ITV

Tag: managing director

  • Yatin Mehrishi appointed as CEO of Mirchi, ENIL

    Yatin Mehrishi appointed as CEO of Mirchi, ENIL

    Mumbai: Entertainment Network India’s (ENIL) Mirchi, one of India’s largest city-centric music and entertainment companies, has strengthened its leadership position as it has announced the appointment of Yatish Mehrishi as its CEO.

    Prashant Pandey, who was previously managing director & CEO of Mirchi, ENIL, will continue his role and duties as managing director.

    Mehrishi will be spearheading the company’s performance across all dimensions and will continue to ensure Mirchi remains the audience’s go-to destination for all things music and entertainment.

    He is a seasoned professional with over 23 years of experience across diverse sectors spanning FMCG, telecom, and fashion, having worked with organisations like Pepsico, Motorola, and Arvind Fashions, which was his previous stint as chief revenue officer.

    Having worked with ENIL earlier for 11 years as chief operating officer, he brings with him a rich experience and a strong understanding of the radio, media & entertainment industry.

    Commenting on Mehrishi’s appointment, BCCL managing director Vineet Jain said, “Over the past 20 years, Mirchi has evolved into a multi-platform, multi-format brand that has a presence across FM, live, and digital realms. In line with Mirchi’s new transformational journey, I am confident that Yatish’s return to ENIL will help accelerate our journey of being a digital-first brand.”

    Commenting on his new role, Mehrishi said, “I am super excited to be back with ENIL. For years, Mirchi has been the consumers’ go-to for music and entertainment, dominating the audio industry, and now, with its new app, Mirchi Plus, it is set to redefine the audio entertainment industry further. With the recent shift in consumer behaviour towards digital, I am looking forward to championing Mirchi’s digital journey and replicating our radio journey’s success.”

  • Lights, lamps and food this festive season

    Lights, lamps and food this festive season

    Mumbai: The festive season brings along with it a basket full of hope, happiness, smiles, lights, and, of course, food! We Indians have a fetish for scrumptious food, and for us, any occasion is incomplete without good food—the festive season, therefore, isn’t any different. Just like most of the other product categories, the food category also saw a slump during the pandemic but has obviously risen from it. With the onset of the festive season, I tried to get a glimpse of how the festival of lights has turned out to be for food brands, the trends and innovations that we witness in this category and much more.

    Discussing the revival of the food category this festive season, Greendot Health Foods (manufacturers of the snack brand, Cornitos) managing director Vikram Agarwal is of the opinion that the last two years have been crucial for the food industry. Due to the pandemic, consumers were spending less because they had fewer options. “Now, the spending has increased, which has further increased the demand. The growth is expected for festive season gifting due to the rise in digitisation and an increase in socialisation among individuals as well as corporates,” he brings out.

    Consumers’ spending on food

    Agarwal is positive about the consumer spending this festive season. “The Cornitos’ product portfolio encompasses a whole range of gift packs for people across all demographics, and this festive season we are expecting an increase in sales by 15 to 20 per cent,” he reveals.

    4700BC’s (the gourmet popcorn brand) founder, Chirag Gupta, quips that the season has been phenomenal for them. In comparison to the previous two years’ holiday seasons, they are seeing a 60-70 per cent increase in 2022.

    “Usually, the average order value (AOV) is Rs 600 – Rs 700. But during Diwali, since a lot of bulk gifting happens, the AOV is about Rs 1,400. Other than this, 25 per cent of all our sales came from the B2B sector, with partners like Google, Microsoft, Discovery Network, Lufthansa, Amazon, and Samsung. So, we can proudly say that the country has been looking at us as a clutter-breaking gift,” he exclaims.

    Who are these consumers?

    Agarwal points out that the youth love Cornitos. “We assure our consumers that their health and taste are not compromised. Consumers have adopted a more health-conscious lifestyle post-pandemic and are also interested in healthy snacking. Cornitos stands out among its competitors in terms of its unique flavours and healthy ingredients. It is a gluten-free snack that is cooked in healthy corn oil and is cholesterol-free,” he says. Cornitos’ reach was previously only in the metropolitan cities, but now the demand in tier II and III cities has also increased.

    Gupta mentions that the consumers for 4700BC range from the age group of 18 to 40 years. There is an equal proportion of males and females. Purchases come from tier I locations and the rest of the country in equal proportions. They segment their customers into netizens, early adopters, and hedonistic shoppers.

    The netizens are the constant scrollers and brand advocates. The early adopters are experimenters, who are always the first group of consumers to cross the chasm and try new offerings. They also include connoisseurs—they believe that food is not just an essential need but an element of pleasure—and, thirdly, trendsetters.

    The hedonistic shoppers include, firstly, self-pamperers—it has always been about pleasure attainment for them and the ones who know how to celebrate themselves. Secondly, affluent achievers—they keep looking for a new form of expression to motivate and appreciate their team; and thirdly, blue-bloods.

    Although the number of consumers has increased, the purchasing audience of 4700BC has remained the same.

    Show me the money!

    Talking about the growth in numbers as compared to the festive season of the last two years, Agarwal explains that companies are motivating employees by offering them gifts to celebrate the festivities. He is expecting a 20 per cent rise in demand for corporate gifting over 2021.

    Gupta of 4700BC brings out that their revenue growth in the gifting segment was at Rs 21 million and had been increasing. FY’ 22 saw a 1.6x YOY growth to Rs 67 million. He expects a similar trend for FY’ 23, that is, the revenue should reach about Rs 120 million.

    “We usually see a jump of 40 per cent in festive sales, and we expect a similar jump this year as well at the minimum level. Last year was also good, but the number of orders was relatively lower in relative growth. This year we are expecting and clocking a lot more,” he says.

    He goes on, “As per the current data, since the last two years were relatively low due to covid, we are seeing 60-70 per cent growth this year. All we can say is that we are overwhelmed by the response this gifting season and all the efforts in building a distinct tone and narrative have paid off.”

    Advertising and marketing spends and strategy

    Gupta reveals that 15-20 per cent of their revenue is targeted to be spent on marketing during festive times. “The spending has always been defined based on the sales and offtake of the year. We are always known to be wise spenders. We are very mindful of our growth, and we frugally spend to always keep the top line healthy,” he adds.

    This year, 4700BC wanted to build its long-term narrative of how Mr. BC makes the most of the present. A character whose madcap personality could carry this gifting narrative for many more years to come. “We intended to create a distinct space in the entire gifting culture of the country. Over the years, the advertisements we saw across festive seasons became monotonous and non-experimental. So, we were like, we want to start a new narrative,” Gupta says.

    However, he is quick to say that they did not want to be specific to Diwali or any festive occasion and wanted to create something that could have longevity all year round. “Essentially, cost optimization. Those intriguing content building blocks were the gangster party and then the divorce party. Also, it helps us stay true to our core—international,” he states.

    Over the last two years, 4700BC has built its gifting range. Even for Diwali, they had beautiful packaging for The Pataka. Over the last few years, they have shared information about the products and built awareness about them.

    Agarwal of Greendot Health Foods elucidates that they have a media plan in place and marketing spend is going on during the festive season. They have utilised social media, print ads, in-store branding, and festive exhibitions to reach their consumers.

    Trends and innovations

    The challenge this season, according to Gupta, is clutter—the number of product options available to consumers and the amount of communication each brand uses. These are the innovations that we will see this festive season. Brands should develop new and unique products and communicate to get the consumer’s attention. The gifting market’s size from FY’ 22 to FY’ 25 is expected to grow at a compound annual growth rate (CAGR) of 20 per cent, from Rs 12 billion to Rs 21 billion.

    This year, with the return of the festivities and the pandemic receding to a great degree, the ceremonial festival exchange of gifts in larger numbers has been anticipated, says Agarwal. Consumers have adopted a healthy lifestyle in the past two years. Cornitos offer healthy and flavourful festive packs that are always in demand.

    With the rise in digital usage, our everyday life starts with our phones and ends with them too. Everything has become so much easier with e-commerce sites, through which customers can explore and shop for their favourite products without leaving their houses. Cornitos also launched their own shopping website in 2020—https://shop.cornitos.in/—for the convenience of our consumers and are getting festive packs ordered through it.

    Cornitos has launched festive packs called “boxes of joy,” themed specially crafted gourmet selections. The brand differentiators are attractive packaging and combinations of exciting flavours and products for delightful munching moments in the festive season.

    Agarwal wraps up, “This festive season we see innovative food products. More healthy products will be on the retail shelves. Easy-to-cook/packaged food is more preferred these days due to a busy and active lifestyle.”

  • Titan Company ventures into the handbag category with IRTH

    Titan Company ventures into the handbag category with IRTH

    Mumbai: Titan Company, one of the leaders in consumer categories, has announced the launch of its latest handbag brand, IRTH. IRTH from the House of Titan is a thoughtfully designed women’s handbag brand. Every woman carries a bag and owns multiple.

    However, to this huge potential market, the existing solutions today are largely catering to the vanity. Hence, Titan sees potential in organised styling as a space that is unoccupied by anyone. Also given the large loyal base of women consumers that Titan caters to, this is yet another endeavour to enhance her every day.

    These bags are thoughtfully designed with deeper understanding for women of today to elevate their everyday, delivering premium quality at an affordable price. IRTH, the next big venture from Titan, addresses its consumers’ evolving ambitions by presenting a trusted, women’s bag brand that responds to all their requirements.

    Commenting on the launch, Titan Company Ltd managing director CK Venkataraman said, “Titan has continuously pushed the boundaries to offer elevating experiences with our products. We saw a huge potential in the women’s bags category and are delighted to explore the opportunity with the launch of IRTH. The brand IRTH represents the values and trust of Titan and our understanding of the women consumer and their evolving needs. We are proud to present a brand that is centred on design and functionality.”

    Sharing his thoughts on the launch, Titan Company Ltd CEO & vice president -fragrance and fashion accessories division Manish Gupta said, “IRTH intends to create long meaningful relationships with its consumers, making their purchase process exciting and special. Suggestive of the brand’s name, IRTH symbolises the care and attention applied to the product design and exemplifies the sense of wonder and emotion inherent in the brand.”

    IRTH has a product portfolio ranging from workbags, tall totes, shoulder bags, handhelds, slings, cross body, clutches and wallets. Delights and organisers are the categories unique to IRTH. Delights is a range of special bags. Many specific need based bags today are carrying solutions but are not the most stylish. The Delights range is an evolving cluster starting with Mom Bags. Mom bags come with insulated milk bottle slots, changing mats, water repellent slots for soiled clothes, and can be hands free with detachable straps to be hooked on to the stroller. There are many more little pockets to organise the little things of both mom and the baby.

    Detachable organisers cluster is here to make mobility styling organised. The launch pack comes in four different sizes, S, M, L and XL, based on the carrying needs. The delight in IRTH bags are the little features: padded shoulders, key holders, wire organisers, detachable sanitiser pouch, detachable pouches etc. to keep your secret things secret and precious things safe.

    These packed IRTH bags are priced economically to suit every pocket, Rs2595 – Rs 5995.The launch pack of IRTH has a wide choice of 90 bags + 4 organisers in two colour ways to choose from. IRTH bags come with a 9 months warranty policy against manufacturing defects.

  • India TV’s Group CEO Vinay Maheshwari moves on to explore new professional avenues

    India TV’s Group CEO Vinay Maheshwari moves on to explore new professional avenues

    Mumbai: India TV group CEO Vinay Maheshwari has decided to move on from the news network, according to a company statement. A champion of impact-driven leadership, he believes that the key to growth is to build a formidable team that will drive business and push towards success. During his six-month short-term tenure, Maheshwari has spearheaded the organisation to expand its business, achieve growth and drive profits.

    Vinay who had joined India TV in March 2022, will now move on to explore other professional avenues.

    India TV’s managing director Ritu Dhawan said, “India TV thanks Vinay for the passion and commitment he brought to the company. We appreciate his immense contribution in such a short time. We wish him the best in all his future endeavours.”

    Vinay Maheshwari said, “It was great working with India TV group though for a short tenure. Working with Rajatji and Rituji was a wonderful experience. Enjoyed every bit of it. I wish India TV all the success.”

    He is also an advisor to family-led businesses and helps many organisations to turn around their business. He is skilled in incubating ideas, coaching and innovating.

    Prior to this, he was also associated with Dainik Bhaskar Group and Hindustan Times in leadership positions.

  • OTT streaming services are most popular entertainment than traditional TV: Magnite Asia MD Gavin Buxton

    OTT streaming services are most popular entertainment than traditional TV: Magnite Asia MD Gavin Buxton

    Mumbai: Creating a great ad experience and monetising all ad formats is the biggest challenge for media owners and brands today. Major global streaming platforms like Netflix and Disney+ are planning to roll out exclusive advertising solutions in 2023. With this, in-the-right-place-at-the-right-time, Magnite Asia MD Gavin Buxton stepped in to provide his input on strengthening such ad solutions for media owners and brands.

    By joining Magnite Asia in August 2021, Gavin and his firm are working with over 60 OTT clients looking to activate AVOD (advertising-based video-on-demand).

    Named as ‘one of the top people to look out for’ by the Digerati Asia Pacific in 2018, Gavin currently leads the growth of Magnite in the APAC region. His working knowledge stretches across television, digital, search, programmatic, mobile, content marketing, and social media.

    Gavin brings with him over 20 years of global experience in digital advertising. Previously, he held leadership positions at tech and publishing companies such as Microsoft, Turner Broadcasting System, and LinkedIn, spending the last ten years in Asia building businesses.

    He is an active participant within the advertising industry with multiple thought leadership publications, speaker slots, and contributions to industry bodies, including past board member of The Interactive Advertising Bureau of Southeast Asia and India (IAB SG), and participation in several committees.

    Magnite, an independent omnichannel sell-side advertising platform is helping publishers use their technology to monetise their content across all screens and formats—including desktop, mobile, audio, and connected TV (CTV).

    This is a one-of-its-kind platform that is built specifically to handle the complexities of over-the-top (OTT) video supply with real-time reporting and performance insights, automated ad pod functionality to manage frequency capping, competitive separation, and audio level detection to enhance the viewer experience.

    In an interaction with Indiantelevision.com, Gavin shared all things from monetisation, the CTV platform, the APAC market, and programmatic advertising to programmatic guaranteed deals. 

    Edited Excerpts:

    On his journey with SpotX- Magnite 

    Gavin: I have had work experience in the APAC region for 11 years now, five of which have been focused on the OTT digital advertising sector, originally with SpotX and onwards into Magnite.

    It has been a challenging, exciting, and rewarding experience to collaborate with some of the first OTT AVOD publishers in the region and assist them in being best positioned and embracing programmatic activations and collectively grow the ecosystem together.

    Today, Magnite is the leading OTT supply-side platform (SSP) in APAC. Brands are now embracing such AVOD activations due to their ability to reach and engage with scaled audiences in premium viewing environments.

    On collaboration with Samsung Ads

    Gavin: Our relationship with Samsung Ads is not exclusive. However, we work with them across major markets, including the US, EMEA, LATAM, South Korea, Australia, and India. Our technology helped them to monetise their inventory on their ad-supported streaming service, Samsung TV Plus, and deliver a better advertising experience for the end user.

    As Samsung scales up its Samsung TV Plus inventory, working with us has accelerated its expansion plans by making it programmatically available to brands and agencies in India.

    In India specifically, we have been excited to see how Samsung’s team, audience, and offers have grown. It is also exciting to watch their continued growth in advertising activation.

    On emerging CTV markets in APAC and the level of adoption 

    Gavin: Apart from India, APAC’s major CTV markets include Australia and New Zealand, Indonesia, the Philippines, Singapore, Thailand, and Vietnam.

    The OTT market in India is the fourth largest globally and one of the most competitively growing markets. Advertisers have unprecedented opportunities to reach audiences increasingly shifting to OTT streaming.

    According to Magnite research in Southeast Asia, OTT is now watched more regularly than traditional TV among audiences aged 16–34 who prefer ad-supported over ad-free content. While mobiles continue to be the dominant device for accessing streaming content, CTV is on the rise, especially among affluent OTT audiences, 20 per cent of whom watch CTV.

    In addition, GroupM’s “This Year Next Year” research found that OTT investment in APAC will grow from $4.3 billion in 2020 to $7.2 billion in 2026, increasing by around 67 per cent in six years.

    On adoption of programmatic

    Gavin: For several reasons, the adoption of programmatic has been slower in some markets in APAC. Magnite provides education and information about the opportunities and benefits that are on offer for buyers and sellers. There has been a marked increase in activation.

    While programmatic trading simplifies the supply chain, continued education and case study examples will assist in educating clients on the benefits and value it can bring to publishers and brands.

    On the OTT/CTV front, unless there’s transparency and an understanding of the different roles linear TV and OTT play, clients won’t just buy based on the availability of existing tech, but on their understanding of the benefits of such technology.

    For programmatic to develop further, it needs to be pushed forward from both the buy and sell side. For publishers, programmatic enables them to maximise revenue through technology and provides greater efficiencies.

    On major players’ rollout of advertising solutions 

    Gavin: The upcoming ad solutions provided by major streaming players are clear evidence that the publishers are now ready to embrace the AVOD model.

    This shift will increase available CTV inventory in the market and its demand by pushing more supply out of walled gardens and into the open programmatic ecosystem.

    Magnite, thus, expects the continued expansion of biddable inventory as a progressive step toward true utilisation of premium streaming services. Since publishers are now realising the actual potential of programmatic demand activations competing with direct deals, they’ll continue leaning into this real-time biddable inventory to take advantage of the increased yield opportunities it generates as the value of premium addressable video from brands grows.

    On duplication of audiences in an omnichannel environment 

    Gavin: Identity fragmentation across the ecosystem is limiting the brand’s ability to effectively communicate parameters, such as ad frequency. The sell-side is uniquely positioned to help brands curb ad quality issues such as repetition and improvisation in delivery. In today’s identity space, the publisher increasingly controls the interaction with content viewers and has access to personal information about them.

    By leveraging frequency capping in the SSP, buyers can lower ad frequency even across publishers’ wishes to protect their user data from being used outside their chosen sell-side platforms.

    The SSP’s close relationship with the publishers has resulted in the most accurate user identifiers in every bid request. Because they are only one or two “hops” away from the publisher, SSPs can reach audiences more effectively than traditional publishers. To gain insight into user IDs and campaign reach, sell-side technology evaluates all bid requests, including those that demand-side platforms (DSPs) reject due to queries per second (QPS) limits and other restrictions.

    With more users ingesting media across platforms, addressing fragmentation to improve ad experiences has never been more critical. To help improve the performance of campaigns, buyers can be proactive by talking to their SSP about frequency capping and other identity-related ad delivery criteria. By reaching audiences across touchpoints in a controlled, planned way, brands can drive efficient impact and ROI.

    On the major areas of investment

    Gavin: CTV is the fastest-growing digital medium, and advertising in this space is poised to be largely traded programmatically in the future. 42 per cent of Magnite’s business is now CTV. However, the company is now focused on continuing its investment in a diverse omnichannel strategy to build upon and scale CTV capabilities to better serve new and existing clients.

    The acquisitions of SpotX and SpringServe by Magnite in 2021 created the largest independent CTV and video advertising platforms, and thus advanced Magnite’s programmatic OTT and CTV innovations. In early 2022, the company acquired Carbon and Nth Party to strengthen its audience and identity capabilities. This collaboration helped Magnite accelerate the integration of audience and identity solutions across its omni-channel offerings. Magnite strived to give retailers all the tools necessary to maximise their audiences across all channels.

    On the programmatic guaranteed (PG) deals preference

    Gavin: With programmatic guaranteed, the publisher commits to their video inventory in exchange for a “guarantee” of a certain rate and impression goal. While a buyer bids 90-100 per cent of the time on PG, they bid as the market demands and the audience layers they apply on a private marketplace (PMP). PG is essentially a high-fill PMP.

    Depending on campaign goals, PG may effectively suit a marketer’s KPIs. However, by solely “checking the box” of PG instead of bidding on inventory across PMPs, brands may be missing opportunities for cross-publisher and omnichannel flexibility.

    If publishers restrict their inventory to just PG activations (even for a guaranteed fill rate), they risk making less money than they might in a higher bid-density auction. For sellers, the upside of PG is that it enables them to forecast their inventory fill with a set volume and price, as committed upfront to the buyer. However, this doesn’t necessarily guarantee a greater yield.

    An area that created concern for publishers in activating PMP is the lower fill rates achieved per campaign, which could result in ad server timeouts and slow decisioning where the publisher is using a suboptimal waterfall ad server. However, with a modern ad server built with programmatic in mind or header bidding tools, activating PMP results in higher fills and less timeout, leading to potentially higher yields and better viewing experiences. This is a growing area of interest and education in India and across the APAC region.

    On key trends in the programmatic advertising space in APAC

    Gavin: Firstly, OTT/CTV will continue to be one of the largest growth areas in programmatic activation in the region and secondly, advertisers will further see the value of an omnichannel open internet approach to deliver scale, addressability, performance, and return on investment (ROI).

    Furthermore, header bidding/holistic ad decisioning adoption across all digital formats will prove to be the best direction for the supply and demand side in enabling scaled audience activation, programmatic and direct campaign synergy, improved yield management, more opportunities for inventory monetization, and collective ROI.

  • KFC elevates Samir Menon as MD for MENAPakT & India; Moksh Chopra becomes GM

    KFC elevates Samir Menon as MD for MENAPakT & India; Moksh Chopra becomes GM

    New Delhi: Leading QSR brand, KFC India announced key changes to its leadership in India. Moksh Chopra has been elevated as the General Manager for KFC India BMU (Nepal, Bangladesh, Sri Lanka and Maldives), effective 15 July 2022.

    He succeeds Samir Menon, who will take on the regional role of Managing Director of MENAPakT (Middle East, North Africa, Pakistan, Turkey) and India. Samir and Moksh, along with the robust leadership team, have been instrumental in driving the stellar performance of KFC in India.

    On assuming the new role, Moksh Chopra said, “We are famous for serving Finger Lickin’ good food, that’s done the right way. I’m privileged & honoured to be leading the mandate for the brand in India. We have been driving significant growth in the Indian market with disruptive products, expanding our footprint with more than 600 restaurants, strengthening our regional outreach, increasing access and enhancing customer experience. I look forward to deepening KFC’s relevance, while retaining the distinctiveness KFC is known for – in India, with India.”

    Speaking about his move Samir Menon said, “I am honoured and excited to be able to galvanize the strategy for KFC’s next chapter of growth for the MENAPakT & India region. While we continue to build on the strategic roadmap for India, I look forward to driving our global strategy and delivering long-term, sustainable growth for the brand, our teams, franchisee partners and customers. With Moksh’s rich experiences and excellence in strategic thinking, he has proven to be an incredible leader for KFC India BMU; and would continue to unlock potential for the brand.”

    The KFC India BMU witnessed breakthrough growth under Samir’s stewardship. Thanks to his heart-led leadership and drive for performance, the brand has emerged as a leading QSR player in every country in the region.

    During his tenure as chief marketing officer, Moksh Chopra has led and executed a winning formula for success for the brand across all the markets in the region, consistently delivering sales and category-leading brand metrics. Both Samir & Moksh have been associated with the brand for over a decade now and partnering closely with the forward-thinking leadership team, they have crafted the go-forward strategy for the India business, creating the roadmap for continued growth.

  • Vice Media elevates Nilesh Zaveri as managing director, APAC

    Vice Media elevates Nilesh Zaveri as managing director, APAC

    Mumbai: Vice Media Group has elevated Nilesh Zaveri as managing director, APAC. He took to LinkedIn to share this news.

    He wrote, “I’m happy to share that I’m starting a new position as managing director, APAC at Vice Media Group.”

    Zaveri joined Vice Media Group back in 2017 as chief operating officer and chief financial officer, based out its headquarters in Singapore.

    He brings on board an experience of over twenty-two years. Prior to joining Vice, Zaveri was working for Discover Networks as chief financial officer and senior vice president of finance and corporate operations, APAC and regional CFO for Fox Sports Asia and held several roles at 21st Century Fox in Singapore, Hong Kong, and Mumbai.

  • OMTV appoints Sahil Kiran Vaidya as head-business & strategy

    OMTV appoints Sahil Kiran Vaidya as head-business & strategy

    Mumbai: OMTV, which claims to be India’s first sanatan storytelling platform, has announced the appointment of Sahil Kiran Vaidya as head business & strategy. In this new role, Vaidya will take care of overall growth of the company via various associations and collaborations where increasing the subscription base & reaching out to wider audience via various creative ideas is his core competency. He will look after the distribution of content & revenue generation via syndication.

    Vaidya holds 20 years of experience as a business professional with a demonstrated history of working in the marketing and digital industry. He previously worked with VSERV as DGM Operator Alliances. Sahil is a strong business development professional skilled in business strategy, business operations management, customer lifecycle management, mobile applications, B2B and D2C Account Management. An inspirational leader with a strong track record of business transformation, integration and turn-around, majorly across the telecom, media, BFSI and SME sector. He has delivered fantastic results across geographies, cultures, scales and environments as a business owner. Has had a significant role in onboarding investors, raising capital, and evaluating investment and M&A deals.

    Vaidya said, ”Thrilled, excited to be a significant part of OMTV.  It’s content with knowledge, pride and enlightenment. I have a firm belief that very soon OMTV is going to be competing with the top most OTT platforms in India. It shall soon spread its wide wings across the globe. When Nitin and I discussed this whole proposition for the first time I just remember saying one word on the opportunity “Enormous”. Going forward, there will be challenges but nothing can withstand the strength of OMTV.”

    OMTV  founder & managing director Nitin Jai Shukla commented, “I’m excited to have Sahil as a significant part of OMTV, he will add to the growth of the company with his enormous experience in the media industry. We have ambitious growth plans to expand and monetize the content as we are ready with our first original big ticket show. Right now, we are a free app and soon with OMTV originals and library of our acquired content we will be coming in the market in a big way. Sahil has huge experience in syndicating the content and with his expertise I’m sure OMTV is bound to grow leaps and bounds.”

  • Dish TV India reappoints Jawahar Goel as MD

    Dish TV India reappoints Jawahar Goel as MD

    Mumbai: Dish TV India has reappointed Jawahar Lal Goel as its managing director (MD) till 25 March 2025, the company said in a regulatory filing late Friday night. The DTH service company also reappointed Anil Kumar Dua as the whole-time director for the same period as Goel.

    Goel who is also the chairman of the company’s board shall continue to remain the same. “Goel has been actively involved in the creation and expansion of the company and has been a pioneer of the direct-to-home (DTH) services in India,” the company said in its filing.

    Goel led the initiatives of the Indian Broadcasting Foundation (IBF) as its president from September 2006 to September 2010. He has also been on the board of various committees and task forces set up by the ministry of information and broadcasting (MIB) and continues to address several critical matters related to the industry.

    He is a prime architect in establishing India’s most modern and advanced technological infrastructure for the implementation of conditional access system (CAS) and direct-to-home (DTH) services.

    Dua has worked in several well-known entities such as Hindustan Unilever, Gillette and Hero MotoCorp. Prior to joining Dish TV India Limited, he was the OTE Group MD. He has experience in various facets of business management such as brand building, marketing, customer experience, supply chain, and strategy.

    He has also been an active participant in different forums like CII, Siam, Fada, and Ficci, and has also been the chairman of the Retail Council of the Society of Indian Automobile Manufacturers (SIAM). He was also on the board of the Audit Bureau of Circulation (ABC).

    Dua is an engineer from IIT Delhi and an MBA from IIM Ahmedabad.

  • Falguni Shah named as MD of EORTV

    Falguni Shah named as MD of EORTV

    Mumbai: India’s first LGBTQ+ OTT platform EORTV has named Falguni Shah as managing director of its OTT business. 

    “Shah will be responsible for the rollout and management of EORTV’s content and revenue. She will also be handling the brand to create awareness for the Indian market,” said the platform in a statement on Monday.

    She will continue to hold her position at the EORTV’s production arm Dreamzz Images Studio as well. “Shah’s expansion of portfolio comes as EORTV continues to expand its commitment to development of the OTT marketplace,” said the statement.

    Shah brings in a decade of experience working with leading broadcast, video-on-demand, and digital companies. She has twelve years of experience in content creation, brand integrations, syndication and marketing.

    Prior to her experience in the entertainment industry, she has held plump positions in the companies like Standard Chartered Finance Ltd, HDFC Standard Life, Tata Teleservices Ltd and BPL (Loop) Mobile, post which she switched from corporate to the content industry joining Dreamzz Images Studio.

    “We have a huge responsibility to entertain our audience with relevant content. Also because LGBTQ is a sensitive topic in India, we are catering to the content demand with utmost care taking into consideration the sentiments of our audiences,” said Falguni Shah. “Content is of prime importance to us. We’ve been building an innovative OTT business which we now plan to further accelerate this year.”