ITV

Tag: Malay Dikshit

  • Amitabh Bachchan turns film critic for Tata Sky

    Amitabh Bachchan turns film critic for Tata Sky

    MUMBAI: Tata Sky’s latest high decibel ATL campaign this season highlights its multiple entertainment offerings with two versions — one featuring Bollywood actor Amitabh Bachchan and the other featuring Southern superstar Nayanthara. The new campaign emphasises on the depth of entertainment that Tata Sky offers in a manner that’s loveable and memorable.

    The campaign, ‘#HarSceneKaMazaaLo’ showcases Bachchan as he adorns the role of a Bengali critic mimicking Bollywood superstars in a series of nine ad films. Bachchan is seen to be completely engrossed in watching famous movies brought to him by Tata Sky where he reanimates the evergreen dialogues in his own Bengali avataar. The objective of the ad campaign is to showcase how an individual enjoys the offerings of Tata Sky to the fullest, highlighting the abundance of entertainment across platforms.

    Shot as a series of five ad films, the campaign primarily draws attention to the benefits that Tata Sky offers in the form of pay for what you watch, highest regional HD channels, on the screen of your choice along with a 24X7 customer helpline facility in dedicated southern languages

    Tata Sky’s chief communications officer Malay Dikshit says, “In a country which is obsessed with movies, it’s not a surprise that feature films aired on TV contribute to over 28 per cent of the total viewership. Bachchan’s legacy and Nayanthara’s versatile personality along with Ogilvy and Mather’s creativity has helped us create the magic for Tata Sky. It beautifully depicts our objective to strive and offer maximum and some of the best entertaining content to our consumers at any budget, on any screen, anytime, anywhere.”

    Ogilvy India chief creative officer Sukesh Nayak adds, “When you truly enjoy watching a film you begin to respond to an actor’s performance. You are awed or disappointed by their performance and you are always vocal about it. We used this insight as an entry point to talk about the huge bouquet of movie channels Tata Sky has to offer. It was a blast working with Bachchan and Shoojit on this campaign. We had lots and lots of fun. The core idea of ‘Har scene ka mazza lo’ will be amplified across different mediums. On digital, just like our tough film critic, we will encourage people to share with us their favourite scenes.

    With an aim to connect with the viewers, Tata Sky’s maximum entertainment campaign is a 360-degree campaign which includes outdoors in the form of bill boards, wall paintings and bus backs, digital and TVCs. Bachchan’s TVC has been envisioned and executed by Ogilvy and directed by national award-winning director Sircar. Nayanthara features in the campaign created for the southern states directed by R Krishnakumar.

  • Wavemaker India retains media duties for Tata Sky

    Wavemaker India retains media duties for Tata Sky

    MUMBAI: Wavemaker, GroupM’s new billion-dollar revenue, media, content, and technology agency created from the merger of Maxus and MEC has retained the media duties for Tata Sky. 

    Maxus (now part of Wavemaker) has been the media agency on record ever since the DTH service provider launched its operations in India in 2006. 

    Wavemaker South Asia managing director Kartik Sharma adds, “I am grateful to Tata Sky team for selecting us as their strategic media partners right from the start of their launch in India. Associating with Tata Sky for over a decade now has been an enriching experience for all of us. Tata Sky is one of our oldest client partners in India and we are extremely happy to continue our relationship with them.”

    Tata Sky chief communications officer Malay Dikshit says, “GroupM has been associated with Tata Sky for the past 10 years and it was time that we scanned the media industry for best practices, great leadership and sound commercials. While there were some brilliant and very strong contenders delivering on all of these requirements, team Wavemaker stood a step ahead with their strategic steer and detailed planning.” 

  • Tata Sky ties up with Ola Sunburn Festival 2017 to bring the biggest EDM extravaganza to small screens

    Tata Sky ties up with Ola Sunburn Festival 2017 to bring the biggest EDM extravaganza to small screens

    MUMBAI: Tata Sky, India’s leading content distribution platform, tied up with Ola Sunburn Festival 2017, one of the largest music festivals in the world, to bring its eclectic mix of music, entertainment, experiences, celebration and lifestyle straight to the small screens. Apart from live streaming Ola Sunburn Festival 2017, Tata Sky Mobile App will showcase nearly 500 hours of music fest content from over the years too, which will be open to all users, including non-subscribers.

    Performances by the headliners of Ola Sunburn Festival – Dimitri Vegas and Like Mike, DJ Snake, Clean Bandits, Martin Garrix, Afrojack and KSHMR – will be live-streamed on Tata Sky Mobile App. Over and above the 4 days of live streaming, prior to the event there will be a rich library of content available on demand on the app. This includes official after movies, artist interviews, exclusive backstage footage and performances from the world’s top EDM acts such as KYGO, NUCLEYA, Hardwell, David Guetta, Tiesto, Armin Van Burren and many more as well as an archive of all the past events from Sunburn season 10.

    This is the first time ever that Ola Sunburn festival, which kicks off on December 28th, will be live streamed on the Tata Sky Mobile app making it the only OTT platform covering the festival live.

    The sheer depth of content on offer, which will be archived on the app for viewing after the festival ends, will allow EDM fans to fully immerse themselves in the 11th edition of Asia’s largest music festival on-the-go wherever and whenever they like. Moreover, Tata Sky will broadcast snippets of Ola Sunburn Festival 2017 on Channel 100 too.

    Tata Sky’s Chief Communication Officer, Malay Dikshit said, “With increasing screens and the appetite of millennials to experiment with content, it is essential to reach the entertainment needs of consumers, just the way they like it. To create endearing and impactful engagement with millennials and to bring alive content across all types and sizes of screens, the Tata Sky Mobile App has partnered with the hugely popular music festival – Sunburn.”

    The Sunburn Festival, the highlight of a year-long calendar of Sunburn events, has established itself as one of the annual ‘go-to’ events for EDM fans, drawing crowds of hundreds of thousands from India and around the world every year.

    To cater to these fans, Tata Sky has lined up a number of ground-breaking experiences:

    – A breath-taking 360-degree virtual reality experience that will let fans see what the DJ sees as he cranks out his tunes, putting them at the heart of the action like never before.

    – A Graffiti Wall where fans can get their photographs clicked and jazz them up by drawing over them with personalised messages, quirky costumes or spray paint.

    – A 3D hologram of the company’s logo at various points at the venue, in order to make fans’ engagement with India’s leading content distribution platform an even more experiential one.

  • Tata Sky’s #RecallBengal reminisces art forms on Durga Pujo

    Tata Sky’s #RecallBengal reminisces art forms on Durga Pujo

    MUMBAI: Tata Sky has rolled out its #RecallBengal campaign on the occasion of Durga Pujo. 

    This first ever digital-only campaign will celebrate Bengal’s rich and vibrant culture by capturing and documenting the folk art indigenous to the Bengali community based across the country.

    Tata Sky will showcase specially shot AVs of Baul music, Santhal dance, the ancient scroll painting art of Patachitra, and the well-known one-man theatre act Bohurupee on their digital platform Tata Sky Blogbuster. The content will also be available across Tata Sky’s digital platforms, Facebook and Instagram pages and YouTube channels. Subscribers will also be able to indulge their love for Bengali culture by tuning in to Channel 100.

    Tata Sky’s chief communication officer Malay Dikshit said, “Tata Sky has always brought about entertainment with relevant festivals — be it Onam, Lodi, Uttarayan or Durga Pooja. We have seen immense loyalty to our unique proposition. #RecallBengal campaign is not only targeted to connoisseurs of Bengali heritage but also gives the audience across India, a chance to enjoy the captivating art forms.” 

    Viewers can feast on this cultural treat till the festival culminates on 30 September.

    · #RecallBengal Teaser: https://youtu.be/oeWZ5j5CQJ8

    · Baul Teaser:https://www.youtube.com/watch?v=LrSL5PiPUNw

    · Santhals: https://www.youtube.com/watch?v=hf93S9S_Vkw

    · Patachitra: https://www.youtube.com/watch?v=VDLWc_Dkldk

    · Bohurupee: https://www.youtube.com/watch?v=J1-vJVEF9g0

    · Baul Music: https://youtu.be/u9fmwNmS0e4

  • Tata Sky offers top channels & services

    Tata Sky offers top channels & services

    MUMBAI: Tata Sky, one of India’s leading content distribution platform providing Pay TV and OTT services, has announced its offerings #MaxJingalala of 600 channels and services, which is the highest ever in the DTH sector.

    Tata Sky today is a market leader in HD channels along with maximum number of Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Oriya, Punjabi and Assamese channels on offer.

    As of December 2016, Tata Sky is offering an unprecedented 76 HD (highest in the industry) and 483 SD channels. The bouquet of 31 value added services, 15 SD and HD movie platforms specials, 9 exclusive +1 channel feeds, have been a clear differentiator and a key focus area for the brand.

    “Consumers in India consider the number of channels provided by an entertainment platform to be amongst the second biggest reason to make their purchase decisions. Tata Sky is leaving no stone unturned to offer the maximum number of channels and services to its subscribers. Hence offering Sabse Zyada Manoranjan catering to every member of the family is key to the Tata Sky offering,” said Tata Sky chief communications officer Malay Dikshit.

    Throughout 2016, Tata Sky has pioneered in the Pay TV sector with offerings ranging from enabling internet browser application on the Set Top Box, introducing Kids Showcase, Bengali and Punjabi movies MAMI films, m-Visa payment option to first of its kind interactive services such as Comedy, Devotion, Music + and Gurus. The year also saw popular campaigns from Tata Sky; such as Pyaar Jingalala (13 series ad films), Das Saal Jingalala and Family Jingalala (starring Amitabh Bachchan).

    Some of the other first-ever in the sector that Tata Sky has under its hat are the launch of 4k Set Top Box in India, Karaoke service on STB, unique interactive services Classroom and Smart manager and the World’s first Daily Recharge option.

  • Tata Sky offers top channels & services

    Tata Sky offers top channels & services

    MUMBAI: Tata Sky, one of India’s leading content distribution platform providing Pay TV and OTT services, has announced its offerings #MaxJingalala of 600 channels and services, which is the highest ever in the DTH sector.

    Tata Sky today is a market leader in HD channels along with maximum number of Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Oriya, Punjabi and Assamese channels on offer.

    As of December 2016, Tata Sky is offering an unprecedented 76 HD (highest in the industry) and 483 SD channels. The bouquet of 31 value added services, 15 SD and HD movie platforms specials, 9 exclusive +1 channel feeds, have been a clear differentiator and a key focus area for the brand.

    “Consumers in India consider the number of channels provided by an entertainment platform to be amongst the second biggest reason to make their purchase decisions. Tata Sky is leaving no stone unturned to offer the maximum number of channels and services to its subscribers. Hence offering Sabse Zyada Manoranjan catering to every member of the family is key to the Tata Sky offering,” said Tata Sky chief communications officer Malay Dikshit.

    Throughout 2016, Tata Sky has pioneered in the Pay TV sector with offerings ranging from enabling internet browser application on the Set Top Box, introducing Kids Showcase, Bengali and Punjabi movies MAMI films, m-Visa payment option to first of its kind interactive services such as Comedy, Devotion, Music + and Gurus. The year also saw popular campaigns from Tata Sky; such as Pyaar Jingalala (13 series ad films), Das Saal Jingalala and Family Jingalala (starring Amitabh Bachchan).

    Some of the other first-ever in the sector that Tata Sky has under its hat are the launch of 4k Set Top Box in India, Karaoke service on STB, unique interactive services Classroom and Smart manager and the World’s first Daily Recharge option.

  • Big B jingalalas on Tata Sky

    Big B jingalalas on Tata Sky

    MUMBAI: After a successful run of 10 years in India, Tata Sky has rolled out its latest Family Jingalala campaign with its brand ambassador Amitabh Bachchan. Rolling out on 24 September, the campaign features Big B in seven unique avatars. Conceptualized by Ogilvy and Mather and directed by Shoojit Sircar, the campaign intends to highlight Tata Sky’s two key elements — quality content and entertainment for all.

    The DTH player has also unveiled its new brand logo as it has tries to reach out to more subscribers outside metros.

    Produced by Rising Sun with Sukesh Kumar Nayak as the executive creative director, the campaign is the story of a regular family where each member has vastly different entertainment and content needs. Bachchan explains how these can be met through Tata Sky, highlighting the expansive breadth of the brand’s offerings and its significance in a family’s everyday life.

    The campaign sees Bachchan playing the role of a showman in an unconventional bohemian look, (himself) singing the story of a regular family. He reveals how all their needs can be met by subscribing to Tata Sky.

    With 85 per cent viewing from outside big towns and 90 per cent consuming general entertainment, the DTH player plans to attract both, urban and rural, markets with this campaign. “We will continue to take our business a notch higher and will continue to focus on the rural markets. Now is the right time for us. With the campaign, we are targeting cable, FTA as well as first time TV users.

    “Amitabh Bachchan is our common thread. He has a mass appeal from anyone in the metro to a home which does not have a TV or has not become a subscriber yet. There could have been nobody better than Bachchan to bring this vision to life,” said Tata Sky chief communications officer Malay Dikshit.

    Each puppet was worked upon extensively by a specialized team from the Czech Republic to make him or her look like Bachchan.

    “There is no other entertainer like Bachchan. And when there are seven of them in never-seen-before roles, telling you a very entertaining story, then it is very tough to miss the point that nothing entertains better than Tata Sky,” added Nayak.

    “People want good entertainment in their house. TV forms the most important source of entertainment for the entire family. But, they have got used to the stale and inferior entertainment on offer just because it is cheap or free. The idea is to show what a wide world of entertainment and good quality service awaits them if they subscribe to Tata Sky. O&M presented us with a heart-warming story of a family of seven puppets, each in love with their TV shows,” added Dikshit.

    The campaign will also be dubbed in five languages — Marathi, Bengali, Kannada, Telugu and Tamil — by 4 October. It will be
    extensively promoted on FTA channels followed by pay-TV channels. The TV campaign will be supported by an integrated marketing campaign including sketches on bus-backs, wall paintings, vernacular print, OOH and cinema halls

  • Big B jingalalas on Tata Sky

    Big B jingalalas on Tata Sky

    MUMBAI: After a successful run of 10 years in India, Tata Sky has rolled out its latest Family Jingalala campaign with its brand ambassador Amitabh Bachchan. Rolling out on 24 September, the campaign features Big B in seven unique avatars. Conceptualized by Ogilvy and Mather and directed by Shoojit Sircar, the campaign intends to highlight Tata Sky’s two key elements — quality content and entertainment for all.

    The DTH player has also unveiled its new brand logo as it has tries to reach out to more subscribers outside metros.

    Produced by Rising Sun with Sukesh Kumar Nayak as the executive creative director, the campaign is the story of a regular family where each member has vastly different entertainment and content needs. Bachchan explains how these can be met through Tata Sky, highlighting the expansive breadth of the brand’s offerings and its significance in a family’s everyday life.

    The campaign sees Bachchan playing the role of a showman in an unconventional bohemian look, (himself) singing the story of a regular family. He reveals how all their needs can be met by subscribing to Tata Sky.

    With 85 per cent viewing from outside big towns and 90 per cent consuming general entertainment, the DTH player plans to attract both, urban and rural, markets with this campaign. “We will continue to take our business a notch higher and will continue to focus on the rural markets. Now is the right time for us. With the campaign, we are targeting cable, FTA as well as first time TV users.

    “Amitabh Bachchan is our common thread. He has a mass appeal from anyone in the metro to a home which does not have a TV or has not become a subscriber yet. There could have been nobody better than Bachchan to bring this vision to life,” said Tata Sky chief communications officer Malay Dikshit.

    Each puppet was worked upon extensively by a specialized team from the Czech Republic to make him or her look like Bachchan.

    “There is no other entertainer like Bachchan. And when there are seven of them in never-seen-before roles, telling you a very entertaining story, then it is very tough to miss the point that nothing entertains better than Tata Sky,” added Nayak.

    “People want good entertainment in their house. TV forms the most important source of entertainment for the entire family. But, they have got used to the stale and inferior entertainment on offer just because it is cheap or free. The idea is to show what a wide world of entertainment and good quality service awaits them if they subscribe to Tata Sky. O&M presented us with a heart-warming story of a family of seven puppets, each in love with their TV shows,” added Dikshit.

    The campaign will also be dubbed in five languages — Marathi, Bengali, Kannada, Telugu and Tamil — by 4 October. It will be
    extensively promoted on FTA channels followed by pay-TV channels. The TV campaign will be supported by an integrated marketing campaign including sketches on bus-backs, wall paintings, vernacular print, OOH and cinema halls

  • This IPL season, O&M goes ‘Pyar Jingalala’ for Tata Sky

    This IPL season, O&M goes ‘Pyar Jingalala’ for Tata Sky

    MUMBAI Tata Sky has rolled out its latest campaign showcasing its multiple products and services. The integrated campaign was launched alongside the ninth edition of Indian Premier League (IPL) 2016.

    Titled ‘Pyar Jingalala’, the advertisements in the campaign bring to life beautiful moments of love Tata Sky can re kindle among couples in all walks of life and across towns. The plethora of services available to a Tata Sky subscriber are woven into small yet multiple stories of couples experiencing moments of love thanks to their Tata Sky connection.

    “The idea was to take brand love a step further by highlighting the role Tata Sky plays in the lives of people across the country. How its innovative services and offerings help couples connect with each other better as they sit in front of their Tata Sky box for their daily dose of entertainment,” says Tata Sky chief communications officer, Malay Dikshit.

    Ogilvy and Mather creative director Sukesh Nayak says, “The campaign is based on a powerful insight that every day, couples across the country tune in to watch their favourite programs together. We used this insight to come up with an campaign idea that celebrates the love that Tata Sky helps rekindle every single day. The challenge was to bring alive the magical moments of love, rekindled through Tata Sky, through minimal scripting, with expressions taking center stage in each story.”

    Tata Sky is also rolling out South Indian versions of the campaign soon in Tamil, Telugu, Kannada and Malayalam. The campaign brings brilliant actors, some known (Patralekha, Rahul Bagga, Manish Chaudhry) some forgotten faces (Suchitra Krishnamoorthy, Vishwa Badola) on screen. These being a series of ad films throughout the IPL, watch out for the next addition to this bouquet of love.

  • This IPL season, O&M goes ‘Pyar Jingalala’ for Tata Sky

    This IPL season, O&M goes ‘Pyar Jingalala’ for Tata Sky

    MUMBAI Tata Sky has rolled out its latest campaign showcasing its multiple products and services. The integrated campaign was launched alongside the ninth edition of Indian Premier League (IPL) 2016.

    Titled ‘Pyar Jingalala’, the advertisements in the campaign bring to life beautiful moments of love Tata Sky can re kindle among couples in all walks of life and across towns. The plethora of services available to a Tata Sky subscriber are woven into small yet multiple stories of couples experiencing moments of love thanks to their Tata Sky connection.

    “The idea was to take brand love a step further by highlighting the role Tata Sky plays in the lives of people across the country. How its innovative services and offerings help couples connect with each other better as they sit in front of their Tata Sky box for their daily dose of entertainment,” says Tata Sky chief communications officer, Malay Dikshit.

    Ogilvy and Mather creative director Sukesh Nayak says, “The campaign is based on a powerful insight that every day, couples across the country tune in to watch their favourite programs together. We used this insight to come up with an campaign idea that celebrates the love that Tata Sky helps rekindle every single day. The challenge was to bring alive the magical moments of love, rekindled through Tata Sky, through minimal scripting, with expressions taking center stage in each story.”

    Tata Sky is also rolling out South Indian versions of the campaign soon in Tamil, Telugu, Kannada and Malayalam. The campaign brings brilliant actors, some known (Patralekha, Rahul Bagga, Manish Chaudhry) some forgotten faces (Suchitra Krishnamoorthy, Vishwa Badola) on screen. These being a series of ad films throughout the IPL, watch out for the next addition to this bouquet of love.