ITV

Tag: Mandar Patwardhan

  • SureWaves appoints Amit Mudgil to as regional director

    SureWaves appoints Amit Mudgil to as regional director

    MUMBAI: The next generation media convergence SureWaves, has strengthened its core team by appointing Amit Mudgil as regional director – Ad Sales (North).

    With over 12 years of sales experience across the media industry, Mudgil has previously worked for brands like Discovery Network Asia Pacific, Neo Sports Broadcast Pvt Ltd., Eenadu TV and Hindustan Times. He would be responsible for driving the company’s go-to-market strategy in the Northern region, while closely working with various clients and brands in the region.

    Biman Dutta, who was earlier handling the role of regional director (North & East) would now be based in Kolkata and entirely focus on the Eastern region, while consolidating the company’s expansion in the Eastern states.

    Commenting on the announcement, SureWaves CEO Mandar Patwardhan said, “We are delighted to welcome Amit Mudgil onboard. With his rich and varied experience, he brings with him a hands-on understanding of the media industry. Biman Dutta’s exclusive focus on the Eastern market, coupled with Amit Mudgil’s portfolio of handling Northern markets will help us in business expansion, explore untapped opportunities and strengthen our leadership position.”

    Taking on his role at SureWaves, Mudgil said,“I am excited to be a part of SureWaves, and assume the responsibilities of sales in a highly dynamic and exciting region. SureWaves is a market leader in media technology and innovation and believe that with my experience in the media industry, I can contribute to the organization’s overall growth objectives.” 

  • SureWaves appoints Amit Mudgil to as regional director

    SureWaves appoints Amit Mudgil to as regional director

    MUMBAI: The next generation media convergence SureWaves, has strengthened its core team by appointing Amit Mudgil as regional director – Ad Sales (North).

    With over 12 years of sales experience across the media industry, Mudgil has previously worked for brands like Discovery Network Asia Pacific, Neo Sports Broadcast Pvt Ltd., Eenadu TV and Hindustan Times. He would be responsible for driving the company’s go-to-market strategy in the Northern region, while closely working with various clients and brands in the region.

    Biman Dutta, who was earlier handling the role of regional director (North & East) would now be based in Kolkata and entirely focus on the Eastern region, while consolidating the company’s expansion in the Eastern states.

    Commenting on the announcement, SureWaves CEO Mandar Patwardhan said, “We are delighted to welcome Amit Mudgil onboard. With his rich and varied experience, he brings with him a hands-on understanding of the media industry. Biman Dutta’s exclusive focus on the Eastern market, coupled with Amit Mudgil’s portfolio of handling Northern markets will help us in business expansion, explore untapped opportunities and strengthen our leadership position.”

    Taking on his role at SureWaves, Mudgil said,“I am excited to be a part of SureWaves, and assume the responsibilities of sales in a highly dynamic and exciting region. SureWaves is a market leader in media technology and innovation and believe that with my experience in the media industry, I can contribute to the organization’s overall growth objectives.” 

  • SureWaves appoints Swapnil Limje as VP – biz planning and strategy

    SureWaves appoints Swapnil Limje as VP – biz planning and strategy

    MUMBAI: Media convergence venture SureWaves has appointed Swapnil Limje as vice president – business planning and strategy.

     

    In his new role, he will drive identification and evaluation of new business opportunities for the company as well as devise sales strategy to tap the full revenue potential of the SureWaves Spot TV Network commensurate with its viewership performance.

     

    SureWaves chief operating officer Mandar Patwardhan said, “We are extremely delighted to have Swapnil on board. He has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We strongly believe that his expertise will strengthen our strategy and will ensure that SureWaves continues to deliver innovations that have a positive impact on the industry.”

     

    Limje added, “I am excited to be a part of SureWaves, which believes in innovation and technology to facilitate advertising solutions to clients across India. SureWaves Spot TV Network has the immense potential for the marketer to squeeze out additional efficiencies as well as address new markets in reaching out to their target audiences. I believe, with my varied experience, I can contribute strongly to the organisation’s business capabilities.”

     

    Limje has over 14 years of experience and capabilities in the areas of strategy, business development, sales and processes. During the course of his career, Limje has been associated with the Radio industry since the inception of private FM radio. He was associated with companies like Radio Mirchi and Zee Media Corporation Ltd.

  • Festive advertising sees surge on Surewaves Media platform

    Festive advertising sees surge on Surewaves Media platform

    MUMBAI: India’s audience aggregation platform for television SureWaves Media is witnessing upwards of 100 per cent increase in festive advertising over the year 2013 across key sectors. The biggest spenders this season are from sectors such as FMCG, food and beverages, automobiles, personal healthcare, financial services, online retail and cellular phone services.

     

    Vis-?-vis last year, sectors such as cellular phone services, online retail, personal healthcare, automobiles and FMCG have increased the ad spend on SureWaves Spot TV network by 297 per cent, 257 per cent, 137 per cent, 119 per cent and 109 per cent respectively. A large thrust of this spend is coming from brands who are targeting the bullish demand in tier II and tier III cities of the country. Even segments such as incense and fragrance market along with building materials industry are aggressively increasing their presence during the festive season. 

     

    Talking about the trend, SureWaves MediaTech COO Mandar Patwardhan said, “This is the clear indication of the positive mood prevailing in the country and we are glad that large media buyers and national advertisers are now seeing the value of a media platform like ours that allows brands to tap into the combined audience of the highly popular local and regional TV channels in their target markets and also gives them measurable return on investment.”

     

    SureWaves have developed technology to aggregate local cable and regional satellite TV channels across India allowing advertisers to work through a single platform.

  • Surewaves brings on board Ashish Baru

    Surewaves brings on board Ashish Baru

    MUMBAI: SureWaves, a media and technology company working extensively in the space of aggregating audiences on local cable and satellite channels across the country is strengthening its advertising sales team. SureWaves has appointed Ashish Baru as regional director – west to lead the business operations in the region.

     

    His last stint was with Headlines Today and he has also worked previously with Imagine TV and Zee group. SureWaves Network is already one of the top five TV media options in the country and is becoming an effective reach builder for lot of advertisers today across the country. 

     

    SureWaves COO Mandar Patwardhan said, “We are gearing up for an exciting year ahead. Ashish comes on board with rich experience and track record in media sales and would focus on establishing our leadership position in the market. The television industry is in an exciting phase with growing number of cable and satellite television channels which is leading to further fragmentation of audiences and with limitations of total inventory in the 10+2 regime, we believe SureWaves  Spot TV Network is a game changing technology innovation which is going to help the industry at large.”

     

    “I feel extremely privileged to be joining the SureWaves team which has created a truly unique platform for television advertisers and am excited and looking forward to creating new business opportunities,” added Baru.