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Tag: Mandate

  • Harman India appoints 80dB Communications as its PR Partner

    Harman India appoints 80dB Communications as its PR Partner

    Mumbai: Harman International, a wholly-owned subsidiary of Samsung Electronics focused on connected technologies for automotive, consumer and enterprise markets, has awarded its PR account in India to 80dB Communications, an integrated reputation management advisory.

    80dB Communications will be responsible for developing all PR and external communications programs aimed at showcasing the company’s innovations across its three businesses – automotive, lifestyle and digital transformation solutions.  

    Harman started its operation in India in 2009. Today, the company has more than 10,000 employees across India. In line with Prime Minister Narendra Modi’s ‘Make in India’ vision, Harman has invested significant resources in building its R&D and manufacturing capabilities in India, including a state-of-the-art factory in Pune, Maharashtra, that delivers cutting-edge infotainment and audio solutions for Harman’s automotive partners.

    “We chose to partner with 80dB Communications for their creativity, insights and integrated communications approach. We look forward to working with them to create greater connections and engagement with our stakeholders and share more of our incredible brand stories”, said Harman India & DTS senior director (corporate communications) Jasleen K Makker.

    80dB Communications co-founder and Joint managing director Kiran Ray Chaudhury said, “We are thrilled to begin this exciting journey with HARMAN and look forward to this partnership to manage their strategic communications.”

  • Vijay Sales renews its digital marketing association with Puretech Digital

    Vijay Sales renews its digital marketing association with Puretech Digital

    Mumbai: The award-winning digital agency Puretech Digital has retained and expanded its mandate for Vijay Sales. The agency will handle performance marketing, organic search growth, social media marketing, and content marketing for the electronic store. The agency will focus on strategizing for creative content and amplifying the brand’s social media presence across all the social media platforms.

    The brand has been closely working with Puretech Digital for the past one and a half years and they now look at a strengthened association that will drive the growth for Vijay Sales through a holistic view. Puretech Digital has played a vital role in the digital journey of Vijay Sales and has scaled exponential growth for the brand since 2020.

    Speaking on the extension of the mandate, Puretech Digital CEO Prashant Deorah said, “We are very glad about the trust Vijay Sales has shown in us. What started as an engagement for the festival of Diwali has now turned into a multi-faceted union of us taking charge of the integrated digital growth of the brand. Vijay Sales has grown manifold with us since November 2020 and we have overcome a plethora of challenges through timely and effective solutions. We look forward to the next phase of our digital journey with them.”

    Vijay Sales director Karan Gupta added, “Puretech Digital has been associated with us as our digital partner for over two years now and has been instrumental in implementing some noteworthy campaigns and projects. We are excited to see our strengthened association turning more fruitful and us achieving our renewed goals.”

  • HiveMinds bags digital marketing mandate for Kuvera

    HiveMinds bags digital marketing mandate for Kuvera

    Mumbai: HiveMinds Innovative Market Solutions, a unit of Madison World has won the digital marketing mandate for the investment platform Kuvera.

    HiveMinds also manages digital marketing duties for brands including Dominos, Max Life Insurance, BigBasket, CoinSwitch Kuber and e-commerce mandates for brands like Crompton, PG, Nivea, Sugar Cosmetics, ITC Dermafique and Stanley Black & Decker.

    Trusted by 1.3 million+ investors with over Rs 34,000 crore in assets; Kuvera enables investments, loans and remittances. It offers online personal finance services and has pioneered goal-based, direct plan mutual fund investment for Indians. It uses technology to help users make smart decisions and navigate the nuances of personal finance.

    Speaking about this partnership, Kuvera founder and CEO Gaurav Rastogi said, “At Kuvera we are creating a safe space to invest for every Indian. We believe that HiveMinds’ category understanding and strategy can really drive the next phase of our growth.”

    On winning the mandate HiveMinds founder and CEO Jyothirmayee JT commented, “Digital investment platforms are driving a sea change in the way Indians invest. Kuvera is riding this wave through product innovation, an agile platform and customer onboarding at scale. We’re happy to be associated with the team and look forward to creating new benchmarks in growth together.”

  • Art-E MediaTech bags digital & creative mandate for CavinKare’s newly launched brand, Biker’s

    Art-E MediaTech bags digital & creative mandate for CavinKare’s newly launched brand, Biker’s

    Mumbai: Art-E MediaTech on Monday has won the digital and creative mandate for CavinKare’s newly launched brand, Biker’s in a multi-agency pitch.

    In the official statement released by Art-E MediaTech, it is stated that the company will now be responsible for Biker’s partner in strategy formulation, social media strategy, media buying and influencer marketing. The mandate will be managed by Art-E MediaTech’s Noida office.

    With the Indian men’s grooming market poised to reach $1.2 billion by 2024, CavinKare is getting ready to ride this growth trajectory through the Biker’s brand.

    CavinKare marketing head – digital & e-commerce Amlan Pati explains, “We needed a team that would deeply understand our target audience and would enable our brand voice to be heard in a cluttered marketplace. I am very happy to have Art-E MediaTech as our partners in this journey and look forward to their insights and creativity in achieving our business goals.”

    Art-E MediaTech co-founder Tejender Sharma added, “We are incredibly delighted to engage with Biker’s for driving their digital journey across the social platforms. We are excited about our collaboration and look forward to making Biker’s the most admired brand in men’s personal care.”

  • Taproot Dentsu wins creative mandate for Biba

    Taproot Dentsu wins creative mandate for Biba

    MUMBAI: Taproot Dentsu has been awarded the creative duties for the Indian ethnic brand, BIBA. The account was won by the dentsuMB company and creative agency from the house of dentsu India following a multi-agency pitch, and will be serviced from the agency’s Gurgaon office.

    As per the mandate, Taproot Dentsu will create campaigns for BIBA’s ‘2022 spring-summer collection’. The focus will be on the brand’s perspective on today’s woman and its commitment to providing her ample choice in terms of outfits, irrespective of the occasion.

     Speaking of the association, BIBA managing director Siddharath Bindra said, “We are excited to partner with Taproot Dentsu as our creative partner for BIBA. They bring to the table a good mix of understanding the category and interesting creative outputs for the same. We look forward to our partnership and creating some great campaigns together.”

    “Biba is a well-established brand that every woman has seen, heard of, and at some point, shopped from,” added Taproot Dentsu Gurgaon executive vice president & head of office Abhinav Kaushik. “To work with such a well-entrenched brand in giving it a contemporary voice that will connect with the woman of today is both exciting and challenging. We are working closely with the Biba team for their upcoming collections and are gearing up to create a fantastic campaign for 2022.”

    BIBA has recently launched a variety of styles such as workwear, occasion wear, fusion, mix & match, to name a few. Apart from this, the brand has also launched a line of clothing called ‘BIBA Girls’ for young girls aged 2-15.

    Taproot Dentsu national creative director Titus Upputuru commented, “Fashion is such an exciting segment! In my college days, I remember creating designs for a few women’s Indian wear design boutiques in Delhi. When we got a chance to work on Biba, a homegrown Indian brand, my mind went straight to my college days. Working on the new direction of the brand and checking out the new collections was so fascinating. The colours, the fabrics, the cuts are all very exciting and we are excited to create stunning new campaigns for the brand!”

  • Havas Media bags the integrated mandate for Valvoline

    Havas Media bags the integrated mandate for Valvoline

    MUMBAI: Following a multi-agency pitch, Havas Media India has secured the integrated mandate of lubricant company Valvoline – ‘the Original Engine Oil’. The mandate includes offline, online and OOH duties. Havas Media Group India president & chief client officer Uday Mohan led the pitch, and the business will be handled by his Delhi team.  

    “At Valvoline, we firmly believe in the quality of execution and power of innovation to remain a step ahead of market demands,” Valvoline Cummins chief marketing officer Ipshita Chowdhury said. “As a brand, the 3 key values we stand by are – being Humble, being Hungry and being Smart. We wanted an agency that could emulate these values and Havas Media made the right cultural fit. I’m confident of Havas Media’s capabilities, and their strategic, audience-centric, meaningful media approach, in strengthening the effectiveness of our marketing initiatives, with a focus on building the upper funnel awareness and brand equity.”

     “We are proud to have secured the integrated media mandate of Valvoline, a leading global brand in the lubricant category,” said Havas Media Group India CEO Mohit Joshi. “In India, Valvoline Cummins’ long-term, sustainable and ambitious plans, coupled with its 25-year-old legacy, is set to carve a niche for itself, making it a market leader in the segment. We look forward to driving the next phase of growth for the brand using Havas’ proprietary tools and by creating meaningful media experiences.”

    Valvoline Cummins Private Limited (VCPL) manufactures a wide range of fluids, viz., engine oils, gear oils, radiator coolants, brake fluids etc. for engines made by various OEMs. The company has a team of over 400 employees across the country, more than 450 distributors, 50,000 resellers and 2,000 direct customers, according to the company, and serves varied audiences, ranging from a mechanic, truck driver, farmer, and the end consumer.