ITV

Tag: Mandate

  • MIB invites comments on the guidelines of accessibility standards for disability audiences.

    MIB invites comments on the guidelines of accessibility standards for disability audiences.

    Mumbai: MIB (Ministry of Information and Broadcasting) issued a notification concerning section 29, section 42 of the Rights of Persons with Disabilities Act 2016. MIB asked for comments or feedback from general people on the announcement of a new mandate for content access to persons with disabilities.

    Mandate asked the government to take appropriate measures and initiatives for  accessibility for content, films, and universal access for promoting interest and preserving human rights. The government issued guidelines for accessibility standards in the public exhibition of feature films in cinemas for people with hearing and visual impairment.

    These guidelines are mandatory for cinema entities and theatres to follow from 10 January 2024. The film which is certified by CBFC ( Central Board of Film Certification) is mandatory to take this measure to promote global accessibility for the content.

    The focus of these guidelines is also on information and assistive devices needed by persons with disabilities to enjoy the content. The effective date is applicable from the date of the notification.

    The accessibility feature mandate depends on principles of health, education, human rights, fundamental freedom, availability, advocacy, and affordability. According to the mandate, films must arrange special shows for people with disabilities as prescribed in the notification. This film or content should enclose a subtitle, audio description, captioning, and technical specialties for the betterment of disabled persons.

    It is also mandatory for film producers to deliver two sets of films for certification to CBFC, one is for public view and the second is for accessibility features for disabilities. Film exhibitors are also entitled to provision accessibility features to disabilities. As per the mandate, providing a minimum of two pieces of equipment per 200 seats.

    As per the 2011 Census, Out of the total population, 2.21 per cent of the population is disabled out of which 19 per cent persons have vision disability and 19 per cent people with hearing disability in hearing. These new regulations will be inclusive of accessibility for social, and cultural well-being.

  • Zupee extends its association with Momentus Digital

    Zupee extends its association with Momentus Digital

    Mumbai: Zupee, an online real-money gaming platform with a 95 per cent market share in the casual and boardgame segments, announced the renewal of their contract and the extension of their association with Momentus Digital as their digital agency partner on Thursday.

    Zupee’s product portfolio of skill-based casual and board games includes a host of socially relevant games such as ludo, snakes & ladders, trump cards, carrom, and more, with the vision to provide meaningful entertainment while bringing users moments of joy.

    Momentus Digital has been working with Zupee as their digital marketing partner to expand the brand’s reach across India by delivering strategic digital campaigns aligned with the company’s business goals.

    Throughout the association, Momentus Digital has executed some impactful campaigns for the brand through performance marketing initiatives across digital, including display partnerships, influencer marketing, DSP alliances, and programmatic platforms. With an in-depth understanding of the market, the brand cohorts have been able to get success from their end users.

    Momentus Digital CEO Aarooshi Tyagi said, “We are delighted to partner with Zupee, which has always been extremely supportive and refreshing to work with. Extending the digital association in and of itself is a compliment to us and the team. We are excited to add more value to the brand. We believe that the use of digital media in the gaming industry has huge potential to be capitalised on, and we are committed to helping Zupee with the same in the future as well.”

    Zupee VP of digital marketing Nishant Jaiswal said, “The partnership with Momentus has been helpful in driving better media buying efficiencies and optimising return on media investments by focusing on scale and funnel conversions. We have been able to test multiple programmatic platforms, DSPs, and direct publishers and enrich our digital marketing playbook. Looking forward to building further on the synergies between the two teams.”

    Momentus Digital is a unified media advertising partner that is designed to provide the full extent of audiences through native, programmatic, search, display, and gaming audiences. We specialise in a vertical where brands work with us on brand engagement or performance marketing. Our brand engagement also works along the lines of reaching the right audience through the right channel at the right time.

  • BBDO India wins the Cargill mandate

    BBDO India wins the Cargill mandate

    Mumbai: Cargill has appointed BBDO India to manage the brand strategy and creative for their portfolio of edible oil brands.

    Cargill has been striving in India since 1987, providing products such as edible oils, grains, and other verticals. Despite a competitive market fuelled by India’s high oil consumption, Cargill has managed to maintain a steady hold on its audience by offering products relevant to a variety of demographics and regions.

    In recognition of BBDO India’s great work on the Gemini 2021 campaign, which challenged the age-old habit of women limiting themselves to the kitchen and never finding time to explore their full potential, Cargill made BBDO India their AOR for their edible oil brand portfolio. Now that Indian consumers are becoming more aware of their consumption habits, Cargill and BBDO will work together to identify contexts and insights that can further help make a positive impact on consumers’ lives.

    Asked about the partnership, BBDO India GM and chief growth officer Nikhil Mahajan said, “The relationship between us has been built on great conversations, insightful work, and the desire to do something more than just an ad. With a unified vision and a common goal, I am certain that this partnership will lead to some great pieces of work that will always find ways to stir up a conversation with our consumers.”

    BBDO India (Delhi) chief creative officer Krishna Mani added, “We are really looking forward to working with our partners at Cargill to write meaningful and impactful narratives for various brands in their portfolio.”

  • TheSmallBigIdea bags integrated digital marketing mandate including e-commerce for Sandu Pharmaceuticals

    TheSmallBigIdea bags integrated digital marketing mandate including e-commerce for Sandu Pharmaceuticals

    Mumbai: Digital and social media marketing agency TheSmallBigIdea has been appointed as the digital strategic partner for online pharmacy and medical care platform, Sandu Pharmaceuticals.

    As a part of the mandate, the agency will be responsible for driving the next wave of growth and expansion and taking the brand on a journey of digital transformation.

    Along with managing social media platforms, crafting integrated digital creative strategies for the brand, and developing their e-commerce business, TSBI Studios, the agency’s video creation arm as a starter to the mandate, conceptualised and made four brand films and launched them digitally.

    Speaking about the win, TheSmallBigIdea COO and co-founder Manish Solanki said, “Ayurveda has always been a part of the Indian way of life and we are happy to be part of the digital journey of Sandu’s 123-year-old legacy. With the evolution of the healthcare and wellness sector, it is a great opportunity for us to bring to light Sandu Pharmaceuticals and the rich herbal products it offers. As part of the mandate, our task at hand is to create compelling digital first stories on social media to help prospects understand and sample our products at the same time build a robust marketplace and e-commerce platform that engages and converts those prospects into loyal customers. Through this association, our endeavour would be to deliver result-oriented strategies across multiple platforms.”

    Commenting on awarding the mandate to TheSmallBigIdea, Sandu Pharmaceuticals director Shashank Sandu said, “We are extremely happy and excited to associate with a reputed agency like TheSmallBigIdea for our 360-degree brand communication and are confident that this association will help us build our brand presence digitally and strengthen it offline as well. TheSmallBigIdea’s data-driven insights and content-driven approach make them the perfect partner to manage our mandate. We are excited to have them on board and look forward to a fulfilling digital journey to deepen the engagement with our customers.”

  • Contract Advertising wins the mandate for Haldiram’s

    Contract Advertising wins the mandate for Haldiram’s

    Mumbai: In a strategic partnership with Wunderman Thompson, Contract Advertising has won the mandate for Haldiram’s, an Indian multinational sweets and savouries company headquartered in Delhi.

    The mandate was awarded to Contract Advertising India after a multi-agency pitch in which about 16 agencies participated. Contract Mumbai will handle the account.

    Haldiram’s has manufacturing plants in several states of India, including UP, Uttarakhand, Haryana, Bihar, J&K, and Guwahati. A plant is also located in the UK.

    The mandate includes brand strategy and creatives for the domestic market, the export market, and retail/QSRs.

    Welcoming Contract Advertising, Haldiram’s managing director Pankaj Agarwal said, “Haldiram’s has always been trusted for their quality offerings. As a key player in the snack, sweets, and restaurant sectors, we are known to generate excitement amongst the consumers. We, as a brand, are constantly innovating and trying to raise our high-quality standards. To make consumers aware of our wide brand portfolio, we needed an advertising agency that understood our constant rise and the consumer’s changing mindsets. And that is why we are excited to partner with Contract Advertising to build effective marketing communications and reach new heights.”

    Adding to this, Divya Batra marketing head Haldiram’s commented, “Over the years, Haldiram’s has expanded its range from traditional namkeens to western snacks, frozen snacks, ready to eat, ready to cook, chocolates, and many more food categories. To communicate the same to our consumers, we needed an agency passionate about reaching and engaging with consumers impactfully. After an extensive process and multiple pitch rounds, we are exhilarated to partner with Contract. Together with the data & consumer insights approach, we target to build effective marketing communication and increase brand footprint.”

    Started in 1937 in Bikaner, today, Haldiram’s is a household name across multiple states in India. It also supplies 400 plus SKUs internationally, with its trademark being registered in 80 countries, spanning six continents. The company is famous across the globe and is available at various international stores such as Walmart, Tesco, Spinney’s, Carrefour, Metcash, Costco, Woolworth, etc.

    “Haldiram’s is an iconic brand, and it is a household name in India. We are proud of being the agency that has been given the responsibility to craft the narrative for this brand in India and abroad,” added Contract Mumbai EVP and general manager Ayan Chakraborty.

    Contract Mumbai SVP and executive creative director Rahul Ghosh commented, “At Contract, we have a bit of history with Made in India powerhouses. Haldiram’s is one such global success story. Getting to work on the narrative of this iconic brand is the kind of challenge that is a part of our DNA.”

  • Endorphins Entertainment bags PR Mandate for ZStack International in India

    Endorphins Entertainment bags PR Mandate for ZStack International in India

    Mumbai: Endorphins Entertainment, an integrated communications agency headquartered in New Delhi, on Wednesday announced that it has won the PR mandate for ZStack International. It is a cloud computing technology vendor specialising in the research and development of cloud computing software and hardware. The mandate was won following a multi-agency pitch.

    Endorphins Entertainment will closely work with ZStack International to deliver a media outreach programme in India. The brief includes providing a comprehensive communications strategy to help ZStack International with brand image building and accelerating the go-to-market strategy.

    ZStack International executive managing director Keith Poon said, “We are excited to offer our cloud solution services and the values they bring to help leverage the market potential for our technology, as well as accelerate our India go-to-market strategies. For the arrangement of PR activities, we decided to work with Endorphins Entertainment, a digital marketing and creative solutions-based company specialising in providing solutions to meet corporate as well as social needs. They provide result-oriented services, skillfully crafted by a global team of experts. I strongly believe that they would help ZStack discover unique and engaging ways to capture the attention of the audience. The multi-billion dollar cloud services market in India is expected to grow further stronger, with a significant part of the enterprise workload finding its way to the cloud. ZStack International is ready to proactively deliver our cloud solution services to empower every enterprise to have its own cloud in India.”

    “We are elated to be trusted by ZStack International for a critically important role of helping them to build their business in India through strategic public relations. With our expertise, we will be able to position the brand as the industry leader in providing cloud solutions services to enterprises at a competitive price. We will also help the brand to regularly engage with the key audiences in the country,” said Endorphins Entertainment CEO and creative head Manish Bhatia.

  • Crossword bags digital marketing mandate for OM Book Shop & OM Books International

    Crossword bags digital marketing mandate for OM Book Shop & OM Books International

    Mumbai: Om Books International, Om Book Shop, announced on Wednesday the addition of New Delhi-based public relations firm Crossword Public Relations as a digital and social media marketing partner.

    OBI, which has its headquarters in Noida, has published best-selling works of popular and literary literature. Along with other genres, OBI has produced a number of books on the entertainment industry, producing photo essays and monographs on art and architecture. Most of OBI’s books have won national awards from the prestigious Federation of Indian Publishers and accolades for the design and content of their books. OBI has a stellar line-up of Gourmand World Cookbook Award winners. Om Book Shop has its outlets in several states like Delhi, Gurgaon, Noida, Mumbai, Chennai, and Bengaluru.

    Crossword Public Relations is the fastest-growing, award-winning public relations and digital marketing company. With an unparalleled network spread in more than 300 cities in India and 10 countries around the world, We work in domains like technology, hospitality, start-up, healthcare, education, entertainment, and entertainment & fashion-lifestyle.

    Speaking on the appointment, Om Books International publisher Ajay Mago and Om Book Shop CEO Sanjay Mago commented, “We are thrilled to have Crossword PR as our digital and social media marketing mandate and believe that their skills and teamwork will help us reach new heights. Together, we strive to build targeted and effective marketing that will help the development of consumer-centric, appealing communications.”

    Crossword PR founder Rajnish Jain said, “We are overjoyed to be working with Om Books International and Om Book Shop. By being creative, inventive, and engaging, our team will collaborate to develop some excellent campaigns and tactics that will assist them in achieving their communication objectives.”

  • Barista appoints Media Mantra as its communication partner

    Barista appoints Media Mantra as its communication partner

    Mumbai: Barista has appointed Media Mantra as its PR agency to handle the communication of its chain of espresso bars and cafes. As Barista’s strategic communications partner, Media Mantra has been tasked with improving the company’s reputation, increasing brand awareness, and assisting the brand’s aggressive expansion in India. Barista’s selection of Media Mantra is consistent with the company’s vision to revitalise the brand with new inspiration and creativity, expand into emerging markets, and build on its long history of success in the country.

    Barista CEO Rajat Agrawal said, “Over the years, Barista has not only grown in reputation but also in growth numbers. With the increasing number of players in the ever-competitive Indian landscape, Barista is at an exciting juncture of reinventing its approach and entering a strong growth and expansion phase. This is where Media Mantra’s well-demonstrated creativity, unmatched expertise, and vast experience will play an integral role in our efforts to position our brand in the market.”

    He further added, “The agency has a high level of passion and a clear understanding of our business and communication needs. We look forward to our next phase of growth in India with Media Mantra as our communication partner.” 

    Media Mantra director and co-founder Pooja Pathak said, “We, at Media Mantra take immense pride in becoming the PR partner of a legacy brand like Barista that has transformed coffee houses into cultural hubs and much more in India. With a clear understanding of the brand’s ambitions and priorities, we are conscious of our role as strategic advisers, and look forward to supporting Barista’s vision and mission in what promises to be an important success story.”

    Media Mantra CEO Rahul Mehta said, “Barista is one of the biggest names in the Indian F&B ecosystem with a unique brand story, rich heritage and legacy. We are thrilled to partner with them and very excited about all the possibilities we can create together to elevate the brand reputation and reinforce the brand love through dynamic storytelling. We are hopeful that our relationship will yield greater connection and engagement for the brand with its customers.”

    As part of its revamp strategy, the Indian coffee chain has rapidly expanded in tier II and tier III towns. In addition to introducing new formats like Barista Diners, an all-day dining establishment with a live kitchen, it has also modified its menu to suit the tastes of Indians. Recently, it has also increased the variety of FMCG products it offers by introducing chocolates, cookies, and coffee powder.

  • PRandit wins PR mandate for Tezos India

    PRandit wins PR mandate for Tezos India

    Mumbai: Gurugram-based PR firm PRandit Solution has secured the PR and media relations mandate of blockchain adoption company Tezos India. 

    Tezos enables people and entities to optimally use its blockchain in India. Tezos India was able to secure the mandate by participating in a competitive multi-agency pitch, following an open call by Tezos India for outsourcing their PR and media activities.

    PRandit will be responsible for crafting and disseminating all the key messages and information relevant to establishing and projecting the credibility of Tezos India as an enabler towards creating a well-rounded Tezos ecosystem in India. In addition, as a part of this mandate, PRandit will explore opportunities for Tezos India and its spokespersons to be featured across relevant national and international media outlets, spanning across print, electronic, online and new-age media outlets, among others.

    PRandit Solution co-Founder & COO Shalu Jha said, “India currently hosts one of the largest tech and startup industries in the world, and blockchain and crypto have, of late, become the fastest-growing space as well as one of the hottest topics in the media and communications universe. And in line with these developments, Tezos India has been, of late, playing a crucial role in helping enthusiasts and young Indians get closer to the marvels of Web3 at large, and the Tezos blockchain in particular. As a ‘tech-first’ PR company, we at PRandit are very happy and proud to partner with Tezos India to enable them to increase their visibility, credibility, and prominence in the media ecosystem at large, and amongst their target audience in particular. Our focus for Tezos India’s PR would be towards ensuring that their larger organisational goals are being served while actively evangelising and spreading awareness about Tezos, crypto, blockchain, and web3, among other allied subjects.”

    Tezos India head – operations Poorvi Sachar added, “We at Tezos India are pleased to associate with PRandit for our 360-degree media and PR related engagements. We are confident that through their strategic know-how in the media and communications arena, PRandit will be playing an instrumental role in highlighting Tezos India’s areas of expertise and operations, achievements, etc. We look forward to a fruitful, long-term collaboration.”

    Notably, Tezos India is an organisation supporting the Tezos ecosystem in the Indian sub-continent and is a grantee of the Tezos Foundation. As innovation in the blockchain space advances in India, Tezos India constantly strives to address key barriers facing blockchain adoption to date in India through: developer adoption, education & training, and ecosystem development. 

    On the other hand, PRandit Solution is a leading Indian B2B agency in the field of strategic communications-related services and has helped over 500 startups and businesses with their brand positioning, media relations, public relations, reputation management, etc., since its inception in 2018.

  • Zeno Group India to expand Peppa Pig’s presence in Indian market

    Zeno Group India to expand Peppa Pig’s presence in Indian market

    Mumbai: Hasbro’s global content studio Entertainment One (eOne) has awarded the integrated communications mandate of their popular children’s property Peppa Pig to Zeno Group India.

    Zeno will be responsible for leading the brand’s communication strategy, delivered across traditional and new-age media channels. The agency will also help to expand Peppa Pig’s audience reach and presence in the Indian market.

    Zeno was chosen following a competitive pitch that challenged agencies to focus on storytelling concepts that would work across multiple platforms.

    Speaking on the partnership, Global Franchise Strategy & Management vice president Robin Gay said, “Zeno India delighted us with their ability to go beyond the tactical, giving depth and definition to ideas that synergized with how we wish to build Peppa Pig in India. Their understanding of the media and influencers and their ideas to draw Indian audiences to Peppa Pig excited us, and we are delighted to be working with the extremely driven and creative team of Zeno.”

    Zeno India managing director Rekha Rao added, “We are thrilled to partner with eOne, a global leader in delivering splendid content, at a time when content is the single most powerful driver of growth and viewership. At Zeno, we have a proven record of delivering creative solutions through profound storytelling. The aim is to build the Peppa Pig experience beyond the screen through engaging content and activities across touchpoints to deliver impactful, integrated marketing campaigns.”