Tag: Mandeep Singh

NDTV strengthens its sales unit

Mumbai: Devinder Gupta has joined NDTV as head-television network (West). Devinder joins NDTV from Aaj Tak where he was handling Aaj tak HD and SD. He has more than 20 years of TV and digital experience across leading media organisations including Anand Bazar Patrika, NDTV, Rediff, and was a key member in launching Republic network channels in west. This is his second inning at NDTV.

VijaySimha K Murthy joins NDTV’s South Branch as Head-TV network (South). Vijay is a seasoned Media Sales professional with an impressive 25-year track record in media ad sales. Holding a Bachelor of Commerce degree & an Executive MBA from the prestigious Indian Institute of Management Bangalore (IIMB), Vijay has worked in the past with Zee Media, Times Now & ZEEL.

Jitender Kumar will be now heading NDTV’s North and East branch as Head- Television network (North & East). Jitender has been with the network for more than a year.

Jitender, Vijay, and Devinder will report into Mandeep Singh, revenue head – TV Network.

December 1, 2023
CPM India & Candid Marketing join hands

Mumbai: CPM India, a leading name in the world of sales and marketing, and Candid Marketing, a dynamic force in Experiential Marketing, are excited to announce their strategic partnership aimed at establishing a powerful, integrated sales & marketing Activation solution for brands. Through this strategic collaboration, CPM India will harness Candid’s brand strength and expertise to offer a comprehensive suite of services to clients across India. These services will extend CPM India’s existing portfolio and catapult the Candid brand into the forefront of PAN India execution, leveraging an extensive network spanning over 1000 cities and towns nationwide.

Over the years, both CPM India and Candid Marketing have forged distinctive paths, each mastering specific facets of the marketing landscape. CPM India has excelled in trade marketing, sales, and brand activation, while Candid Marketing has become synonymous with experiential marketing, events, and digital activation. The amalgamation of these two industry leaders will pave the way for an unparalleled range of services, covering sales support, customer experience, merchandising, auditing, data, analytics & insight, brand activation, experiential marketing, events, online & digital activation and mobile marketing.

Speaking about the partnership, CPM India CEO & MD Mandeep Singh said, “At CPM, we possess a rich legacy of partnering with major clients across diverse industries, particularly in the retail and channel sales sectors. Our pride stems from the enduring relationships we’ve nurtured with our clients, founded on unwavering trust in our trade marketing and sales initiatives. The desire to delve into brand activations and consumer engagement has always been a shared aspiration.”

“The collaboration with Candid Marketing heralds a new era, unlocking fresh possibilities for both us and our clients. Together, we’ll harness our scale and profound insights into channel and consumer behaviour within the retail domain through experiential marketing. We eagerly anticipate a transformative journey in the consumer activation landscape, driven by our shared commitment to scale and innovation,” he further added.

Commenting on the announcement, Candid Marketing Founder/MD Atul S Nath said, “Over the years, the Candid team has developed a deep understanding of go-to-market strategies & building strong brands – especially through strong creative and omni-channel experiential marketing. CPM’s extensive network and intensive national execution capability will allow us to deliver even better brand campaigns for our clients. I am super-excited with this handshake and look forward to doing some great brand work together in the future!”

November 2, 2023
Mandeep Singh takes helm as NDTV’s TV Network revenue head

Mumbai: Mandeep Singh, formerly vice president at Bennett Coleman, has assumed the role of revenue head for the TV Network at NDTV.

With over two decades of executive experience in esteemed media companies like The Walt Disney Co, UTV, Zee, Times Television Network, and BCCL Response (Times of India Group), he brings a wealth of expertise.

Additionally, he co-founded and led a D2C start-up focused on personal care. Prior to his tenure at BCCL, he served as country manager & COO at B4U Network, and held the position of executive director at The Walt Disney Company, spearheading the revenue function for 13 years.

September 12, 2023
Socxo wins brand advocacy mandate for Aegon Life Insurance India

MUMBAI: Socxo, the Bangalore based brand advocacy solutions start-up, gets the brand advocacy mandate of Aegon Life Insurance.

Aegon Life Insurance is a new-age digital insurance company with a unique model of business built around direct to customer with their own company-employed service team. It encourages direct dialogue with customers to make for greater clarity, transparency and better customer experiences.

Aegon Life was seeking ways to increase organic content reach. While paid media is something they were already doing, they were seeking ways to increase trusted reach and awareness. Through employee advocacy, they would be leveraging the social networks of their employees to generate incremental reach and trust.

Aegon Life VP marketing Mandeep Singh said, “As a business and brand we are constantly seeking new and innovative methods to add wings to our marketing initiatives, while delivering benefits to our customers. By encouraging our charged up Aegon Life employee army, which believes in the brand, to communicate to their personal networks, we are looking at a way to increase the trusted and organic reach of our campaigns and content. We also found the end to end attribution analytics from the Socxo platform an insightful way to measure what’s working and what’s not in our brand advocacy marketing.”

Socxo co-founder and CEO Sudarsan Rao said, “We’re delighted to bag the Brand Advocacy Mandate for Aegon Life and hope to take it beyond the initial scope. In the BFSI segment, it’s not enough for brands to promote content. People trust people and trust in financial products is built by word of mouth.”

He further added, “Millennials are the new target segment for financial products, they are more active on Social Media than traditional media, and hence Brand / Employee Advocacy is a key channel to reach out to them to drive awareness and leads. We plan to help Aegon Life build a strong Employee Advocacy Program which will enable them to leverage the trusted networks of their biggest brand ambassadors -their Employees.”

Socxo is a SaaS and mobile-based Brand Advocacy Marketing platform, based in Singapore, Bangalore, and Kochi. Aegon Life Insurance, one of the leading digital insurance companies in India, is a new-age digital service company and is amongst the first companies to launch Online Term Plan in India.

September 26, 2019