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Tag: Mangham Gaxiola

  • Intel names manghamgaxiola mcgarrybowen as creative agency for APAC

    Intel names manghamgaxiola mcgarrybowen as creative agency for APAC

    MUMBAI: Intel Corporation has appointed Dentsu Aegis Network’s manghamgaxiola mcgarrybowen as the creative agency of record for the Asia Pacific region, covering South Asia, Southeast Asia and Australasia. 

     

    manghamgaxiola mcgarrybowen partner Stephen Mangham said, “To be able to work with an innovative and recognizable global client like Intel is not just an exciting honour for us, it is also proof that mcgarrybowen is serious about taking their business global. We are just a couple of months into this collaboration and to see our plan and strategy playing out is hugely exciting.” 

     

    “We knew that when we combined the power of the iconic mcgarrybowen brand with the strong presence of Dentsu Aegis network in Southeast Asia, great things would happen. The extended collaboration with a pre-eminent brand like Intel with our operation here promises many good things for the future,” added Dentsu Aegis Network Southeast Asia chairman and CEO Dick van Motwan.

     

    Mangham Gaxiola was launched three years ago in Singapore. The agency became part of the New York based agency mcgarrybowen in July 2015 when Dentsu Aegis Network made an investment in Mangham Gaxiola.

     

    Creative advertising agency Mcgarrybowen was acquired by Dentsu in 2008 and now is part of the Dentsu Aegis Network.

  • Dentsu acquires 20% stake in Singapore creative agency Mangham Gaxiola

    Dentsu acquires 20% stake in Singapore creative agency Mangham Gaxiola

    MUMBAI: Dentsu Aegis Network has acquired a 20 per cent share in Singapore based creative agency Mangham Gaxiola in order to expand the mcgarrybowen brand into Singapore. 

     

    The principal shareholders have also agreed to options that would make the agency a wholly owned Dentsu Aegis Network subsidiary in the future. 

     

    Founded in 2012, Mangham Gaxiola was last year voted Singapore’s most desirable independent creative agency in Marketing Magazine’s annual survey of over 1,000 marketers. The agency is known for premium quality creative work that spans the financial, automotive, fashion, electronics, beauty and FMCG sectors. The range of services provided include creative advertising campaigns in mass media, digital media and social media; creative content applications to increase consumer engagement with websites, which are marketing tools in themselves; and designs for the building of brand identities for stores. 

     

    Reasons behind the acquisition of a share in the agency include the growing importance of Southeast Asia as a market, and the increasing tendency of Dentsu Group clients to position Singapore as a regional hub. 

     

    mcgarrybowen, one of the Group’s eight network brands, has already established a presence as a leading creative agency in South America, Europe and China, and the new hub in Singapore will further develop its network across Southeast Asia. 

     

    Mangham Gaxiola will become part of the mcgarrybowen network and will operate under the name manghamgaxiola mcgarrybowen – A Dentsu Aegis Network Company. Leveraging the global human resources and services of the Dentsu Group, the agency will continue to provide innovative, high-quality services to its clients.