Tag: Mandate

MediaCom wins media mandate for Aqualite

Mumbai: MediaCom India, a GroupM media agency has been awarded the media mandate for Aqualite, manufacturer of men’s and women’s footwear.

The mandate was bagged after a multi-agency pitch and will be serviced out of MediaCom’s Gurgaon office. The media duties include media strategy, planning, buying and implementation for TV, OOH, Activation, Cinema et al.

Aqualite director marketing Avichal Gupta said, “We are happy to team up with MediaCom as our media partner as the agency brings the quality of experience and execution with them. For Aqualite, we always look for a partner who can understand and resonate with the brand as well as understand our consumer offerings and we saw this in the team and the work they put forward. We are confident that MediaCom will be able to develop a robust strategy for our media planning and buying to add impetus to all our marketing initiatives and help us be the best for our consumers. We look forward to working with them.”

MediaCom South Asia CEO Navin Khemka said, “We, at MediaCom are very excited and proud to partner with a brand like Aqualite – an organic homegrown start-up which became one of India’s largest footwear companies through the years. Their dedication to providing their customers with multiple product choices and staying rooted in their objective has driven them to become one of the market leaders. We understand how Aqualite is committed to its consumers. Similarly, we want to be committed to deriving a very focused consumer-driven 360-degree media approach across all media platforms and help the brand reach their business goals.”

June 17, 2021
Enormous wins the Communications mandate of Workex

Mumbai: Independent creative agency, Enormous has bagged the communications mandate of Workex, a unified technology platform for hiring and managing Workforce for enterprises of various sizes, across sectors and every part of the country.

As part of the mandate, Enormous will be handling integrated creative duties for the tech platform to create a brand positioning that’s clearly differentiated and stays true to its service offerings in the long run.

Workex Nimish Sharma, co-founder, and CEO said, “We are excited at the possibilities emerging from our coming together with Enormous, in whom we have found an innovative, vibrant, extremely grounded creative agency.”

Enormous managing partner Ashish Khazanchi said, “We’re excited to create ground-breaking work that adds value to the brand and helps to increase brand preference in India. Because of the current circumstances, the hiring and managing workforce in the industry is becoming increasingly competitive, and the future belongs to brands that stand out. And that is exactly what we intend to achieve for the brand Workex.

June 9, 2021
Yellophant Digital wins digital mandate for Siyaram’s Cadini

NEW DELHI: Yellophant Digital, which is a part of Merge Infinity Global, recently won the digital mandate for the premium Italian fashion brand, Cadini. The agency will handle the brand’s digital, creative, and media duties, while also managing its social media presence.

Founded in 1970, Cadini comes from the land of Italy and is Siyaram’s global venture. Since then Cadini has excelled in its style, fashion, and quality and has made its way through the Indian market.

Cadini brand manager Rohan Rajput says, “We are extremely delighted to be working with Yellophant Digital for our premium brand, Cadini. We are thankful to Preksha Seth for her wholehearted support and dedication to our account. We believe that Yellophant Digital will do justice to our brand across all social media platforms and help the brand grow digitally. We are thrilled to have them on this journey with us.”

Yellophant Digital co-founder Preksha Seth says, “We are delighted to have Cadini, a bespoke men’s wear and premium Italian brand on board with us and we are more than excited to come up with insightful ideas to enhance Cadini’s social media presence. With e-commerce and digital platforms seeing a rise, we are extremely excited to partner with Cadini and boost their digital presence in the post COVID2019 world.”

July 23, 2020
Dentsu Webchutney bags digital mandate for Swiggy

MUMBAI: Dentsu Aegis Network’s digital agency, Dentsu Webchutney, has won the social and digital marketing mandate for food ordering and delivery start-up – Swiggy, following a multi-agency pitch. The account will be handled by the agency’s Bangalore office.

Swiggy marketing VP Srivats TS said, “By bridging the gap between restaurants and consumers, it’s our mission to completely change the way India orders and eats food. We’ve always put consumers first, bringing benefits such as fast deliveries, innovative product features like live tracking of your order & ordering without a minimum price cap. Now, with Dentsu Webchutney on board, we aim to move the graph forward on the brand side by communicating our proposition strongly to our consumers.”

Denstu Webchutney – Bangalore SVP Gautham Reghunath said, “Here’s a great home-grown product competing in an exciting category and a team with an ambitious vision for it. Swiggy is ubiquitous in our everyday life, almost a habit to us. We’re thrilled at the opportunity to create some truly memorable work for them and help establish Swiggy as a passion brand across India. Both sets of teams have discovered great synergies over the last few weeks and now we go forward together – full steam. 2017 looks exciting already.”

December 21, 2016
Dentsu Webchutney bags digital mandate for Swiggy

MUMBAI: Dentsu Aegis Network’s digital agency, Dentsu Webchutney, has won the social and digital marketing mandate for food ordering and delivery start-up – Swiggy, following a multi-agency pitch. The account will be handled by the agency’s Bangalore office.

Swiggy marketing VP Srivats TS said, “By bridging the gap between restaurants and consumers, it’s our mission to completely change the way India orders and eats food. We’ve always put consumers first, bringing benefits such as fast deliveries, innovative product features like live tracking of your order & ordering without a minimum price cap. Now, with Dentsu Webchutney on board, we aim to move the graph forward on the brand side by communicating our proposition strongly to our consumers.”

Denstu Webchutney – Bangalore SVP Gautham Reghunath said, “Here’s a great home-grown product competing in an exciting category and a team with an ambitious vision for it. Swiggy is ubiquitous in our everyday life, almost a habit to us. We’re thrilled at the opportunity to create some truly memorable work for them and help establish Swiggy as a passion brand across India. Both sets of teams have discovered great synergies over the last few weeks and now we go forward together – full steam. 2017 looks exciting already.”

December 21, 2016
Gozoop wins media duties of Regal Shoes

MUMBAI: Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.

Gozoop co-founder Rohan Bhansali said, “Rebranding of Regal Shoes exactly represents the kind of opportunity that excites us most. The challenge for my team is to preserve the legacy of Regal Shoes while extending its brand appeal in this age of new media.”

Regal Shoes MD Nazim Virji commented, “At Regal, we believe that footwear is more than a functional necessity. Our new stores are designed to cater to the modern Indian, bringing an array of brands together under one super-stylish roof. The creative team at Gozoop not only shares our vision but has devised a cutting led approach to launch it on the digital platform.”

Presently, Regal Shoes has a network of over 35 stores across 14 cities including Mumbai, Delhi, Bangalore, Chennai, Kolkata, Pune, Hyderabad, Nasik, Ahmedabad, Vadodara, Surat, Rajkot, Nagpur, Chandigarh and Patiala.

December 8, 2016
Gozoop wins media duties of Regal Shoes

MUMBAI: Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.

Gozoop co-founder Rohan Bhansali said, “Rebranding of Regal Shoes exactly represents the kind of opportunity that excites us most. The challenge for my team is to preserve the legacy of Regal Shoes while extending its brand appeal in this age of new media.”

Regal Shoes MD Nazim Virji commented, “At Regal, we believe that footwear is more than a functional necessity. Our new stores are designed to cater to the modern Indian, bringing an array of brands together under one super-stylish roof. The creative team at Gozoop not only shares our vision but has devised a cutting led approach to launch it on the digital platform.”

Presently, Regal Shoes has a network of over 35 stores across 14 cities including Mumbai, Delhi, Bangalore, Chennai, Kolkata, Pune, Hyderabad, Nasik, Ahmedabad, Vadodara, Surat, Rajkot, Nagpur, Chandigarh and Patiala.

December 8, 2016
Mullen Lintas wins creative duties of Bajaj Corp

Mumbai: Mullen Lintas has won the creative responsibilities for all the brands of Bajaj Corp. The agency would be providing their core expertise to Almond Drops Hair Oil, Amla Oil, Jasmine Oil, Brahmi Amla Oil, No Marks cream, Kailash Parbat Oil and other up and coming brands.

The creative mandate would be led by the Mumbai office of Mullen Lintas where the agency’s task would be to work closely with the client and play an integral part in the planning and creation of integrated marketing campaigns for all the brands owned by Bajaj Corp. The agency will provide strategic recommendations pertaining to the marketing and promotion of several brands of Bajaj and will provide ideas that go beyond conventional advertising.

Bajaj Corp President Sales and Marketing Sandeep Verma said, “We are delighted to be entering into a partnership with Mullen Lintas as the creative agency on our brands. As Bajaj Corp Ltd. embarks on its journey to revitalize some of its legacy brands like Almond Drops, the market leader in Light Hair Oil category and build some newly acquired brands like No Marks, we are looking to develop impactful content that can communicate the brand proposition very clearly in an integrated manner. And, we believe that the Mullen Lintas team, with its keen experience in FMCG brand development and proven creative success, can help us in realizing our ambition to create such strong and powerful brands which are truly loved by our consumers.”

On winning the new business mandate, Mullen Lintas CEO Virat Tandon said, “It’s great to be associated with a company like Bajaj Corp who have created some large brands over the past eight decades. All of their brands are built on meaningful propositions and offer great value to the consumer. Our task is to provide these brands with the fuel for greater success and launch new ones. We are very excited about the future of this partnership.”

Bajaj Corp Ltd. is one of India’s leading FMCG companies with major brands in the categories of hair and skin care. With brands that have been in the market for eight decades, it is part of one of the oldest business houses of the country.

November 18, 2016
Mullen Lintas wins creative duties of Bajaj Corp

Mumbai: Mullen Lintas has won the creative responsibilities for all the brands of Bajaj Corp. The agency would be providing their core expertise to Almond Drops Hair Oil, Amla Oil, Jasmine Oil, Brahmi Amla Oil, No Marks cream, Kailash Parbat Oil and other up and coming brands.

The creative mandate would be led by the Mumbai office of Mullen Lintas where the agency’s task would be to work closely with the client and play an integral part in the planning and creation of integrated marketing campaigns for all the brands owned by Bajaj Corp. The agency will provide strategic recommendations pertaining to the marketing and promotion of several brands of Bajaj and will provide ideas that go beyond conventional advertising.

Bajaj Corp President Sales and Marketing Sandeep Verma said, “We are delighted to be entering into a partnership with Mullen Lintas as the creative agency on our brands. As Bajaj Corp Ltd. embarks on its journey to revitalize some of its legacy brands like Almond Drops, the market leader in Light Hair Oil category and build some newly acquired brands like No Marks, we are looking to develop impactful content that can communicate the brand proposition very clearly in an integrated manner. And, we believe that the Mullen Lintas team, with its keen experience in FMCG brand development and proven creative success, can help us in realizing our ambition to create such strong and powerful brands which are truly loved by our consumers.”

On winning the new business mandate, Mullen Lintas CEO Virat Tandon said, “It’s great to be associated with a company like Bajaj Corp who have created some large brands over the past eight decades. All of their brands are built on meaningful propositions and offer great value to the consumer. Our task is to provide these brands with the fuel for greater success and launch new ones. We are very excited about the future of this partnership.”

Bajaj Corp Ltd. is one of India’s leading FMCG companies with major brands in the categories of hair and skin care. With brands that have been in the market for eight decades, it is part of one of the oldest business houses of the country.

November 18, 2016
Cleartrip designates Mullen Lintas to drive its creative duties

MUMBAI: Online travel company, Cleartrip has roped in Mullen Lintas to handle its creative duties after a multi-agency pitch and was chosen for presenting a forward-looking communications strategy that is in line with the expectations of the company.

The creative responsibility will be handled by the Bangalore office of Mullen Lintas.

On appointing a new creative partner, Cleartrip CMO Subramanya Sharma said, “Consumers love us for the simple and superlative user experience, and we were looking for a partner to nurture and grow that. Mullen Lintas impressed us with deep consumer insights that they brought to the table, and complemented it with simple and crisp messaging. Also, their understanding of the underlying media ROI immensely helps performance oriented brands like ours get better returns for every dollar spent. As Cleartrip completes 10 years, we are excited to partner with Mullen Lintas and help take the brand to a mobile leadership position in the categories of travel & local.”

On winning the new business mandate, Mullen Lintas chairman and chief creative officer Amer Jaleel said, “There was a twinkling of eyes and rubbing of palms and ping-pong of ideas right from the first conversation we had with Cleartrip that somehow told both sides that this was right. The effervescence was two-sided and the energy two-fold, evident in every facet of the partnership we have with Cleartrip.”

Adding his views on the win, Mullen Lintas CEO Virat Tandon said, “Cleartrip is one of the pioneering digital brands of India. Over the years, they have been the first to bring innovations to the online travel business and provide a hassle-free experience to customers. We are very excited to partner Cleartrip and build a strong brand for the future as the Indian traveller looks for richer experiences.”

July 5, 2016