ITV

Tag: Manaswi Mohata

  • Prime Video releases its Mother’s Day campaign – ‘Prime Entertainer’

    Prime Video releases its Mother’s Day campaign – ‘Prime Entertainer’

    Mumbai: Amazon Prime Video, in partnership with Bare Bones Collective, has released a Mother’s Day campaign that will stream straight into our hearts. Written and conceptualized by Bare Bones Collective, the campaign gives a sweet salute to all the mothers who constantly acted as a source of entertainment to restless toddlers around the world.

    Who was the very first stand-up comic of our life? Who was the first content creator we ‘subscribed’ to? It was none other than our beloved moms! The “Prime Entertainer” campaign celebrates the spirit of such mothers who worked non-stop to bring a smile to their tiny tot’s face.

     

     

    The video showcases moms from all around effortlessly donning their entertainment hats; it’s like they just know. The adorable video portrays their innate ability to make us laugh, cheer and entertain. They instinctively know how to pull out all the stops, reminding us all of our childhood days! What makes the campaign unique is how it takes a simple idea to convey the thought about the multitude of responsibilities that mothers quietly shoulder. It’s a recognition long overdue amidst the myriad distractions life has offered us.

    Sharing her thoughts on the campaign, Bare Bones Collective COO Swati Dua, said, “I’ve been a comic, a singer, a dancing monkey, I’m constantly looking for new ways to keep my son engaged. If you really think about it, mothers are the OG improv artists, and we are really grateful to Prime Video for allowing us to celebrate our first entertainer”

    The campaign is live on Prime Video’s social media platforms, which include YouTube and Instagram and Facebook.

    While every day is Mother’s Day, this occasion is the opportunity to be even more thankful for the magical beings called moms. Prime Video’s latest campaign serves as the perfect reminder to pamper the ones who love and entertain us all our lives.

  • Prime Video introduces Jaggu Dada mode in April Fool’s Day campaign

    Prime Video introduces Jaggu Dada mode in April Fool’s Day campaign

    Mumbai: Prime Video, India’s most loved entertainment destination, today unveiled a Jaggu Dada Mode, a faux feature that allows users to watch their favourite shows and movies in the iconic vocabulary of the legendary Jackie Shroff a.k.a Jaggu Dada. The playful hoax planned for April Fool’s Day, gave the audiences a glimpse of what their favourite shows and movies would sound like with this mode turned on, with Jaggu Dada’s dub lending a hilarious touch to each scene. Featuring the evergreen Jackie Shroff, the campaign is written and conceptualised by Bare Bones Collective.

    In a parody of a traditional feature ad, B-Town’s beloved Bhidu or Jackie Shroff himself showcased how he would dub over fan-favourite and iconic shows like Pataal Lok and The Family Man, infusing them with his trademark slang. The outcome? Cult dialogues got Bhidu-fied, just like everything else he does.

    Prime Video is on a mission to be the entertainment destination of choice for every Indian customer, and the latest campaign cranks up the fun quotient. The Juggu Dada faux feature campaign pays a subtle nod to the fun and carefree spirit of legendary ‘Bhidu’ a.k.a Juggu Dada, perfect for April Fool’s Day, an occasion reserved for laughter, pranks and playful trickery. The campaign comes on the back of incredible consumer love for Juggu Dada’s latest cinematic project – Prime Video’s Mast Mein Rehne Ka, where he plays the role of a widower.

    Speaking about the campaign, Jackie Shroff said, “Life is all about having fun and living to the fullest. And what better day than April Fool’s Day to practice this philosophy. When I was approached for this campaign, I absolutely loved the idea. The thought of dubbing my favourite shows and movies and giving them a new twist was an opportunity too hard to miss. I am glad to have had the chance to bring a smile on people’s faces this April Fool’s Day. Sab bhidu log ko mast rehna chahiye…that is all I wish for and that is all I want to say through this campaign.”

    Written by Anuya Jakatdar, Girish Narayandass, Manaswi Mohata, Rahul Nair and Astle Fernandes, the campaign went live on Prime Video’s YouTube and Instagram.

    Sharing her thoughts on the campaign, Bare Bones Collective co-founder Anuya Jakatdar said, “We had a blast writing this campaign. The entire writing team was in Jaggu Dada Mode for two weeks. A big thank you to the team at Prime Video for letting us channel our inner Bhidu. And of course the man himself, Jackie Sir, for being a total delight to work with.”

  • TV’s beloved ‘urban’ family returns for Urban Company’s video series

    TV’s beloved ‘urban’ family returns for Urban Company’s video series

    Mumbai: What’s common between a Native RO Water Purifier and the most loved family of 2000’s television? It’s Urban Company’s latest video series, conceptualised and written by Bare Bones Collective.

    Urban Company’s latest video series sees Ratna Pathak Shah, Satish Shah, Deven Bhojani, and Rajesh Sharma reunite to tickle your funny bone with an ‘Urban Company’ twist.

    The family that made us laugh out loud with their ‘upper class vs middle class’ antics is back to introduce Urban Company’s ‘Native RO Water Purifier’.

    A revolutionary product by Urban Company, the Native RO Water Purifier is a homegrown water purifier that requires servicing only once every two years! Tailor-made for Indian households, it promises a hassle-free experience along with unparalleled convenience.

    The writers Manaswi Mohata and Anuya Jakatdar, with the iconic cast, made The RO feel at home, just like all of us!

    The video series was released on Urban Company’s social media platforms, which include YouTube and Instagram.

    Talking about their latest project, Bare Bones Collective co-founder and chief creative officer Girish Narayandass said, “We’re excited to collaborate with Urban Company, and, who better to bring back for the launch of the Native RO Water Purifier than the beloved urban family? Hope it takes everyone on a nostalgic trip back to the 2000s.”

    Adding to the enthusiasm, Urban Company director of marketing Divya Jain shared, “With our latest campaign featuring the cast of a beloved sitcom, we’re tapping into the heart of Indian millennials who prioritize both convenience and cutting-edge technology. By partnering with Bare Bones Collective, we’ve embarked on a unique journey that intertwines humor, family dynamics, and smart living solutions such as Urban Company’s Native RO Water Purifier.”

    Twilight Entertainment is the production house on this project.