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Tag: Manav Sethi

  • Askme inks exclusive partnership with Rocky & Mayur for food reviews

    Askme inks exclusive partnership with Rocky & Mayur for food reviews

    MUMBAI: Askme has signed an exclusive deal with Indian food experts Rocky and Mayur.

     

    The alliance strengthens Askme’s position as a premiere destination for its customers who want to explore the best eating out options.

     

    The partnership aims to generate video reviews for 1000 places to eat in India. Askme customers will be able to evaluate restaurants and food joints reviewed and recommended by Rocky and Mayur.

     

    Rocky and Mayur have eaten at over 5000 restaurants across India and in its new series of video reviews at Askme, consumers will no longer have to navigate in order to get relevant experience. The reviews will host meals from Mumbai’s Pav Bhaji to Delhi’s Chole Bhature to Goa’s Pomfret Recheado. Rocky and Mayur travel across cities and crown some of India’s legendary food joints to reveal what lies behind their tasty super powers.

     

    Askme group CMO Manav Sethi said, “Rocky and Mayur have been the most trusted source for local food review and we are pleased to partner with them. The first-of-its kind partnership has combined technology with food that enables a richer and more valuable user experience.”

     

    Askme has also added a new user-generated element to its website allowing consumers to contribute and write their own reviews.

  • Askme bags advertising campaign of the year award at Indian eRetail Congress 2015

    Askme bags advertising campaign of the year award at Indian eRetail Congress 2015

    MUMBAI: Askme has won the marketing or advertising campaign of the year award at the Indian eRetail Congress 2015. The award recognises innovative marketing initiative by Askme, which has garnered positive results for the eRetailers.

     

    Askme Group CMO ManavSethi said, “Askme act as an enabler for SMEs across the nation and online retail provides variety and convenience to them. For every retailer or eRetailer, customer experience is the key and the differentiation is fading for the consumer because of their profile and demographics. At Askme, we strongly feel that online presence to small and medium business in India can benefit them greatly by opening up new market opportunities.”

     

    The Indian Retail Congress 2015 witnessed the participation from various industry stalwarts like Panasonic India president CEAMA & MD South Asia Manish Sharma; L’Oreal India director – Consumer Products Division SatyakiGhosh; Pepsi Co India senior director – Social Beverages RuchiraJaitly; Burger King India chief financial officer Tanmay Kumar; Future Group & Big Bazaar Direct director VivekBayani; Cardekho.com president and Gaadi.com CEO Umang Kumar.

     

    On receiving the award Sethi said, “We are honored to receive this esteemed recognition from Indian Retail Congress. This recognition sends a strong vote of confidence that at Askme, we are committed to providing the best services and create new benchmarks for the industry.”

  • Goafest 2015: Askme bags bronze for innovative youth marketing

    Goafest 2015: Askme bags bronze for innovative youth marketing

    MUMBAI: Askme bagged a bronze Abby award in the Youth Marketing category at the Goafest 2015.

     

    Askme won the award for its innovative marketing strategy. Goafest introduced Publishers Abbys for the first time last year with an objective to recognise outstanding advertising and communication ideas.

     

    Askme group CMO Manav Sethi said, “We are delighted with our win and it is a moment of pride for all of us at Askme. We have always worked towards creating the brand that would stand for high quality of services and innovations that is offered to the customers. This award is recognition of our efforts as our mantra is to constantly innovate and acclimatise our offerings and services according to the customer’s needs and requirements.”

  • Askme appoints JWT as creative agency; sets aside Rs 350 crore marketing budget

    Askme appoints JWT as creative agency; sets aside Rs 350 crore marketing budget

    MUMBAI: Askme has appointed J. Walter Thompson as its creative agency to help the brand strengthen its leadership in the Indian digital platform and e-commerce space.

     

    With ATL and Digital marketing spends of Rs 350 crore, initially for one year, this contract will entitle J. Walter Thompson for all the creative and digital duties of Askme including Askme Bazaar and Askme Freeads.

     

    Askme had called for a multi-agency pitch where several agencies participated over three months. J. Walter Thompson was entrusted with creative duties for the next marketing campaign basis the creative ideas presented to the team.

     

    Getit Infomedia group head, marketing and digital products Manav Sethi said, “We launched Askme brand last year and have witnessed significant consumer uptake and others in app and digital ecosystem following the suite in trying to launch similar integrated services across search, deals, classified and commerce. We remain focused on our growth story and have been continuously working towards developing an enriching platform for end users and SMEs. We are confident that creative team at J. Walter Thompson India will help position Askme brand as a destination of choice across our target consumers in this already cluttered market.”

     

    J. Walter Thompson, Delhi managing partner Sanjeev Bhargava added, “J. Walter Thompson has a tremendous track record of creating brand value through advertising that catches the imagination of the people. In the e-commerce space, we are excited to partner with a brand on its journey to success and leadership in the face of intense competition. We are happy to be selected for our demonstrated prowess in strategic thinking and creative abilities that bested some worthy competitors. And we hope to live up to and exceed the expectations of leadership at Getit Infomedia.”