ITV

Tag: Malini Ramani

  • Zee Trendz looks for mininum one hour of local content daily

    Zee Trendz looks for mininum one hour of local content daily

    MUMBAI: Like its sibling Zee Cafe, fashion channel Zee Trendz has decided to increase local relevance for viewers. To achieve this, it is looking to have minimum one hour of original local content everyday from next month.

    The channel is therefore set to unveil a slew of homegrown initiatives. Speaking to Indiantelevision.com on the same Zee Trendz programming head Madhuri Malhotra says that the channel is looking at a few tie ups to help it go beyond only showcasing clothes.

    One local show Trendzsetters will launch in the middle of next month. It will be a personality driven show based on the lives and careers of prominent figures in the Indian fashion world. People showcased will express their views on current issues, their preferences, hobbies and what makes them tick in an increasingly competitive environment. Viewers will also hear their comments on the goings on in the fashion world.

    Malhotra adds that the channel will be travelling to Goa at the end of this month to cover Malini Ramani’s launch of a swimwear and bikini line. Designer Wendell Rodericks will also be launching a new line.

    The channel is also looking at the possibility of introducing different formats. One might look at different brands like Wills Lifestyle. Another could focus on the latest gadgets and gizmos. There might also be an Agony Aunt type of show in the future. Here, viewers can send in their difficulties and views on a subject. A panel of four to five experts including a psychologist and a beautician will give their advice.

    “With this we are hoping that viewership for the channel will grow. We are also hearing a more positive response from the advertising fraternity. Earlier, most of our content was from abroad and so Indian advertisers found it difficult to fit in. One area of difficulty though continues to be distribution. This is because the channel is very niche. Our distribution arm SitiCable is carrying Zee Trendz in  the localities where they are present. We are also talking to the other MSOs and cable operators,” says Malhotra.

  • Fittings schedule for LIFW ’03 start 13 July

    MUMBAI: Preparations for the most important event in the Indian fashion calendar – the fourth Lakme India Fashion Week (LIFW) to be held between 18-24 July 2003 in Mumbai – are in full swing.
    The details of the fittings schedule (13-17 July) has been announced. As reported earlier, Sony Entertainment Television will be the host broadcaster of the event for the next three years.
    Insomnia, the city hotspot located within the premises of Taj Mahal Hotel will be the venue for the fittings schedule that will commence from 13 July (Sunday) onwards. During the sessions, the designers will work with certain choreographers as well as models belonging to either group A or B – all the shortlisted models have been either slotted into group A or B.
    The schedule is as follows:
    13 July: The designers working with model group A include Rocky S, Arjun Khanna, Krishna Mehta Rohit Gandhi and Rahul Khanna. The designers working with mode group B include Anita Dongre/Pria Puri, Aki Narula, Priya Rao/Sabyaschi, and Monisha Jaisingh. The choreographers are Lubna Adams, Asha, Vidyun, Aparna and Tanya.
    14 July: The designers working with model group A include Anamika Khanna, Deepika Govind, Nikhil Mehra, Raghavendra Rathore, Naheed Merchant/Rehane. The designers working with model group B include Ashish Soni, Malini Ramani, Ranna Gill, Ritu Kumar and Lina Tipnis. The choreographers are Lubna Adams, Asha, Vidyun, Aparna and Tanya.
    15 July: The designers working with model group A include MB Grover, Anuradha Vakil, Aparna Chandra, Kavita Bhartiya, Vijay Arora and Tarun Tahiliani. The designers working with model group B include Manish Arora, Arti Monappa, Aparna Jagdhari, Tarana Rajpal, Neeta Bhargava, Niki Mahajan and Anjana Bhargava. The choreographers are Lubna Adams, Asha, Vidyun, Aparna and Tanya.
    16 July: The designers working with model group A include Ashima, Leena, Monapali, Rina Dhaka, JJ Valaya, Payal Jain. The designers working with model group B include Meera/Muzaffar Ali, Anshu A Sen, Sonam Dubbal, Rajesh Pratap Singh and Satya Paul. The choreographers are Lubna Adams, Asha, Vidyun, Aparna and Tanya.
    17 July: The designers include Rohit Bal, Wendell Rodrigues, Hemant Trivedi, Kiran Uttam Ghosh and Liberty Revolutions. The choreographers are Lubna Adams, Asha, Vidyun, Aparna and Tanya.