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Tag: Mallikarjunadas CR

  • Starcom Worldwide wins Ranbaxy Global Consumer Healthcare AOR

    Starcom Worldwide wins Ranbaxy Global Consumer Healthcare AOR

    MUMBAI: Ranbaxy Global Consumer Healthcare (RGCH), a division of Ranbaxy Laboratories has appointed Starcom Worldwide as its media agency. The estimated size of the business is 50 crore plus.

    RGCH develops and markets over-the-counter (OTC) products in more than 20 countries across Asia, Africa, the Middle East and Europe. It is one of Ranbaxy‘s fastest growing divisions and offers 15 products, including some top-selling brands like Revital and Volini.

    The agency won the media mandates in a competitive pitch process, participated by agencies such as MEC, Prachar (former agency on the account), Omnicom and ZO.

    Starcom MediaVest Group India CEO Mallikarjunadas CR said “We are delighted that Ranbaxy has chosen Starcom as its media agency. This win serves as a testament to our identity as a Human Experience Company and our passion for creating innovative work on multiple platforms. We are absolutely thrilled about this new partnership and look forward to taking Ranbaxy to new heights of success.”

    “Post the company periodic process of media agencies evaluation we are pleased to associate with Starcom as our media agency. Starcom showed good understanding of the OTC business and displayed focused approach on planning and driving cost efficiencies which made us choose them as a partner in a highly close pitch process. Our current agency Prachar has worked well during the critical journey path of our brands and we look forward to an exciting journey ahead with Starcom to take our brands to the next level,” added Ranbaxy Global Consumer Healthcare VP Brijesh Kapil.

  • Starcom MediaVest Group announces two key hires

    Starcom MediaVest Group announces two key hires

    MUMBAI: Starcom MediaVest Group has announced a couple of management changes and key appointments to strengthen the organisation.

    The media agency has appointed Gerald Roche as VP for the south division operating out of Banglore and Sameer Kapoor as VP at their Gurgaon office.

    Sameer Kapoor – Vice President Starcom Worldwide Gurgaon

    This announcement comes in the wake of SMG solidifying its position as an employer of choice and is a step towards becoming the leading Media Agency in the country.

    Starcom MediaVest Group India CEO Mallikarjunadas CR said, “The appointments of Sameer and Gerald reflect SMG‘s commitment to attracting the best and brightest talent to our agency.”

    “Sameer and Gerald are reliable leaders with robust backgrounds in business development and client relationship management. They will fit very well within our strongly established client-driven culture and we are sure they will continue their successful runs with us,” added Mallikarjunadas.

    On his appointment Roche said “I‘m truly delighted and encouraged that SMG, anchored by its analytics resources, has digital (and not just television) at the front and center of its media planning and I look forward to contributing to this team effort in no small measure”

    Gerald Roche – Vice President Starcom Worldwide South

    Prior to Starcom, Roche was heading the Media buying division for Madison Media Infinity and Platinum Media. In a career spanning over fifteen years he has worked with Sony Entertainment Television, Dubai Outdoor Media, Mindshare, Carat Media Services, OMD Dubai, Bozell Prime Dubai.

    He has handled different clients in his earlier stints like Asian Paints, Axis Bank, Bharti AXA Life Insurance, Britannia Industries, Cadbury / Kraft Foods India, IDFC, Marico, McDonald‘s India, Tata Chemicals and Turner Television (Imagine TV).

    Kapoor on the other hand brings to the table his decade long experience, he has worked with Madison Media Plus, Madison media, Initiative media, Optimum media solutions and Universal McCann with the various clients – Hyundai, General Motors , Maruti, Bharti Airteland Bacardi Martini. He will be heading Samsung for Starcom in his new stint.

    “I look forward to working with a great organisation and a great client like Samsung. Starcom is going from strength to strength; I‘m excited to be a part of this growth oriented organisation and being present while we achieve greater heights of success,” said Kapoor.

  • SMG India promotes three key personnel

    SMG India promotes three key personnel

    MUMBAI: Starcom MediaVest Group (SMG) India has promoted its three general managers — Dinesh Rathore, Narendra Alambara and Sriram Sharma to the post of VP.

    In their new roles they will be part of the national leadership team. They all continue to report to Starcom MediaVest Group CEO Mallikarjunadas CR.

    Mallikarjunadas CR, said, “Dinesh as head of MediaVest Mumbai, Narendra as head of Starcom Chennai and Sriram as head of Starcom Bangalore have been pillars of the company. Their passion for product, people and process is well known and I am confident as part of the National Leadership Team they will continue adding even more value to clients and the company.”

    Rathore has spent 11 years with the company; Alambara has completed six years and Sharma nearly two years.