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Tag: Manforce Condoms

  • Manforce Condoms launches #ManforceHaiTohPossibleHai campaign

    Manforce Condoms launches #ManforceHaiTohPossibleHai campaign

    Mumbai: Manforce Condoms, a condom brand under Mankind Pharma, has launched a new digital campaign, #ManforceHaiTohPossibleHai, on the occasion of World Population Day. This campaign aligns with the brand’s mission to raise awareness about the growing population, blending humour into its message.

    The campaign humorously addresses population issues, creating excitement and engagement without directly showcasing the product. The central message reinforces the brand’s goal of making the word “Condom” synonymous with “Manforce”.

    The campaign is part of Manforce Condoms’ year-long property, #CondomNahiManforceBolo. With the Indian population estimated to have reached 1.44 billion as per the news reports, the brand encourages people to use condoms to control the population. The video captures the banter between the kidnapper and a couple where a middle-aged couple has been taken hostage and the kidnapper threatens them to sign the agreement to save their children.  

    The video takes a hilarious turn where the kidnapper becomes frustrated upon discovering the long chain of children belonging to the couple. Understanding that the couple has no intention to stop, he urges them to use Manforce Condoms to indulge in safe sex. Through the campaign, the brand iterates the importance of using condoms to indulge in safe sex and avoid unwanted pregnancy while not compromising on the elevated intimacy during lovemaking session.  

    Speaking on the occasion, Mankind Pharma AVP, sales and marketing Joy Chatterjee said, “As Manforce Condoms has always been at the forefront of spreading awareness around sensitive issues, we came up with the campaign to amplify our reach and messaging by leveraging the occasion of World Population Day. To ensure the campaign is well received by the audience, we took a light-hearted route to building a better connection with them. Fulfilling our duties as a responsible brand, we urge the audience to pledge and contribute to the mission of controlling the population by making informed decisions.”

     

     

  • Manforce Condoms comes up with a new campaign #CoolestDaddy on Father’s Day

    Manforce Condoms comes up with a new campaign #CoolestDaddy on Father’s Day

    Mumbai: Manforce Condoms,  a condom brand from the house of Mankind Pharma, has launched a new campaign #CoolestDaddy on the occasion of Father’s Day. With the campaign, the brand sets the stage for uniquely celebrating Father’s Day, taking an unconventional approach to strengthening the bond between the father and the son.

    The Father’s Day campaign is an extension of the year-long campaign #CondomNahiManforceBolo campaign. The video captures a fun conversation between the father-son on the discovery of a condom pack in the son’s pocket.

    The video initiated a lighthearted conversation around condoms to disintegrate the barrier between parents and children. It showcases the mother complaining to the father about finding a condom in the son’s pocket. Expecting the father to scold the son and take things into his own hands seriously, she is taken aback to see the father dealing with the situation in a very relaxed and chilled-out manner. It takes a step towards normalizing the conversation around sex with the children.

    Elaborating on the campaign, Mankind Pharma associate vice president, sales and marketing Joy Chatterjee said, “We at Manforce Condoms always encourage using protection during intimate moments to practice safe sex. Therefore, leveraging the messaging for Father’s Day, we came up with the campaign #CoolestDaddy. It underscores the importance of not shying away and initiating open conversation with the children to build confidence in them so they can confide the deepest secrets in their fathers without any hesitation”.

    The campaign will also be amplified across social media platforms with the help of influencer activity to forge a deeper connection with the audience.

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  • Manforce Condoms unveils new campaign #VotingVirgin

    Manforce Condoms unveils new campaign #VotingVirgin

    Mumbai: Manforce Condoms from the house of Mankind Pharma has rolled out its new campaign #VotingVirgin that resonates with the spirit of election season. The campaign’s initiative is to boost voter turnout by motivating first-time voters to actively participate in the forthcoming elections for a better future of the country.

    In a lighthearted and witty exchange, two friends engage in a conversation about their first-time experiences. One expresses excitement, having heard stories from others until now. Meanwhile, the other friend lightens the mood with a humorous quip. Later, the friend and his girlfriend head to an election booth to embark on their first voting experience together.

    As per the reports by Election Commission of India, this year approximately 1.85 crore people will be eligible for first-time voting. With the campaign the brand aspires to capture the attention of first-time voters and initiate humorous and quirky conversations that resonate with the interest of the audience while drawing parallels with the voting activity.  

    Speaking on the occasion, Mankind Pharma associate VP, sales and marketing head Joy Chatterjee said, “Our objective has always been to come up with certain topics that address important subjects, and voting plays a significant role in shaping our nation’s future. We came up with the creative idea of drawing a connection between voting virgins and its playful connotation to intrigue the first-time voters. Through this campaign, we endeavor to not only spark curiosity but also to instill a sense of active engagement, ultimately motivating them to actively participate in the voting process.”

    Grapes co-founder and CEO Shradha Agarwal said, “The campaign comes with a groundbreaking concept, enabling the audience to see everything from a new perspective. Abiding by the conviction of the brand, the narrative effectively touches upon the important topic of voting in an unconventional way. It amplifies the reception of messaging among the youngsters, acquainting them about the significance of each vote.”

  • Manforce Condoms adds an unexpected twist to intimacy this April Fool’s Day

    Manforce Condoms adds an unexpected twist to intimacy this April Fool’s Day

    Mumbai: Manforce Condoms, from the house of Mankind Pharma, has unveiled a campaign on the occasion of April Fool’s Day. Creating a buzz around the launch of new ‘Manforce Realgasm Condoms’ to detect orgasms with a change of colour, the brand ingeniously addresses the issue of fake orgasms in women.

    In the video campaign, the male partner catches his girlfriend faking orgasm using Manforce Realgasm Condoms that change colour every time that the female has an orgasm. Leaving the audience puzzled, the brand disclosed on their D2C website that it has played an April Fool’s Day prank on the viewers.

    The video incorporates the right mixture of excitement, quirkiness, and fun elements to entice the audience. Through this humorous approach, Manforce Condoms aims to break the taboo around fake orgasms and encourages to have open conversations about this common issue in relationships. The campaign has been conceptualized by Grapes, an integrated communication agency.

    Speaking on the occasion, Mankind Pharma associate VP, sales and marketing head Joy Chatterjee said, “Manforce Condoms is known for its innovative campaign with unconventional messaging that aims at elevating the intimacy levels of couples while ensuring safety. This April Fool’s Day, we tried to level up the game by igniting curiosity among the audience. The video invokes a range of reactions by the audience in the form of confusion, disbelief, excitement, to realizing that they have been fooled, it draws their attention to the problem of fake orgasm in women.”

    Elaborating on the same, Grapes co-founder and CEO Shradha Agarwal said, “Working on the April Fool’s Day video for the brand was a very enjoyable experience for us. Abiding by the ethos of the brand, we were continuously involved in coming up with a fresh idea that strikes the right chord among the audience. By initiating conversation around the otherwise undiscussed topic, the video captures the interest of the consumers that play a pivotal role in driving enhanced engagement with the audience.”

  • This Valentine’s Day, Manforce unveils a new campaign Ab India hoga #PyaarMeinHigh

    This Valentine’s Day, Manforce unveils a new campaign Ab India hoga #PyaarMeinHigh

    Mumbai: Manforce Condoms, from the house of Mankind Pharma, has launched an innovative campaign #PyaarMeinHigh to celebrate Valentine’s Day week in a unique way.

    Manforce Condoms is India’s number condom brand with a whopping 30 per cent* market share (value wise) while it’s an undisputed leader when it comes to the volume market share i.e. 28 per cent*. Manforce has successfully maintained the leader position year on year. *As per IQVIA MAT DEC 2023

    To spice up the occasion, through this campaign the brand proposes to celebrate the entire ‘Love Week’ rather than just being limited to Valentine’s Day. The brand conducted a captivating social experiment in collaboration with Gaurav Kapoor, a well-known stand-up comedian and influencer. A vox-pop film that features individuals from diverse age groups and captures the essence of the best gifts people have given or planning to give to their loved ones.

    Through this film, the brand highlights the message that this Valentine’s Day, give your partner a bouquet from the Manforce High Condom Range. Resonating with #PyaarMeinHigh theme, Manforce Condoms ingeniously decided to elevate the excitement with the introduction of High Condom Range bouquets offering an option to choose from Kiwi Paan and Double Apple flavours.

    The brand has also collaborated with stand-up comedians such as Harsh Gujral, Gaurav Kapoor, Rajat Sood, Satish Ray and Inder Sahani as part of the campaign, all of the five influencers are known for their witty content.

    In an exciting twist, the brand has also implemented a user-generated content strategy to enhance engagement and broaden the campaign’s reach. The #PyaarMeinHigh challenge invites participants to share reels, videos, or pictures showcasing the best gifts they have given their partners, tagging the brand with the hashtag #PyaarMeinHigh. The brand will choose four lucky winners, each receiving a different cash prize. However, one lucky winner will cash a prize of up to Rs 1 lakh. The winners will be announced on 23 February.

    Adding to the campaign’s momentum, the brand has creatively integrated meme marketing, injecting humour and relatability to ignite excitement and conversation surrounding the initiative.

    Speaking on the campaign, Mankind Pharma Ltd AVP of sales & marketing Joy Chatterjee, said, “Our objective has always been about connecting with our target audience in new and meaningful ways. This time with #PyaarMeinHigh, we intend to not just celebrate love but spread joy that strengthens connections more deeply. Our campaign #PyaarMeinHigh is a testament to our commitment to celebrating love in all its forms, and for the same, we have implemented various marketing approaches to ensure the message reaches far and wide and people join us together in celebrating the power of love”.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Gaurav Kapoor (@gauravkpoor)

     

  • Manforce responds to Blinkit’s 9,940 condom order with creative billboard

    Manforce responds to Blinkit’s 9,940 condom order with creative billboard

    Mumbai: Manforce Condoms has ingeniously engaged with its audience by responding to a South Delhi consumer who ordered 9,940 condoms from Blinkit in 2023. Taking a quirky approach, the brand capitalised on the moment created by Blinkit to broaden its communication with the masses. The conceptualisation and execution of the Manforce billboard were handled by Grapes, an integrated communication agency.

     

     

  • Manforce Condoms leverages influencers to promote ‘Ultrafeel’ condoms

    Manforce Condoms leverages influencers to promote ‘Ultrafeel’ condoms

    Mumbai: Mankind Pharma’s condom brand Manforce Condoms has roped in actor and influencers Suyyash Rai, Aradhana Sharma to further strengthen awareness for its recently launched ‘Ultrafeel’ condoms.

    The brand has chosen the two influencers that belong to different demographics, helping the brand to amplify its message as widely as possible. The brand roped in influencers to add credibility to the brand narrative – ‘It’s so thin, you’ll feel it’s next to nothing.’

    “As per the research conducted nearly 88 per cent of consumers wanted and looked for condoms that were the closest to feeling natural. Keeping this research in mind, we have launched the Ultrafeel condoms and are entering a 285 crore premium condom market in which the cost for one condom is 15 rupees per piece,” said Mankind Pharma general manager sales and marketing Joy Chatterjee, commenting on the influencer activity of the new campaign. “We have collaborated with influencers to further strengthen our position, and so the target audience becomes aware of the newly available product. The influencer activity will help the brand to convey the said message and add credibility to our brand narrative.”

     

     

     

     

    The brand recently launched the Ultrafeel condoms through a TVC that featured brand ambassador Sunny Leone.

  • Manforce Condoms launches new campaign featuring Sunny Leone

    Manforce Condoms launches new campaign featuring Sunny Leone

    Mumbai: Mankind Pharma’s Manforce Condoms has launched a new brand campaign featuring Sunny Leone. With this campaign, the brand has announced the launch of its new range of ultra-thin condoms, ‘Ultrafeel Condoms.’

    “We as a brand believe that Sunny has been the best fit for our brand and campaigns as she keeps the momentum and the spirit alive. Though Ultrafeel Condoms was already out in the market, we wanted to launch it officially with a blast and this is the reason we have come up with this campaign featuring Sunny Leone,” stated Mankind Pharma general manager for sales and marketing Joy Chatterjee. “As per the research and demand by the consumers, we have come up with this Ultrafeel condom which is super-thin and feels next to nothing ultimately enhancing the pleasure.”

    “It feels amazing to be back shooting with Manforce Condoms for the launch of their new product range, Ultrafeel Condoms. Through this campaign, we have tried to convey the messaging of super-thin condoms which increases the intimacy between a couple,” said brand ambassador Sunny Leone.

  • #DontMessAround with unprotected sex, says Manforce Condoms

    #DontMessAround with unprotected sex, says Manforce Condoms

    NEW DELHI: Manforce Condoms has come up with a new campaign #DontMessAround, urging people not to engage in unprotected Through this campaign, the brand is focusing on a larger responsibility of educating people to use condoms to steer clear of messy scenarios which arise due to unprotected sex.

    The campaign gives the message that ‘unprotected sex can be pleasurable but it’s unprotected for a reason.’ Unprotected sex can come with bigger problems such as STDs and unwanted pregnancy. Moreover, it can become a cause for a messy experience, and no one ever talks about that.

    Through this campaign, the brand wants to remind people of the childhood memories when we used to play around and our teachers or parents used to tell us not to mess around and play safe. Similarly, Manforce condoms, as a brand is here to act as a guardian to its users and tells them “#DontMessAround” while playing, just put on a Manforce and be safe.

    Mankind Pharma DGM Joy Chatterjee said, “Through this campaign, the intention is to show how messy of an experience it can be if you decide to go raw instead of using a condom. We have always been committed to our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses #DontMessAround, put on a Manforce to avoid unprotected sex and sexual diseases”.

  • #ProtectChildhood: Manforce takes a stand against child pornography

    #ProtectChildhood: Manforce takes a stand against child pornography

    MUMBAI: From losing your innocence to safeguarding it, Manforce Condoms has undergone a sea-change in its brand messaging. In its latest ad campaign, the sexual wellness giant has taken up cudgels against the spread of child pornography in the country.

    Titled #ProtectChildhood, the video tells parents to be cautious, keep an eye on their kids and try to look for truth beyond what they see.

    “If we don't keep an eye on our children, someone else will. Children spending more time online unsupervised, makes them vulnerable to grooming and sexual coercion,” the ad says in a stark warning.

    According to India Child Protection Fund (ICPF), there has been an alarming rise in the demand for child pornography material since the Covid2019-induced lockdown was enforced in India. The largest pornography website in the world has registered 95 per cent growth in traffic from India compared to pre-Coronavirus times, the ICPF claimed.

    At the same time, children are spending more time on the internet, especially with the new normal of online classes. Through this video campaign, Manforce aims to raise awareness about the rise in child pornography and shed light on the current situation.

    In the last few years, Manforce has shifted its communication strategy to come across as more ‘socially-responsible’. It took the internet by storm in 2017 for its campaign #ShutThePhoneUp, which aimed to generate awareness about the risks associated with recording one’s private moments on the phone.

    In the commercial condom category, most brands at a point of time focused their marketing on the theme of carnal pleasure and the messaging in their ads was heavy on sex appeal (think Sunny Leone on a beach). But now they have switched gears and are going for a ‘woke’ image by promoting safe sex or breaking the stigma around socially-sensitive issues.

    According to Sowmya Iyer, founder and CEO DViO Digital, child pornography is a pressing social concern that is neither openly discussed nor covered by the media. “Manforce choosing the subject of a sharp rise in child pornography and bringing it to light is an example of cause marketing. Global data states that less than 12 per cent of the audience makes the correct association between a brand and its cause,” she said.

    Iyer went on to add that if Manforce is intending to carve out long term impact in the consumer’s mind, it has to go above and beyond just an awareness building ad. “It has to be seen how consistently they will integrate this cause into their messaging and actions to drive it into the minds of the audience.”

    Porus Jose chief creative officer IdeateLabs shared that he has not seen a message like this before, not in the Indian context. The attempt to present a new danger is fair and valid but it lacks nuance, in his view. “The point that parents should keep an eye on kids’ internet usage (a simple enough call-to-action) is laboured. While the topic of child pornography is present and real, the film itself lacks empathy and sensitivity,” he pointed out.

    He believes as a condom manufacturer brand, Manforce’s conscious decision to move into the social responsibility area is not only commendable but also hitherto unseen in the local landscape. Films like #MoreOfAMan, #YouAreNotAlone, and the series on #ShutThePhoneUp are providing the much-needed x-ray glasses on society’s sexual deviance, and prodding us to stay alert.

     The brand is competing with the likes of global and local players such as Durex, Moods, Kamasutra and others. Manforce has been engaging with the audiences on social media with its witty creatives by playing strong on moment marketing.