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Tag: Mango

  • Miraggio scoops the summer with a creamy new drop

    Miraggio scoops the summer with a creamy new drop

    MUMBAI: This summer, fashion got a little sweeter. Miraggio has stirred up the accessories scene with Summer Scoop, a limited-edition handbag collection inspired by the creamy colours and indulgent textures of iconic ice cream flavours. Think zesty mango, silky vanilla, and moody chocolate—served not in cones, but on your arm.

    The brand dished out more than just bags. It kicked off the launch with an influencer-led mystery campaign—sending out cryptic PR hampers featuring ice cream scoopers, scratch cards, and secret notes that teased a flavour-forward reveal. The final treat? An exclusive pop-up in Mumbai, where creators, media, and contest winners discovered their personalised ‘flavour’ in bags—and on cones.

    To up the sensory ante, Miraggio teamed up with artisanal ice cream brand Indu, offering guests scoops that matched the bags: pistachio white chocolate matcha, milky chocolate, and saffron mango, among others. The result was an Instagrammable frenzy of reels, countdowns, and colour-coordinated content that had influencers—and their followers—licking their screens.

    “With Summer Scoop, we set out to do more than launch a collection, we wanted to craft an experience and launch one of our most unique campaigns yet. Fashion, much like food, evokes memory, mood, and indulgence, so we leaned into that feeling. By drawing inspiration from ice cream flavours and creamy textures, we created bags that are meant to be felt—literally and emotionally. From the buttery finishes to our flavour reveal at the pop-up, every detail was designed to tickle the senses, spark curiosity, and serve up a little joy,” said Miraggio founder & CEO Mohit Jain.

    By blending nostalgia, sensory cues, and a dash of cross-industry flair, Miraggio’s campaign hit the sweet spot. Summer Scoop wasn’t just a launch—it was a tasty masterclass in storytelling that you could almost taste.

  • Groyyo promotes MD Nitin Jain to co-founder

    Groyyo promotes MD Nitin Jain to co-founder

    MUMBAI: B2B fashion manufacturing technology company Groyyo has elevated its managing director (exports) Nitin Jain to the position of co-founder.  

    Nitin, who spent the early years of his career leading sales and  marketing at Wearwell Industries (his last employer)  – building its global order book from the ground up –  played a significant role in architecting Groyyo’s exports shift.

    “Our exports business could not have gotten to the scale and quality it has without his painstaking effort and  drive ,” said Subin Mitra, co-founder & CEO, Groyyo.  “He has been pivotal in scaling our order book in regions like the UK and EU, bringing on-board strategic customers like Next, John Lewis and Mango. We are confident his larger role will not only enable us to double down on these markets but also expand into newer and more exciting ones like Australia and South Korea.”

    Nitin joined Groyyo on its journey from day one. He said he was looking at accelerating the company’s exports business “enabling more and more SME’s to take their business global and work with some of the most marquee clients globally. Our focus will be to leverage Groyyo’s design, manufacturing and supply chain capabilities to not only go deeper within our existing clients but also form additional strategic partnerships in newer markets.”

    Groyyo, which was founded in 2021, has seen its exports business grow three times in the past two years and is rapidly expanding in markets such as the US, UK and  EU catering to some of the largest fashion and lifestyle brands in these regions.

    Backed by global investors such as Tiger Global and  Alpha Wave Global, it raised $5.5M in venture debt from Trifecta Capital and Lighthouse Canton earlier this year.

  • Mango Turkish-origin billionaire founder Isak Andic dies following hiking accident

    Mango Turkish-origin billionaire founder Isak Andic dies following hiking accident

    MUMBAI: The Mango high street fashion  brand has lost its founder Isak Andic. The 71 year old Turkish-born entrepreneur, who was an avid mountaineer and hiker, passed on over the weekend (Saturday)  doing what he loved dong the most exploring mountains.

    According to reports in the Spanish media, he was on a family outing in the Montserrat mountains around 40 km northwest of Barcelona when he slipped in the Collbató saltpetre caves at midday and fell around 150 meters to his death. 

    Andic was born in Istanbul in 1953 and his family moved to Spain in 1969. His fascination with the denim fabric led him to create a brand Isak Jeans in the early eighties. He opened several stories in Barcelona and Madrid. They were then renamed as Mango in 1984 and grew the enterprise along with his brother Nahman. 

    Today, Mango has consolidated its position as one of the leading international fashion groups, with a major presence in more than 120 markets, close to 2,800 stores and 15,500 employees worldwide. The company aims to exceed 2,800 stores by the end of 2024 and to reach more than 3,000 stores worldwide by 2026. This growth will enable it to exceed one million square metres of retail space, highlighting markets such as Spain, France, Italy, Germany, the United Kingdom, Poland, India, Canada and the United States. Mango has just a single brand and it does not own any factory, outsourcing its production mainly to lower-cost Turkey and Asia.

    It registered a turnover of 3.1 billion euros in 2023  growing more than 15 per cent over 2022.  Almost 80 per cent of its sales are now generated outside of Spain. Forbes estimated Andic’s net worth to be $4.5 billion  (£3.6 billion). He was the non-executive chairman of the group at the time of his passing. 

    Paying tribute to Andic, Mango group CEO Toni Ruiz said: “Isak has been an example for all of us. He dedicated his life to Mango, leaving an indelible mark thanks to his strategic vision, his inspiring leadership and his unwavering commitment to values that he himself imbued in our company. His legacy reflects the achievements of a business project marked by success, and also by his human quality, his proximity and the care and affection that he always had and at all times conveyed to the entire organization. His departure leaves a huge void but all of us are, in some way, his legacy and the testimony of his achievements.”

  • Mango announces Kiara Advani as its brand ambassador

    Mango announces Kiara Advani as its brand ambassador

    Mumbai: Mango has announced Kiara Advani as the new brand ambassador in India on Thursday. She will endorse the Spring Summer 2022 collection and the campaign will be visible across regions and mediums. Mango has also collaborated with Myntra for its brand building.

    The Spanish fashion giant, Mango has established itself as a brand of choice and aspiration, especially among a young fashion-forward audience in India. With its world-class offering and the association with Kiara, a fashion bellwether and beloved of the nation, Mango is set to build stronger brand salience with its shoppers and the actor’s enormous fan base across the country.

    The campaign will be promoted extensively across digital mediums, including social media to reach the brand’s target audience, which largely comprises young urban shoppers. The campaign pivots on the theme of enjoying the flowers of summer and is called, ‘summer blooms with Mango’.

    The 57-second ad campaign, titled, ‘enjoying the bloom’, showcases Kiara enjoying the bounties of summer while wearing bright and colourful ensembles that reflect the flowers and the mood of the season. She is seen enjoying her day out at a flower garden, lush with the season’s blooms and is comfortable, happy and confident – characteristic of a woman dressed in Mango.

    Speaking on the occasion, Kiara Advani, a Bollywood actor said, “I’m delighted to be representing Mango, which is one of my personal favourites. I strongly relate to the brand and its philosophy and the new summer collection is an ode to women who are carefree and like to enjoy the seasons with conforming ensembles. As such, I believe, my attitude and style syncs well with the brand’s own and I look forward to being a link between the brand and its audience.”    

    Myntra’s Senior Director Vishal Anand said, “Kiara’s established presence has the potential to pull audiences across the nation and influence people with her sartorial choices. She is a reigning style icon of the country; her fan base is growing by the day. The association with Kiara for the new vibrant -Summer collection is sure to enamour the fashion-forward audiences of the country.”

    Mango’s board of directors and head of expansion Daniel Lopez Garcia, “The new Mango Spring Summer 2022 campaign captures the essence of summer blooms perfectly. The designs have been created by adopting the current trends while leaving room for personal expression among women in the age group of 18-45. With Kiara onboard, we are confident of strengthening our presence further and reaching our target audience, which is also the actor’s core audience.”

  • Mango signs Vaani Kapoor as first India brand ambassador

    Mango signs Vaani Kapoor as first India brand ambassador

    NEW DELHI: Spanish fashion brand Mango, along with its franchise partner Myntra, has roped in Vaani Kapoor as its first brand ambassador in India. The actor’s first campaign with the brand will be for its spring-summer collection.

    As part of this association, Myntra and Mango have launched their first campaign with the Befikre star across digital and social mediums, highlighting the new season collection centred around the theme- ‘Happy and I know it’.

    The 48-second film features a slice of life sequence where Kapoor is seen trying some cool summer dresses, relaxing, posing, playing and pampering herself with coffee and cake.

    Kapoor said, "I am excited to be associated with Mango as their first brand ambassador in the country. Fashion to me is a way of expressing yourself and exploring your individuality. I am happy to be a part of the brand's endeavour to strike a chord with customers from every pocket in the country."

    Myntra senior director Vishal Anand said, “Her (Kapoor’s) persona is a reflection of the attributes of the brand Mango, making her the perfect choice to connect with fashion forward consumers, across the country. We aim to strengthen our position in the evolving fashion space and attract new consumers.”

  • Mango Data bags four CMO Asia awards

    MUMBAI: AI-based ad tech firm Mango Data has pocketed four awards at the national award for marketing excellence at this year’s CMO Asia Awards. This feat made them the youngest company to have won four accolades at the CMO ever.

    They won the Best SEM campaign of the year for Indigo Airlines. Santosh Kumar, CEO and Co-founder of Mango Data, was awarded the Digital Entrepreneur of the year award while Avinash Kumar, Head of Marketing- Patanjali Ayurveda won the best Digital Media Marketer of the year award, for Patanjali digital campaign; Patanjali is a client of Mango Data. Mango Data also won an award for best execution of digital media campaign for Patanjali.

    CMO Asia Awards recognises global leaders across industry segments for their exceptional contribution in making a difference to the industry and the profession. It witnesses participation from more than 52 countries including India, China, Thailand, Hong Kong and Nepal.

    Kumar said, “Being just a year old in business, it is indeed a pleasure to see the company grow fortuitously. This award is a testament to the skill, ingenuity that we at Mango data possess. These awards honor excellence and this is just the beginning for the team.”

  • Myntra launches new international brand campaign #JustArrived

    Myntra launches new international brand campaign #JustArrived

    MUMBAI: Myntra announced the launch of a new international brand campaign called ‘#JustArrived’. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in global fashion from top international brands. Already known for being a ‘house of best fashion brands’, Myntra has further strengthened its portfolio by adding 25+ iconic international brands with over 11000 unique styles, available over the last 15 months.

    The television commercial with 30 and 45 seconds duration, demonstrates style and fashion of top international brands by using a metaphorical Myntra airport setting where passengers (symbolic of the brands) have #JustArrived and are getting checked, stamped and welcomed warmly on the Myntra platform. The visuals are tantamount to a fashion show of the latest trends and collection of apparel, footwear and accessories, at the airport. The TVC is directed by Sachin Khotre, produced by Asylum Films and conceptualized by Happy Creative Services.

    A four week campaign, the TVC will be aired extensively across 25+ TV channels, spanning Hindi GEC, Hindi movies, English entertainment, English movies, youth and music channels, and English news channels. The campaign will also be promoted in outdoor mediums in Delhi, Mumbai and Bangalore starting 4 April and through brand’s digital platforms.

    While most International brands are focused on metros, there is a growing awareness and demand for international brands, not only from top cities but also from Tier II and III cities. However access to these brands continues to be a constraint. Currently, over 50 per cent of revenue for international brands at Myntra comes from Tier II and III cities. Understanding the growing aspirations of Indians today, Myntra has been at the forefront of working with international brands to help them launch, grow and become more accessible to the masses.

    Commenting on the launch of campaign, Myntra CMO & head of International brands Gunjan Soni,said, “Myntra has over 8 million fashion shoppers, who see us as a destination of choice for their favorite brands. By adding a wide range of International brands, we have further strengthened our fashion leadership. With this campaign, we now want to bring the best of international fashion to the doorstep of every aspiring Indian, going beyond just the metros, and showcase our carefully curated International selection.”

    Recent additions have been iconic global brands such as M&S, Forever 21, Timberland & Jeep among others, being retailed online exclusively through Myntra platform. The company expects international brands to account for 15 per cent of its revenues in the next 12-18 months as it adds more global labels to its portfolio which currently includes Ferrari, Harley Davidson, Cole Haan, DKNY, The North Face, Mango, Tommy Hilfiger and CK, to name a few.

     

  • Myntra launches new international brand campaign #JustArrived

    Myntra launches new international brand campaign #JustArrived

    MUMBAI: Myntra announced the launch of a new international brand campaign called ‘#JustArrived’. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in global fashion from top international brands. Already known for being a ‘house of best fashion brands’, Myntra has further strengthened its portfolio by adding 25+ iconic international brands with over 11000 unique styles, available over the last 15 months.

    The television commercial with 30 and 45 seconds duration, demonstrates style and fashion of top international brands by using a metaphorical Myntra airport setting where passengers (symbolic of the brands) have #JustArrived and are getting checked, stamped and welcomed warmly on the Myntra platform. The visuals are tantamount to a fashion show of the latest trends and collection of apparel, footwear and accessories, at the airport. The TVC is directed by Sachin Khotre, produced by Asylum Films and conceptualized by Happy Creative Services.

    A four week campaign, the TVC will be aired extensively across 25+ TV channels, spanning Hindi GEC, Hindi movies, English entertainment, English movies, youth and music channels, and English news channels. The campaign will also be promoted in outdoor mediums in Delhi, Mumbai and Bangalore starting 4 April and through brand’s digital platforms.

    While most International brands are focused on metros, there is a growing awareness and demand for international brands, not only from top cities but also from Tier II and III cities. However access to these brands continues to be a constraint. Currently, over 50 per cent of revenue for international brands at Myntra comes from Tier II and III cities. Understanding the growing aspirations of Indians today, Myntra has been at the forefront of working with international brands to help them launch, grow and become more accessible to the masses.

    Commenting on the launch of campaign, Myntra CMO & head of International brands Gunjan Soni,said, “Myntra has over 8 million fashion shoppers, who see us as a destination of choice for their favorite brands. By adding a wide range of International brands, we have further strengthened our fashion leadership. With this campaign, we now want to bring the best of international fashion to the doorstep of every aspiring Indian, going beyond just the metros, and showcase our carefully curated International selection.”

    Recent additions have been iconic global brands such as M&S, Forever 21, Timberland & Jeep among others, being retailed online exclusively through Myntra platform. The company expects international brands to account for 15 per cent of its revenues in the next 12-18 months as it adds more global labels to its portfolio which currently includes Ferrari, Harley Davidson, Cole Haan, DKNY, The North Face, Mango, Tommy Hilfiger and CK, to name a few.

     

  • Sony files copyright infringement case against ‘Badmashiyaan’; Delhi HC restraints release

    Sony files copyright infringement case against ‘Badmashiyaan’; Delhi HC restraints release

    MUMBAI: The Delhi High Court today has put on hold the release of the Bollywood film Badmashiyaan on a plea filed by Multi Screen Media (MSM), which is the Indian subsidiary of Sony Entertainment Television, alleging copyright infringement by the movie’s producers.

     

    Justice Indermeet Kaur has restrained the producers of the film from airing trailers of the movie, which according to MSM, is a copy of a Korean film titled Couples as well as its own production Mango, which is yet to be released.

     

    The court, in its interim ex-parte order, also issued notice to VRG Motion Pictures, which has produced the film as well as Sidus FNH Corporation, the producer and copyright owner of the Korean film, and has sought their replies by 22 May, 2015.

     

    MSM, in its petition has also sought damages of Rs 25 lakh from VRG for infringing its copyright. It has contended that rights to make a Hindi remake of Couples was obtained by co-producer Kaleidoscope Entertainment (KEPL) from Sidus FNH in March 2013. Thereafter, MSM and KEPL entered into a film production agreement, before commencement of production of the film, and “hence MSM is the first owner of copyright in and to the said film,” the petition claimed.

     

    Mango, was produced in 2013-2014 while its trailers were exhibited in February-March 2014. In January this year MSM and KEPL had come across trailers of Badmashiyaan on YouTube and found that the movie was an adaptation of the Korean movie as well as that of Mango.

     

    It was also alleged that the producer of Badmashiyaan copied the plot, treatment and screenplay of Couples as well as Mango. Badmashiyaan, starring Suzanna Mukherjee, Sharib Hashmi, Siddhant Gupta, Gunjan Malhotra and Karan Mehra, was slated for release on 27 February.

  • Vivek Krishnani joins MSM Motion Pictures

    Vivek Krishnani joins MSM Motion Pictures

    MUMBAI: An old hand in the industry with experience in several broadcast initiatives, Vivek Krishnani has joined MSM Motion Pictures as senior VP marketing and revenue.

     

    Prior to this, Krishnani was head of distribution, marketing and syndication at Fox Star Studio India for six years. While at Fox, he was instrumental in setting up the India team, creating the national distribution network, managing the P&L for Hollywood releases and domestic revenues for Bollywood releases.

     

    He started off his career with Ammirati Puris Lintas (now Lowe Lintas) and has worked with Radio City, Star India, Turner International India and Turner Entertainment Networks Asia.

     

    Recently, MSM Motion Pictures made several key managerial changes including Sneha Rajani being elevated to deputy president and head of MSM Motion Pictures. Some of the films under its banner include Bajate Raho, Darr @ the Mall, Youngistaan and Mango.