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Tag: Mangalyaan

  • Hindalco gets a bold makeover, bets big on engineered solutions

    Hindalco gets a bold makeover, bets big on engineered solutions

    MUMBAI:  Hindalco, the metals flagship of the Aditya Birla Group, has rebranded itself with a sharp new identity, shedding its image as a mere materials supplier to become a full-fledged engineered solutions powerhouse. With a fresh logo and a new tagline—’Engineering Better Futures’—the company is making an aggressive play in electric mobility, renewable energy, semiconductors, and high-end electronics.

    The rebrand was unveiled by group chairman Kumar Mangalam Birla before an audience of industry leaders, policymakers, and business partners.

    “Hindalco is no longer just a metals player—it’s a mini-conglomerate in itself, with 52 plants across 10 countries producing high-quality products that shape the global economy,” said Birla. “We are committing Rs 45,000 crore to aluminium, copper, and specialty alumina businesses to deliver both upstream and next-gen high-precision engineered products. Our new identity reflects our role as a catalyst for change, a problem solver, and a co-creator of industrial progress.”

    The new Hindalco logo features a bold, dynamic ‘H’—symbolising forward momentum and innovation. But this isn’t just a cosmetic upgrade. The rebrand signals a shift towards high-performance materials and precision engineering, with a focus on sustainability, circularity, and cutting-edge applications.

     

    Kumar Mangalam Birla and Satish Pai

    Managing director Satish Pai called it a “pivotal moment” for Hindalco as it moves beyond being a metals manufacturer to an innovation-driven solutions provider. “Our investments in advanced materials, circular economy solutions, and state-of-the-art applications will redefine Indian manufacturing. The pillars of our transformation—sustainability, circularity, durability, and precision engineering—will ensure we create a lasting impact for generations,” said Pai.

    Hindalco is already shaking up industries with its engineered solutions:

    * Auto & EVs: Lighter, more efficient materials for electric vehicles, including battery enclosures that improve safety and extend range.
    * Packaging: A leader in aluminium can-body stock, pushing an 80 per cent recycled model for a truly circular economy.
    * Energy & storage: Partnering with battery makers to develop aluminium and copper materials for next-gen energy storage solutions.
    * Aerospace & defence: Supplying ultra-high-performance alloys for Isro’s Chandrayaan and Mangalyaan missions, while developing specialised defence-grade materials.

    And it’s not stopping there. Hindalco is building India’s first e-waste recycling plant at Birla Copper and has launched a 100MW renewable energy project in Odisha that combines wind, solar, and pumped hydro storage for round-the-clock power.

    Hindalco has been ranked the world’s most sustainable aluminium company in the S&P Global Corporate Sustainability Assessment for five consecutive years. Its focus on energy-efficient production, waste reduction, and green materials is in lockstep with India’s net-zero ambitions.

    “We invite our customers to demand more—not just materials, but co-designed, custom-engineered, next-generation products,” said Birla. “Together, we can power a more sustainable, more advanced, and more impactful future. ” 

    With its bold rebrand and an arsenal of game-changing solutions, Hindalco is making it clear: the future isn’t just being built—it’s being engineered.

  • Govt campaigns cost exchequer double than Mars mission

    Govt campaigns cost exchequer double than Mars mission

    MUMBAI: The incumbent central government under the prime minister Narendra Modi has spent Rs 1100 crore in advertising expenditure in the last one and a half years, as per the information provided by the Union Information and Broadcasting Ministry in response to a Right To Information (RTI) application filed by an activist.

    This expenditure was incurred between 1 June, 2014, and 31 August, 2016. and only accounts for the advertisement for ‘telecast/television, Internet and other electronic media’ and does not include other platforms such as print advertisements, hoardings, posters, booklets and calendars. The total sum will be many times higher if these costs are also factored in. If broken down into daily expenditure the figure comes to Rs 1.4 crore a day.

    Some of the famous campaigns of the union government are — Swachh Bharat initiative, ‘Make in India’, Selfie with Daughter and ‘Digital India.’ The government has engaged several leading creative agencies like Ogilvy and Mather, and McCann Worldwide group to conceptualise and execute the campaigns.

    According to a digital publication, this amount far exceeds the cost of India’s Mars mission, Mangalyaan, which is estimated at Rs 450 crore.

  • Govt campaigns cost exchequer double than Mars mission

    Govt campaigns cost exchequer double than Mars mission

    MUMBAI: The incumbent central government under the prime minister Narendra Modi has spent Rs 1100 crore in advertising expenditure in the last one and a half years, as per the information provided by the Union Information and Broadcasting Ministry in response to a Right To Information (RTI) application filed by an activist.

    This expenditure was incurred between 1 June, 2014, and 31 August, 2016. and only accounts for the advertisement for ‘telecast/television, Internet and other electronic media’ and does not include other platforms such as print advertisements, hoardings, posters, booklets and calendars. The total sum will be many times higher if these costs are also factored in. If broken down into daily expenditure the figure comes to Rs 1.4 crore a day.

    Some of the famous campaigns of the union government are — Swachh Bharat initiative, ‘Make in India’, Selfie with Daughter and ‘Digital India.’ The government has engaged several leading creative agencies like Ogilvy and Mather, and McCann Worldwide group to conceptualise and execute the campaigns.

    According to a digital publication, this amount far exceeds the cost of India’s Mars mission, Mangalyaan, which is estimated at Rs 450 crore.

  • Miditech’s Pria Alva films Mangalyaan’s journey for Nat Geo

    Miditech’s Pria Alva films Mangalyaan’s journey for Nat Geo

    MUMBAI: Detailed interviews, extensive research, narrations, advanced animation and modeling will orchestrate Miditech executive director Pria Somiah Alva’s documentary on India’s Mars triumph Mangalyaan. The successful landing of Mangalyaan drove Alva to document the voyage.

     

    “India is the first country to succeed in the first attempt and just news headlines were not enough to describe such a great journey. So we decided to film a documentary on the entire journey,” Alva tells Indiantelevision.com.

     

    The research started in 2014 when Alva and her associate director Shivani Muthanna approached the Indian Space Research Organisation (ISRO) with the proposition. ISRO’s reaction was fascinating for Alva and her team at Miditech. “Normally private bodies don’t get permission to film in ISRO, it’s always Doordarshan. But we got superior cooperation from them and we accessed many important properties of the research organisation,” says Alva.

     

    The project was commissioned by National Geographic Channel and will be aired on 5 November, 2015 – exactly two years after the entire mission was actually successful.

    Working on a tight budget, Alva and her team did the best they could with the means available to them for the Mangalyaan documentary.

     

    With ISRO’s nod, Miditech received access to archival footage, which Alva used in the documentary to explain the journey. “This is a post launch documentary so we had to narrate and create the dramatics of how it all came together and happened. In the documentary we have used archival footage as well as some live footage, which we shot,” informs Alva.

     

    The camera that was attached with the spaceship only had features of clicking imageries of its surroundings and not itself. Hence there were no images available of the scientific vehicle that travelled the distance and that’s where Alva made use of Computer Generated Imagery (CGI).

    “We went for CGI, special effects and 3D modelling to give viewers an idea of how it was. We imagine the space vehicle to be a something humongous in size, but in reality it’s not even as big as an auto-rickshaw. We have left no stones unturned to make the images look as exquisite as possible,” Alva emphasises.

    Through the course of the hour long documentary, interviews with various stakeholder will narrate the on screen occurrences more often than not. However, wherever required, Andre Williams’ voice will chip in to educate the viewers.

     

    Alva had her share of memorable moments while directing the  documentary. Describing one of them she narrates, “I has asked the ISRO spokesperson if there were any women involved in the entire journey. He replied saying please don’t ask us stupid questions. We are scientists and we do not discriminate between genders.”

     

    It is said “We be what we see” and hence it was important to showcase women involvement. When asked if there are substantial presence of women in the documentary, Alva says, “We will see the Eves working in the background throughout the documentary, be it navigations, communications or in any other depertments their presence is prominent. Moreover, we have a few women in the list of people that we interviewed. We did not interview them because they are women but because of their noteworthy role in the success.”

     

    When a documentary is created on scientific projects, it becomes a presentation, which only people with immense knowledge in the field can interpret. And therein lay the biggest challenge for Alva and her team. Making the documentary easy to follow for people with basic knowledge of the happenings and at the same time factually correct and scientifically perfect was what kept Alva and her team on their toes.

    “We have kept it in such a way that people from across the stream can understand and enjoy the documentary. The dramatics will get people involved with the documentary and we have engineered a suitable sound to back that,” she informs.

    In recent times people flocked to the theatres in India when Christopher Nolan’s Interstellar and Alfonso Cuarón’s Gravity were screened. Now it remains to be seen how the nation reacts to this one of a kind documentary – Mangalyaan – filmed on a one of a kind voyage marking India’s first venture into the interplanetary space.

  • Nat Geo partners ISRO to showcase Mangalyaan: India’s Mission to Mars

    Nat Geo partners ISRO to showcase Mangalyaan: India’s Mission to Mars

    MUMBAI: With a view to increase its focus original productions in India, National Geographic Channel has partnered with the Indian Space Research Organisation (ISRO) to celebrate the successful space mission to Mars – Mangalyaan or Mars Orbiter Mission (MOM).

     

    The channel will premiere an exclusive one-hour special documentary on India’s first interplanetary mission – Mangalyaan: India’s Mission to Mars on 5 November at 10 pm, which also happens to the date when the mission was launched two years back. Mangalyaan entered the Martian orbit on 24 September, 2014.

     

    Nat Geo will capture Mangalyaan’s journey of over 650 million km through live action visuals, graphic representations and expert interviews. The documentary will feature all the excitement, last minute preparations, the countdown and the successful launch of the mission.

     

    Commenting on the success of Mangalyaan, ISRO chairman A S Kiran Kumar said, “It was a proud moment for our team, and in fact for the entire country, when Mangalyaan successfully entered the Martian orbit. We are glad that a brand like National Geographic Channel has partnered us in showcasing not only this historic journey, but also the science and technology behind it. This documentary will give viewers an exquisite glimpse into the Mangalyaan journey, the salient features of the mission, and the major milestones accomplished by the team behind it.”

     

    Fox International Channels (India) business head Swati Mohan added, “Nat Geo is pleased to be associated with ISRO in showcasing the success of Mars Orbiter Mission. Nat Geo has been a pioneer in showcasing landmark events and ‘Mangalyaan: India’s Mission to Mars’ is another breakthrough production that underlines our focus on original productions in India. To showcase the scale of this mission, our special episode will feature the subject experts who will not only explain the nuances behind this delicate technology, but also demonstrate the subtle nature of this inter planetary mission.”

  • Celebrate ‘Mission to Mars’ with Amazon.in

    Celebrate ‘Mission to Mars’ with Amazon.in

    MUMBAI: In celebration of India’s successful Magalyaan mission, Amazon.in, has announced the launch of ‘Mission to Mars’ weekend for customers in India from 4th-6th October 2014. The Mission to Mars weekend will see out-of-the-world deals and great saving for customers in addition to the everyday great deals & savings that are ongoing as part of the Online Shopping Dhamaka on www.amazon.in this festive month.

     

    “We are very proud on the successful completion of India’s Mars mission. It is a great achievement for India and we are celebrating this success by hosting a ‘Mission to Mars’ weekend between October 4th -6th for our customers,” says Amit Agarwal, Country Manager & VP, Amazon India.

     

    The ‘Mission to Mars’ weekend will begin on 4 October offering customers a weekend full of out-of-the-world deals that will add immense excitement to their festive shopping.

     

    “We have witnessed a fabulous response in the first week of our Online Shopping Dhamaka. We wish to make Week 2 much more exciting by offering customers great deals and savings every day during the festival shopping peak. There has been a 250%  increase  in the number of customers who have taken advantage of the deals on the Amazon.in in the last one week.

     

    The Top 5 categories of last week were Customer Electronics (including PC), Books, Home & Kitchen, Health and Personal Care and Baby. The Micromax Canvas A1 was one of the top selling products last week. Amazon.in is on track to selling 100K units of the device in less than two weeks of its launch and is by far the best selling phone on Amazon.in. Amazon.in also sold more than 75 thousand cans of Coke Zero in less than a week of its launch; iPhone sales witnessed a 5x jump in sales while customers bought twice the number of books during the 1st week of the Online Shopping Dhamaka.

     

    As the Online Shopping Dhamaka enters its 2nd week, customers can save big everyday and get great deals on thousands of top-selling products. Customers can enjoy –

     

    •             Flat 40% off on branded watches

    •             Flat 50% off on movie titles

    •             Flat 50% or more off on Shoes

    •             Flat 30% off on Pet Supplies

    •             Flat 30% off on Diapers

     

    Customers will get to enjoy exclusive access to new brands and products that are set to launch on Amazon.in this week. In addition, customers can benefit from several cash back offers.

     

    Customers can find more deals on http://www.amazon.in/Gifts-Store which has huge savings across a variety of Amazon.in categories – i.e home décor, electronics, kitchen appliances, video games, apparels, jewellery and more.

     

    Customers on www.amazon.in and Amazon’s mobile shopping application can shop anywhere with ease and confidence from over 18 million products across a broad range of departments including Books; eBooks & Tablets; Movies & TV shows; Kindle Devices, Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Health and Personal Care products; Watches; Fashion Jewelry; Home & Kitchen products; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches; Sports, Fitness & Outdoor equipment; Shoes; Men’s, Women’s & Kid’s wear; Pet Supplies; Gift Cards. Customers across several cities in India are increasingly enjoying Amazon’s guaranteed next-day delivery on more than 325,000 products fulfilled by Amazon.

     

    All customers on www.amazon.in benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, no-risk hassle-free returns policy, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.

  • ISRO launches its new Facebook and Twitter accounts

    ISRO launches its new Facebook and Twitter accounts

    BENGALURU: Social media is the strongest and best tool for communication. And even ISRO has understood its value. While it had earlier in October 2013 launched an experimental social media campaign on Facebook for ISRO’s Mars Orbiter Mission, it has now extended it further by creating another Facebook page and also has opened a Twitter account.

    While the earlier Facebook page on the Mars Orbiter Mission called ISROMOM will continue, the new social media pages (On Facebook and Twitter) can be reached from ISRO web portal or directly through www.facebook.com/isroofficial and www.twitter.com/isroofficial.

    The social media campaign aims at creating general awareness regarding the objectives, mission milestones and the accomplishments of ISRO.

    The page (www.facebook.com/isromom) was widely acclaimed as it garnered approximately three lakh followers in its two months of existence.

    The social media pages on Facebook and Twitter have been initiated for ISRO with the following objectives:

    a.Create awareness on the objectives, mission milestones and accomplishments of ISRO’s key programmes and initiatives.

    b.Provide mission updates in near real time.

    c.Maximise ISRO’s outreach through these social media platforms.

    ISRO has also re-affirmed, through a press note, that it does not take any responsibility for any content hosted on the fake and illegitimate social media pages bearing the names of ISRO, Mangalyaan, Bhuvan, etc.