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Tag: MamyPoko Pants

  • Team Pumpkin changes nappies and narratives for Mamypoko Bangladesh

    Team Pumpkin changes nappies and narratives for Mamypoko Bangladesh

     MUMBAI: From diaper duty to digital strategy, Team Pumpkin is now parenting in pixels. The digital-first marketing agency has bagged the digital mandate for Mamypoko Pants Bangladesh, marking its newest win in the baby care aisle and extending a longstanding relationship with the Unicharm brand beyond Indian borders.

    Team Pumpkin will manage Mamypoko’s digital strategy and execution across social media, influencer marketing, and performance campaigns all with the aim of making parenting a little more connected (and a lot less chaotic). The brand’s Bangladesh presence will now be helmed from the agency’s Gurgaon office, bringing a cross-border blend of insights, creativity, and cute content to the table.

    Having worked on MamyPoko Pants India since 2017, Team Pumpkin already has baby-soft experience in handling the unique challenges of the category. “With the Bangladesh mandate, we’re not just replicating what worked elsewhere,” said Team Pumpkin co-founder and chief business officer Swati Nathani. “We’re building solutions that ease parenting pain points and deliver value with every scroll.”

    Mamypoko Pants, a flagship offering from Japan’s Unicharm Corporation, has long enjoyed trust among young parents across Asia for its absorbent innovation and comfort-first ethos. With a growing footprint in both India and international markets, the brand is now leaning into regional relevance through digital storytelling and parent-centric content.

    As the digital terrain in Bangladesh evolves, this mandate reflects how brands are investing in building genuine communities not just campaigns. For Mamypoko, that means moving beyond product talk to create content that reflects the sleepless nights, sippy cups, and small joys of real parenting. And for Team Pumpkin, it’s another nudge toward becoming the agency of choice for brands that want both strategy and soul.

    Looks like this partnership is already off to a clean start.

  • MamyPoko Pants launches extra absorb pants

    MamyPoko Pants launches extra absorb pants

    Mumbai: MamyPoko Pants, one of the brands in baby diapers, has launched Extra Absorb Pants, the best absorbent pants that have been launched after extensive research of more than five years. This is the upgraded product by MamyPoko pants which comes with 30 patented technologies.

    The new and advanced product comes with the ability to facilitate deep absorption, which is essential for ensuring deep sleep in babies. To inform the target audience about the advanced product and the benefits it provides; the brand has devised a campaign to highlight the importance of deep absorption, ensuring a deep sleep for the child.

    In this pursuit, it has come up with Extra Absorb Pants to relieve the stress of mothers in ensuring the well-being & good sleep of their babies. Reiterating the message that a happy and cheerful baby eventually contributes to the happiness of the mother, the new diaper harnesses the benefit of the FlexiFit feature to provide two times protection from thigh leakage. At the same time, the additional third layer immensely enables deeper absorption for up to 12 hours. Likewise, the deeper absorbing capacity of the diapers translates to longer hours of uninterrupted deep sleep in children. Providing tranquil, long hours of deep sleep to the babies, in turn, allows mothers the much-needed extra time to resume their chores or indulge in recreation and hobbies to rejuvenate their energy after a short break.    

    The brand has rolled out a campaign #PowerofDeepSleep with an enthralling TVC to convey its objectives and benefits. And to further amplify its reach amongst target groups through digital platforms, the brand launched a DVC (Digital Video Commercial), and took an ingenious route to come up with an AI-led, CGI ad film to capture the imagination of the audience. The ad film explores the theme of uninterrupted deep sleep through the lens of an imaginative baby who delves into new adventures every day owing to an uninterrupted, peaceful deep sleep during the night.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Neha Marda (@nehamarda)

     

    The Digital TVC was further leveraged with a 360° approach entailing influencer activity for driving amplification across digital platforms. For driving campaign mileage amongst the target audience, MamyPoko Pants roped in television celebrity Neha Marda to tap the large audience base following the actress. Along with this, the brand collaborated with mommy bloggers to create visibility and, likewise, instil the top-of-the-mind recall value of the brand among mothers.

    The campaign has been conceptualized by Grapes, an integrated communication agency. Elaborating on the campaign, Shradha Agarwal, Co-founder and CEO of Grapes said, “The campaign provided us with a lot of insightful experience. Being driven by the desire to always intrigue the audience with a breakthrough concept, we came up with a comprehensive 360° approach to create awareness among the target audience while ensuring back-of-the-mind recall value.”

    Speaking on the same, Unicharm vice president marketing Toshiyuki Nakamura said, “The launch of the Extra Absorb Pants marks our commitment to ensure the comfort of babies aimed at enriching and easing the motherhood journey. In the quest to support mothers in raising their babies, we created the new product after conducting extensive research and integrating innovative technologies that ensure uninterrupted deep sleep. The product has been consciously devised to abide by the ethos of the brand promoting deep absorption to ensure deep sleep in children. Consequently, to enunciate the benefits of the product, we took an integrated approach to drive maximum visibility with the help of the campaign. Our new campaign has been conceptualized to organically engage with the mothers and in turn, build brand credibility and loyalty among them by taking care of their babies with the Extra Absorb Pants.”

     

     

  • This Father’s Day, brands tip their hats to Dads who know best

    Mumbai: Dad-A son’s first hero, a daughter’s first love. They are the warm, enduring presence in one’s life who always have one’s back- even if he may not say so, in so many words. The guiding influencer, who many-a-times put our needs before their own. That’s the indefinable role fathers play in their children’s lives.

    Needless to say, the intangible, most often unspoken bond that one shares with one’s father needs to be celebrated every day. But internationally, the third Sunday in June is what’s especially celebrated as Father’s Day every year-an occasion for the renewal of the love and gratitude we bear to our fathers.

    This year, it falls on June 20. And as with every special day, we have brands celebrating fatherhood and raising a toast to the paternal bond with heart-tugging campaigns. So here goes for all the wonderful dads out there!

    Mankind Pharma

    ‘This Father’s Day, the Pharma company’s Health OK strikes a chord with an emotional campaign, that shows how as we grow older, our relationship with our parents, especially with our father changes, in which so many things are left unexpressed. The film urges viewers to stop, think and help rebuild the lost bond with their fathers by communicating and expressing the unspoken words of shared love.#ExpressTheToughlove

    VAIO

    The laptop brand has come up with a beautiful video that depicts a father’s journey as the child grows – right from teaching a child the first school lessons to crucial business lessons. Dads are the invaluable force that pushes us to do better, live better, be better in whatever we aspire to be.

    Mamypoko pants

    The Diaper brand unveiled a new campaign ahead of Father’s Day titled #PapasWhoKnow, highlighting the fact that in today’s modern times, dads are trying to be equally involved in raising a child. Just as mothers are handling both work and households, fathers too contribute to the child’s overall growth and development. The short ad film, executed and conceptualised by Grapes Digital reinforces this fact by saying ‘Happy fathers day to all the papas who know as much as the mummas! ‘

    CARS24

    The e-commerce platform for pre-owned vehicles rolled out its latest campaign- Kyuki Papa Sab Jaante Hain- through a poetic video to show some love to the big man on Father’s Day. The video conceptualised by writer Amandeep Singh, directed by Namit Nath, and starring actor Varun Sharma talks about the underrated, unsaid bond sons share with their fathers.

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by CARS24 India (@cars24india)

    Bombay Shaving Company

    In a world overwhelmed with myriad product options across categories, it has become easy to find a quick gift for someone. But a gift must symbolize how one feels about the recipient, knows and cares about them. This is what the creative by Bombay Shaving Company aims to capture. The personalised gifting shows how well you know someone, and reflects the thought you have invested in to ensure the gift is something they will love and treasure and how thoughtful gifts strengthen the relationship between a father & child.

    Prega News

    During these trying times, it has become more important to stay connected with each other and celebrate such special occasions- more so for Dads who are always there for us. Prega news teamed up with actor Anushka Sharma, who talks about the unique role dads play in our lives in this short video and encourages each one of us to do something special for their fathers and make the day unforgettable for them.

    And if you have your father next to you this Father’s Day, Streaming service Lionsgate Play has handpicked a few movies you can binge-watch with your old man, giving you all the more reason to spend quality time with him. Get some popcorn and cocktail ready to embark on a journey of laughter and emotions with the best of cinema curated by the platform.

  • Team Pumpkin Bags Social Media Mandate for &Me

    Team Pumpkin Bags Social Media Mandate for &Me

    Mumbai:  Team Pumpkin, India's leading Marketing and PR Agency has won the Social Media mandate for &Me, the country’s only functional beverages brand which focuses on the unique nutritional needs of women and solves their greatest concerns about beauty, fitness, and menstruation.

    The Brand &Me is credited with launching India’s first PMS drink with a unique blend of fruits, vegetables, flowers & spices with ayurvedic super herbs and micronutrients to help in painful pre-menstrual symptoms of bloating, cramps and fatigue. It also has PCOS and Beauty related product portfolio in its collection. The Brand is a brainchild of IIT and Standford Alumnus Ankur Goyal and funded by Matrix Partners & Early-stage consumer VC Fund Sauce. 

    Speaking on the occasion Sheta Mittal, Co-Founder, &Me said, "&Me is the first and only dedicated women's health brand. &Me is leading the effort in driving awareness on Women’s nutritional health in India and we are excited to partner with Team Pumpkin for helping us drive engagement through innovative content. Our recently launched Campaign #Unstoppable: Inspiring and Celebrating the Unstoppable women (1 July – 27 Sep 2019), in collaboration with the team is garnering overwhelming response. In July we featured 20 interviews with women leaders across Corporates (e.g. facebook, future group), Startup founders (e.g, Kalki, Chumbak), Sports (e.g, Rani Rampal, Captain of Indian Women Hockey team) and influencers as they shared personal journeys and untold stories of menstrual health. We are sure that Team Pumpkin’s strategies and collaboration will help us generate a powerful digital impact across social media platforms.”

    The agency has been awarded the mandate following a multi-agency pitch. As a part of the mandate, Team Pumpkin will be managing the entire social media activities for the brand. The digital media responsibilities will be handled from the company’s office in Bangalore and will be supported by its offices in Mumbai and Delhi for regional requirements. 

    “&Me caters to the specific nutritional requirements of women, making it a path-breaking F&M brand. We will be helping &Me become the go-to nutritional source for women across the country; not only helping them build market leadership but also support the greater cause of women’s health and wellness,” said, Swati Nathani, Co-Founder & CBO, Team Pumpkin.

    Team pumpkin lives and breathes by its motto of being "Artists who use science to grow businesses’. Founded in 2012, the company has offices across Mumbai, Delhi, Bengaluru, and London with a portfolio of global clientele including Axis Bank, MamyPoko Pants, Future Group, Nilkamal, TATA Steel, Hindustan Coca Cola Beverages, Bajaj Finserv and ITC among others.