MUMBAI: The mandi may be a centuries-old system, but ONO is betting on a modern formula: data, tech and now, a seasoned operator with two decades in the trenches. On June 24, 2025, Bengaluru-based agri-tech startup ONO appointed Anurag Sinha as its chief business officer (CBO) to lead its expansion across India’s vast and varied mandi ecosystem.
Sinha, whose career spans leadership roles in firms like ITC and BigHaat, brings hands-on experience in agri-finance, tech and supply chains. From early-stage ventures to scale-stage challenges, he has consistently shaped agri-businesses into impact-led enterprises—a skill ONO is counting on as it doubles down on market linkages, credit access and logistics for India’s smallholders and agri-entrepreneurs.
“Agriculture continues to be one of the most crucial yet underserved sectors when it comes to tech-enabled efficiency and data-driven decision making. I am excited to join ONO’s mission to reimagine agricultural supply chains through data, innovation, and ecosystem collaboration. I look forward to working with this dynamic team and driving meaningful change in the agriculture landscape”, Sinha said.
As CBO, he will anchor ONO’s go-to-market operations, grow partnerships, and build new channels to enhance the platform’s core offering: mandi digitisation. ONO currently provides services such as formal credit access, price intelligence, logistics, and market linkages, backed by investor Aeravti Ventures.
“Anurag’s proven experience in business building and execution will accelerate our vision and help us bring more stakeholders into the fold. We are happy to have him on board”, said ONO founder & CEO Rama Rao Kancharapu.
Founded to modernise the traditional mandi model with data and transparency, ONO is emerging as a crucial enabler in India’s agri-value chain—bridging age-old practices with next-gen technology. Sinha’s entry signals a sharper focus on execution, market depth and ecosystem-building as ONO eyes national scale.
If India’s farm-to-market puzzle needs solving, ONO seems ready with the algorithm—and Anurag Sinha may just be the codebreaker.