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Tag: Manav Dhanda

  • Watch the world television premier of “Nirahua Hindustani”on 30th december at 1 PM only on Dabangg

    Watch the world television premier of “Nirahua Hindustani”on 30th december at 1 PM only on Dabangg

    MUMBAI: SABGROUP’S foremost regional channel – Dabangg is geared for the World Television Premier of the highest revenue grossing Bhojpuri Blockbuster of all times, ‘Nirahua Hindustani’. The telecast will air on the 30th December,2017 at 1pm, followed by the repeat at 8pm.

    ‘Nirahua Hindustan’ features a star-studded cast of Dinesh Lal Yadavand the leading lady Amrapali Dubey who made her debut with this Bhojpuri hit,with a 7.7 IMDB rating and becoming the highest revenue grosser of the Bhojpuri industry ever.

    SABGROUP, Group CEO, Manav Dhanda said, “Dabangg has displayed uncharted growth in recent years. It has always been our endeavour to entertain our audiences & to continue doing so we have acquired a vast library of super-hit movies for World Television Premiers.We have also entered into an understanding with the undisputed #1 Star of Bhojpuri Cinema Mr. Dinesh Lal Yadav(Nirahua) to telecast his movies on Dabangg in an attempt to grow the genre and give our audience the epitome of entertainment.”

    In a bid to amplify the World Television Premier, creative campaigns have been generating an intense buzz for the date to come. Extensive promotions have taken root within key markets through a 360 degree marketing campaign. To enhance the cinematic experience for the audience multiple contests have been initiated on the channel. The audience will also be able to know the star cast & their experience of shooting the movie through strategically placed interviews during the telecast. With brands like Dabur Amla and P&G Tide coming on board for the special screening as the presenting & powered by sponsors respectively, along with Head&Shoulders, Vicks, Indigo Paints & Colgate supporting the telecast.

    Mr. Dinesh Lal Yadav (Nirahua) revealed it to be the perfect time for audiences to revisit the film especially in the wake of the sequel, this year. He further conveys that “The movie did exceptionally well on the big screen, thus this exclusive transmission via Dabangg which is known to give its audience the best movie experience on the small screen,will allow fans to indulge and enjoy “Nirahua Hindustani” again with new vigour and enthusiasm, while newbies have a tonne of excitement in store for them.”

  • Mastiii and PEN tie-up for win-win deal

    Mastiii and PEN tie-up for win-win deal

    MUMBAI: Mastiii is all set to make a mark in the mobile app industry. The channel will soon expand its digital footprint via an exclusive content association with PEN India and will be available on its latest, Bollywood Times Mobile App, a one-stop destination for entertainment needs starting 9 December 2017.

    Bollywood Times, a pre-dominantly movie focused platform, has a vast reach and majorly youth audience. This strategical move of associating with Mastiii will give the platform a boost to reach out to a wider audience. At the same time, it brings Mastiii closer to its 200 million monthly viewers who would now be able to enjoy the content on the go.

    Commenting on the association, PEN India chairman and managing director Jayanti Lal Gada expressed that, “In a bid to ensure that digital-first audiences of today have access to the best of entertainment, we are glad to come into this association with Mastiii in an exclusive linear feed sharing deal, that will be available on our latest Bollywood Times App. The relentless efforts of the team and particularly my younger son Akshay Gada, in the creation of this app catered to Bollywood enthusiasts & lovers has culminated in the fruition of this association. With the backing of an established industry name like Mastiii, the premier music channel from SAB Group, we are confident the launch of the app will see success.”

    Talking about the tie-up, SABGroup group CEO Manav Dhanda stated, “Mastiii has always been the flag bearer and the undisputed leader of the music and youth genre. With the association, we aim at reaching out to the youth where they are. The association with PEN comes at a time when the mobile app industry is booming in India and has shown tremendous growth with over six billion apps downloaded in 2016 alone. The launch of the Bollywood Times app and the streaming of our content on it will not only strengthen each brand individually but help give the youth of India a variety of content on a single platform.”

  • SAB realigns Dhanda’s position as TV Vision CEO

    SAB realigns Dhanda’s position as TV Vision CEO

    MUMBAI: Sri Adhikari Brothers (SAB group) has realigned the position of Manav Dhanda as the CEO of company’s broadcasting business arm — TV Vision Ltd. 

    The development came after the recent board meeting of SAB group held on the 22 August, 2017 where it was noted, realignment of office of Dhanda as the CEO w.e.f from 31 August 2017, from Sri Adhikari Brothers Television Network Limited (SABTN) to its core business arm TV Vision Ltd.

    Dhanda, since his appointment, has managed to create and grow an umbrella brand SAB group and has actively been overseeing its subsidiaries and its businesses in the capacity as the company’s CEO. 

    In the larger interest of its stakeholders, he has now been entrusted with a greater responsibility to build and strengthen the core business — TV Vision.

    In addition to the above development, the board also appointed him as the additional non-executive director of SAB events and Governance Now Media Ltd, under the umbrella brand of SAB group.

    Simultaneously, Rakesh G. Jain has been appointed as the additional (Independent) director of SABTN.

    SAB group vice chairman and managing director Markand Adhikari stated, “Manav has helped create a brand SAB group and contributed enormously to its growth. With our vision to expand and strengthen our broadcasting arm, we would want him to lead the broadcast business of the group i.e. TV Vision. This move has been attributed to formalise processes.”

    Also Read:

    Large Networks lead regional channels, programme ratings in weeks 1 to 8 of 2017

    SAB’s Happii-Fi to target multiple genres, gets 3m views online

  • Mastiii claims to give better cost vs RoI for advertisers

    MUMBAI: Mastiii has emerged as the topper in BARC week 24 and 25. Now, it is taking forth to advertisers its viewership strength claimed to be 238 million with Mastiii super prime time.’ This move claims to bring a more Cost vs ROI-conscious approach for advertisers.

    SABgroup CEO Manav Dhanda revealed, “97% of the Mastiii super prime time audience is also viewing Hindi GEC.” He claimed that their prime time was better than several prime time shows of some Hindi GECs.

    “The music genre reaches out to over 406 million viewers on an average monthly basis of which Mastiii commands 59 per cent share in the 2+ segment making it an important part of advertisers’ brand marketing portfolio,” he said.

    “Audience loyalty makes Mastiii slot of 8:30am to 10:30am a great opportunity for targeted advertising, along with their other high-reach mix of TV channels,” Dhanda added.

  • Mastiii proposes 30-45% hike in ad rates following better reach

    MUMBAI: Music and youth channel Mastiii claims to have retained its dominance in the music & youth arena for over two years. With a reported reach of 136 million and 30 GRP in the genre, Mastiii recently announced a 30 to 45 per cent hike in advertising rates.

    Mastiii claims to commands a market share of 18 per cent. Tapping into originality, the channel is at the forefront of innovation as it has introduced several ‘firsts’ to the audiences – like Mastiii Specials. The channel’s holistic and innovative approach to music, in addition to the consistent growth in ratings makes it the ideal platform for advertisers.

    In a move to capitalise on the channel’s growing popularity, attributed to leading shows like ‘Mastiii Doubles’ & ‘Love Aajkal’, the ad rate hike has been well accepted. Recent releases like See TaareMastiiiMein, a celebrity chat show that had fun-filled viewer engagements with the likes of Amitabh Bachchan, Shah Rukh Khan, Salman Khan and many more; as well as the weekend special Mastiii Movie review has guaranteed buzz among the existing audience.

    SABGROUP Group CEO Manav Dhanda said, “Mastiii stands out across almost all possible age-groups in HSM urban, with a dominance in NCCS AB. We are also the largest youth audience aggregator in the music & youth genre across age cuts like 15+ and 22+. We have received positive response from advertisers.”

  • SAB’s Happii-Fi launches series starring Nirahua

    MUMBAI: Sri Adhikari Brothers’ digital initiative Happii-Fi has launched a web-series. Titled Peepal Ka Pedh Party (PPP), the show features the famous Bhojpuri superstar Dinesh Lal Yadav (Nirahua), who plays the protagonist as referred to Jan Manas. It also stars other celebrities like Dadhi Pandey, Teena Singh, Mohit Baghel and Shreya Narayan.

    PPP is a story of one man’s need for power which leads to the discovery of something that has been amongst us since the inception of mankind, the perfect common man and with this discovery starts the journey of Manas.

    SAB Group CEO Manav Dhanda said, “We are overwhelmed by the response that we have received, with over seven million views & 1.5 lac subscribers, Happii-Fi is a perfect place to express our creativity on this emerging digital space. PPP is a humorous political satire & will assuredly keep the audiences asking for more.”

  • SAB’s Happii-Fi to target multiple genres, gets 3m views online

    SAB’s Happii-Fi to target multiple genres, gets 3m views online

    MUMBAI: SAB Group’s digital initiative Happii-Fi has set the pace to become a front-runner in the original digital content game. With the digital audience in India growing rapidly SAB Group plans to aggressively expand Happii-Fi by coming up with comedy content in multiple genres like talk shows, web series, music, informative shows and more. The channel will also be releasing humorous music videos touching upon youth trends.

    The channel went live with four new enticing content pieces with a mix of digital videos starting 23 January 2017 and has achieved a whopping 3 million plus views and over 1 lakh organic subscribers in less than two weeks of the release of the first web episode.

    “Many Broadcasters are usually tempted to pump in money to get the targeted views and subscriptions, but we are glad that the content created by our in house team could grab the audience’s attention and organically grow the subscriptions to over one lakh with over three million views in less than two weeks. Since the beginning the objective of Happii-Fi has been not only to entertain but give the youth of the country a mix of content that they have not seen in India before & with this the, new and the future content promises to keep the entertainment quotient up and running high, helping Happii-Fi breakthrough the current digital clutter creating a market for itself in the digital world. We would also like to thank our partner “One Digital” an MCN for optimizing the channel and helping Happii-Fi carve its identity,” said SAB Group group CEO Manav Dhanda.

    The channel has started a new trend in the digital content space with its light hearted mix of content which is beyond the obvious web series and web episodes catering to a variety of audiences across demographics. Having come up with concepts like Bro-Court- a take on the life of engineering college students and their issues that are solved by Bro played by the YouTube sensation Bhuvan Bam, Janhit Mein Jaari – a show that talks about global current affairs giving it a humorous touch, Rat Race – an animated series revolving around rat friends working in a call center called rat race teleservices and Peepal Ka Pedh Party – an alternate take on the UP state elections lead played by Bhojpuri superstar Dinesh Lal Yadav whose fate takes an unusual twist when he is selected as the face of the new party ‘Peepal Ka Pedh Party’ floated by a corrupt, out of power minister.

    Happii-Fi has more such innovative concepts in the pipeline.

  • Mastiii receives stupendous response for #BanoDheet campaign

    Mastiii receives stupendous response for #BanoDheet campaign

    MUMBAI: Mastiii has created a huge impact with its awareness initiative #BanoDheet. In a span of twenty four hours of launching the digital leg of campaign, #Banodheet was trending at #1 and received a stupendous response leading to a whopping 1.4 crore impressions with several thousand tweets to its credit.

    The multimedia campaign targeted at creating awareness and a sense of positive stubbornness amongst the youth of India and in its own way contributed to help the youth take ownership of their actions towards the society as the first step in building a better India.

    “We feel a sense of pride in talking about the reach of the campaign that has garnered a huge response not only on Twitter where we were trending at the # 1 spot throughout India but also the large reach achieved through other media’s that were used. We highly appreciate the media partners who have associated with us in our efforts to achieve our objective with our campaign #BanoDheet and hope to make a small change through our efforts,” said SAB Group group CEO Manav Dhanda.

    The campaign was featured across numerous platforms like Twitter, Facebook, TV, outdoor, print media and radio addressing masses to take a stand against social evils that plague our society such as: Drinking and Driving, Eve Teasing, Corruption and Littering to name a few.

    The reach of the campaign was amplified tremendously with media partners – DNA, Dainik Savera, RED FM, Minimax and Corel, Vyoma and Spykar.

    Red FM COO Nisha Narayanan said, “We at Red FM have always been cognizant of relevant issues and problems that plague the society and take pride in partnering with SAB Group for ‘#BanoDheet’ campaign which is based on a simple yet so impactful concept and we are confident it will go a long way in bringing about a positive change in the society. The timing for this initiative is absolutely perfect as New Years is that time of the year when people actively retrospect their lives and impact of their action over the course of last year and make resolutions to improve the coming year. Our Radio Jock at the station is excited about driving this initiative for a great cause.

    RJ Rishi added, “Through this initiative Red FM aims to put forward in a quirky style on how ‘Being Dheet’ can be a catalyst in driving change in people’s personal lives as well as society. I am very excited to engage with the listeners & viewers for such a relevant cause in true ‘Bajaate raho’ style and I pledge to make all our listeners ‘dheet’ and contribute in establishing a mark with this initiative.”

  • Mastiii receives stupendous response for #BanoDheet campaign

    Mastiii receives stupendous response for #BanoDheet campaign

    MUMBAI: Mastiii has created a huge impact with its awareness initiative #BanoDheet. In a span of twenty four hours of launching the digital leg of campaign, #Banodheet was trending at #1 and received a stupendous response leading to a whopping 1.4 crore impressions with several thousand tweets to its credit.

    The multimedia campaign targeted at creating awareness and a sense of positive stubbornness amongst the youth of India and in its own way contributed to help the youth take ownership of their actions towards the society as the first step in building a better India.

    “We feel a sense of pride in talking about the reach of the campaign that has garnered a huge response not only on Twitter where we were trending at the # 1 spot throughout India but also the large reach achieved through other media’s that were used. We highly appreciate the media partners who have associated with us in our efforts to achieve our objective with our campaign #BanoDheet and hope to make a small change through our efforts,” said SAB Group group CEO Manav Dhanda.

    The campaign was featured across numerous platforms like Twitter, Facebook, TV, outdoor, print media and radio addressing masses to take a stand against social evils that plague our society such as: Drinking and Driving, Eve Teasing, Corruption and Littering to name a few.

    The reach of the campaign was amplified tremendously with media partners – DNA, Dainik Savera, RED FM, Minimax and Corel, Vyoma and Spykar.

    Red FM COO Nisha Narayanan said, “We at Red FM have always been cognizant of relevant issues and problems that plague the society and take pride in partnering with SAB Group for ‘#BanoDheet’ campaign which is based on a simple yet so impactful concept and we are confident it will go a long way in bringing about a positive change in the society. The timing for this initiative is absolutely perfect as New Years is that time of the year when people actively retrospect their lives and impact of their action over the course of last year and make resolutions to improve the coming year. Our Radio Jock at the station is excited about driving this initiative for a great cause.

    RJ Rishi added, “Through this initiative Red FM aims to put forward in a quirky style on how ‘Being Dheet’ can be a catalyst in driving change in people’s personal lives as well as society. I am very excited to engage with the listeners & viewers for such a relevant cause in true ‘Bajaate raho’ style and I pledge to make all our listeners ‘dheet’ and contribute in establishing a mark with this initiative.”

  • #BanoDheet to inspire youngsters to make a better India

    #BanoDheet to inspire youngsters to make a better India

    MUMBAI: Music and Youth channel Mastiii has launched an awareness initiative by the name of Karo Theek #BanoDheet as part of its resolve to bring about a positive change in society this New Year.

    The campaign was flagged off on 26 December 2016 and focuses on making the youth ‘Dheet’ to not just bring about a change in themselves, but also in around everyone around them, thus targeting the entire nation.

    The campaign was conceptualized and produced internally by the young team of SAB group. It will be spread through four TVCs telecasted on all the channels of the network, including Mastiii, Dabangg, Dhamaal Gujarat, Maiboli & Dillagi. The campaign is expected to have a reach of about 173 million viewers in India.

    As #BanoDheet wants to build awareness and instill the thought of being stubborn to achieve a larger goal of pushing the youth to make a better India, it has taken into consideration four key pressing issues out of a bouquet of concerns in the country: Eve Teasing, Corruption, Littering and Drinking & Driving.

    Each concern is portrayed through impactful and thought provoking TVCs which instill the thought that one should not be passive anymore but should be stubborn and bold to do or make others do the right thing when the time calls for it.

    The campaign tries to evoke the passion within the youth of India to do what is right and also take ownership in the light of building a young and powerful nation. To amplify this objective and thoughts of the campaign, support was garnered from various media partners — RED FM 93.5 as Radio Partner, DNA & Dainik Savera as Print Partners, Minimax Ads Pvt. Ltd. and Coral Media as Outdoor Partner, Vyoma Technologies Pvt. Ltd. as Digital Screen Partner and Spykar as Apparel Partner.

    SAB group CEO Manav Dhanda said: “Through #BanoDheet initiative we stand to rekindle the inner spirit of the youth to build a better nation and a new India in 2017 by becoming Dheet/Stubborn to do the right thing always. The TVCs produced by Katalyst Creates a division of SAB group; attempt to bring about a ‘behavioural and attitudinal change’ in society as an extension to our PM’s vision of a conscientious nation. We highly appreciate the media partners who have associated with us in our efforts to achieve our objective with our campaign.”