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Tag: manan kapur

  • Digital marketing maverick Karan Arora joins YAAP as revenue head

    Digital marketing maverick Karan Arora joins YAAP as revenue head

    Mumbai: YAAP, a forward-thinking specialised content and influencer marketing company, appointed Karan Arora as the Revenue Head at its offices in Delhi. Karan brings with him more than a decade of experience in business development, strategy, and client servicing. Karan’s understanding of the digital medium will help YAAP build and scale up businesses on the sustainable foundations of motivated teams, meaningful business relationships, and efficient systemic processes.

    Former vice president at Korra Worldwide Advertising, Karan Arora now begins an exciting new chapter in his career as the Head of Revenue for YAAP in Northern India. With a career spanning over 13 years, Karan has demonstrated his leadership prowess by founding and overseeing key positions at renowned network agencies including Dentsu Webchutney and Indigo Consulting – a Leo Burnett Company among others. Throughout his illustrious journey, Karan has extensively collaborated with both small businesses and large multinational organisations, showcasing deep expertise in crafting exceptional customer experiences within the digital domain.

    Talking about his new role at YAAP, Karan Arora shares, “YAAP is not your typical digital agency. It is a group of uber-creative and talented marketers driven by the ‘Built for Now’ philosophy that aligns seamlessly with the vision of their partner brands and empowers them to tell their stories. I’m thrilled to join YAAP and eager to collaborate with seasoned marketers and creatives to drive brand growth. Led by visionaries like Atul Hegde and Manan Kapoor, YAAP has championed the art of powerful storytelling with data and technology to deliver high-quality digital solutions to brands. Together with the team, I hope to unlock the next chapter of growth for YAAP and its partner brands.”

    Throughout his career, Karan has had the privilege of working with renowned brands like National Geographic, Amazon Prime Video, Bacardi India, NEXA, Harley Davidson, Bata, Nestle, Dabur, Mamaearth, Yoga Bar, Panasonic, PayTM, and IndusInd Bank, among others. In these roles, he has excelled in conceptualising and managing numerous impactful digital and brand campaigns.

    Commenting on Karan’s appointment, YAAP senior partner  Manan Kapur shared, “We are thrilled to welcome Karan as a valuable addition to our team, given his extensive and diverse expertise in brand development and growth spanning various industries. His passion for continuous innovation and content-driven digital solutions will undoubtedly contribute significantly to YAAP’s growth journey. I extend my best wishes to Karan and I’m sure he will be a great asset to YAAP.”

  • YAAP onboards new clients, and continues aggressive recruitment amidst the pandemic

    YAAP onboards new clients, and continues aggressive recruitment amidst the pandemic

    MUMBAI: With its vision ‘Built For Now’, YAAP, a new-age specialized content design, discovery & distribution company, has won over 20 new businesses and four awards in the last few months. The clients onboarded are largely from BFSI, travel & tourism, government and gaming sectors covering names such as NPCI, Mobile Premier League, NITI Aayog, Meghalaya Tourism and Dubai Fitness Challenge. YAAP will be responsible for the content strategy & development, influencer marketing, media buying and social media of these new mandates.

    Owing to the unpredictable market situation where industries are collapsing and employees are in continued distress due to pay cuts, YAAP continues to celebrate its employees’ efforts with no pay cuts and no layoffs. Moreover, appraisals have been conducted.

    A company that is ambitious towards servicing its clients to the best, has opened 12 new positions across sales, creative, servicing and strategy. YAAP is looking for people who are striving towards a collective goal no matter the odds.

    It is said that every new phase often comes with hurdles. With this, YAAP would like to announce that Irfan Khan has moved on from the company. He was a partner at YAAP where he was responsible for the influencer marketing vertical, new business development and overall operations of the company. Manan Kapur, partner at YAAP will be taking on the influencer marketing business.  

    Sharing his views on the company's novel moves, YAAP partner Irfan Khan Partner said, "In my time at YAAP, we achieved the growth trajectory few companies have, especially in the content and influencer marketing space. We successfully led some of the biggest content-led activations across India and the Middle East. It's always bittersweet to leave a place enjoyed and helped nurture, but today we have a solid foundation that has been set. I'm positive the team will take it to greater heights in the near future.”

    YAAP partner Manan Kapur said, “The past year has seen a drastic shift in the status quo, and YAAP was no exception. This change meant we had to be more agile and adapt to the new normal while keeping our team, our clients & our partners as our primary priority. And now, as 2020 comes to a close, we have an ever-expanding team, we’ve forged many new relationships and we’re entering the new year stronger than ever, because of our unfaltering passion and our unwavering vision. I look forward to adding influencer marketing to my responsibilities and build on the strong foundation set by Irfan.”

  • Mobile Premier League awards digital mandate to YAAP

    Mobile Premier League awards digital mandate to YAAP

    NEW DELHI: E-sports platform Mobile Premier League (MPL) has recently appointed YAAP to help them take their digital presence to the next level. This will include the conceptualisation and development of communication across social media to strengthen the brand's presence online.

    MPL SVP growth and marketing Abhishek Madhavan said, “With millions of followers across our social media platforms, we have partnered with YAAP to offer our followers a variety of engaging and informative content as we look to scale our social media presence even further. We are excited about having YAAP on board and look forward to working with them.”

    YAAP partner Manan Kapur said, “We are really excited to partner with MPL on this journey. Having observed the growth of the gaming industry over the years and the pioneering work that MPL has done, we’re really looking forward to working with a team that shares the same passion for great work as us. We’re looking forward to doing some great work soon.”

  • YAAP appoints Rachit Dewan as associate vice president

    YAAP appoints Rachit Dewan as associate vice president

    MUMBAI: Rainmaker Ventures-backed digital content company, YAAP, has appointed Rachit Dewan as its AVP business development. Dewan will be based out of the Gurugram office and will oversee business development for YAAP across India. He will report directly to Manan Kapur, partner at YAAP. 

    Dewan has over 12 years and has worked with companies like Fork Media, Qoruz, MailBrainiers and EsellerSmart and others.

    Kapur said, “With the rapid evolution in digital and media spaces, content is the biggest differentiator in the current times. Rachit will be responsible for creating such digital solutions for client’s needs and creating business opportunities for Yaap. He has a proven record of facilitating long term business relationships within the industry and with brands. It is the right time for us to have a talent such as Rachit who comes with a strong business sense and execution abilities. I wish Rachit all the very best and I’m sure he will be a great asset to YAAP.”