TVS Emerald and hope this is the beginning of a long-term relationship.”
TVS Emerald has successfully completed their first project Green Hills in Perungalathur, Chennai consisting of 448 Apartments and 123 Villas on 15 acres of land. This project is completely sold out and possession was given ahead of the schedule. Currently, TVS Emerald has an on-going project, Green Acres in 18 acres of land in Kolapakkam (near Tambaram), Chennai.
