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Tag: Maneka Gandhi

  • Sandeep Marwah named ambassador for Beti Bachao Beti Padhao

    Sandeep Marwah named ambassador for Beti Bachao Beti Padhao

    NEW DELHI: Filmmaker and educationist Sandeep Marwah has been named the brand ambassador for the government’s `Save the Girl Child’ or Beti Bachao Beti Padhao’ campaign.

    Women And Child Development Minister Maneka Gandhi made this announcement at a function where she presented award to all those who have contributed to the campaign.

    “I am happy to be here and to know that many organizations have joined hands and are voluntary propagating the most needed scheme and social requirement of Save The Girl Child,” said Gandhi in a grand function organized by Marwah Studios in association with International Chamber of Media And Entertainment Industry and Sukhi Sansar.

    The award was presented to Marwah by the Minister for being nominated by all the organizations as the brand ambassador for the Save the Girl Child- Beto Bachao Beti Padhao- Beti Mahautsav to make the 70th Independence year.

    “I have found the change in the system since different schemes have been launched and rules have been changed. I hope it continues to bring a change in the mindset of people and we will be a better society one day” said Marwah, President of Marwah Studios while thanking the Minister for showing faith in him.

  • Sandeep Marwah named ambassador for Beti Bachao Beti Padhao

    Sandeep Marwah named ambassador for Beti Bachao Beti Padhao

    NEW DELHI: Filmmaker and educationist Sandeep Marwah has been named the brand ambassador for the government’s `Save the Girl Child’ or Beti Bachao Beti Padhao’ campaign.

    Women And Child Development Minister Maneka Gandhi made this announcement at a function where she presented award to all those who have contributed to the campaign.

    “I am happy to be here and to know that many organizations have joined hands and are voluntary propagating the most needed scheme and social requirement of Save The Girl Child,” said Gandhi in a grand function organized by Marwah Studios in association with International Chamber of Media And Entertainment Industry and Sukhi Sansar.

    The award was presented to Marwah by the Minister for being nominated by all the organizations as the brand ambassador for the Save the Girl Child- Beto Bachao Beti Padhao- Beti Mahautsav to make the 70th Independence year.

    “I have found the change in the system since different schemes have been launched and rules have been changed. I hope it continues to bring a change in the mindset of people and we will be a better society one day” said Marwah, President of Marwah Studios while thanking the Minister for showing faith in him.

  • Star Plus to air film on women empowerment on 29 August

    Star Plus to air film on women empowerment on 29 August

    MUMBAI: With an aim to inspire a billion imaginations to empower girls, Star Plus will be airing a ground-breaking film titled Girl Rising – Woh Padhegi, Woh Udegi by Academy Award nominee Richard E. Robbins.

     

    The movie will be telecast for the first time in India on 29 August. Girl Rising – Woh Padhegi, Woh Udegi narrates the stories of eight girls across – from Afghanistan, Egypt, Ethiopia, Haiti, India, Nepal, Peru and Sierra Leone – and their fight to overcome impossible odds to realise their dreams.

     

    Actresses Priyanka Chopra and Freida Pinto are also producers and ambassadors for Girl Rising.

     

    Star India CEO Uday Shankar said, “Star Plus has constantly worked to redefine the role of television as an agent of social change. Our aspirational content has especially resonated with the women of this country and has influenced their changing role in society. On this Raksha Bandhan, Star Plus will be presenting Girl Rising – Woh Padegi, Woh Udegi. We believe that the happiness of a nation depends on how we treat our daughters.”    

     

    Union Minister of Women and Child Development Maneka Gandhi added, “I am very happy about the collaboration between the Ministry’s ‘Beti Bachao Beti Padhao’ campaign and girl rising. The child sex ratio in India is a matter of concern for all of us. Time has come to initiate more interventions and consolidate our efforts to secure the future of our girls. Prime Minister Narendra Modi has chosen the auspicious occasion of Raksha Bandhan to broadcast the film asking families to not only protect the daughters but to also promote their education.”

     

    Chopra said, “Woh Padegi, Woh Udegi  it’s what I’ve truly believed in and it’s a motto shared by every one of the amazing women who have joined me on this journey for Girl Rising.”

     

    “We are also very humbled and thankful to have the support of the PM and the remarkable Beti Bachao, Beti Padhao campaign. Together, I know we can all make a difference in getting closer to our objective of ensuring that all girls get through secondary school. Every girl has the right to education and the more girls we educate the more our country stands to gain,” she added.   

     

    Pinto said, “There couldn’t be a more appropriate day to bring to every Indian a movement that is so crucial in changing the way we perceive the role of girls and raise our boys in our country.”

     

    U.S. Agency for International Development (USAID) acting administrator Ambassador Alfonso E. Lenhardt said, “Every day, girls are changing the world. An educated girl has a positive ripple effect on her health, family, community and society as a whole. That is why USAID is committed to girl’s education in India and around the world. This exciting partnership reflects a new model for development–a powerful collaboration of governments, the private sector, civil society and media lending their voices, talents and resources to promote a more inclusive and prosperous India by educating and empowering girls.”

     

    The Hindi version of the two-hour film features actors like Chopra, Pinto, Nandita Das, Madhuri Dixit, Sushmita Sen, Alia Bhatt, Parineeti Chopra and Kareena Kapoor and has voice narration by Amitabh Bachchan.

     

    The campaign is powered through partnerships that include USAID, HP, Intel, Star TV, and Ministry of Women and Child Development’s Beti Bachao, Beti Padhao Abhiyan.

  • IAA Green Awards: Maneka Gandhi urges advertising industry to exercise caution

    IAA Green Awards: Maneka Gandhi urges advertising industry to exercise caution

    MUMBAI: The advertising industry was at the receiving end at the International Advertising Association’s  (IAA’s) Olive Crown Awards – Asia’s only awards for green initiatives in advertising which were held in Mumbai’s Palladium Hotel over the weekend.  Environmentalist and parliamentarian Maneka Gandhi was felicitated with a special award for her years of diligent efforts to get the environment in the nation’s mainstream consciousness and getting regulations passed which saw animals and the coastal zone get protection. She received the recognition from Amitabh Bachchan.

     

    Even as she thanked the advertising  industry for bestowing the honor on her, she urged the creative community to be careful while using animals in the communications and commercials that it creates.

     

    She referred to ads in which a pug was used, something which she has highlighted in the past too.  “The problem with the ad was that it sparked off a demand for the pug which is not a local animal. Thousands of them were imported and the Indian climate does not suit them. Then these pugs find it very difficult to deliver; most of their stomachs burst during delivery.  Owners who could not handle these little cute creatures just abandoned them. And we had hundreds of them turning up at our animal shelters.”

     

    Gandhi then spoke about a TV commercial which featured an orangutan stealing underwear and amusing an Indian housewife. “We noticed that more and more orangutans were being smuggled after that TV commercial was aired,” she said. “We captured three of them headed for Chennai and have been on alert since then. A business man there had got fascinated by the orangutans and had ordered them.”

     

    She told the creative heads and senior marketers present at the awards ceremony at the Palladium Hotel in central Mumbai that they should work on communicating the right environmental messages whenever they can as part of their corporate social responsibility initiatives.  And that they should exercise extreme sensitivity while drawing up creative for ads as the content of commercials has a tremendous impact on the general Indian viewing public at home.  And in the process it can impact the environment or animals.

     

    The IAA presented Olive Crown Awards to McCann Erickson as the green agency of the year and to the Bruhat Bengaluru Mahanagara Palike (BBMP) as the green advertiser of the year for the clean up campaign the two created for Bengaluru.