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Tag: Manas Mishra

  • Manas Mishra moves to Vizeum

    MUMBAI: Aegis‘ Vizeum India has appointed Manas Mishra as executive vice president and national strategy director.

    Mishra moves from Lintas Initiative Media (LIM) where he held the post of president.

    Mishra will be based in Delhi with a national responsibility and will report to Vizeum MD Indian subcontinent S Yesudas.

    Yesudas said, “I had the pleasure of working with Manas when I was looking after Initiative Media. Vizeum is at an interesting juncture in its journey. Manas brings on board all that‘s needed for its future growth.”

    Mishra said, “Aegis Media overall and Vizeum in particular have had a dream run in 2012. What attracted me to Vizeum is the determination with which the company has been built from scratch as well the faith of clients.”

    Mishra held various positions during his 18 years of media career in agencies like Contract Advertising, Initiative Media, Mudra Max and Starcom China. He joined LIM in 2012 to replace Sudha Natrajan when she left the agency to start her media venture The Media Cafe.

  • Initiative India makes key level appointments

    Initiative India makes key level appointments

    MUMBAI: Initiative India has named R Venkatasubramanian and Vishnu Sharma as senior vice presidents. Both Venkatasubramanian and Sharma will be based in Delhi.

    Venkatasubramanian will oversee investments and sports while Sharma will be in charge of strategy and insights for all clients of the agency in Delhi.

    Initiative India president Manas Mishra said, “These key appointments will help take Initiative into a superior level of delivering business and media solutions for clients. I look forward to welcoming Venkat and Vishnu as part of my leadership team.”

    Venkatasubramanian is returning to Initiative after two shorts stints at Maxus and MPG. He earlier worked worked with Initiative for almost a decade.

    Sharma is presently national head of sales, strategy and business analytics at HT Media. He has experience of more than a decade working with national brands Airtel, Hero Honda, LG and others at Group M and Madison.

  • Natrajan & Subramanian quit LIM, Manas Mishra joins as prez

    MUMBAI: Lintas Initiative Media‘s top two executives have quit. Sudha Natrajan, the CEO of the agency, and Raghav Subramanian, the COO, have moved on to start their own venture.

    Meanwhile, Lintas Initiative Media has appointed Manas Mishra as the president. Based in Gurgaon, he will service the agency’s blue chip accounts in the country including Maruti Suzuki, Sony Electronics, Voltas, Expedia, 3M and Citizen watches.

    Mishra, who moves in from Starcom MediaVest Group- Greater China where he has been working as the managing director, will report to Lintas Media Group chairman and CEO Lynn de Souza.

    Natrajan will be with the agency till the end of July, after which she will pursue her own venture in the media and entertainment space. It, however, could not be confirmed on exactly what her venture would be.

    Lintas Media Group CEO Lynn de Souza said, “Sudha has been a great asset to Lintas Media Group. Her business acumen and affectionate nature have won her long standing relationships in the media industry which will serve her well in future pursuits. We will miss her terribly but respect her desire to try out something new”.

    On the appointment of Mishra, De Souza said, “It is wonderful to have Manas back with us. He has grown manifold during the time he has spent with other leading agency networks, while retaining a strong strategic bent of mind. His service on the Technical Committee of the IRS has also been highly appreciated.”

    Mishra added, “I am looking forward to this new journey with Initiative, building new partnerships with teams and clients.”

    Mishra is a media and communications professional with 17 years of experience spanning media strategy, revenue growth, successful team leadership, and P&L management. Prior to Starcom, he was with Mudra Connext. He has also worked with Mediaedge CIA, and Contract, and also ran the Initiative Mumbai office from 2004 to 2006.

    Natrajan has over 20 years of brand marketing, client servicing and media management experience. At LMG she has worked with clients like Maruti Suzuki, Sony Electronics, Religare Enterprises, Voltas and Naukri.com.

    Subramanian had joined LIM in December 2011. Prior to LIM, he was with Starcom MediaVest Group. He has over 20 years of experience in the business of media, consulting, analytics and research.