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Tag: Malli CR

  • Starcom MediaVest Group appoints Hanley King as chairman, SMG India

    Starcom MediaVest Group appoints Hanley King as chairman, SMG India

    MUMBAI: Starcom MediaVest Group (SMG) has roped in Hanley King as chairman, SMG India. King will report to global operations president John Sheehy and will be based in SMG’s Mumbai office.  As chairman, SMG India, King will be focused on key client relationships, new business and commercial operations for the agency. SMG India CEO Malli CR and SMG Convonix CEO Vishal Sampat will dually report to King and will continue to lead daily operations for their respective organisations. 

     

    “Hanley is a consummate professional with a proven track record of delivering results across our globally networked clients,” said Sheehy. “Our recent acquisition of Convonix and our robust digital and analytics practice prove that our operations in India are among our most future-focused.  I look to Hanley to work hand in hand with Malli and Vishal to continue to build upon our momentum in India.”

     

    King was most recently SMG Global Client Lead for APAC, based in Singapore. In this role he managed multifaceted SMG client teams for Samsung, Mars Wrigley, Kellogg’s, Novartis and Bank of America and others across the APAC region. Prior to joining SMG, King was CEE President for Universal McCann, where he was responsible for 22 markets across the Central European region with 500 plus staff and billings of close to $1 billion. Prior to this role, he was UM CEO, Czech Republic, and previous to this he spent seven years working for media independents and full service communications agencies in his native New Zealand. In his career Hanley has worked on many global accounts in Asia, Europe or New Zealand spanning FMCG, Auto, Financial, Breweries and Telcos.

     

    “India is a fascinating, fast-paced and constantly evolving market,” King said. “And that’s why it’s such an honor to be joining SMG India and working with Malli and Vishal – a team that is so relentlessly focused on the future.”

     

    SMG India is leading the industry with its robust digital and analytics practice, as well as it best-in-class consumer insights work led by its Human Experience Strategist Network. SMG India’s client list includes Dabur, Axis Bank, Aircel and Ranbaxy In 2013, PublicisGroupe acquired Convonix, which aligned with SMG India. Founded in 2003, Convonix today employs more than 400 digital marketing specialists, making it the largest digital agency in India, serving such clients domestically as well as internationally as Tata Motors, Reliance Industries, Budweiser, Taj Hotels, DBS, Mahindra Holidays, Tata Global Beverages among others.

  • Radio Mirchi brings on board Starcom as media partner

    MUMBAI: Radio Mirchi has appointed Starcom Worldwide as its media mandate, replacing incumbent agency Madison.

    Starcom‘s Mumbai office will handle the account. Work on the mandate has already begun.

    Radio Mirchi national head of marketing G G Jayanta said, “We are pleased to appoint Starcom since we needed a partner who is future focussed and can help us navigate the new media landscape. Their in-house research and tools are very impressive and they have already demonstrated how they could leverage their arsenal to benefit our business. Their whole approach was very refreshing and their media product and philosophy are pretty solid. We look forward to a long and rewarding association with Team Starcom.”

    SMG CEO India Malli CR said, “We are thrilled to win the Radio Mirchi account. Given the developments in this sector, we look forward to exciting times. We have planned some specific research and insights projects using our proprietary tools and optimisers.”

    Over the past year, SMG has won accounts like Aircel, Dabur, Axis Bank, Zee Learning, Supermax and Sterling Holidays. The agency has been aggressively strengthening its media product in India.

  • Starcom MediaVest Group launches Web+TV Optimiser in India

    MUMBAI: Starcom MediaVest Group (SMG) has rolled out a fused TV + Web Optimiser across its entire organisation in India. It will allow the media planners at SMG to evaluate plans fluidly between TV and digital.

    This optimiser will sit within the planning tool Target Audience Reach Delivery Inventory Investment System (TARDIIS) suite. SMG India has been using the TARDIIS TV optimiser since 2006.

    This new optimiser runs on the local Television Audience Measurement (TAM) and Web Audience Measurement (WAM) datasets.

    SMG India CEO Malli CR said, “One senses that the growth of spends on digital should be faster than otherwise. There are several vehicles in digital whose reach is substantial and yet inertia and a lack of currency prevent investments. With this Optimiser, a planner can seamlessly build plan options between TV and digital. Does taking 10 per cent of the budget from TV and putting on to digital build better incremental reach? A planner would be able to do this on an on-going basis and raise the quality of the conversation between planners and brand managers.

    Every client‘s biggest complaint is about how plans for different target audiences look the same. This product is one of several things that will help change that. We have been testing the product internally since March and are seeing paradigm changing results. For a female, 25-44 SEC A plan, the percentage of investment on digital can quadruple. A lot of decision making in media happens through heuristics (thumb rules), and one needs new currencies to break out of the inertia of old thumb rules.”

    Malli feels that one of the biggest challenges in digital is increasing the share of spends of FMCG. “Our experience on TARDIIS Web + TV from other markets on FMCG clients has shown that it can lead to a totally different worldview on digital and increase spends substantially. TARDIIS Web + TV is one of the first tools with scale in this market that can accelerate digital spends and investments,” he added.