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Tag: Mandeep Malhotra

  • DDB MudraMax-Experiential creates signature bat for LG

    DDB MudraMax-Experiential creates signature bat for LG

    MUMBAI: DDB MudraMax- Experiential has created a signature bat for LG, which is the official sponsor of the ICC World Cup 2015. 

     

    In a bid to rejig the kindling zeal of cricket amongst the Indians, a gigantic bat was created for cricket lovers to write their wishes for their favorite teams. 

     

    Further the bat was installed at strategic locations across Hyderabad, Mumbai, Delhi, Gurgaon and Noida along with the ICC World Cup Cricket Trophy, which was kept on display for spectators.

     

    The bat pulled in the audience with its sheer size and gave them an opportunity to send personal good wishes and messages to their favourite team. The original World Cup trophy being on display brought back the nostalgia of winning the World Cup last time and geared up the audience to cheer India to win it back this year.

     

    The Mumbai location for the bat campaign experienced footfalls of over 50,000 audiences. More than 2,500 people signed on the bat and wished their team. The zeal multiplied with the presence of famous Indian cricketer Virendra Sehwag who addressed his fans at Gurgaon and Noida. 

     

    LG Electronics India head-corporate marketing Niladri Datta said, “We are extremely proud to be the official global partners of ICC for all these years and to be a part of 2015’s biggest sporting spectacle, the ICC Cricket World Cup 2015. With this activity, LG brought the game closer to the cricket fans and gave them a platform to share their wishes directly to their favorite team.”

     

    DDB MudraMax president Mandeep Malhotra added, “Cricket still remains the one unified religion of our country. Making the signature bat for seeking well wishes for the teams across the country was a brilliant idea, requiring operational excellence. We are glad that our campaign garnered lot of awareness and buzz right before the World Cup 2015. I believe that this campaign was quite instrumental to set the momentum rolling for the cricket season.”

  • DDB MudraMax assigned franchise and venue management for Bengal Warriors

    DDB MudraMax assigned franchise and venue management for Bengal Warriors

    MUMBAI: Taking everyone by surprise, the Star Sports Pro Kabaddi League has caught people’s fancy. And to keep the momentum going Big Bazaar’s Pro Kabaddi League team, Bengal Warriors, has entrusted DDB MudraMax with the complete franchise management.

     

    As the franchise management partner, DDB MudraMax spearheads the marketing communication and consulting on brand strategy and direction. With a mix of marketing touch points, the campaign communication has seen a burst in OOH, media, print, direct marketing, events, all integrated via digital platforms.

     

    The agency is also managing the venue for all the games that were held in the Netaji Indoor Stadium, home ground for the Bengal Warriors.  The last match at this venue was held on Saturday, 2 August, 2014.

     

    Future Group president Sandip Tarkas & Bengal Warriors CEO said, “Kabaddi is potentially the second biggest idea that India can export to the world after Yoga. It is an absolutely amazing sport that is played by really fit and skillful players, and the idea, like Yoga, is very Indian at the core. Frugal, simple, environment blended and works for an overall development of mind and body. Indian-ness is one of the core values of Future Group and we immediately consented to associate with the sport.”

     

    He added, “When the idea of Pro Kabaddi League was born. The choice of Kolkata was also a natural one, as Future Group does enjoy a special bond with Kolkata, the group’s first stores in both Pantaloons and Big Bazaar having been born here. Having done that, managing a sports event at this scale needs some special skills and we found in DDB MudraMax a willing partner who not just shared our enthusiasm for the sport but also had the requisite skills and was willing to invest. Our commitment to developing the sport in West Bengal also manifests itself in the recently concluded Junior Kabaddi League that was organised under the aegis of the Amateur Kabaddi Federation of India’s (AKFI) West Bengal Unit.”

     

    DDB MudraMax president Mandeep Malhotra said, “The Pro Kabaddi League is a rebirth to the best touch sport of our country, and it surely got me running for my breath. So when we got the opportunity, we grabbed it! My team and I have been on ground at the Netaji Stadium, for every single match, and it’s great to see how this sport has come back to life! I am proud of this association as an Indian and as a participant on building a great team sport. We are all one team and are working towards making Bengal Warriors the most successful franchise on and off the field in the Pro Kabaddi League.”

  • Missed being at Cannes Lions? Don’t fret, take a look

    Missed being at Cannes Lions? Don’t fret, take a look

    MUMBAI:  At the 61st edition of Cannes Lions a lot has happened that one would want to a keep a note of.

    Think of any big name from the media, marketing, advertising industry and they were there, sharing their experiences and views on the industry. Keeping those who couldn’t attend the festival of creativity, the organisers promotes its major happenings real time across Twitter, Facebook and YouTube.

    From session highlights to picture updates; ad men, agency networks, other attendees were all out on social posting.

    Indiantelevision.com lists down 20 thought provoking tweets and tidbits to bring home the flavour of Cannes Lions 2014…

     

     

     

    Unilever News @Unilever  

    “Marketing was about making a myth and telling it. Now it’s telling a truth and sharing it” — Marc Mathieu @Unilever #CannesLions

    Ogilvy & Mather @Ogilvy  

    “You achieve more from failure than you do from success.” –@JaredLeto at #CannesLions #OgilvyCannes MT @ThamKhaiMeng

    Ogilvy & Mather @Ogilvy 

    We are all born creative. We just got it educated out of us. –@ThamKhaiMeng #OgilvyCannes #CannesLions

    Ogilvy & Mather @Ogilvy  

    Selling ideas is a hard job… Avoid those who make it more complex. They often nitpick without real solutions. #CannesLions #OgilvyCannes

    Ogilvy Cape Town @OgilvyCT

    Use creativity to solve a problem you’ve never seen. That’s what drives the world. @neiltyson #canneslions #ogilvycannes

    Ogilvy & Mather @Ogilvy  

    Successful people lose more than they win… Find insight after losing. Find faults after winning. #CannesLions #OgilvyCannes

    Ogilvy & Mather @Ogilvy  

    Your first job is the second part of your education. #CannesLions #OgilvyCannes

    Cannes Lions @Cannes_Lions

    “The best thing about the fall of BlackBerry and the rise of Apple is the win of creativity,” – @kanyewest @PulseofCulture #CannesLions

    Cannes Lions @Cannes_Lions

    “If people are saying you’re wrong, that’s a good sign that you’re probably a genius” – @SteveStoute @PulseofCulture #CannesLions

    Cannes Lions @Cannes_Lions  

    Global advertising doesn’t work. It glides past people, isn’t part of their culture, doesn’t touch them-John Hegarty @bbhlondon #CannesLions

    Cannes Lions @Cannes_Lions 

    ‘You cannot market an artist like a yogurt, but you can definitely market a yogurt like an artist’ Olivier Robert-Murphy @UMG #CannesLions

    Cannes Lions @Cannes_Lions  

    ‘Bad advertising online is shit. Bad advertising on mobile is just offensive’ – @ddroga #CannesLions

    Weber Shandwick US @WeberShandwick 

    “If you’ve got nothing to say, the technology doesn’t matter” #profaneandpolitical #wscannes2014

    Tracy @TracybradyHH · 

    The biggest risk is not to take a risk. Be brave. #ipgCannes2014 #HHCannes #CannesLions @WeberShandwick #unapologetic

    Rufus Leonard @rufusleonard 

    “Risk is the mother of #innovation” says Tim Webber @Framestore @Cannes_Lions #CannesLions

  • DDB MudraMax’s Operation Black Dot registers 40,000 first time youth voters

    DDB MudraMax’s Operation Black Dot registers 40,000 first time youth voters

    MUMBAI: Operation Black Dot is an initiative by DDB MudraMax and Thincquisitive Foundation to help make voting easy, engaging and fun for the urban youth. Operation Black Dot has successfully brought about a shift in the way youth looked at voting. The team OBD by breaking down politics and making it more engaging and inclusive has effectively registered 40,000 first time youth voters to exercise their fundamental right.

     

    The aim was to present conventional political discourse in a format which interests below 25 age group as well as explain important political events/facts. At one level the team worked in 60 campuses across the city, helping students make their voter IDs by use of cutting edge technology to quicken the process and at another also conducting such engagements to generate awareness leading up to the 2014 General Elections.

     

    Process: From October through January, all six constituencies of Mumbai had a group of 10 campus ambassadors per college. Their task was to get students to make their voters’ ID card. Two cause ambassadors per constituency supported their outreach campaign. To simplify the process, the OBD team worked in collaboration with the Election Commission.

     

    Hangouts: Given our current socio-economic and political scenario, 2014 general elections will play a key role in shaping the future of our country. Hence, every ‘thinking’ vote matters. Leading up to the date, OBD will help you understand current issues and interact with potential candidates in a manner which is relatable and interesting.

     

    Operation Black Dot (OBD) hosted its very first Hangout with Priya Dutt (MP,Mumbai North Central) and latest with Mayak Gandhi, Member, Aam Aadmi Party at Bandstand Amphitheatre,Bandra West wherein students and young professionals from their constituency got a chance to have to engage with them to question,debate and deliberate as to how they can collaboratively find solutions to matters concerning them and their area in an informal setting. Through a series of such Hangouts with Elected representatives and candidates from other parties across the city, the team shall enable youngsters to make an informed vote in the upcoming 2014 general elections.

     

    Said Pratap Bose, COO, DDB Mudra Group, “The whole concept of “Voting” has always been looked as an activity that is to be addressed and taken upon by the older generation. While it is the youth of our country who are going to play a significant role in building the Indian economy and tend to the future of our nation. It was hence important for us to not only change the face of voting, to make it appealing to the youth,  but also provide guidance, help them understand the nature of politics and also reiterate the fact that they can make a difference. This is what we set out to do with Operation Black Dot, and today it gives me immense joy to know that we’ve registered 40,000 first times voters, in our maiden year! I only wish to see this number grow and reach out to more citizens next year.”

     

    Said Samyak Chakrabarty, Founder of Operation Black Dot & Chief Youth Marketer, DDB Mudra Group, “Operation Black Dot has been able to successfully convey that political discourse does notalways have to be conventional and can be disseminated in a format which appeals to theyounger generation. From putting Member of Parliaments on a Bean Bag at youth hangouts to catchy videos on complex parliamentary affairs, we are making an attemptto bridge the gap between policy makers and young citizens. Going forward, our intent is to continue this movement and find more innovative methods to keep young India engaged with political affairs.”

     

    Said Mandeep Malhotra, President, DDB MudraMax,”Today, the demographics of India shows that 50% of the population is under the age of 25 years and more than 65% below 35-years of age. With this staggering figure in mind, Operation Black Dot aims to give the opportunity to young India to develop the nation from where it is today.  They are the future. Hence, these are the most exciting times for the first time voter. The youngsters have already realized their importance and are slowly starting to learn the ideologies of politics. For me on the other hand, it has been a great experience contributing on-ground, learning and observing. I felt like being the guy on the outside watching youngsters being wooed and educated about politics in India. They were all buzzing with exuberance and excitement to get there voters ID Cards and attend the sessions.”

     

  • Tupperware promises to keep your health at the forefront

    Tupperware promises to keep your health at the forefront

    MUMBAI: As we move into a New Year, most of us have made resolutions of eating right to get fit and stay fit. Keeping in mind this solemn oath that most of us have made to ourselves, Tupperware India, the leader in innovative branded food storage, preparation and serving products now takes a step forward, by introducing Tupperware Ultimo ‘Steam it’ as the ultimate product for all steaming solutions for keeping your health at the forefront.

    Steaming is one of the best cooking methods for maximizing the natural taste and color of food, while retaining most of its natural nutrients.  Steaming vegetables not only preserves their nutrients, but also brings out their colour and enhances their flavour.  With the ‘Steam it’, now making nutritious, delicious, light and low-calorie steamed recipes has become very easy.

    Tupperware’s office campaign is yet another endeavour to conveniently provide customers with healthy, tasty food by using the method of steaming. The activity in offices is designed to break the office monotony by creating interesting and informative short breaks educating office goers on steaming and other Tupperware products along with fun-games along with highlighting the opportunity for empowerment of women. Tupperware’s office campaign will run across over 180 corporate offices in cities all over India.

    DDB MudraMax team effectively created visibility and awareness about Tupperware. The team created artistic display rack to introduce the new range of offerings. The on ground activation is ongoing at different 180 corporate offices and parks with customized set up. The campaign with target group of office going people is ongoing in eight metros till 28th February 2014.

    Talking about this initiative, Chandan Dang, Chief Marketing Officer, Tupperware India says, “This New Year, Tupperware remains focussed on promoting healthy eating. Through products like ‘Steam it’ and other products in our range, Tupperware is on a mission to educate people on the significance of eating light and healthy,  staying fit, and steamed food is definitely a route towards a healthier life. We want to inspire people to minimise methods like deep frying and adopt steaming as a regular cooking process. It not only retains the nutrition of the food but also its true flavour without having to add any outside taste makers. To top it all, it is simple and hassle-free. To educate people on this healthier option of cooking, Tupperware is conducting office campaigns to reach out to the audience that consciously strives for a healthy life.  Through this activity in corporate offices across cities we want to help people opt for the best choice.”

    Commenting on this, Mandeep Malhotra, President, OOH, Retail and Experiential, DDB MudraMax said, “Tupperware is part of most urban homes in Metro’s. The brand is built on engaging beyond just tangible benefits of hardware sales. To us this was a insight which lead to a great content that started conversations at social engagements.”

     

  • DDB MudraMax & Sugar Free Natura urges people, Khushiyan gino, Calories nahi

    DDB MudraMax & Sugar Free Natura urges people, Khushiyan gino, Calories nahi

    Mumbai: Zydus Wellness has launched a campaign ‘Khushiyan gino, Calories nahi’ for its product Sugar Free Natura with its brand ambassador celebrity chef Sanjeev Kapoor

     

    Commenting on this, Zydus Wellness MD Elkana Ezekiel said, “Festivals should always be a reason to celebrate, not worry about how many sweets you are eating. It is this insight on which we feel Sugar Free Natura plays a big role. It provides a healthier alternative during festivals without compromising on celebrating with your family. Sugar Free Natura, a zero calorie sweetener from the Sugar Free stable has been the No.1 in this category for many years.”

     

    The campaign is done by DDBMudraMax, starting with the print ad. The team has also created a microsite – promoted across print and on-ground events along with banner ads across various portals and social media.

     

    DDB MudraMax team will run on-ground promotions across 7 cities in 9 malls.

    Commenting on this, DDB MudraMax associate vice president Alvin D’souza said, “A combination of interesting festive content along with use of new age media worked as a success mantra for the campaign. This integrated campaign helped in reaching out to the consumer not only on ground and on web but also in their own space on their mobile phone. We are delighted to extend our integrated media services to Sugar Free from Zydus Wellness. So this season truely Khushiyan gino, Calories nahi.”

     

    Adding to this, DDB MudraMax president Mandeep Malhotra said, “We are proud to partner with Sugar Free. The idea is really appealing to have sweet without the calories. Loved the joy it spread in the health conscious sweet tooth people.”

  • DDB MudraMax to be chief consultants in outdoor solutions for Ludhiana

    DDB MudraMax to be chief consultants in outdoor solutions for Ludhiana

    MUMBAI: Post a multi-agency pitch, the Municipal Corporation of Ludhiana, Punjab, has appointed DDB MudraMax as its consultant for the preparation of a ‘Master Plan for Outdoor Advertisement’ in Municipal Corporation Limits of Ludhiana, Punjab. The agencies who were present for the pitch included Delhi Integrated Multi Modal Transit System, Tandon Urban Solutions and IBI Consultancy India. There is no incumbent on this account.

    Currently, outdoor advertising in Ludhiana is regulated by MCL, LDA, GLADA, PUDA Indian Railway etc, and each of these bodies have their own set of rules and regulations, tender process, revenue generation and sharing.

    As a fallout of different rulings and existence of different viewpoints there is a lack of a cohesive policy on the subject. Along with MCL, LDA, PWD and other government bodies, the other stake holders involved in advertising have also voiced the need to define a comprehensive policy on outdoor for Ludhiana. These include the city; the industry, the citizens and individual NGOs.

    As a consultant, DDB MudraMax will be responsible for providing the best and most innovative ideas and recommend best practices to be adopted for Ludhiana’s outdoor advertisement industry including street furniture for Ludhiana City. The scope of work involves a thorough study of the existing outdoor advertisement policy and preparation of a concept plan that explains the ideas and provides the best practices and applications to be adopted in the case of Ludhiana. This will also include a master plan for outdoor advertisement, street furniture for Ludhiana City including the detailed design specifications, material and dimensions along with incorporating the essential signs.

    Commenting on this DDB Mudra Max outdoor and experiential retail President Mandeep Malhotra said, “We were excited to partner Municipal Corporation of Ludhiana in the master plan for the outdoor policy. It is going to be a first-of-its-kind for the city in the coming times. Ludhiana being a forward looking entrepreneurial city had to be the first to take the initiative. We ourselves are looking forward to make the city look wonderful and aesthetically great.”

  • Blackberry Q5 partners with UN India Centre and DDB MudraMax to celebrate International Day of Youth

    Blackberry Q5 partners with UN India Centre and DDB MudraMax to celebrate International Day of Youth

    Mumbai, 12 August, 2013: Blackberry Q5 partnered with the United Nations India Centre and DDB MudraMax, in Mumbai, to host a celebration to commemorate the “International Day of Youth” on 12th August 2013. With over 150 students from across the city’s colleges, young entrepreneurs, diplomats, changemakers and representatives from the media industry, the event included motivational talks by Dr Rajan Welukar (Vice Chancellor, Mumbai University), Dr Satyapal Singh (Commissioner of Police, Mumbai), Mr Mathew Spacie (Founder, Magic Bus), Mr Shailendra Singh (Jt M.D, Percept India) and Ms Shaili Chopra (Business Editor, Tehelka Maganize), film maker Madhur Bhandkar, Devita Saraf CEO VU Technologies amongst others.

    On 17 December 1999, in its resolution 54/120, the United Nations General Assembly endorsed the recommendation made by the World Conference of Ministers Responsible for Youth (Lisbon, 8-12 August 1998) that 12 August be declared International Youth Day.
    The theme of International Youth Day 2013 is “Youth Migration: Moving Development Forward”.

    Mr. Rajiv Chandran, National Information Office, United Nations India Centre also presented a special message by UN Secretary General 
    Mr. Ban Ki-Moon.

     


    “The power of youth is hard to ignore for any country now. At BlackBerry we believe that young people are often the vanguard of technological and social changes that are brought in the world. Technology and Youth is a combination which would be driving the era we belong to. New high-tech gears are growing and essentially changing the means youngsters can interact and communicate. Not surprisingly they are using the most technologically innovative mediums to express themselves, be it to their friends, family or society at large. Keeping this in mind, to address this segment we came up with a youth-targeted BlackBerry Q5. With the revolutionary BlackBerry Q5, running on the BlackBerry 10 platform, our aim to empower the youth further and enable them to express themselves in the most progressive way possible,” said Ashish Gupta, Director, Marketing, Blackberry India.

    “This day signifies the role of youth in transforming dialogue to action. The under 35s today enjoy great power to influence our society and it is critical that we create platforms for them to engage with leaders by whom they can be motivated and inspired. At DDB Mudra Max, we are proud to have collaborated with Blackberry and the United Nations to celebrate India’s continuously growing and extremely diverse youth segment”. Mandeep Malhotra, President, DDB MudraMax – OOH, Retail & Experiential.

    “Young people make up a significant share of the global number of international migrants. In 2010, there were an estimated 27 million international young migrants. While migration can often offer valuable opportunities and contribute to the development of communities and society at large, it can also pose risks and lead to unacceptable situations, including discrimination and exploitation. The 2013 observance of International Youth Day will raise awareness of the opportunities and risks associated with youth migration, share knowledge and information stemming from recent research and analysis on this topic, and engage young people in discussions on their migration experiences” explains Samyak Chakrabarty, Chief Youth Marketer, DDB Mudra Group.    

  • Deepak Trikha back at DDB MudraMAx as vice president, experiential

    MUMBAI: The DDB Mudra Group‘s DDB MudraMax has roped in Deepak Trikha as VP, experiential. He will be based out of Delhi and will report in to DDB MudraMax President Mandeep Malhotra. This is Trikha‘s second stint with the agency.

    Trikha comes in from Sistema Shyam Teleservices (MTS), where he was AGM, marketing communication. In his role at MTS, he was responsible for strategy and execution of 360 degree marketing campaigns for MTS‘s telecom products and services. He started his career with Kidstuff, DDB MudraMax‘s promotional and events unit, and then moved to Encompass as AVP where he served a stint of six years. With over a decade of experience in the field of marketing, he has worked with MNCs such as Ford, Britannia, World Space, Toyota, Sony, Hewlett Packard and Nokia.

    Malhotra said, “I am really glad to welcome Deepak in my team. He comes with a lot of experience in the business. I strongly feel he will complete the dots for a constellation in our Delhi office of glittering stars. Looking forward to a great innings with DDB MudraMax. My advice to him is stay hungry, as I strongly believe Delhi has a lot to offer.”

    Trikha said, “I am very excited to be part of DDB Mudra Group family which is India‘s largest integrated marketing communications entity. Creativity and customer centricity being the driving factor to run its business, DDB Mudra Group is well poised to take up the market leadership position in the field of brand and marketing communications. I am delighted to be a part of this passionate and highly spirited team and looking forward to play a pivotal role in achieving greater milestones in times to come.”

  • DDB Mudra readies Terra for high growth

    MUMBAI: With rural and semi-urban India seeing rapid growth in income and consumption, DDB Mudra Group‘s rural marketing agency Terra is gearing up to seize the opportunity.

    Almost four years into existence, Terra is drawing up plans to expand. The workforce has been built gradually over the years to a strength of 100, skills have been acquired through a process of learning from experience, and the agency is ready to pitch aggressively for more business.

    Says DDB Mudra Max head and president (experiential, retail and OOH) Mandeep Malhotra, “India is a country where media darkness is significant considering the population of the towns and villages. As an agency Terra has come a long way in a short time. Our work force stands at 100 today and we have teams that can cater to a population of 5000 people at a time. Whenever a corporate or public service body calls for a pitch for rural marketing, Terra is definitely considered.”

    Having recently appointed Rohit Samarth as senior vice president to assist Malhotra, Terra is looking to target the virgin territories of the heartland.

    Says Samarth, “Though 2011 was not so good, we expect 2012 to be a good year in the communication sector. We as an agency have a well spread network with people actually living in the areas where the communication has to be carried out. We expect to cash in on the momentum we have built over the years and gain pace into our operations.”

    Industry experts believe that the rural marketing space itself has evolved to a great extent in the past five years. At a time when telecommunications and mobile has penetrated the semi urban and rural spaces, the population in these areas has seen a sea change in outlook and exposure. This has altered their attitudes and increased their needs, wants and desires. Fundamentally speaking, the rural audience has evolved.

    Samarth says, “Today we find rural pockets around big cities like Delhi and Mumbai. Rural marketing is becoming more about experiential marketing in this age.”

    Though the industry as a whole may still be struggling to find its ground, Malhotra is sure that the agency has a bright future. “We are confident that the future for Terra is bright considering the growth and learning it has registered for the past four to five years. As an industry on the whole, the future is a tad bit uncertain considering its unorganised nature. The margins are also not that lucrative,” he explains.

    Recognising the challenges of the market, Malhotra is not yet ready to share his growth targets. “We will be aggressive,” is all that he is willing to say at this stage.

    So get ready to hear more from Malhotra as he presses the accelerator to post high growth this year.