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Tag: Manforce Condoms

  • Brands roll out quirky campaigns for Father’s Day

    Brands roll out quirky campaigns for Father’s Day

    MUMBAI: As the world gears up to celebrate Father’s Day, brands across verticals rolled out special campaigns with a generous amount of emotions, creativity and even humour, to connect with them. Some brands took to social media to make the most of the day.

    Here are a few campaigns which made quite a buzz.

    Manforce Condoms

    Manforce Condoms has come up with its Manforce flavours of quirky and fun, with reference to the Father’s Day campaign to drive home the point that all this pleasure should not be had without protection. The films showcase different situations of ‘When you try to work from home’, with one common message at the end of a child crying. This campaign is a message for all those who don’t like the ending, we have a better one and for all those who do, Manforce Condoms wishes them Happy Father’s Day!

    Philips

    Philips India has launched a campaign as a tribute to fathers and celebrating the father-daughter bond. The campaign #MyDadMyInspiration is built on the heartwarming moments between a father and his daughter. The campaign launched across Philips’ social media channels. As a part of consumer engagement, Philips will ask people to share their own stories describing how their dad inspired them to be the best version of themselves.

    Paree

    Paree, a homegrown sanitary napkin brand launched a new digital film that celebrates the unconditional love and bond that a father and daughter share. #PapaKiParee focuses on the role of a father in understanding his daughter’s needs and prioritising to make her comfortable when she’s suffering from cramps. The video captures the true sentiments of a concerned father having a candid conversation with his daughter during her periods and understanding the physical and mental discomfort of heavy flow, cramps, and PMS she endures. It beautifully portrays how a father cherishes his daughter and always puts his daughter’s happiness and needs first.

    Glenfiddich

    Glenfiddich re-envisions fatherhood by celebrating individuals for giving birth to disruptive ideas that changed the world. Men have fathered significant contributions and fuelled transformation in their respective fields, right from artificial intelligence to robotics, virtual reality to cryptocurrency. The digital campaign acknowledges the vision and significant contributions of ideators, inventors, risk-takers and trailblazers on the brand’s social media handles.

    Nerolac

    With Father’s Day and International Yoga Day around the corner, Nerolac has launched an engaging contest, #NerolacYogawithDad, as an extension of its latest brand campaign #AajCarefulTohKalColourful. Through the initiative, Nerolac urges citizens to encourage their fathers to kickstart their fitness journey for a healthy and bright future! This is the fourth extension in the campaign’s ongoing series.

    The initiative encourages participants to post a picture practicing Yoga with their father across social media platforms including Facebook, Instagram, and Twitter with the hashtag #NerolacYogaWithDad.The winning entries will feature on Nerolac’s social media page.

  • ADK Fortune and Manforce team launch #YouAreNotAlone

    ADK Fortune and Manforce team launch #YouAreNotAlone

    MUMBAI: Taking its initiative to promote safe sex ahead, Manforce Condoms explores a completely new angle of ‘safe’ in its latest #YouAreNotAlone campaign that brings to light the perils of indulging in PDA thinking you are alone with complete disregard to prying eyes who are always on the lookout for such vulnerable couples.

    The #YouAreNotAlone campaign has been conceptualised and executed by ADK Fortune Communications, Gurgaon.

    ADK-Fortune managing partner Subroto Pradhan said, “After our successful campaign #ShutThePhoneUp, we wanted to continue with this momentum of sensitizing people about ‘safe sex’. And that is how we arrived at our fresh campaign #YouAreNotAlone. The campaign speaks about the danger of letting your guard down in a public place. Irrespective of what the place may look like, there is always danger lurking around and that can ruin your life.”

    Commenting on the campaign, Mankind Pharma DGM Joy Chatterjee said, “As a responsible brand, we take pride in sensitizing couples about safe sex. This time we have a strong message to those couples who indulge in PDA thinking they are doing it within the four walls of their house. It’s important for them to understand where they are, what they are doing and how their action can ruin their life.”

  • Manforce Condoms raises the bar higher with the second edition of their hit campaign #ShutThePhoneUp

    Manforce Condoms raises the bar higher with the second edition of their hit campaign #ShutThePhoneUp

    MUMBAI: Last year, Manforce Condoms took the internet by storm with its campaign #ShutThePhoneUp. It was an extension of what the brand always stands for – safe sex. The campaign aimed at driving awareness about the risks associated with recording one’s private moments on the phone.

    In 2017, the campaign video showed how losing a phone can be a nightmare for a newly-married couple. This year, the brand continued the conversation by talking about how deleted data can be retrieved and jeopardize everything.

    The campaign’s first edition was driven and symbolized by the oath of putting a condom over the phone. It became a social movement that was supported by millions of Indians and became a topic of national debate. This year’s campaign execution caught fire right from the get-go. A blurred MMS of a couple making out was circulated among the masses with the communication, “this could have been you”, to reaffirm the possibilities of data retrieval and leakage. The audience were immediately awakened and understood the message with the video’s engagement crossing the 13M mark.

    Furthermore, the teaser established the premise for this year’s oath, which saw an even bigger response. Several users chose to take the oath to #ShutThePhoneUp by covering their face with their hand that read “this could’ve been me”.

    In addition to the oath, the brand with its initiative, facilitated the victims of voyeurism with a voice. They came forth and shared their experiences to warn couples from using their phones, while they are together.

    In addition to spreading awareness, the goal of the campaign was to offer a solution to people who have already used their phone for clicking images and recording videos. Manforce Condoms curated a page with all the information essential to #ResetItRight on their official website. Cashify, an online re-commerce platform supported the campaign. They directed their ground-force to confirm with the sellers that the phone is completely formatted and encrypted, before they collected it. It was all done to ensure that no data remains on the phone, to avoid further consequences of the data falling into the wrong hands.

    “People need to realize that apart from social networking, there is also a dark side to technology. Tools that are used to retrieve deleted data, can be used for unethical purposes, like retrieving compromising information. This information had to reach people. From circulating the MMS to encouraging people to take up the oath and then onto enabling them to #ResetItRight, we aimed at informing people that regardless of the safety tools, apps & mechanisms, their safety lies in their own hands and nowhere else. The center of it all was driving the main message of preventing people from shooting that MMS, and to #ShutThePhoneUp,” said Shradha Agarwal, COO & Co-Founder, Grapes Digital.

    Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma, said, “We always strive at bringing about a social change and drive awareness towards ‘safe sex’. But the sexual experience is no more limited to physical intimacy – we can all become victims of voyeurism in some form or the other. It must be understood that the only way to stay safe from voyeurism is by not recording videos or sharing risqué images at all. The campaign needs to reach as many people as it can and for that we request the people of the country to come out in support and take the pledge to #ShutThePhoneUp.”

    Manforce Condoms, has once again been successful in highlighting the real issues and making people aware and more responsible with their campaign, #ShutThePhoneUp.