ITV

Tag: Malaysia Airlines

  • Malaysia emerge ESPN Junior X champs

    Malaysia emerge ESPN Junior X champs

    MUMBAI: The Asian X Games VI and ESPN Junior X Games V presented by Toyota in Kuala Lumpur, saw Malaysia in exemplary form with the Bicycle Stunt final being completely dominated by the Malaysian team taking gold, silver and bronze. Athletes demonstrated their skills in sports like the skateboarding, aggressive inline skating and bicycle stunt riding.

    Sponsors’ booths were seen as an added feature where the likes of Toyota, Adidas, Hotlink, Malaysia Airlines, Milo, KFC and Pizza Hut, 100 Plus, Astro, Rakan Muda, Warner Music and organizer ESPN were giving away free gifts, games and selling merchandise.

    The event also included live concerts at the interactive village featuring performances by homegrown renowned local talents including OAG, Pop Shuvit, Love Me Butch, Dragon Red and Reshmonu, amongst others.

    The action now moves to the Asian X Games VI also presented by Toyota in Kuala Lumpur for the third consecutive year, from February 19 to 22. Also supporting the event are Channel [V], Warner Music and the Mines Resort while it is promoted and organised by ESPN International and ESPN STAR Sports.

    ESPN will be airing the Asian X Games VI presented by Toyota to more than 140 countries and territories around the globe, according to an official release.

  • CNN teams with Time, Fortune, Malaysia Airlines for contest

    CNN teams with Time, Fortune, Malaysia Airlines for contest

    MUMBAI: This is an initiative through which CNN is looking to further increase cachet among the business traveller segment. The broadcaster has forged an alliance with Time and Fortune magazines as well as Malaysia Airlines for the Dream Holiday contest.

    Targeting elite, adventurous international travelers, the highly integrated programme revolves around the contest that includes both above the line and below the line elements-print, television commercials and a dedicated campaign website as well as point of sales materials. The contest will close on 6 June 2003.

    To highlight the airline’s positioning of Going Beyond Expectations, the contest offering participants the chance to choose a Dream Holiday experience. Prizes, sponsored by Malaysia Airlines comprise business class tickets, night stays at luxury hotels, and the unique dream element- from a helicopter ride over Paris or sightseeing in Sydney on a Harley-Davidson to dining on a yacht off tropical Langkawi with spa treatments to follow or shopping in Shanghai accompanied by a personal porter and guide.

    Readers are asked to choose their Dream Holiday from the four listed experiences and to state in 25 words or less why they deserve to win that holiday. Responses are channeled through a dedicated website, www.chooseyourdreamholiday.com, which includes animated sequences integrating the theme of the print creatives and television commercials together with more details of the contest prizes. Readers are encouraged to promote the competition through online efforts as this increases their chances to win.

    The project was conceptualised for Malaysia Airlines by Time, Fortune and CNN and Starcom along with strategic interactive partner Web Guru Asia and Leo Burnett. Through this programme, the media partners not only developed a platform that connects directly with more consumers, they also offer a unique opportunity for Malaysia Airlines to reach out to a highly lucrative demographic of sophisticated and mobile travelers.

    Senior VP, News Advertising Sales, Turner International Asia Pacific Nick Morgan said, “As AOL Time Warner media brands offer unparalleled quality and quantity of target audiences that Malaysia Airlines wants to reach, this customised, integrated solution is set to allow Malaysia Airlines to benefit from not only the highest level of media exposure, but also the most creative and targeted way in reaching potential and existing customers.”

    International Media Director, Starcom KL.Kristine Ong said, “We are constantly looking for strategic alliances with our media partners to maximise value for Malaysia Airlines by going beyond the two dimensional TV and print ads. It is all about reaching the target at various meaningful contact points as a means to forge closer interaction with consumers for long term gains.”

    The contest is being promoted through television commercials on CNN, double page spreads and column creatives in Fortune and Time, as well as email blasts, an integrated website with viral marketing mechanism, point of sales support plus postcards, ticket jacket sleeves and meal tray tentcards distributed through Malaysia Airlines flights.

  • Tech TV makes airline and Asian carriage announcements at MIPTV

    CANNES: Technology channel, which has gone easy on its plans to launch in the Indian market, used MIPTV to announce that it had struck deals with a full channel rollout in the Philippines, Indonesia and the Maldives.
    In the Philippines, it is cable distribution company Cable Boss which has done a deal with TechTV to represent the channel in the territory and has placed it on the second largest cable platform, Destiny Cable. In Indonesia, the largest cable operator Kabelvision has agreed to carry the channel, while in the Maldives it is Maldives Electronic Services and J-Sat Communications Maldives which have signed on.
    Its programming sales efforts have also borne fruit, the international channel announced. Its sales deal with Japan’s BB Factory for daily satellite-delivered episodes of Tech Live was re-initialled while Spain’s Sogecable, YLE Finland, Tango TV Luxembourg, Studio U7 Russia and even Eagle TV in Mongolia have agreed to pick up its content, said TechTV’s new senior vice-president of worldwide distribution, Peter Gochis. While Finland YLE is to broadcast episodes of felony-focused CyberCrime, computer-animated Eye Drops and gadget show Fresh Gear, Russia’s Studio U7 licensed episodes of Eye Drops and CyberCrime. Tango TV in Luxembourg has picked up TechTV World, Eagle TV in Mongolia will run Zip File International and Spain’s Sogecable has licensed the one-off Tech of Shrek.
    Gochis recently took over from Tom Grams, who is now focusing on programme strategy in the new post of vice-president of programming. Gochis also announced deals for TechTV’s news programming with airline carriers in Asia, Scandinavia and in the US. among the airlines coming on board include: Singapore Airlines, Cathay Pacific, Malaysia Airlines, SAS, Finn Air and Northwest.