MUMBAI: What happens when you mix a beloved baby mascot with AI and real-time storytelling? You get Poko’s Day Out—a high-engagement, tech-savvy birthday campaign crafted by Grapes Worldwide for MamyPoko Pants, the flagship diaper brand from Unicharm.
Celebrating the birthday of Pokochan, the brand’s much-loved mascot, Grapes didn’t settle for the usual cake-and-confetti approach. Instead, it brought Pokochan to life on Instagram, letting audiences dictate his birthday adventures in real time. From sipping coconuts in Goa and trekking the Himalayas to photo ops at the Taj Mahal and wildlife safaris, Pokochan went everywhere—powered by user prompts and AI magic.
The campaign was supercharged by Three Zinc, Grapes’ proprietary AI engine that turned audience suggestions into crisp, platform-ready visuals across both static and video. With blazing-fast turnaround and over 20 unique experiences rolled out live, the campaign had followers glued to their screens and stories.