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Tag: Manender Kaushik

  • History in a hurry as Instamart delivers Gandhi’s 1969 centenary edition

    History in a hurry as Instamart delivers Gandhi’s 1969 centenary edition

    MUMBAI: Who says history takes time? This October 2, Instamart is making the past arrive faster than you can brew your morning chai delivering a limited-edition reprint of The Hindu’s 1969 archival issue that marked Mahatma Gandhi’s 100th birth anniversary.

    The 23-page collector’s edition, released in partnership with The Hindu, offers a page-by-page journey through Gandhi’s life from his early activism in South Africa to the Salt March of 1930, the Quit India Movement, and finally, India’s freedom and his assassination in 1948. The reprint includes rare photographs: Gandhi with Nehru during the Quit India call, reading letters at Mani Bhavan in 1934, striding along Juhu Beach in 1944, and collecting contributions for Dalits in 1946.

    The edition doesn’t stop at visuals. It also brings back The Hindu’s first-ever editorial mention of Gandhi from 1896, his direct communications with the paper, original coverage of Independence in 1947, and a special 2003 supplement from The Hindu’s 125th anniversary.

    THG Publishing pvt. ltd., CEO Navaneeth L V said, “This commemorative issue reflects not just Gandhi’s extraordinary journey, but also The Hindu’s role as a chronicler of India’s freedom struggle. We are proud that Instamart will help carry this heritage to a new generation of readers.”

    Instamart, AVP & category head Manender Kaushik added, “Bringing this historic edition to readers via Instamart is our way of connecting India’s rich past with today’s fast-paced lifestyles. It’s more than a newspaper; it’s a tangible experience of history and a collectible to be treasured, delivered to your doorstep in minutes.”

    Available in Chennai, Bengaluru, Mumbai, Delhi and select cities, the edition will be delivered in just 10 minutes, giving readers a chance to hold a slice of history without leaving home. Alongside, Instamart is also stocking up on festive essentials from gourmet treats to home décor for those looking to pair nostalgia with celebration.

    For once, the Father of the Nation’s story won’t take a march, it’ll simply knock at your door.

  • Instamart expands the Home & Lifestyle category with the debut launch of Home Stop by Shoppers Stop

    Instamart expands the Home & Lifestyle category with the debut launch of Home Stop by Shoppers Stop

    MUMBAI: Strengthening its growing household and lifestyle portfolio, Instamart, India’s pioneering quick commerce platform, has partnered with Home Stop by Shoppers Stop, offering premium crockery, serveware, home décor, and furnishings. With this collaboration, Instamart becomes the first quick commerce platform to offer over 100 curated Home Stop products for discerning online shoppers. The platform will enable 10-minute delivery of a wide range of products across stores in Mumbai, Bengaluru, Hyderabad, and Gurgaon.

    The launch features a curated range of products spanning linen and furnishings, home décor, dinnerware, serveware, and kitchen storage. Offerings include artisanal candle holders, modern serveware, Buddha figurines, jharokha t-light holders, and other items designed to enhance everyday living.

    Sharing insights on quick commerce’s expanding role beyond groceries and essentials, Instamart  AVP & category head, Manender Kaushik shared, “Since the launch of the Home & Lifestyle category on Instamart, we’ve witnessed robust growth in the segment. This signals that quick commerce has evolved from a simple grocery delivery service into a more sophisticated marketplace encompassing larger and diverse categories. Traditionally, home and furnishings were planned purchases; however, today, the needs of Indian online shoppers are rapidly evolving. By closely understanding consumer preferences, we have prioritized expanding our assortment of lifestyle products. Our partnership with Home Stop marks a significant step towards making curated home décor and furnishings accessible to shoppers within minutes.”

    Speaking on the collaboration, Shoppers Stop MD & CEO Kavindra Mishra said, “Home Stop offers a curated selection of contemporary, classic, and innovative home solutions that blend quality, style, and value. It’s a one-stop destination for everything from bed and bath to living, dining, and kitchen, thoughtfully curated to help our customers build homes that truly reflect their personality. This partnership with Instamart marks a significant step in making the Home Stop experience instantly accessible through the power of quick commerce, allowing us to meet our customers at their doorstep, quickly and effortlessly. Together, we’re reimagining how modern India discovers and shops for premium home living.”

  • Instamart teams up with Kalyan Jewellers to roll out Rs 500 crore worth of vouchers this Raksha Bandhan

    Instamart teams up with Kalyan Jewellers to roll out Rs 500 crore worth of vouchers this Raksha Bandhan

    MUMBAI: Raksha Bandhan marks the onset of India’s festive season—and what better way to celebrate than with a thoughtful gift that lasts a lifetime. Gold has long been cherished in Indian culture, symbolizing prosperity and making for both meaningful gifts and smart investments. This Raksha Bandhan, India’s pioneering quick commerce platform – Instamart, has partnered with Kalyan Jewellers to add a touch of sparkle to sibling bonds. With every Rakhi purchase made on the platform, customers will receive a ₹2,100 Kalyan Jewellers voucher. The initiative, amounting to a total voucher value of nearly ₹500 crore, enhances the festive shopping experience while promoting the tradition of thoughtful, lasting gifting.

    Instamart’s Raksha Bandhan campaign, ‘Gehna To Your Behna’, is live from 28 July to 9 August. As part of this special festive offer, every Instamart customer placing an order above Rs 499 will automatically receive a Rs 2,100 voucher from Kalyan Jewellers. The voucher can be used to choose from a stunning selection of gold, diamond and platinum jewellery at Kalyan Jewellers, no matter what you’re picking – a modern piece or a timeless heirloom. With redemption available in-store and validity extended through Diwali 2025, customers have the freedom to shop at their own pace and style. This campaign turns a simple Rakhi purchase into a more meaningful, lasting gift—whether you’re surprising your sibling or treating yourself.

    Sharing insights on this special gift for users, Manender Kaushik, AVP & category head – Instamart, said, “Festivals carry deep sentimental value across India, and gifts are a way to express emotions—whether love, care, or appreciation for those closest to us. Despite the bickering and teasing all year round, this day is filled with banter, but at its core, heartfelt gratitude towards one another. At Instamart, we understand this, and that’s why we’ve teamed up with Kalyan Jewellers to bring something really meaningful to our users – a gift that will last a lifetime. With just a few taps on Instamart, you can get the perfect Rakhi delivered within 10 minutes, alongside a Kalyan Jewellers voucher to help you go all out with your gift.”

    Last Raksha Bandhan, Instamart saw an incredible surge, with nearly 700 Rakhi orders placed every minute and overall sales soaring fivefold. The most popular gifts included toys, chocolates, flowers, and make-up. This year, to make celebrations even more special, Instamart is introducing silver rakhis—available for quick delivery. As a first in quick commerce, these silver rakhis have quickly become a favourite among customers across cities.

    Instamart is now live across 127 cities, offering lightning-fast 10-minute delivery and an expanded assortment of up to 35,000 items. The platform recently introduced Maxxsaver—a feature designed to unlock maximum savings and support more planned, affordable purchases for users across India.