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Tag: mamaearth

  • Honasa ropes in Yatish Bhargava as chief business officer to boost growth playbook

    Honasa ropes in Yatish Bhargava as chief business officer to boost growth playbook

    MUMBAI: Not every day does a personal care unicorn rope in an FMCG heavyweight to sharpen its business game—but when it does, the move smells as sweet as a bottle of onion hair oil going viral on Instagram.

    Honasa Consumer Limited, the parent company behind Mamaearth, The Derma Co., and Aqualogica, announced on 17 June 2025 the appointment of Yatish Bhargava as its new chief business officer (CBO). The decision signals a strategic gear shift for the fast-growing brand, as it seeks to scale both breadth and depth across general trade, modern trade, and online marketplaces.

    Bhargava steps into the role as a seasoned operator with over 17 years of experience. He brings P&L expertise and leadership acumen honed at some of India’s most influential consumer companies, including Flipkart and Hindustan Unilever. At Flipkart, he played a central role in category transformation and go-to-market strategies. At HUL, he led high-performing sales and growth teams across multiple verticals.

    His appointment takes effect immediately, with a full-time term. Honasa stated that Bhargava will be a designated senior management personnel (SMP) under SEBI compliance.

    In its regulatory filing with the NSE and BSE, Honasa underscored its intent to reinforce business scale, growth strategies, and sustainable momentum through Bhargava’s expertise. “Yatish has led category transformation, built scalable go-to-market strategies and driven sustained growth across diverse consumer businesses”, the company noted in its official statement.

    An alumnus of the Indian Institute of Management, Lucknow, Bhargava will be tasked with building on Honasa’s already expansive omnichannel approach while navigating the highly competitive D2C landscape.

    The announcement comes at a time when Honasa is increasingly eyeing market leadership across beauty and wellness categories, both online and offline. With Bhargava’s appointment, the company appears ready to play offence with stronger execution muscle and retail agility.

    The disclosure has been made available on Honasa’s official website.

  • Harleen Bhatti hops onto Honasa Consumer

    Harleen Bhatti hops onto Honasa Consumer

    MUMBAI: Harleen Bhatti has taken the reins as vice president of direct-to-consumer operations at Honasa Consumer Ltd, parent company of Mamaearth, stepping into the role this April after a nine-month stint at Wellbeing Nutrition.

    The digital marketing maven brings impressive credentials from India’s consumer tech landscape, having previously served three years at The Good Glamm Group, where she built and led a 25-member team across D2C functions that directly impacted more than 60 per cent of the group’s revenue.

    “My North Star metric is focused on achieving a target LTV:CAC ratio and ensuring a profitable recurring P&L,” Bhatti noted about her approach to digital growth—a philosophy that has served her well across stints at several high-profile consumer brands.

    Before joining The Good Glamm Group, Bhatti spearheaded retention marketing at Lenskart.com, where she claimed to have generated a return on investment of 4x from customer relationship management channels. Her earlier career included roles at Cure.Fit’s Eat.fit division and Capillary Technologies.

    Bhatti’s appointment comes at a crucial time for Honasa, which has been expanding its brand portfolio beyond its flagship Mamaearth line. Her extensive experience in performance marketing, customer acquisition and retention strategies could prove vital as the company looks to strengthen its direct-to-consumer operations in an increasingly competitive beauty and personal care market.

    The digital growth specialist cut her teeth in strategy consulting at PricewaterhouseCoopers and investment banking at Copal Amba before finding her niche in consumer tech marketing. With her track record of driving profitability through data-driven customer engagement strategies, Honasa appears to be betting on Bhatti to help cash in on India’s booming D2C revolution

  • Sunscreen spat sees HUL and Mamaearth kiss and make up, with a few tweaks

    Sunscreen spat sees HUL and Mamaearth kiss and make up, with a few tweaks

    MUMBAI: The beauty world’s latest dust-up has settled, with Hindustan Unilever Ltd (HUL) and Honasa Consumer, the brains behind Mamaearth, calling a truce after a courtroom rumble. It all kicked off when Lakmé, HUL’s flagship beauty brand, launched a “sun superiority campaign” that rather pointedly suggested some “online bestsellers” were fibbing about their SPF claims. Honasa, whose Derma Co. brand sports a rather distinctive orange, felt a tad singed, accusing Lakmé of throwing shade on their packaging and claims.

    Honasa co-founder Ghazal Alagh  took to LinkedIn with a saucy post, welcoming Lakmé to the “in-vivo tested SPF 50 club,” a move that, the Bombay High Court suggested, might have been a tad disparaging itself. HUL, not one to take such cheek lying down, hit back, claiming their tests showed some rivals were, shall we say, economising on the truth.

    But the Delhi high court, like a stern headmaster, stepped in and told both parties to play nicely. Lakmé was ordered to tweak its ad, swapping out “online bestseller” for the more vague “some sellers” and changing the offending orange to a demure light yellow. Honasa, in turn, agreed to scrub their social media jibes.

     HUL maintained that their campaign was all about keeping consumers safe from those who might be stretching the truth about SPF.

    Honasa, perhaps with a sigh of relief, agreed to take down their digital digs. Both parties also promised to remove their physical hoardings, which were apparently giving each other the evil eye, within 48 hours.
    This skirmish highlights the fiercely competitive nature of India’s Rs 2,000 crore sun care market, where brands are fighting tooth and nail for a slice of the pie. With consumer understanding of SPF still patchy, there’s plenty of room for both innovation and, it seems, a bit of the old marketing mischief.

  • Mamaearth unveils new mosquito repellent campaign with Shilpa Shetty

    Mamaearth unveils new mosquito repellent campaign with Shilpa Shetty

    MUMBAI: Mamaearth, has launched a new campaign for its mosquito repellents, featuring cinema actress and brand ambassador Shilpa Shetty Kundra. The campaign underscores the importance of natural, toxin-free protection for children against mosquitoes, a major concern for parents.

    The campaign film, conceptualised by Steve Priya, captures a touching moment between a mother and child, portraying the everyday struggle of safeguarding little ones from mosquito bites. Showcasing Mamaearth’s mosquito repellent range, enriched with citronella oil, eucalyptus oil, and peppermint oil, the film highlights its 12-hour protection—a must-have for parents prioritising their child’s well-being.

    Shilpa, sharing her thoughts on the campaign, said, “As a mother, my children’s well-being is always my biggest priority. I have always been cautious about the products I use, ensuring they are free from harmful chemicals and completely safe. Mosquito bites are a constant worry, and it’s reassuring to have a natural, toxin-free solution like Mamaearth’s mosquito repellents. This campaign is close to my heart because it empowers parents with a safe and effective way to protect their little ones while allowing them to explore the world worry-free.”

    Honasa Consumer Ltd. EVP & chief marketing officer Anuja Mishra, added, “At Mamaearth, we recognise that mosquito protection is a major concern for parents, as it directly impacts their child’s health and well-being. With our mosquito repellent patches, we are not just offering a product but solving a larger problem by providing parents with a quick, easy, safe, and effective solution they can trust. Formulated with natural ingredients, our repellents ensure long-lasting protection while being gentle on delicate skin. Through this campaign, we aim to reinforce our commitment to baby-safe care by not only offering toxin-free products but also raising awareness about the importance of choosing natural solutions. Partnering with Shilpa, a mother who shares our philosophy, allows us to authentically connect with parents and empower them with a reliable way to protect their little ones.”

    Steve Priya chief creative officer Priya Pardiwalla commented, “Every evening, parents witness a familiar scene – children by the door, shoes on, eyes sparkling, hearts racing to run out and play. But outside, something else is waiting too. Mosquitoes. This quiet tug-of-war between joy and worry sparked the heart of our film. Because no parent should have to choose between protection and peace of mind. With Mamaearth mosquito repellents, parents have a way to guard playtime with 12-hour protection, made from nature, free from toxins. So children don’t have to wait to be children. Not even for a moment.” 
     

  • Shilpa Shetty and Palak Tiwari shine in Mamaearth’s ubtan glow campaign

    Shilpa Shetty and Palak Tiwari shine in Mamaearth’s ubtan glow campaign

    MUMBAI: The movie glow squad just got stronger! Mamaearth, India’s leading toxin-free personal care brand, has roped in Palak Tiwari as its newest brand ambassador, joining the ever-radiant Shilpa Shetty Kundra. The mother-daughter energy (well, almost!) shines through in the brand’s latest campaign, celebrating the age-old goodness of Ubtan for a sun-kissed glow minus the sun damage.

    The campaign, conceptualised by Havas Creative India, features a fun and relatable TVC where Palak realises her once-radiant skin has dulled due to pollution and tanning. Enter Shilpa Shetty Kundra, glowing (as always) and ready with a solution—Mamaearth’s Ubtan Face Wash. Infused with turmeric and saffron, the product taps into traditional skincare wisdom to bring back lost radiance. With the tagline ‘Tan Hataye, Glow Lautaye’, the campaign reinforces Mamaearth’s promise of blending nature’s goodness with science-backed skincare.

    Honasa Consumer Ltd EVP & chief marketing officer Anuja Mishra stated, “Ubtan has been an integral part of Indian skincare for generations, and our Ubtan Face Wash has become a favourite among consumers. Palak’s youthful energy and strong connect with Gen Z make her the perfect addition to the Mamaearth family alongside Shilpa, who has been a trusted face of the brand. Together, they create the ideal mix of experience and fresh appeal to reinforce our commitment to natural and effective skincare.”

    Palak Tiwari shared, “Mamaearth stands for Goodness Inside, not just in its products but also in its sustainability efforts. As someone who swears by natural skincare, being part of this journey is incredibly special especially alongside Shilpa Shetty Kundra, whose timeless glow is proof that nature always wins.”

    Shilpa Shetty Kundra added, “Mamaearth has been close to my heart for years. Their commitment to safe, natural, and effective skincare is why I love being a part of this journey. With Palak joining the family, we are making sure the power of Ubtan reaches every generation!”

    The campaign is now live across TV, digital, social media, and OOH platforms, ensuring Mamaearth’s glow goals reach audiences across the country.

  • Honasa Consumer chief business officer Zarius Master puts in his papers

    Honasa Consumer chief business officer Zarius Master puts in his papers

    MUMBAI: It’s time for Zarius Master. to say goodbye. The chief business officer of D2C FMCG innovator  Honasa Consumer Ltd resigned from  the company on 2 January.  His resignation becomes effective 28 February 2025.

    Zairus, according to his linkedin profile, was responsible for lower funnel management to capture demand and translate to revenue; for  leading the evolution of an omni channel, multi brand organisation to drive profitable growth by gaining shares across categories in beauty and personal care and  for creation of a business plan through investment allocation choices across categories, brands, and channels to optimise for growth and profitability.

    Honasa co-founder & CEO Varun Alagh,  like Zarius, cut his teeth in FMCG with Hindustan Unilever and  this is what encouraged the latter to join him.

    Zarius joined the company in August 2021 from recruitment portal Shine.com where he worked for nearly eight years and rose to become its CEO. Prior to that he had stints in sales, marketing, and category leadership with some of the crème de la crème of corporations: Hindustan Unilever, Nokia, and Airtel.

    An  economic arts graduate, Zarius completed his diploma in marketing and topped that with an MBA in marketing from IIM, Lucknow.

    Honasa which counts MamaEarth, The Derma Co, BBlunt, Dr Sheth’s, Aqualogica, Staze9to9 and the Bblunt Salons in its brand portfolio was founded in 2016 by Ghazal and Varun Alagh. It reported revenues of Rs 462 crores in Q2 FY 2025 while the half year 2025 revenues were at Rs 1016 crore. It reported a loss of Rs 19 crore in the quarter and a profit of Rs 22 crore for the half year. 

  • Honasa Consumer Elevates Meetu Mulchandani as VP- head of Brand Factory

    Honasa Consumer Elevates Meetu Mulchandani as VP- head of Brand Factory

     MUMBAI: Honasa Consumer Ltd, home to renowned brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr  Sheth’s, today announced the elevation of Meetu Mulchandani as vice-president & head of Brand Factory in the leadership team. Hitherto she was associate vice-president, head of Brand Factory – new brands and business.

    Brand Factory, Honasa’s dedicated division for launching and nurturing emerging brands, has been a pivotal driver of the organisation’s growth.

    Meetu has been instrumental in shaping the division, spearheading the success of brands like Aqualogica, The Derma Co, Dr Sheth’s, and Staze.

    In her expanded role, Meetu will lead the end-to-end journey of crafting new brands within Honasa’s house of brands portfolio. This will encompass ideation, in-depth market research, consumer insights, concept testing, and shaping business and marketing strategy, with a strong emphasis on innovation, and market dominance through strategic growth initiatives. 

    Said Honasa Consumer CEO & co-founder Varun Alagh: “Brand  Factory is central to Honasa’s vision of building India’s largest beauty and personal care (BPC) house of brands. By identifying market gaps and understanding evolving consumer needs, we’ve consistently launched and scaled successful brands. Meetu has been instrumental in this journey, driving innovation and growth for brands like Aqualogica and Dr Sheth’s, transforming them into Rs 100 crore success stories. I am confident she’ll continue to excel in this expanded role and bring her unique perspective, creativity and strategic mindset to lead the Brand Factory team.”

    “I am both honored and excited to step into this new role at a time when Honasa Consumer is poised for even greater innovation and growth. It’s been incredibly fulfilling to be part of this dynamic team, and I’m eager to continue building impactful brands that resonate with our customers. This is just the beginning, and I look forward to driving forward our vision of creating brands that not only disrupt the market but also make a meaningful difference in people’s lives,” added Meetu.  

    She brings nearly two decades of experience in the beauty and personal care industry. She has been with Honasa for nearly four years now and has been at the helm of building young brands. Her career spans impactful roles at Nyumi, The Mom’s Co, Healthkart, Alteus Biogenics, and Mankind Pharma.   
     

  • Amazon miniTV unveils Yeh Meri Family season four trailer

    Amazon miniTV unveils Yeh Meri Family season four trailer

    Mumbai: Amazon miniTV has unveiled the official trailer for the much awaited fourth season of Yeh Meri Family, powered by Mamaearth. Premiering on 16 August, the brand-new season will transport us back to the nostalgic 90s, a time of innocent joys, heartfelt connections, and unbreakable family bonds. Set in the monsoon of 1995, season four continues to explore the everyday adventures of the Awasthi family, while capturing the playful and heartfelt relationship between siblings Rishi and Ritika. Produced by TVF, the new season marks the return of the fan-favourite cast, including Hetal Gada, Anngad Raaj, Rajesh Kumar, and Juhi Parmar in their beloved roles.

    The trailer provides a preview of the new season, highlighting family togetherness alongside various challenges, including Rishi’s antics and Ritika’s teenage struggles. It features nostalgic scenes such as dancing in the rain and making paper boats, reflecting the simple pleasures of childhood. Season four emphasizes the bond between Rishi and Ritika through their playful pranks and strong connection, showing how their relationship endures through various situations. The new season, with its focus on family moments, pays tribute to the 90s and reconnects viewers with childhood memories.

    Expressing her delight of returning in the fourth season, Juhi Parmar shared, “Neerja has been loved so much and I feel so grateful that I have had a character that takes us down nostalgia lanes as my debut to OTT.  People have loved the simplicity of Neerja and as strict as she is on the outside, there’s a softness to her which every mother and woman in our country can relate to.  I’m glad that with Yeh Meri Family we are being able to reconnect with our audience on the simple joys of life that used to exist once upon a time and I’m looking forward to all of us entertaining our audience again with another season full of lots of ups and downs, laughter, emotions and so much more.”

    Amazon miniTV head of content Amogh Dusad shared, “Yeh Meri Family has gone on to become an integral part of our content offering and we’re proud to present the fourth season on Amazon miniTV. The authentic portrayal of the 90s family life is endearing and relatable for audiences across India. This season promises to be a delightful continuation of the beloved series, and we can’t wait for our audience to experience the magic of the 90s, once again with the Awasthis.”

    “Yeh Meri Family continues to capture the heart of what it means to be part of a family, with its authentic portrayal of love, laughter, and life’s simple moments. Season 4, set in the nostalgic monsoon of the 90s, delves deeper into these timeless connections and celebrations, bringing back cherished memories for our viewers. We are excited to partner with Amazon miniTV to share these touching stories and offer a heartfelt tribute to the era that shaped so many of our lives,” added TVF president Vijay Koshy.

  • “Our focus is razor-sharp: to drive tangible business outcomes for our clients, not just deliver services:” Saket Vaidya

    “Our focus is razor-sharp: to drive tangible business outcomes for our clients, not just deliver services:” Saket Vaidya

    Mumbai: Korra Worldwide Advertising, a standout name in digital marketing since 2016, is redefining how brands connect with their audiences. Based in Gurgaon, this innovative agency offers a full spectrum of services—from web development to cutting-edge video production and strategic marketing automation. With a client roster including names like Bata and Mamaearth, Korra’s approach is all about fresh perspectives and breaking free from traditional moulds.

    As Korra transitions into its next growth phase under the leadership of its new CEO, the company is set to expand its global footprint and introduce groundbreaking technologies. Their vision includes embracing AI, exploring immersive experiences with AR and VR, and committing to sustainable practices.

    Indiantelevision caught up with Korra India CEO Saket Vaidya talking about  Korra’s evolution, its unique approach to digital marketing, and how they are navigating the competitive landscape with a focus on innovation and client success etc….

    Edited Excerpt

    On the Korra Worldwide Advertising founding and the inspiration behind its inception

    Korra Worldwide Advertising was founded in 2016. The inspiration behind Korra’s establishment was to provide a fresh perspective to brands, free from constraints and baggage. Korra was founded at a time when organizations were trying to fit themselves into rigid molds constrained by the medium they operated in. The name “Korra,” derived from the colloquial term “Korra Kagaz,” signifies a blank slate or “tabula rasa,” where the agency aims to write a new story of success with its clients.

    On the recent elevation from COO to CEO envision your leadership contributing to the company’s expansion into global markets and its next phase of growth

    At Korra, our focus is razor-sharp: to drive tangible business outcomes for our clients, not just deliver services. We’re committed to pushing the boundaries of creativity, fostering strategic partnerships, and deepening our client relationships. This isn’t just about growth – it’s about setting new industry standards and becoming an indispensable force in our clients’ success stories.

    As CEO, I envision Korra as a global marketing organization by 2025, unbounded by medium and expertise. This promotion aligns with Korra’s recent business transformation, which includes the establishment of a Center of Excellence (COE) and the onboarding of a new leadership team focused on Revenue and Operations, Growth and Partnerships, Strategy and Service Excellence, and Analytics and Data Sciences.

    On the brief overview of Korra Worldwide Advertising and the range of services you offer

    Korra Worldwide Advertising is a new-age marketing organization blurring the boundaries of an integrated advertising agency, content development hub, devops centre, and production company geared towards new-age brands. We offer a comprehensive range of services, including digital marketing, traditional advertising, brand strategy, content creation, social media management, influencer marketing, public relations, and data analytics. Our 360-degree approach ensures that we provide end-to-end solutions, helping brands achieve their marketing objectives through integrated and cohesive strategies.

    On setting Korra apart from other digital marketing agencies in India

    Korra stands out as a medium-agnostic agency, centered around the message rather than the medium. We provide fresh perspectives to brands, free from baggage and preconceptions, and together with them, we write a new story of success. Our innovative market strategies, medium-agnostic approach, and cutting-edge technologies revolutionize the way businesses connect with their target audience in the digital space. By addressing business problems directly, our scope of work becomes a by-product of our commitment to driving real results.

    On Korra’s planning for the next five years, and any new services or technologies you planning to introduce

    In the next five years, Korra aims to expand and become 500 members strong, achieving a bottom-line revenue of over Rs 150 crore and a top-line revenue of around Rs 500 crore. We plan to scale our operations with offices across Gurgaon, Mumbai, and Bangalore, and remotely service markets such as North America and Asia Pacific. We aim to gain more recognition and awards across Cannes, Abbys, Goafest, etc.

    We are also expanding our service verticals into physical branding and packaging, media, events, and experiences. Our investment in AI and machine learning will enhance our data analytics and customer insights capabilities, and we are exploring immersive technologies like AR and VR to create more engaging and interactive experiences for our clients. Our focus will also be on sustainable marketing practices, ensuring that our strategies not only drive growth but also promote social and environmental responsibility.

    On Korra Worldwide Advertising navigating the competitive landscape of the digital marketing industry in India, and strategies used to maintain a leading position

    Navigating the competitive landscape involves staying ahead of industry trends and continuously innovating our service offerings. We prioritize building strong relationships with our clients, understanding their unique needs, and delivering customized solutions that drive tangible results. Our investment in technology and talent ensures that we remain agile and adaptive to market changes. Furthermore, our emphasis on continuous learning and development helps us maintain a leading position by fostering a culture of creativity and excellence.

    On the current trends in digital marketing that brands should be aware of, and Korra adapting to these trends to benefit its clients

    1) Quick Commerce goes big

       India’s quick commerce market has been growing year-on-year at 77 per cent to reach $2.8 billion in GMV (gross merchandise value). With instant deliveries of products and groceries in 10-20 minutes, the face of e-commerce and retail has changed. Companies like Zepto and Blinkit threaten traditional retail in ways big players never could.

    2) Content as advertising

       The focus is shifting towards voice and video-based discovery, interactive brand experiences, gamification, and a focused influencer strategy. The Indian influencer market is growing rapidly, with content creation becoming critical to appeal to the informed and educated digital audience.

    3) Personalisation, intimacy, and efficacy

       AI integration in content creation is evolving, with real-time signal-based creative versioning across text, image, and video to create meaningful personalized messages at scale. AI also powers media measurement and optimization, enhancing predictive capabilities and everyday workflows.

    Korra is adapting to these trends by:

    1    Marketing automation: Utilizing CRM and remarketing tools to furnish comprehensive and clear information, maintaining brand recall.

    2    Communicating product expertise: Innovating continuously to stay ahead of competition and meet evolving customer needs, maintaining consistent branding and messaging.

    3    Building resonance: Humanizing brands for audience connection, tailoring content to match target interests and behaviours.

    4    Driving advocacy the right way: Encouraging user-generated content to establish relatable connections, and partnering with influencers to build trust and visibility.

    On the brand that has made the best use of digital marketing in the past year and the strategies they used

    Campaigns:

    Harpic launched an app-based solution called the ‘Harpic Loocator’ to empower women with access to public toilets on the go. Their ‘#BeFreeToPee’ campaign highlighted the lifestyle compromises women make due to the lack of knowledge and accessibility of public toilets. This campaign was based on the insight of the underlying problem of finding public toilets in India. By addressing a significant social issue through innovative digital solutions, Harpic successfully initiated important conversations and engaged a broad audience.

    Barbie Movie executed one of the most extensive and innovative marketing campaigns with an estimated $150 million budget. The campaign transformed the movie into an experience that everyone wanted to be part of. From scented candles, merchandise, Xbox controllers, to an Airbnb Dreamhouse, the Barbie movie’s marketing strategy created massive excitement. The campaign also included influencer and brand collaborations across industries, Instagram filters, and various interactive elements, ensuring widespread engagement and anticipation for the movie’s release.

    Brand

    Zomato effectively utilized strategic social media engagement to connect with its audience on platforms like Facebook, Instagram, and Twitter. Zomato’s Instagram account, for instance, is a vibrant gallery of enticing food images and user-generated content. Their posts feature everything from mouthwatering dishes to behind-the-scenes glimpses of restaurant kitchens, sparking conversations and attracting users. Additionally, Zomato’s personalized marketing campaigns, data-driven decision-making, innovative app features, strategic partnerships, and localized marketing strategies have all contributed to its success. By fostering a community of food enthusiasts and encouraging user-generated content, Zomato has built trust and credibility, making it a leader in the digital food service sector.

  • Mamaearth and Swiggy Instamart unite to #GoGreen this World Environment Day

    Mamaearth and Swiggy Instamart unite to #GoGreen this World Environment Day

    Mumbai: Mamaearth, a brand for toxin-free and natural personal care products, is thrilled to announce its partnership with Swiggy Instamart for a special sampling activity in Delhi NCR in observance of World Environment Day.

    Through this initiative, Mamaearth will include complimentary seed samples with close to 30,000 orders delivered through Swiggy Instamart on World Environment Day. This joint effort represents more than just a campaign; it stands as a testament to both brands’ commitment to environmental stewardship and sustainability. The brand believes in the power of small yet impactful actions, aiming to inspire new age consumers to begin their sustainability journey right from the comfort of their homes. Ultimately, it envisions a future where every home nurtures a thriving garden, every individual embraces an eco-conscious and sustainable lifestyle, and together, we co-create a world where harmony between humanity and nature prevails. Mamaearth chose to collaborate with Swiggy Instamart to leverage their extensive reach and engage a wide audience, promoting sustainability and eco-conscious living on a larger scale.

    The brand believes that goodness starts with the small choices we make every day, and this reflects in the choices the brand has made with its products and initiative like plant goodness where every order made on the website results in a tree being planted on behalf of the consumer. This initiative aims to promote afforestation, support farmer livelihoods, and foster sustainable coexistence with nature. The brand has been on a constant endeavour to serve consumers and society and make the world a better place.

    Honasa Consumer Ltd EVP and CMO Anuja Mishra commented, “At Mamaearth, we believe in the power of doing good to drive meaningful change. Through our partnership with Swiggy Instamart on World Environment Day, we are excited to engage with our consumers and encourage them to join us in our mission to plant goodness and make a difference for the planet. Beyond the immediate act of planting seeds, we aspire to ignite a sense of empowerment that these small activities can create for the collective good.”

    Talking about the initiative, Swiggy Instamart VP – category, growth & revenue Anirban Roy said- “We are excited to partner with Mamaearth on this meaningful initiative for World Environment Day. By including complimentary seed samples with 30,000 orders through Swiggy Instamart, we aim to inspire our consumers to take small but impactful steps towards sustainability. This collaboration not only highlights our shared commitment to environmental stewardship but also empowers our customers to contribute to a greener future right from their homes. Together, we believe we can make a significant difference in promoting eco-conscious lifestyles and nurturing a more sustainable planet.”

    The brand launched the plant goodness initiative with an ambition to plant 1M trees by 2025 and has already planted six lakh trees. In collaboration with an NGO and farmers for agroforestry, these trees have been planted in farmlands across Rajasthan, Uttar Pradesh and Haryana. The saplings planted are fruit- bearing trees that help farmers increase income opportunities with the produce from these trees. The agroforestry approach doesn’t use the entire agricultural land, and the farmers continue to do their farming along with creating an orchard. This helps in creating carbon sinks in agricultural fields, thus moving towards the target of ‘Net Zero Carbon’. The brand has also created positive environmental changes, including the sequestration of 250,000 tons of carbon and the production of 500,000 tons of oxygen each year, while greening 3,500 acres of land.