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Tag: Mango

  • Nachiket Pantvaidya goes back home to Sony

    Nachiket Pantvaidya goes back home to Sony

    MUMBAI: It’s like a homecoming of sorts for senior television professional Nachiket Pantvaidya. Pantvaidya has reportedly put in his papers at Star India and will be joining Mulitscreen Media (Sony Entertaintment). He will be taking charge as the business head of the MSM Motion Pictures, which is a division of MSM. A formal announcement is expected next week sometime.

    MSM Motion Pictures has a slew of films planned under its banner over the next two years. Among these: Bajate Raho (already released) and Mango among others are lined up for release.
    Nachiket Pantvaidya will head the motion pictures division of MSM

    Last year, Star India had elevated Pantvaidya to head its flagship Hindi general entertainment channel Star Plus as its general manager. Prior to this, Pantvaidya was heading Star India’s Marathi GEC Star Pravah.

    Pantvaidya had joined Star Group in November 2009 as MD of Fox Television Studios India. Later he was moved to Star Pravah as EVP and GM.

    Prior to that, Pantvaidya has worked with Balaji Telefilms, BBC Worldwide, Disney and Sony Entertainment (now Multi Screen Media).

  • MSM enters into association with KEPL to produce ‘Mango’

    MSM enters into association with KEPL to produce ‘Mango’

    NEW DELHI: Bajatey Raho, produced by Multi Screen Media in a co-production with Eros International, is the first of a slew of movies this year through the motion pictures division of MSM.

    The film is being released on 26 July which has been co-produced with Eros International. It is a revenge comedy starring Dolly Ahluwalia, Vinay Pathak, RanvirShorey, RaviKissen and Vishakha Singh.

    The next movie being produced in association with KEPL is titled Mango and has been directed by Abbas Tyrewala. It will star Rannvijay, Harman, Monali Thakur, Chandan Roy Sanyal and Swara Bhaskar.

    Image result for MSM enters into association with KEPL to produce 'Mango'

    Mango also marks the return of KEPL with a romantic comedy after Saathiya. Set in the heart of Goa, Mango is all set to recreate the same magic that Abbas created in his directorial debut movie, Jaane Tu Ya Jaane Na. The cast of the movie includes Rannvijay, the winner of Roadies and an accomplished host who has made his mark in the film industry with his Hindi and Punjabi films. It also stars the critically acclaimed Chandan Roy Sanyal, best remembered for his role in Vishal Bharadwaj‘s Kaminey.

    Based in the calm atmosphere of modern Goa in the monsoons, this frenzied film traces one night in the life of five manic individuals, whose stories intertwine in a completely unlikely manner. It is a story of love, life, friendship, relationships and betrayal. Primary, secondary and even incidental romances share the spotlight here with the main characters where while some chase love, the others chase money here.

    Image result for MSM enters into association with KEPL to produce 'Mango'

    MSM CEO Man Jit Singh said, “We realise that there is a huge untapped market in the motion picture business and the sector has immense growth potential. We have the expertise and experience in this domain and hence it was a logical extension for us. We plan to produce movies across different genres.”

    MSM COO NP Singh added: “Mango is a rom-com with a twist. Shot in the beautiful locales of Goa the film captures the tale of five youngsters whose lives are entwined by destiny. Mango is a young film and will appeal to masses. It will break the clutter through its refreshing content and fresh casting.”

    Bobby Bedi from KEPL added, “One of my most successful films was my first foray into mainstream Bollywood – that is Saathiya – a rom-com with a difference. Today I re-enter the same space with some of my best colleagues – Abbas, who wrote Maqbool, Aradhana, who designed Fire, Allan – action director for Bandit Queen and Mulchand who has lit every single work I have ever done. Together we are producing what we believe is a really funny and fast paced film, deliciously called Mango”.

    Tyrewala said, “I‘ve never had more fun making a movie”

    Mango, with its engaging storyline portrays lives of five youngsters in the city of Goa. But, soon things are about to change in their lives.

  • MSM Motion Pictures announces Mango in association with KEPL

    MSM Motion Pictures announces Mango in association with KEPL

    MUMBAI: One of India‘s leading television networks, Multi Screen Media (MSM) announced the release of two of the movies this year which have been produced by its motion picture arm MSM Motion Picture. First of which is ‘Bajatey Raho‘ releasing on 26 July. The revenge comedy flick has been co-produced by Eros International and stars Dolly Ahluwalia, Vinay Pathak, Ranvir Shorey, Ravi Kissen and Vishakha Singh playing the leading roles.

    Throwing light on their next titled, ‘Mango‘ which will be helmed by the renowned director Abbas Tyrewala and produced in association with Kaleidoscope Entertainment (KEPL). The romantic comedy will star Ranvijay in the lead, the winner of the reality show Roadies and also an accomplished host along with playing sidekick roles in Hindi and Punjabi films. Along with Ranvijay, Chandan Roy Sanyal, Harman, Monali Thakur and Swara Bhaskar will also be seen in prominent roles.

    Set in the heart of Goa, Mango marks Abbas‘ third directorial venture and is set to cast the same spell that his directorial debut Jaane Tu Ya Jaane Na did at the box office in 2008.

    In an interesting plot based in the calm atmosphere of modern Goa in the monsoons, this frenzied film traces one night in the life of five youngsters, whose stories intertwine in a manner quite unlikely changing their lives altogether.

    As revealed by the production house Mango outlines a story of love, life, friendship, relationships and betrayal with primary, secondary and even incidental romances sharing the spotlight with the main characters where some chase love, while others chase money.

    Commenting on MSM‘s venture into motion business, MSM CEO Man Jit Singh said, “We realise that there is a huge untapped market in the motion picture business and the sector has immense growth potential. We have the expertise and experience in this domain and hence it was a logical extension for us. We plan to produce movies across different genres.”

    “Mango is a romcom with a twist. Shot in the beautiful locales of Goa the film captures the tale of five youngsters whose lives are entwined by destiny. Mango is a young film and will appeal to masses. It will break the clutter through its refreshing content and fresh casting.” says MSM COO NP Singh.

    KEPL‘s Bobby Bedi added, “One of my most successful films was my first foray into mainstream Bollywood – that is Saathiya – a romcom with a difference. Today I re-enter the same space with some of my best colleagues – Abbas, who wrote Maqbool, Aradhana, who designed Fire, Allan – action director for Bandit Queen, and Mulchand who has lit every single work I have ever done. Together we are producing what we believe is a really funny and fast paced film, deliciously called Mango”.

  • Slice launches “Iske Samne Sab Pheeka Padh Jayega” campaign

    Slice launches “Iske Samne Sab Pheeka Padh Jayega” campaign

     MUMBAI: Slice is all set to engage its existing and new consumers this season with the ‘Slice Taste Challenge’.

     

    Featuring brand ambassador Katrina Kaif, the new campaign promises consumers an “unmatched mango experience” with Slice.

     

    The campaign reaches out to all mango lovers and entices them with the “superior” attributes of Slice – taste, aroma, colour and the new mango inspired packaging and is titled “Iske Samne Sab Pheeka Padh Jaayega”.

     

    Created by JWT Delhi, the on-air campaign will be supported by robust on-line and on-ground activation including consumer tasting.

     

    The campaign coincides with the launch of a new Mango Slice Pet pack in multiple sizes.

     

    JWT NCD Swati Bhattacharya said, “We’re going to tell you a couple of things you didn’t know. Slice is the best tasting mango drink. Your love for any other mango drink is just a matter of habit. And this year, Slice is going to break the habit. The Slice campaign for 2013 uses pure mango pleasure as its base, mixes it up with an extra-large helping of temptation and sweetens it with a special Slice brand of mischief. With Katrina serving it up and a brand new track as accompaniment, it’s going to make for an irresistible sip.”

     

    PepsiCo India category director – colas, hydration and mango based beverages Homi Battiwalla said, “Our campaigns have always highlighted the pure mango pleasure promise of Slice in an aesthetic, sensuous and appealing manner. However, for the first time we are talking about Slice as the most delicious mango drink jiske samne sab pheeka padh jayega. The creative route dwells upon the proposition of the Slice Taste Challenge with an engaging storyline that accentuates the product attributes of taste, aroma and texture of the bottle which will enable us to include a much wider mango lover base in the Slice fold.”

     

    The main film starts on a playful note with Kaif, a young man and another woman strolling in a beautiful meadow of flowers with picnic baskets. The foot tapping remix of a Hindi song “Haal Kaisa Hai Janab Ka” sung by Shalmali Kholgade, sets the mood with the appealing visuals hinting at a love triangle. Kaif blind-folds the man, who chooses between Slice and another mango drink… losing his heart to the right one in the process. Similarly, after getting seduced by the rich aroma and then indulging in its premium taste, consumers will surely fall for the best mango drink, Slice.