ITV

Tag: Malishka

  • Red FM & Western Railway collab to celebrate the Mumbai Local

    Red FM & Western Railway collab to celebrate the Mumbai Local

    Mumbai: India’s leading private radio and entertainment network, Red FM proudly joins hands with Western Railway to create a music video with Mumbai ki Rani, RJ Malishka, aimed at deepening the connection between Mumbaikars and the Western Railway. The music video titled “Lay Bhaari” embodies the spirit of Mumbai and the ever-dependent relationship it shares with the Mumbai Local, the Western Railway.

    Known for its innovative approach towards social responsibility, Red FM has once again demonstrated its commitment to community engagement through the creation of the song “Lay Bhaari”. The video features RJ Malishka, Mumbai ki Rani, capturing real-life people and situations across five plus stations of Western Railway, including prominent locations like the Western Railway Hertiage Gallery at Churchgate, EMU Carshed at Mumbai Central ,Yard, and Train Management system at Mumbai Central. The video is a celebration of the intricate bond between Mumbaikars and Western Railway, emphasizing on the shared joys, sorrows, and stories that travel on the tracks.

    Commenting on the collaboration, Western Railway chief public relations officer Sumit Thakur said, “The “Lay Bhaari” song sung by RJ Malishka appeals in her ‘bindaas’ Mumbai lingo to follow rules and regulations for a happy and safe train journey. The song gives several social messages like, security at stations, special provisions for ladies and Divyangjan passengers, Not Boarding/Alighting a moving train, Not traveling on the footboard of the train, etc.

    Speaking on the collaboration, Red FM & Magic FM COO & director Nisha Narayanan said, “Our association with Western Railway goes beyond a conventional collaboration. ‘Lay Bhaari’ is not just a song; it’s a celebration of the symbiotic relationship between the people of Mumbai and the Western Railway. As a brand that is committed to social responsibility and has consistently pursued innovative ways to connect with our audience, ‘Lay Bhaari’ is a testament to our ability to weave impactful narratives. Malishka, with her unparalleled energy captures the essence of Mumbai. The sounds of Mumbai, including railway announcements, are intricately woven into the melody, creating an immersive experience that resonates with the spirit of the city.

    The song serves a dual purpose of reminding Mumbaikars to follow rules and fulfill their responsibilities towards Western Railway while highlighting the safety for women and promoting responsible behavior. It also subtly showcases Operation Amanat, an initiative by the Railway Protection Force to make it easier for passengers to retrieve lost luggage.

  • The International Radio Festival participates at FOMEX’24, Riyadh, KSA

    The International Radio Festival participates at FOMEX’24, Riyadh, KSA

    Mumbai: By invitation of the Saudi Broadcasting Authority, the International Radio Festival eagerly anticipates its participation in this year’s FOMEX, the Future of Media Exhibition, set to take place in Riyadh, within the Kingdom of Saudi Arabia, from the 19 to the 21 of February 2024.

    FOMEX, now in its second edition, is proudly presented by the Saudi Broadcasting Authority and represents an integral part of the Saudi Arabia Media Forum. The IRF is honoured to be actively involved in supporting this exhibition and conference initiative, which will feature a distinguished line-up of IRF speakers delivering insightful keynotes all around the media.

    The IRF keynotes will delve into topics such as achieving excellence in radio broadcasting both on and off the air, with a special appearance by superstar radio jockey Malishka from India’s leading prime-time radio station RedFM. Furthermore, how to prepare and embrace the five upcoming disruptions facing the media industry by 2030 will be revealed by award-winning futurist Nils Müller from TrendOne.

    Additionally, the intricacies of 360º Content Management across all media channels will be laid open, with valuable insights from tech guru Julian Schweizer of Swiss Online Publishing. And to round off the IRF talks, Darryl von Däniken, founder of the International Radio Festival, will hold a masterclass, sharing his radio journey and insights into the heartbeat of this powerful medium to inspire and empower the next generation of media professionals attending the FOMEX exhibition and Saudi Media Forum in Riyadh.

    Stay tuned for more updates and information on this exciting exhibition and conference summit here https://fomexsa.com/en

    #irf #media #radio #audio #broadcasting #excellence #nextgen #sba #saudimf #ksa #vision2030 

  • Hotstar unveils original talk show with Malishka as host

    Hotstar unveils original talk show with Malishka as host

    MUMBAI: Star India’s OTT platform Hotstar, which tasted success on two of its original shows for the ICC Cricket World Cup 2015 – One Tip One Hand and Juicy Half Volley, is now planning to launch another original show.

     

    RJ Malishka has been roped in to host a 60-minute Hotstar original talk show called M Bole Toh.

     

    Kickstarting the series with actors Kangana Ranaut and Imran Khan, the show will offer quirky conversations between the three on topics ranging from relationships to marriage to what being ‘good friends’ in the industry means. Ranaut and Khan will be seen in the upcoming film Katti Batti.

     

    During the show, Malishka will chat with stars who will share funny behind-the-scene anecdotes and pranks as well as offer insights into their personal lives. The host will also nudge the guests into spilling their hidden secrets through gripping, fun conversations and games with healthy dollops of madness.

     

    M Bole Toh will cater to the ever-growing demands of Bollywood fans, which are always keen on knowing more about stars.

  • Star Sports launches ‘Le Panga’ campaign to ignite Kabaddi fervour

    Star Sports launches ‘Le Panga’ campaign to ignite Kabaddi fervour

    MUMBAI: Star Sports is set to inspire people to overcome personal limitations and barriers. The sports channel in a bid to promote Kabaddi has launched a marketing campaign for Star Sports Pro Kabaddi titled Le Panga (#LePanga).

     

    As in Kabaddi, life also throws up situations where the odds are heavily stacked against you. You have a choice to make. Take the safe option out and make provisions to adjust to the situation; or take on the larger odds and triumph. That moment, when we resolve to take on impossible odds and challenge the status quo, is Star Sports Pro Kabaddi’s ‘Le Panga’ moment.  

     

    A Star Sports spokesperson said, “As a sport, Kabaddi is unique in the nature of the challenge undertaken by the players. A raider is alone and almost always faced with insurmountable odds with the defenders waiting to pounce on him and use their collective physical might to overpower the raider and stop him from accomplishing his objective. The campaign, #LePanga, cites real life situations as in the sport that people can relate to.”

     

    “Panga is a positive emotion, where action leads to improvement. Fundamentally, the strong do not take ‘Panga’ with the weak as that would be synonymous with bullying behavior. ‘Panga’ is that spirited act where passion and courage trump conventional logic and enables one to overcome seemingly impossible challenges,” the spokesperson added.

     

    The first film of the series, marking the debut of well-known radio jockey Malishka as Inspector Laxmi Peter, went on air during the third One Day International between India and Bangladesh. 

     

    The ad-film, full of Bollywoodesque drama, revolves around an ambitious female police officer, Inspector Laxmi Peter who can only be described as ‘the unlucky one’. The idea centres on Laxmi Peter getting inspired to change while watching a Pro-Kabaddi League match, having resigned herself to her fate. Inspector Laxmi Peter, in the climax, manages to finally capture the group of criminals and her elusive target Rakka all her on own.

     

    The advertisement has been styled to include all major elements of a Bollywood film – the flashback to her childhood where she expresses her dream of becoming a police officer, the scenes where Rakka escapes her grasp after a chase and the climax where she ultimately overcomes her limitations to accomplish her goals, inspired by Kabaddi. The storyline highlights the many attractions of the Star Sports Pro Kabaddi League and builds towards the excitement of watching the sport.

  • Star Pravah invites viewers to its ‘Dhabal’

    Star Pravah invites viewers to its ‘Dhabal’

    MUMBAI: One hour filled with laughter- that’s the promise Star Pravah is making to viewers for its upcoming show Dhabal – Ek Taas Time Pass with Marathi star Swapnil Joshi and his co-stars. Replacing the Supriya Sachin Show, the laughter riot is all set to begin from 12 May on Mondays and Tuesdays at 9:30 pm.

     

    The mega marketing effort is to ensure that viewers get acquainted with the meaning of Dhabal before they watch the show. In Marathi ‘Dhabal’ typically means a katta or a hangout zone. To familiarise people with the concept of ‘Dhabal’, Star Pravah has undertaken a mega on ground event organising real life ‘dhabal’ in various cities and inviting viewers to come and watch it. According to Star Pravah marketing head Mayuresh Wadke, the Kolhapur and Pune auditoriums were houseful while the next two are in Mumbai and Nashik.

     

    Apart from this, the on air campaign consists of asking viewers to nominate two people they know who don’t laugh very easily, to come and watch the show and get entertained. The radio promotion is being done on Red FM 93.5 where Joshi and his cast will be on Malishka’s popular show in the morning as well as on the evening show to talk about Dhabal. “The focus is more on innovating rather than going out and shouting,” says Wadke.

     

    The casting itself took a long time. It includes Siddharth Chandekar, Viju Khote, Vijay Patwardhan, Mrunmayee Godbole, Suhas Paranjape, Sarthak Ketkar, Atul Todankar, Prajakta Hanamghar, Abhijeet Chavan, Prabhakar More, Rasika Agashe, Anand Patil, Sachin Bhangre and Siddheshwar Zadbuke who will be recurring while some episodes will have guest appearances. The effort is to make each episode different whether topic wise, issue wise or celebrity wise. “We have got an action plan for sustenance of good humour. Apart from me and Srirang Godbole there are 10 writers for the show,” says Star Pravah programming head Jayesh Patil. In production since six months, Dhabal is the product by Indian Magic Eye production house headed by Srirang Godbole who is the chairman and managing director.

     

    As of now, Vicco Vajradanti has been signed as the title sponsor while the hunt for other sponsors and advertisers is still on. The channel is also looking at brand integration inside the show which won’t be overtly loud. Even though four episodes have been completed, certain scenes have been shot on chroma background to keep the possibility of integration open.

     

    Star Pravah nonfiction head Amit Phalke is aware that comparisons will be made to other comedy shows. “With a comedy show there will be a comparison and why should we be shy about it?” he says. Phalke who has been an actor as well as worked with Zee Talkies and ETV Marathi while it launched Kon Hoeel Marathi Crorepati is well aware of working with tight budgets.

     

    Repeats of the show will begin from the second week as the channel does not want to spread the audience so soon. However, those who miss the show on TV will only get to see a short capsule on the digital platform.