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Tag: Malaika Arora

  • Lavie & Archana Kochhar’s glam collection lights up the runway with Malaika Arora

    Lavie & Archana Kochhar’s glam collection lights up the runway with Malaika Arora

    Mumbai: Bombay Times Fashion Week recently witnessed a captivating display of haute couture as Lavie, known for its premium bags, showcased its exclusive Lavie Luxe 2024 collection in collaboration with renowned fashion designer Archana Kochhar. The runway was graced by the presence of actress Malaika Arora, who mesmerised audiences as the showstopper, promising a blend of elegance and sophistication.

    Inspired by the Ateliers of Europe, Lavie Luxe’s collection exudes sophistication with intricate details and contemporary flair. From lavish embellishments to sleek silhouettes, every item reflects timeless elegance and transcends trends. Crafted with precision, Lavie Luxe’s new collection epitomizes opulence and refinement, promising to captivate discerning fashion enthusiasts. To epitomize the fusion of fashion and elegance, Malaika Arora’s ensemble, embellished with handwoven Lucknowi embroidery, reflects the essence of Archana’s “Ainna” collection, paying tribute to Indian weaves and artisanal craftsmanship.

    Paired with Lavie Luxe’s Embellished Potli, adorned with intricate embroidery pattern. The striking design, with its beautifully beaded dual handles, exudes sophistication, symbolizing the culmination of a triumphant showcase.

    The partnership between Lavie and Archana Kochhar celebrates modernity by seamlessly integrating Archana’s visionary designs with Lavie Luxe’s sophisticated charm. This collaboration signifies a fusion of creative minds, offering a range that encapsulates modern sophistication while paying homage to traditional craftsmanship.

    Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala said, “The collaboration with Archana Kochhar is a visionary journey that allows us to seamlessly blend luxury with innovation. Lavie Luxe’s exclusive collection of clutches & Potlis represents a canvas for unique stories, woven with elegance and modernity, setting the course for the future of style.”

    Further adding to this Archana Kochhar stated that, “Partnering with Lavie for BTFW was a creative journey, blending my vision with their expertise. Together, we crafted a collection that embodied elegance and a contemporary approach, celebrating the modern woman’s style.  It was an incredible collaboration, bringing our creative visions to life on the runway”

    In conclusion, the collaboration between Lavie and Archana Kochhar at Bombay Times Fashion Week epitomized the harmonious fusion of luxury, innovation, and tradition. Through Lavie Luxe’s exclusive collection and Archana’s visionary designs, the runway witnessed a celebration of elegance, sophistication, and contemporary style. This collaboration not only showcased the creative prowess of both brands but also set a new standard for luxury fashion, inspiring the future of style with its seamless integration of tradition and innovation.

  • Dazzle this new year with Caprese: Malaika Arora and Karishma Tanna showcase party clutches

    Dazzle this new year with Caprese: Malaika Arora and Karishma Tanna showcase party clutches

    Mumbai: – Caprese, a fashion handbag brand, unveils the #DazzleWithCaprese campaign, featuring renowned fashion icons Malaika Arora and Karishma Tanna. These celebrities bring a touch of elegance to the exclusive Party Clutches collection, making them the perfect accessory for the upcoming season of celebrations.

    The #DazzleWithCaprese campaign encourages fashionistas to add a glamorous touch to their New Year party looks with Caprese, inspired by the styles of these celebrities. Seamlessly blending with the essence of the campaign, their styles add an extra layer of allure to year-end celebrations. The celebrities share their excitement, expressing how Caprese’s Party Clutches make them feel like divas, drawing attention with their allure at every party.

    Presenting a meticulously curated range of Party Clutches, each designed to make a bold statement, the campaign showcases these exquisite accessories adorned with chic and detachable chain handles. Crafted from high-quality materials, the Clutches deliver a luxurious touch, ensuring a sophisticated addition to any ensemble.

    Beyond their captivating design, these clutches boast impeccable practicality. With a spacious interior, they offer ample room for essentials, while thoughtfully organised pockets enhance functionality. This harmonious blend of style and utility positions them as the perfect adornment for various occasions, demonstrating how an accessory can seamlessly infuse notable elegance into one’s look. With the Clutches, Caprese encourages individuals to embrace confidence and make a striking fashion statement at every celebration.

    Caprese business head Pushpita Gaur remarked, “The #DazzleWithCaprese campaign epitomizes our dedication to offering statement pieces like the exclusive Clutches. We aim to infuse glamour and elegance into the New Year’s celebrations, providing fashion enthusiasts with the perfect accessory to celebrate the season.”

    Available In Caprese’s retail stores, on their website and through various e-commerce platforms, including Myntra, Nykaa, and more.

  • Diataal and Malaika Arora join forces and launch the digital campaign

    Diataal and Malaika Arora join forces and launch the digital campaign

    Mumbai: Diataal D, an emerging multi-vitamin brand has roped in Malaika Arora in its latest campaign #DilChaheSirfDiataalD. Diataal D is a highly efficacious and differentiated multivitamin with added Vitamin D.

    #DilChaheSirfDiataalD campaign leverages tongue-in-cheek humour to drive home the message about the importance of vitamin D for well-being and a healthy heart. Through this campaign, Malaika urges consumers to switch to Diataal D, a highly efficacious multivitamin with added vitamin D. Malaika will be seen endorsing Diataal’s range of nutritional supplements and the collaboration is expected to strengthen Diataal’s presence among health-conscious consumers across India.

    Diataal D is marketed by USV Consumer which also markets Sebamed range of personal care and baby care products in India. Diataal range of products is part of its newly launched food & nutrition division.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by @diataal.daily

     

    USV Consumer (Sebamed) president Shashi Ranjan shared, “We are committed to bringing positive changes in the lives of consumers by offering science-backed highly efficacious beauty and wellness products. Food & Nutrition is the latest addition to our consumer business portfolio with a mission to transform the well-being of our consumers. We are thrilled to have a wellness enthusiast like Malaika Arora on board as the brand ambassador for the Diataal range of supplements and I am sure this will bolster our presence amongst millennials.

    Speaking on her association Malaika said, ”I strongly believe that a healthy physique and a strong heart reflect one’s personality. The #DilChaheSirfDiataalD campaign emphasizes the significance of vitamin D in promoting a healthy heart and overall well-being, presented in an easily comprehensible manner. I prioritize my fitness and overall health by incorporating Diataal D into my daily routine—a multivitamin enriched with vitamin D, safeguarding both my heart and immunity. I am excited to be part of this journey that empowers consumers to make informed choices. Make a meaningful difference in your life by switching to Diataal D”

    Marketing head for Nutrition, Shardul Bist shared “#DilChaheSirfDiataalD campaign starts with a backdrop of a reality show and it leverages tongue-in-cheek humour to highlight the importance of Vitamin D for wellbeing and a healthy heart. We are ecstatic to have an actor and an inspirational wellness enthusiast like Malaika Arora on board. I am confident that this will resonate well with our audience and will persuade them to switch to Diataal D, a multivitamin with added vitamin D, for their overall health and well-being

  • Sony TV brings back Jhalak Dikhhla Jaa from BBC Studios

    Sony TV brings back Jhalak Dikhhla Jaa from BBC Studios

    Mumbai: Bringing large-scale international formats to the Indian sub-continent, Sony Entertainment Television has acquired the rights to the highly anticipated and immensely popular dance reality show Jhalak Dikhhla Jaa, a BBC Studios unscripted format of Dancing with the Stars. Returning to Sony Entertainment Television after 12 years, the show will premiere on November 11th and will air every Saturday and Sunday at 9.30 PM IST.

    The upcoming season of the celebrity dance reality show will witness Farah Khan Kunder, Arshad Warsi, and Malaika Arora coming together to form a dynamic judging panel. Farah Khan Kunder, a highly skilled choreographer, and acclaimed filmmaker, is known for her imaginative dance routines and possesses a discerning eye for spotting talent, making her an ideal choice for the judging panel. Versatile actor, dancer, and entertainer, Arshad Warsi will contribute his wit and charm to the mix while Malaika Arora is renowned for her mesmerizing moves and captivating presence, having made her mark not only as a Bollywood icon but also as a popular judge in various reality shows. Together, this trio, with their wealth of experience and expertise, promise to offer valuable feedback and unforgettable entertainment in the show.

    Sony Entertainment Television, Sony SAB, PAL and Sony MAX Movie Cluster business head Neeraj Vyas said, “The return of ‘Jhalak Dikhhla Jaa’ on Sony Entertainment Television marks an exciting addition to our nonfiction lineup. It signifies our unwavering commitment to delivering world-class content and this season will see celebrities from different walks of life perform diverse routines, judged by Farah Khan Kunder, Arshad Warsi and Malaika Arora. Acquiring the rights to this beloved format is more than just a homecoming for the show; it’s a celebration of entertainment, glamour, and dance, posing a visual extravaganza for our audiences.”

    One of the most popular BBC Studios formats with 61 licenses of the show globally, Jhalak Dikhhla Jaa is the Indian adaptation of Dancing with the Stars, or Strictly Come Dancing as it is known in the UK. It is recognized for its dazzling dance-offs, and its star-studded judging panel has remained a household sensation since its inception. With its unique blend of entertainment, emotion, and unparalleled choreography, the show consistently raises the bar for television.

    Excited about the launch of the show, Sameer Gogate, General Manager, BBC Studios Production, India, said, “I am delighted that Jhalak Dikhhla Jaa is dancing its way back to its original home of Sony Entertainment Television. It is a hugely popular show, both in India and internationally, and it continues to surprise and delight as the incredible hidden dance talents of our celebrities are revealed on the dance floor. We have begun shooting and can’t wait to see the contestants sashaying onto the dance floor for this new edition on Sony Entertainment Television!”

    A transformation that fans look forward to, the show will see much loved actors and stars shed their inhibitions and don their dancing shoes in a bid to impress the nation.  This season promises a line-up of sensational contestants from diverse walks of life including Indian wrestler Sangeeta Phogat, the vivacious Tanishaa Mukerji, TV actor and model Aamir Ali,  television icon Urvashi Dholakia,  TV heartthrobs Shoaib Ibrahim and Vivek Dahiya, Rocky aur Rani ki Prem Kahaani actor Anjali Anand, Indian television’s much loved Pushpa aka Karuna Pandey, reality show star Shiv Thakre, comedian Rajiv Thakur, Celebrity Teen Actor Adrija Sinha and Indian playback singer Sreerama Chandra. This forthcoming season of ‘Jhalak Dikhhla Jaa’, Co-Powered by Priyagold Butter Delite Biscuits, is hosted by Gauahar Khan and Rithvik Dhanjani and promises an even more immersive and electrifying experience for viewers across India.

    Jhalak Dikhhla Jaa premieres on November 11 at 9.30 pm, only on Sony Entertainment Television

  • Get ready for Stardom: Bollywood’s finest live

    Get ready for Stardom: Bollywood’s finest live

    Mumbai: Mumbaikars are all set to witness the first-of-its-kind LIVE Bollywood show slated to be hosted on 20 January 2024. Talented artists across Bollywood, Music, and Comedians will come together with their power-packed performances at this spectacular event. ‘Stardom’, presented by Outcry Entertainment is set to redefine entertainment with an unparalleled line-up of curated dance and music acts by prominent Bollywood personalities, Shahid Kapoor, Nora Fatehi, Malaika Arora, and Comedian Sunil Grover. The evening will feature a star-studded line-up like never before!

    What to expect:

    • Power-Packed Dance Performances: Shahid Kapoor, Nora Fatehi, and Malaika Arora will set the stage on fire with their larger-than-life dance acts.

    • Hilarious Comedy Acts: Get ready for a laughter riot as Sunil Grover takes on multiple characters in his side-splitting comedy acts.

    • Non-Stop Entertainment: With 4 hours of non-stop entertainment, Stardom guarantees an evening packed with excitement and unforgettable moments.

    • Grand Entries: Experience the grand entries of your favourite stars, adding to the overall glitz and glamour of the event.

    •  Professionally Choreographed Acts: Witness professionally choreographed acts with an ensemble of talented dancers that will leave you mesmerized.

    •  Ultimate Showdown Finale Act: Stardom concludes with a spectacular finale act that promises to be the ultimate showdown, leaving the audience breathless.

    Moreover, the event will also witness high-energy musical performances by well-known music artists.

    The event will also offer multiple bars and a food court to cater to all needs.

    Outcry Entertainment Director and Founder Saurabh Chaudhary said, “Stardom is an exceptional live Bollywood entertainment event concept that will debut with its first event in Mumbai. This event will create a one-of-a-kind experience, providing a space for the audience to come together and celebrate with their favourite artists while experiencing them perform live. With Stardom, we aim to set new standards in the world of entertainment by bringing together the most acclaimed Bollywood artists on a single platform.”

    Actor Shahid Kapoor enthusiastically expresses, “It’s always exciting to do live stage shows because you get to interact with the live audience, which is my favourite part. I’m extremely excited to be dancing in Mumbai, which is my hometown, and performing live for the Mumbai audience. I can’t wait to get on stage and give them an amazing night.”

    Actor Malaika Arora says, “I have been performing live since many years now. Stage performance is something that instantly connects me to the audience, and I am happy when I do it. Waiting to share Bollywood magic right with you. It’s time to celebrate the sheer joy of Bollywood with an unforgettable show!”

    Actor Nora Fatehi mentions, “I am excited to be a part of Stardom. Live performances are something that I thoroughly enjoy as an artist. That’s where the magic of storytelling truly comes alive, where we connect, inspire, and share our souls with the audience that’s right there, in the moment with us. It’s time to rejoice again with a mesmerizing show.”

    Comedian and Actor Sunil Grover says, “I feel comedy is all about the right timing at the right time. Performing LIVE on stage has always been special to me. The instant feedback from the audience is a game-changer, and it helps refine my act. Glad to be a part of Stardom, where I will be showcasing a few of my favourite acts for the crowd.”

    Don’t miss your chance to be a part of the most electrifying Bollywood live event in Mumbai. Stardom is where the magic happens, where Bollywood comes alive, and where you’ll create memories that last a lifetime.

    For ticket information and details, visit

    https://in.bookmyshow.com/mumbai/events/stardom-biggest-bollywood-live-experience/ET00370038

  • SG Sports led by APL Apollo acquires ‘Bengaluru Spartans’ ahead of Tennis Premier League 2023

    SG Sports led by APL Apollo acquires ‘Bengaluru Spartans’ ahead of Tennis Premier League 2023

    Mumbai: In yet another venture into the sporting world, SG Sports led by APL Apollo has acquired ‘Bengaluru Spartans’, one of the eight teams that will be participating in the much-awaited Tennis Premier League- TPL 2023. With the ownership of this team with SG Sports Ventures now, it has been renamed as ‘Bengaluru SG Mavericks’ with ace tennis player Sania Mirza as its brand ambassador. A new logo of the team has also been launched. ‘Bengaluru SG Mavericks’ is a complete team with both men and women tennis players who will participate in the high-octane sporting event in December, in different formats like Men’s Singles, Women’s Singles, Mixed Doubles, and Men’s Doubles.

    APL Apollo is a leading structural steel tube brand with over 55 per cent share in the domestic market. Its strategic arm, SG Sports, is committed to significantly impacting the sporting industry.APL Apollo Tubes Ltd chief managing director (CMD) Sanjay Gupta has a huge passion for sports. This segment is dedicated to supporting and nourishing young sporting talent in India.

    The fifth edition of the highly anticipated tournament is set to be held in December this year, with all the matches taking place at the Balewadi Stadium in Pune. The adrenaline-packed event is being organized under the auspices of the All India Tennis Association (AITA) and Maharashtra State Lawn Tennis Association (MSLTA). The popularity of TPL can be gauged from the fact that many celebrities have been associated with it. Among them are Sonu Sood, Arjun Kapoor, Malaika Arora, Rakul Preet Singh, Leander Paes, and Sonali Bendre. Sania Mirza has been with the team for the last three years and this would be her fourth year supporting Bengaluru. Leander Paes also has been associated since the beginning of this league and makes sure he is there for all the matches.

    Expressing his enthusiasm for the venture, APL Apollo Tubes Ltd CMD Sanjay Gupta. said, “This is a great opportunity for our company to associate with the spirit of sports that teaches us the most valuable lessons in life. We look forward to this association with Bengaluru Spartans which is Bengaluru SG Mavericks now and wish each player ahead of the trailblazing contest to be held in December this year. It is an also amazing start with this league sport that has been gaining more and more popularity in India. It will be great to witness that the new talent will rub shoulders with some of the most versatile tennis players in the world Overall, it is a great moment to associate the name of the brand with a sport that is popular worldwide.”

    Bengaluru SG Mavericks brand ambassador Sania Mirza said, “I am thrilled to be a part of this exciting venture and obliged to SG Sports for choosing me as their brand ambassador. As a former tennis player and woman, I feel that India has a lot of potential in terms of sports and tennis has seen more and more interest from our young generation recently. Still, there are miles to go before we shine on the world stage in this sport and Tennis Premier League provides a brilliant opportunity for young and upcoming players to prove their mettle on the court. SG Sports is doing a great job in supporting such budding players and giving them an ideal platform where they can compete with top players and learn from their skills.”

    The other participating teams in TPL 2023 include the Bengal Wizards, Mumbai Leon Army, Punjab Tigers, Pune Jaguars, Bengaluru Spartans, Delhi Binny’s Brigade, Hyderabad Strikers, and Gujarat Panthers. Pertinent to mention here that Indian tennis legend Leander Paes has recently announced his acquisition of a stake in the Bengal franchise.

    As far as the TPL format is concerned, it has eight franchises that will play a total of five matches to qualify for the semi-final. Each match between two franchises will have a total of 4 games (Men’s Singles, Women’s Singles, Mixed Doubles and Men’s Doubles). Each match will be worth 20 points, thus there will be a total of 80 points at stake in each contest. Each team will play a total of 400 points (80 points x 5 matches) at the league stage. The top 4 teams in the points table will qualify for the semi-finals.

    The Tennis Premier League (TPL), packages traditional tennis into a highly entertaining tournament to capture the imagination of fans. With an unorthodox format, it is set to be a tennis equivalent to the Indian Premier League and is returning for its fifth season this year. The league is poised to write yet another chapter in the annals of Indian tennis history, as fans eagerly await the start of TPL 2023. Sports outside of cricket are gaining more traction among Indian audiences. Tennis has a sizeable following in India, with close to 100 million viewers that watched the sport on TV last year. 

  • Korean beauty meets Alkaline Hydration Laneige and Evocus team up for a refreshing partnership

    Korean beauty meets Alkaline Hydration Laneige and Evocus team up for a refreshing partnership

    Korean Skincare brand Laneige and Evocus clear alkaline mineral Water have collaborated to redefine how we approach holistic hydration. This innovative partnership brings the best of both worlds – Laneige’s expertise in skin hydration and Evocus’s revolutionary approach to body wellness create a comprehensive solution for all-around hydration and well-being.

    Laneige is well-known for its emphasis on skin hydration and has been conceptualised with the core purpose of promoting proper hydration for healthy and radiant skin. On the other hand, Evocus has gained recognition for its groundbreaking approach to maintaining body hydration.

    By merging these two areas of expertise, the collaboration aims to create a comprehensive solution that addresses hydration and well-being from a holistic perspective. The primary objective of this partnership is to underscore the importance of proper hydration, not just for the skin but for overall well-being.

    Many influential people, including, David Warner, David Miller, Sara Ali Khan, Malaika Arora, Karan Johar, Manish Malhotra, Gauri Khan, Kajal Aggarwal, Shruti Haasan, Dinesh Karthik, Sai Sudharsan and a few other celebrities & athletes, have also been seen spotted and praising Evocus Alkaline Water due to its health benefits.

    “This collaboration is an exciting fusion of our shared values and expertise. We believe that true beauty and wellness radiate from within, and with EVOCUS, we can now provide a comprehensive solution that caters to the hydration needs of our consumers from head to toe said AmorePacific Group assistant director and head of marketing and training Mini Sood Banerjee, ’’.

    “We are thrilled to join forces with Laneige for this remarkable collaboration. Together, our brands bring an unparalleled fusion of skincare expertise and hydration innovation. Get ready to elevate your skincare and hydration journey like never before, said PR, Evocus head of digital marketing & Zulkarnain Shaikh,’’.

    This Collaboration will feature the Laneige Water Bank Collection along with  Evocus alkaline clear mineral water. Evocus alkaline mineral water represents a remarkable blend of enhanced minerals and alkaline water, meticulously crafted to achieve a unique composition.

    Meanwhile, the Laneige Water Bank Collection is infused with mineral-enriched water, strategically formulated to restore and balance the skin’s inherent moisture barrier. This results in a complexion that is revitalised, supple, and radiant. Offering an array of products, including moisturisers, serums, and masks, the Laneige Water Bank range presents an ideal solution for those seeking to replenish their skin’s hydration and attain a vibrant, luminous appearance. Elevate your skincare regimen today with the exclusive range.

  • MTV India’s ‘Supermodel of the Year’ returns with season 2

    MTV India’s ‘Supermodel of the Year’ returns with season 2

    Mumbai: Youth entertainment channel MTV has announced the second season of “MTV Supermodel of the Year” (SOTY) with a new promo. Starting 22 August, the show will be aired every Sunday evening at 7 p.m.

    The second season is based on insights from MTV Youth Study 2021, according to which, 75 per cent of the respondents believe that the best-dressed people are those who are comfortable with what they are wearing, and 78 per cent of them agree that they don’t have to look beautiful always. Tapping into these cues, the theme of the second edition is decided as ‘Unapologetically You’.

    The show has a three-judge panel of Malaika Arora, Milind Soman and Anusha Dandekar who will engage models through a litmus test of style, sass and intent to push boundaries. This edition will also showcase young and innovative designers Bloni, Vaishali S, Verandah, Esse, Melodrama, Papa Don’t Preach, Abhishek studio and Virsheté. Among the contestants are a cop, a national-level boxer, biker, state-level sprinter, a hockey player, a transwoman, and fashion enthusiasts. Designer Akhil Nagpal’s ethical and sustainable fashion ramp walk will be another highlight of the show, said the channel in a statement.

    “We are delighted to present another edition of our iconic property – MTV Supermodel of the Year,” stated Viacom18 Media, business head – youth, music and English entertainment, Anshul Ailawadi. “The show is a celebration of every model’s unique identity, even as we test the boundaries of what the word ‘model’ itself means. Today’s young Indians are completely at ease in their skin as they go about being their unabashed selves. SOTY offers them the perfect canvas to do just that.”

    The show is co-powered by Olay Retinol, Vanesa Body Deo, Magic Moments Music Studio, and fashion partner FNGR along with Marico Ltd’s Livon as the title sponsor. 

    Speaking on this association, Marico Ltd, CMO, Koshy George said, “Livon serum embodies the values that the young, aspirational, and always an on-the-go girl of today seeks to inculcate in her quest to achieve new heights while looking fabulous, anytime, anywhere. The Livon Girl’s vivaciousness and vibrancy are only surpassed by her confidence because she is always ready, dressed up for the job at hand, and equipped with instant salon finish hair to steal the spotlight. The Livon serum solution neatly resonates with the format of MTV’s iconic show Super Model of the Year, which is all about giving a platform to young girls where they can be unapologetically themselves: ever-ready and bursting with confidence.”

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by MTV India (@mtvindia)

     

  • Best Deal TV registers Rs 3 crore in sales in first month

    Best Deal TV registers Rs 3 crore in sales in first month

    MUMBAI: When newbie Best Deal TV launched so late in the day as a home shopping channel, the naysayers emerged saying that CEO and cofounder Raj Kundra (the co-owner of Rajasthan Royals) was throwing good money after bad. The home shopping television market is dominated by south Korean major, which runs Shop CJ (erstwhile Star CJ Alive) and HomeShop18. And with DEN Networks setting up a joint venture to promote DEN SnapDeal TV Shop, the market was clearly looking crowded and competitive. Star India in fact took note of this when it decided to sell out its stake in Star CJ Alive to PE firm Providence Equity.

     

    A month and a half into the business, Best Deal TV co-promoter Raj Kundra (the other partner is Akshay Kumar) says Best Deal TV is doing very well, thank you. He reveals that the newbie has managed to generate Rs 3 crore in sales in the month since its launch.

     

    “We are on target to reach our first year’s gross sales target of Rs 150 crore,” he says. “Our chairperson actually delivered the 10,000th order to one of our customers personally.”

     

    The channel’s USP is that celebrities like Sonakshi Sinha, Malaika Arora Khan, Bipasha Basu and more, will be endorsing their products.

     

     

    Kundra recently roped in well known home-grown kitchen appliances brand Sumeet Appliances to sell its reputed mixer grinder on the channel. The deal is for three years and will be renewed depending on the sales the product chalks up.

     

     He reveals that the idea to join hands with Sumeet came from his personal concerns to address Sumeet’s distribution issues. Having known Sumeet Appliances MD Ajay Mathur for a long time, Kundra was surprised to know that the once leading kitchen mixer-grinder brand was having distribution issues.

     

    “I was appalled to find out that most of the 30,000 to 40,000 Sumeet products, which were being sold in the market were all fakes. Ajay shared how it was next to impossible to lodge litigation at each and every fakes in the market. That’s when I suggested that they re-launch the product with Best Deal TV,” shares Kundra.

     

     When asked if Best Deal TV will have exclusive rights in selling all Sumeet products, Mathur clarifies, “Not for all products, but we are introducing the new and improved Sumeet mixer grinder, the ‘Grinder Man’ through Best Deal TV, which will also have exclusive selling rights for it.”

     

    Best Deal TV will, however, have to go through the grind if it wants to penetrate the Rs 2,200-odd crore Indian home shopping market.