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Tag: Manan Shah

  • Truecaller bolsters brand and marketing leadership with key appointments

    Truecaller bolsters brand and marketing leadership with key appointments

    Mumbai: Caller ID app Truecaller on Tuesday announced the appointment of Ketan Bharati as vice president of global marketing operations, Ashwani Sinha as vice president of global brand and Raj Mukherjee as head of CRM. The expansion of the marketing team is a strategic move to strengthen and support the ongoing brand expansion and capitalise on the multiple growth opportunities ahead, it said in a statement.

    The new team members will lead the brand management function and report to chief commercial officer Kari Krishnamurthy who is based in Stockholm, Sweden.

    Manan Shah, earlier director of marketing for Truecaller India, will be leading marketing efforts across India and South East Asia. Both the regions are pivotal for Truecaller’s growth and will be headed by Manan who has been with the brand for close to six years and has 18 years of work experience in the brand and marketing industry.

    Ashwani Sinha moves to Truecaller from Ogilvy, where he headed the Pernod Ricard business helping its iconic brands break new ground and lead the strategy function for BMW, helping the ultimate driving machine hold its own in a chauffeur-driven luxury car market. He has been instrumental in championing growth for some of the world’s most valuable brands, building solid partnerships with all stakeholders, and mentoring future leaders.

    Ketan Bharati joins Truecaller from GroupM (WPP) where he spearheaded multiple projects and was responsible for leading the planning and investments in media for partners. Ketan comes with a career spanning over 15 years in the industry with a rich experience of building media strategy, broadcasting, product and revenue strategy across brands like Vodafone, Star India, and Reckitt Benckiser.

    Raj Mukherjee joins Truecaller from Unacademy after a short sabbatical. Raj was assistant vice president of customer experience at Unacademy where he was responsible for developing customer experience strategies, content management, process innovation, and trust and safety. He has also worked with brands like PhonePe and LinkedIn in the past.

    “I am extremely happy to have excellent leaders coming on board,” said Kari Krishnamurthy. “It perfectly aligns with our ambition of making our brand much stronger globally. I also believe Manan’s role of handling South East Asia should take our best practices of success in India to replicate in this growth market.”

  • Network Advertising onboards Manan Shah as VP – digital

    Network Advertising onboards Manan Shah as VP – digital

    NEW DELHI: Network Advertising has brought on Manan Shah as the vice-president, digital. Shah comes to Network from Chimp&Z, where he was head of client services, west and north India.

    With a decade’s experience in digital marketing across verticals, including banking, e-commerce, travel, and insurance, Shah had previously been associated with companies such as Convonix and AdLift. In his earlier roles, he has held positions in media planning, business development, operations and also ran his enterprise.

    “Network is a truly integrated agency that is known for its immersive working style. Its commitment and reputation of creating work that solves real business problems enables one to challenge the status quo associated with the digital medium. I feel lucky to get this tremendous opportunity to lead their digital team and be a part of Network’s journey," Shah said.

    Network Advertising MD Vinod Nair remarked, “The digital communication business is a core component in our integrated offering to our clients. And to provide a new direction and impetus to our digital business, we found in Manan the right attitude and capabilities to champion this for us. He is a welcome addition to the Network Team.”

  • Manan Shah is new Chimp&z Inc head of client services, west and north India

    Manan Shah is new Chimp&z Inc head of client services, west and north India

    NEW DELHI: Chimp&z Inc today announced the appointment of Manan Shah as the head of client services. Shah will manage Chimp&z Inc’s west and north India accounts and report directly to the CEO & co-founder, Angad Singh Manchanda. The agency aims at expanding the senior leadership with the appointment.

    With a decade's experience in digital marketing across verticals, including banking, e-commerce, travel, and insurance, Shah had been associated with marketing wizards like Convonix and AdLift. In his earlier roles, he has held positions in media planning, business development, operations and also ran his enterprise.

    Shah said, “Chimp&z Inc Opportunity comes at the right time in my career as the way brands would approach marketing is transforming swiftly with a great deal of focus on revenue and business growth. With a great team to back me and Angad & Lavinn's support, I am excited and looking forward to creating some great work.”

    The 7-year-old multi-dimensional marketing agency has been working with Fortune 500 brands and managing their 360-degrees integrated communications across healthcare, entertainment, government agencies, skin care, beauty & edu-tech categories. 

    Manchanda said, “Manan's eye for details and a unique understanding of a client's needs, marketing dynamics, and consumer trends will strengthen the team’s perspective on the data and analytical thinking, which I believe is absolutely necessary for our journey ahead. His vast experience, problem-solving skills, and enthusiastic drive are distinctively suited to lead our client servicing function. We are excited about this new leg of our journey and look forward to working together to create a visible stir in the digital-first businesses in India and overseas.”

  • Truecaller shows it is more than just a caller ID & spam detection app

    Truecaller shows it is more than just a caller ID & spam detection app

    MUMBAI: Truecaller has launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’.

    The ad campaign is aimed to create awareness among the audience about the recent features introduced on the app apart from Caller ID and Spam filtering.

    The features illustrated through the campaign include, Truecaller Pay, Flash Messaging and Video Calling powered by Google Duo. Positioning Truecaller as a one-stop platform for its users, the TVC looks at everyday situations the users go through and how Truecaller has a solution to make their lives simple, safe and more efficient. Truecaller has developed several new features for the application in the recent times that provide solutions to consumers in a simple and convenient manner also reducing the need for multiple applications providing the same functions on their smartphone.

    Truecaller India director marketing Manan Shah says, “By incorporating relevant features, we are confident that our young and active users will stay ahead and find multiple ways to solve their daily challenges. Taking inspiration from realistic scenarios, our TVC will surely be very relatable to the audiences and portray how seamlessly one application can be used for multiple purposes.”

    People use Truecaller to stay ahead. It helps them know who’s getting in touch, filter out unwanted calls and SMS, and focus on what really matters. The company provides a suite of unique services such as a dialer that offers caller ID, spam detection, messaging and more. Truecaller’s mission is to build trust everywhere by making communication safe and efficient. Headquartered in Stockholm, Sweden, the company was founded in 2009 by Alan Mamedi and Nami Zarringhalam. Investors include Sequoia Capital, Atomico and Kleiner Perkins Caufield Byers.