ITV

Tag: Mallika Sherawat

  • Life OK to showcase Mallika’s Magic

    Life OK to showcase Mallika’s Magic

    MUMBAI: The countdown to Life OK’s much anticipated show The Bachelorette India has begun. Starting 7 October, every Monday to Friday from 9.30 pm to 10.30 pm, all eyes will be on Mallika Sherawat as she hunts for the perfect mate from among 30 eligible bachelors, who will pull out all stops to win the sexy siren’s heart… and hand.

    People will either hate it or love it believes Ajit Thakur

    “You will either hate it or love it,” says Life OK general manager Ajit Thakur about the non-fiction show.

    Scheduled to run for five weeks with 28 hours of total content, 40 to 50 per cent of shooting has already been canned in the City of Lakes. Produced by SOL Productions with Lux Inferno and Ghadi Detergent as co-presenting sponsors, the show is in keeping with Life OK’s promise to add an Indian flavour to the much awaited reality series. As for Mallika, she is a magnet for publicity, whatever she does.

    But why make the show a week day property? “This kind of content is universal in nature. If you view from a concept perspective, on other GECs, a week day concept is all about soaps and the emotional content is very high. So love is the corner stone for everything that happens on a GEC from Monday to Friday. Considering this fact, we thought this was the best time,” says Life OK marketing head Pratik Seal.

    Marketing-wise, several activities have been planned. Digitally speaking, Life OK has organised a ‘live tweeter outdoor’ at Delhi University North Campus, where people can come and tweet their wishes to Mallika. “It’s a mood meter. Mallika’s mood changes on how you tweet. For example, if you criticise, she becomes grumpy; if you praise her, she is all happy. This activity is still on and students there are enjoying it,” explains Seal. Special tabs, games and apps, and video leaks on YouTube have been built into the digital activity.

    Secondly, throughout the five weeks, Life OK will have a video diary, also known as a regular video blog, on YouTube that will be updated regularly.

    Thirdly, there will be a live tweeter hastens during the show, where people can tweet about their favourite moments.

    Fourthly, Life OK has undertaken on-ground activations in over 38 cities. Add to that, colleges in UP, Delhi and Gujarat will celebrate Rose Day as a prelude to the show. A Google hangout with the lady on 7 October is also in the pipeline.

    Fourthly, Life OK has undertaken on-ground activations in over 38 cities. Add to that, colleges in UP, Delhi and Gujarat will celebrate Rose Day as a prelude to the show. A Google hangout with the lady on 7 October is also in the pipeline.

    Radio and television activations have been undertaken on a huge scale and TV promos of the show have received a good response.

    Speaking about hoardings, Seal says: “We did Phase I and Phase II of the campaign. The first phase was about selling the concept of war while the second phase was about showcasing love.”

    There will be people coming, who want a break from Hindi GECs, says a confident Pratik Seal

    Of the entire show budget, the channel is learnt to have spent around eight to ten per cent on marketing the upcoming show.

    Will the show grab enough eye balls in the face of such stiff competition? “Our attempt was to reach out beyond the GEC audience. We want to target more youth, more men, and more family as a unit; that has been our objective. If we manage to do that, half of our job is done. So there will be people coming, who want a break from Hindi GECs, to see what new biryani is cooking,” says Seal confidently.

    But comparisons with NDTV Imagine’s Swayamvar are inevitable and the industry isn’t too gung-ho about Life OK’s experiment with a similar format. “We’ve already seen enough of Rahul Mahajan, Rakhi Sawant and Ratan Rajput’s Swayamvar. What new is the show going to add? Just by changing the face of the person does not mean that the show is going to catch the attention of the viewers,” says a director.

    “Forget the daily soaps on other GECs. I think Bigg Boss is going to be the show’s biggest competitor. I am watching Bigg Boss since three weeks and I am already glued to it. I would not like to switch to any other channel for that one hour,” says an industry professional.

  • The Bachelorette India Mere Khayalon ki Mallika creates a stir online!

    The Bachelorette India Mere Khayalon ki Mallika creates a stir online!

    NEW DELHI: India’s fastest growing GEC, has yet again broken all realms of success. Days before the official launch of the on-air promos, the channel has gone ahead and released the video online, ensuring over 1,34,000 unique views (on youtube)

     

    Social media platforms like Facebook and Twitter have also been utilized. Mallika Sherawat wishing Narendra Modi on his birthday has gone viral.  The keywords ‘Mallika Sherawat’ are trending on Twitter increasing the recall for the Bollywood Diva.

     

    Previously, during a recent press gathering, Mallika announced that Narendra Modi is the most eligible bachelor. This piece of news had the digital and social platforms buzzing with discussions about Mallika Sherawat. This led to a sizeable volume of people discussing Mallika and the show which led to Mallika Sherawat trending on 7th and 8th September, 2013.

     

    On 7th September, 2013 there was a web exclusive release of the launch promo of The Bachelorette India. The promo got a lot of organic traction on YouTube and has more than 1,34,433 views, from the release (Digital release – 8th September)  till date. (17th September, 2013) Said Ajit Thakur, General Manager, Life OK, “The idea was to engage people on the social media platform. Whether it is in the form of a video or tweet, the online conversations have created a strong mass anticipation around the show”.

     

    Social media was twittering, creating high recall factor for Mallika, leading to a high curiosity level for the show.

  • Defunct Bombay Talkies reopens after 58 years

    Defunct Bombay Talkies reopens after 58 years

    MUMBAI: Besides marking the centenary of Indian cinema, the year 2012 will also see the revival of Bombay Talkies.

    The iconic studio, which was established in 1934, was closed down in 1954. Owned by Dube Industries, the studio will start with the launch of two films in June.

    As the first public limited film company, Bombay Talkies was registered under the Indian Companies Act and soon emerged as an organised company with well-managed financials, acquiring a reputation for public issues, dividends and bonuses.

    Studio manager Satish Mahajan revealed that the studio had to close down because of financial mismanagement by Sashadhar Mukherjee after the release of the Ashok Kumar-starrer Mahal in 1949. “Last year, we took a conscious decision to restart the company on the occasion of the centenary celebration of Indian cinema,” he added.

    The first film to be launched by the re-emerging studio has been titled Zakhmi that will feature Abhay Kumar, grandson of one of the studio’s original owners Rajnarayan Dube. It will also star Sayali Bhagat along with Mithun Chakraborty.

    Though the second film is yet untitled, those being considered for it are Mallika Sherawat, Tusshar Kapoor and Vinay Pathak.

    Incidentally, the studio had launched some of the biggest stars of Hindi cinema like Devika Rani, Ashok Kumar, Leela Chitnis, Raj Kapoor, Mehmood, Madhubala and Dilip Kumar.

    The newly-opened studio operates from Lokhandwala.

  • Catch Mallika Sherawat and Sanjay Leela Bhansali on Koffee with Karan on February 25th at 9 p.m

    MUMBAI: Karan loves to serve his coffee ‘hot’… and the next episode promises to be ‘piping hot’! His first guest is saucy, sexy and sensational… She is the unofficial brand ambassador of the show, having been mentioned in practically each and every episode of the last season! This Sunday, meet the quote-a-minute, bold and brash, Mallika Sherawat.

    Karan’s second guest is one of the finest filmmakers in Bollywood… a man behind many-a-masterpiece and Karan’s favorite director, meet Sanjay Leela Bhansali only on Koffee with Karan. Watch this unusual combination together for the first time, in an exciting and entertaining t?te-?-t?te, this Sunday, February 25th at 9 p.m. on Star One and Star World!

    Sanjay and Mallika hit it off instantaneously, as they meet for the first time on the sets of Koffee with Karan. Mallika talks about how glad she is to be on the show, after being discussed at length, last season! She opens her heart out on the show, discussing several topics varying from her sensational quotes, which make headlines and the various characters she’s enacted… from the sexy and sensuous role in Murder to the girl-next-door in Pyaar Ke Side Effects.

    She admits on the show that she suffers from a major superiority complex! Sanjay talks about how Mallika has proved him right; as he had predicted that she is the most promising newcomer, when he was on the show last season. He talks about his upcoming film Sanwariyan, his love-hate relationship with Aishwarya Rai and the fact that he is envious of his fellow-directors, to the extent of avoiding their films. Watch him give precious advice to Mallika on how to tackle rumours and how to deal with her superiority complex!

    And as always, the eagerly awaited rapid fire round results in some very interesting revelations. So which actors would Mallika like in her harem of hunks and how would she like to be pampered by them? Which older man would she like to seduce? Who does she think has the sexiest butt in Bollywood? Who does Sanjay think is the most over-rated actor and director in Bollywood? Who would he choose between Madhuri, Aishwarya and Rani? Who takes the hamper home? Sanjay or Mallika? Karan definitely has a tough time deciding the winner of the most desired possession on his show – the coffee hamper!

    Excerpts from the interview:

    Karan: Welcome to Koffee with Karan!!!

    Mallika: Thanks!

    Karan: So you are finally on the show. Everyone used to ask me when are you getting Mallika Sherawat on the show?

    Mallika: I’ve provided enough entertainment for Koffee with Karan. I’ve been made fun of… been ridiculed!

    Karan: No! No! That’s not what used to happen!

    Mallika: Of course! That was it! You think I don’t know!

    Karan: (Laughs)

    Mallika: No harm! I’m sitting here and as Robert De Niro said, “You didn’t knock me down! I’m still standing!”

    Karan: You were always the option when we asked the men, who was the sexiest woman they thought.. The answer was always you! You think you were a safe option for them?

    Mallika: I think I am a woman who dared!

    Karan: Oh really?

    Mallika: Yes! Probably that’s why the answer… but I take it as a compliment.. as a big compliment…

    Karan: What else can she ask for and when people say things about her and about her being honest and controversial… What do you have to say about that?

    Sanjay: I think… I just said… She is what she is. She doesn’t pretend herself as someone else. She speaks her mind out and to her I want to say “Kuch to log kahenge… logo ka kaam hai kehna. You just do what you are doing.. be what you are and keep working!”

    Mallika: Very encouraging Sanjay! Thank you so much! You know I must say something. Everyone told me that Sanjay Leela Bhansali is this intense Guru Dutt kind of director. ..don’t joke with him too much. Be very serious and Karan Johar is extremely sensitive… don’t offend him.. Keep your mouth shut!

    Karan: You can offend us! We won’t mind too much!
    Sanjay: We’re used to not feeling like you! And it really doesn’t make a difference!

    Karan: Aren’t you seeking love in your life?

    Mallika: I want to seek love! Lots of love!

    Karan: Love from a man, darling! Not from the masses.

    Mallika: Am talking about love from a man, yes!

    Karan: There’s never a lonely moment, you want to share?

    Mallika: There are lots of lonely moments. I am alone. I live alone in the city. Family is not here. It gets excruciating being lonely. But I have to learn to deal with it. I genuinely haven’t met a man who doesn’t believe that women are superior to men. The day I meet a man…

    Sanjay: But Mallika… Why should a woman be superior to a man?

    Karan: Exactly!

    Mallika: I somehow have a clinical disorder!

    Sanjay: I don’t think you should suffer anymore from it because its important to know that men are women are equal! Men should not say that women are inferior and women should not think so either..

    Mallika: Are both of you’ll ganging up on me?

    Sanjay: No!

    Mallika: Yes! You are ganging up on me!

    So, make sure you book your couch space for this Sunday as Karan catches up with the sizzling Mallika Sherawat and the master-director Sanjay Leela Bhansali, on Koffee with Karan this Sunday, February 25th on Koffee with Karan, on Star One and Star World, at 9 p.m.

  • The Myth this Friday night at 9 p.m. only on Star Movies

    MUMBAI: Blending historical elements with fiction, this film stars sultry Bollywood actress Mallika Sherawat, who plays the role of an Indian princess. This Friday night, Star Movies brings to you the exclusive premier of the “The Myth” which is based on the Korean legend, ‘Thousand Year Romance’. Jackie Chan who has produced and stars in the action extravaganza plays the role of Jack an intrepid archaeologist who, while in Dasar, India, stumbles on Mallika of course, and an ancient sword from the Qin Dynasty. So, make sure you tune into “The Myth” this Friday, February 9th at 9 p.m. only on Star Movies.

    Taking place during two points of time with parallel stories, THE MYTH follows archeologist Jack Chan (Jackie Chan). Jack begins having dreams of himself reincarnated as Meng-Yi, a Qin Dynasty General fighting a desperate war against rebels, who must escort the Emperor’s concubine Ok-Soo back to the Qin capital city. As the two fall in love, Meng Yi struggles with his feelings for Ok-Soo (Hee-seon Kim) and his loyalty to the emperor. Meanwhile, in the present, Jack, along with his scientist friend William (Tony Leung), looks to uncover the secrets of his dreams in a tomb in India, where they find a gravity defying gemstone and an ancient sword – two clues to unlock the mysteries of The Myth.

    DID YOU KNOW?

    Due to Mallika Sherawat’s racy image in Bollywood, rumors circulated that she landed the role over many other Indian actresses (Aishwarya Rai, Lara Dutta, Priyanka Chopra) because she was willing to do full frontal nudity in this film. When these rumors were spread, Stanley Tong and Jackie Chan held a special press conference in India to say that they picked Mallika over many others because of her great charm and genuine acting talent, and that the film didn’t even have a kissing scene, let alone full frontal nudity.

    Aishwarya Rai was the original choice to play the Indian princess but she was on tour at the time and her busy schedule didn’t allow her to take the role.

    Jackie Chan was stabbed in the arm while filming a stunt.

    Jackie Chan fell off a horse and couldn’t move his legs for the rest have the day. After a few days he was reported doing fine again.

    So don’t forget to tune in this Friday night at 9 p.m. for the exclusive premiere of ‘The Myth’ only on Star Movies.

  • Sahara One to launch new weekend chat show on 15 July

    Sahara One to launch new weekend chat show on 15 July

    MUMBAI: Sahara One Television will be launching a new chat show – Mrs Punjabi – on 15 July. The half hour show will be aired on Saturdays and Sundays at 7.30 pm, just before the 8 pm movie on the channel.

    In the first episode, the show, whose anchor’s name is being kept under wraps by the channel will have Shahrukh Khan, Mallika Sherawat and Mahesh Bhatt together on Indian television for the first time.

    The show feasts on hot gossips as Mrs Punjabi unveils the secrets and buried facts about her special guests, behind the scenes of latest Bollywood blockbusters, star party circuits and much more. Touted as a light hearted show that promises to unburden your woes, the show seems more on the likes of Kandy Floss on Sony, which is being hosted by Archana Pooran Singh.

    “Humor makes friends, wins enemies and this show will make viewers unwind and laugh at issues that would otherwise end up as stressful experiences,” said Sahara One Television COO Purnendu Bose.

    Mrs. Punjabi is a typical Page 3 wannabe aunty with huge assets and flashy make up and low-necklines and an even lower IQ.

  • Sahara One bags telecast rights of Rockstars 2006 concert

    Sahara One bags telecast rights of Rockstars 2006 concert

    MUMBAI: Sahara One Television has bagged the telecast rights of the Rockstars 2006 Bollywood concert, which involves names like Salman Khan, John Abraham, Shahid Kapur, Zayed Khan, Kareena Kapoor, Mallika Sherawat and Esha Deol. These stars are currently touring Canada, US and UK for the same.

    The Rockstars 2006 concert consists of 15 shows over a period of 45 days to be held across the above mentioned countries in May and June. However, the telecast date of the shows on Sahara One have not yet been decided.

    Apart from telecasting the concert, Sahara One will also be airing a 12-episode interactive special on the concerts with the stars. Behind the scenes of their stay and exclusive footage from rehearsals, interviews, run-up to the big show, the hustle of the green room, and the moments building up to the final show is what is lined up on the channel.

    Sahara One Media and Entertainment Limited CEO Shantonu Aditya said, “It has always been our constant endeavour to connect with our audiences by reinventing entertainment options. Bollywood is something that perks up every Indian soul. The fact that the Rockstars 2006 will be held at USA, Canada and UK explains the huge appeal of Bollywood in these countries. We wanted to give our Indian audiences a feel of the same vibe and are therefore pleased to bring the Rockstars 2006 to our viewers.”